The Business Besties Club Podcast

Katie Clayton
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Welcome to The Business Besties Club Podcast! The go-to space for ambitious small business owners and entrepreneurs who want real talk, practical strategies, and a whole lot of support. Hosted by Katie Clayton, marketing consultant and your new business bestie, this podcast is all about having honest, unfiltered conversations about building, marketing, and growing a business. There is no fluff or jargon, just real stories, actionable advice, and a big dose of encouragement.

Episodes

  1. JAN 29

    Episode 7: From Performer to Multi-Business Owner: Ellie Ham on Confidence, Content & Being Seen

    Welcome back to The Business Besties Club Podcast - your go-to space for ambitious business owners who want real talk, practical inspiration, and a whole lot of support. In this episode, host Katie Clayton is joined by Ellie Ham - actor, multi-business owner, and founder of Ellie Shoots Socials - for an honest, empowering conversation about confidence, creativity, and showing up in business. Ellie began her professional acting career at just 13 years old on CBBC’s 4 O’Clock Club and has since built an impressive career across TV, film, and commercial work, including projects with Netflix, BBC, Sky, Disney, and Marvel. Alongside her work on screen, Ellie is also the founder of LCA Academy, a drama school training young performers, and LCA Talent Agency, where she manages and represents talent across TV, film, and commercial work. Most recently, she launched Ellie Shoots Socials, helping business owners show up confidently online through filming, presenting, creative direction, and results-driven content. In this episode, Ellie shares how confidence is built over time, not something you’re born with, and why so many business owners struggle with visibility. Together, Katie and Ellie talk about content creation, authenticity, storytelling, and how to create content that connects - without needing to be perfect. This is a powerful conversation for anyone who has ever felt nervous about being seen, unsure what to post, or stuck waiting to feel “ready.” 🎧 Tune in for a confidence-boosting episode full of real stories, practical insight, and the reminder that you don’t need to be perfect - you just need to start. Connect with Katie: @katieclaytonmarketingConnect with Ellie: @elmayham | @ellieshootssocials | @lcaacademyandagency

    1h 7m
  2. Episode 7: From Performer to Multi-Business Owner: Ellie Ham on Confidence, Content & Being Seen

    JAN 29

    Episode 7: From Performer to Multi-Business Owner: Ellie Ham on Confidence, Content & Being Seen

    Welcome back to The Business Besties Club Podcast - your go-to space for ambitious business owners who want real talk, practical inspiration, and a whole lot of support. In this episode, host Katie Clayton is joined by Ellie Ham - actor, multi-business owner, and founder of Ellie Shoots Socials - for an honest, empowering conversation about confidence, creativity, and showing up in business. Ellie began her professional acting career at just 13 years old on CBBC’s 4 O’Clock Club and has since built an impressive career across TV, film, and commercial work, including projects with Netflix, BBC, Sky, Disney, and Marvel. Alongside her work on screen, Ellie is also the founder of LCA Academy, a drama school training young performers, and LCA Talent Agency, where she manages and represents talent across TV, film, and commercial work. Most recently, she launched Ellie Shoots Socials, helping business owners show up confidently online through filming, presenting, creative direction, and results-driven content. In this episode, Ellie shares how confidence is built over time, not something you’re born with, and why so many business owners struggle with visibility. Together, Katie and Ellie talk about content creation, authenticity, storytelling, and how to create content that connects - without needing to be perfect. This is a powerful conversation for anyone who has ever felt nervous about being seen, unsure what to post, or stuck waiting to feel “ready.” 🎧 Tune in for a confidence-boosting episode full of real stories, practical insight, and the reminder that you don’t need to be perfect - you just need to start. Connect with Katie: @katieclaytonmarketing Connect with Ellie: @elmayham | @ellieshootssocials | @lcaacademyandagency

    1h 7m

  3. 12/03/2025

    Episode 6: Resilience, Reinvention & Candlelight Dreams with Kelly Riddington

    Welcome back to The Business Besties Club Podcast - the go-to space for ambitious business owners who want real talk, practical inspiration, and a whole lot of support. In this final episode of the year, host Katie Clayton sits down with powerhouse entrepreneur Kelly Riddington, the incredible founder behind Heaven Sent and Nero Bianco, two thriving brands built from passion, grit, and a fearless willingness to reinvent when life demands it. Kelly’s story is one every small business owner needs to hear. From launching her first beauty business at just 20, to navigating multiple salon moves and expansions, to facing the heartbreak and loss of control during lockdown, Kelly opens up about the moments that shaped her as an entrepreneur, including the mental toll of 2020 and how she rebuilt herself and her business from the ground up. Out of that challenging season came something extraordinary: Nero Bianco, the luxury home fragrance brand that started as a kitchen table side hustle and has now grown into a stunning store and workshop space in Lichfield. Kelly shares the whole journey, from wax melts in the kitchen to a fully-fledged brand with a devoted community. This episode is packed with honesty, heart, and the kind of behind-the-scenes lessons you only learn by living them. Kelly talks about the pressure of fast renovations, the unwavering support of her family, the emotional decision to close one of her long-running salons, and what it really takes to juggle two growing businesses while staying true to your values. It’s a powerful conversation about resilience, reinvention, and trusting your instincts, even when the path ahead feels uncertain. 🎧 Tune in for an inspiring, uplifting episode full of real stories, actionable wisdom, and the reminder that every setback can spark something beautiful. Connect with Katie on Instagram: @katieclaytonmarketingConnect with Kelly on Instagram: @heavensentlichfield @nerobianco or visit www.nerobianco.co.uk

    54 min

  4. 11/02/2025

    Episode 5: From Kitchen to CEO - How Tom Shepherd Built a Michelin-Starred Brand

    Welcome back to The Business Besties Club Podcast - the go-to space for ambitious business owners who want real talk, practical strategies, and a whole lot of support. In this packed episode, host Katie Clayton sits down with Michelin-starred chef and entrepreneur, Tom Shepherd, for an unforgettable conversation about ambition, resilience, and what it really takes to turn your passion into a thriving business. Tom, the award-winning owner of Upstairs by Tom Shepherd, Staffordshire’s first and only Michelin-starred restaurant, shares his journey from life as an employed chef to taking the leap and building his own restaurant and brand from the ground up. Along the way, he opens up about the highs and lows of entrepreneurship - from cooking his famous Cow Pie for Prince William, to being welcomed into James Martin’s family, hosting his own restaurant at Royal Ascot, and even the moment he made an incredible £46,000 in just 30 minutes when Upstairs bookings first opened. It’s an incredible story of courage, creativity, and belief, and a reminder that success doesn’t come without risk, heart, and a few wild adventures along the way. 🎧 Tune in for a powerful episode full of inspiration, honest insights, and behind-the-scenes stories from one of the UK’s most exciting culinary talents - who, at such a young age, is only just getting started! Connect with Katie on Instagram: @katieclaytonmarketing Connect with Tom on Instagram: @cheftomshepherd

    1h 40m

  5. 10/07/2025

    Episode 4: Empowering Women Through Fitness and Community with FloFit

    Welcome back to The Business Besties Club: the podcast where real, unfiltered conversations meet business strategy and inspiration. In this uplifting episode of The Business Besties Club, host Katie Clayton chats with Florence Moore, founder of FloFit, about the power of authenticity, empowerment, and community in women’s health and wellness. Flo shares her journey from personal transformation to building a thriving fitness and wellness brand that celebrates compassion over competition. Together, they explore the realities of motherhood, entrepreneurship, and finding balance between business, family, and self-care. This episode is for every woman who’s ever felt the pressure to do it all. It is an important reminder that true wellness starts with connection, confidence, and being unapologetically yourself. 🎧 Tune in for an honest conversation about empowerment, motherhood, and the strength found in community. Connect with Katie on Instagram: @katieclaytonmarketing Connect with Flo on Instagram: @flofit_healthandwellness

    1h 19m

  6. 07/31/2025

    Episode 3: Big Brand Brilliance with Pete Markey - Lessons for Small Businesses

    Welcome back to The Business Besties Club: the podcast where real, unfiltered conversations meet business strategy and inspiration. What can small businesses learn from a five-time Marketer of the Year who’s led some of the UK’s most iconic brands? In this inspiring episode of The Business Besties Club, Katie sits down with Pete Markey, former Chief Marketing Officer at Boots, with an impressive career spanning senior leadership roles at TSB, Aviva, the Post Office, and beyond. Pete has been recognised repeatedly as one of the UK’s top marketing leaders, but what sets him apart is his down-to-earth approach, passion for mentorship, and belief that marketing should make a real difference—not just for brands, but for people. We dive into: How Pete worked his way up from the ground floor to CMO The timeless marketing principles every business (big or small) should master Building confidence and strategy when you’re growing your brand Why leadership and diversity matter more than ever in business today Whether you’re a start-up founder, a growing small business, or just love honest conversations about leadership and marketing, this episode is packed with wisdom, humour, and practical advice you can put into action today. Hit play to hear what big-brand brilliance can teach small business owners—and why marketing success starts with knowing your customer and believing in yourself. Connect with Pete: Instagram: petemarkeycmo TikTok: pete.markey.cmo

    45 min
  7. Episode 3: Big Brand Brilliance with Pete Markey - Lessons for Small Businesses

    07/30/2025

    Episode 3: Big Brand Brilliance with Pete Markey - Lessons for Small Businesses

    Welcome back to The Business Besties Club: the podcast where real, unfiltered conversations meet business strategy and inspiration. What can small businesses learn from a five-time Marketer of the Year who’s led some of the UK’s most iconic brands? In this inspiring episode of The Business Besties Club, Katie sits down with Pete Markey, former Chief Marketing Officer at Boots, with an impressive career spanning senior leadership roles at TSB, Aviva, the Post Office, and beyond. Pete has been recognised repeatedly as one of the UK’s top marketing leaders, but what sets him apart is his down-to-earth approach, passion for mentorship, and belief that marketing should make a real difference—not just for brands, but for people. We dive into: How Pete worked his way up from the ground floor to CMO The timeless marketing principles every business (big or small) should master Building confidence and strategy when you’re growing your brand Why leadership and diversity matter more than ever in business today Whether you’re a startup founder, a growing small business, or simply love honest conversations about leadership and marketing, this episode is packed with wisdom, humour, and practical advice you can put into action today. Press play to hear what big-brand brilliance can teach small business owners—and why marketing success starts with knowing your customer and believing in yourself. Connect with Pete: Instagram: petemarkeycmo TikTok: pete.markey.cmo

    45 min
  8. Episode 2: From Trade Shows to Transformation - A Mother Daughter Journey in the Giftware Industry

    06/18/2025

    Episode 2: From Trade Shows to Transformation - A Mother Daughter Journey in the Giftware Industry

    Welcome back to The Business Besties Club: the podcast where real, unfiltered conversations meet business strategy and inspiration. In this episode, Katie sits down with the amazing mother-daughter duo, Sarah and Lois Hobbs, to chat all things business, family, and navigating challenges with heart. Together, they run a thriving business in the giftware industry, and their journey is nothing short of inspiring. Sarah shares how she started in giftware back in 2001 and how self-employment gave her the freedom and flexibility she craved. Lois opens up about the power of an ADHD and dyslexia diagnosis, and how understanding her learning style changed everything. They dive into: - What it’s really like running a family business - How the pandemic changed buying habits and shaped their strategy - The power of authenticity in sales and client relationships - Navigating learning differences in life and business - Why trade shows still matter, and how they build trust If you value genuine connections, family support, and honest conversations about self-employment and personal growth, this episode is for you. So grab your favourite drink, hit play, and join the club, because every entrepreneur needs a business bestie! Connect with Katie: @katieclaytonmarketing Connect with Sarah and Lois: @hobbsagencies

    1h 16m

  9. 04/30/2025

    Episode 1: From Nurse to CEO - Danielle’s Journey to Building an Aesthetics Empire

    Welcome to the very first episode of The Business Besties Club: the podcast where real, unfiltered conversations meet business strategy and inspiration. In this episode, Katie sits down with the incredible Danielle, founder of Dermatouch Aesthetics, a clinic that’s all about enhancing natural beauty and helping clients feel their absolute best. Danielle’s journey is one of resilience, heart, and hustle. From navigating university and an unexpected pregnancy to balancing motherhood with nurse training, Danielle has faced it all and come out stronger. Now, she’s built a thriving aesthetics business doing what she loves. They chat about: Her bold leap from nursing to full-time entrepreneurship The realities of starting a business while raising a family Why passion and persistence matter more than a perfect plan If you're a small business owner, side hustler, or dream chaser, you’re going to love this one. So grab your coffee, hit play, and join the club. Because every entrepreneur needs a business bestie! Connect with Danielle: @dermatouch.aestheticsConnect with Katie: @katieclaytonmarketing

    49 min
  • 9 Episodes

About

Welcome to The Business Besties Club Podcast! The go-to space for ambitious small business owners and entrepreneurs who want real talk, practical strategies, and a whole lot of support. Hosted by Katie Clayton, marketing consultant and your new business bestie, this podcast is all about having honest, unfiltered conversations about building, marketing, and growing a business. There is no fluff or jargon, just real stories, actionable advice, and a big dose of encouragement.

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