Cincinnati Podcast Studio Podcast

Cincinnati Podcast Studio
  • 5.0 (2)
  • Marketing
  • Updated Biweekly

Join Josh & Brian from the Cincinnati Podcast Studio as we talk about marketing and brand building for businesses, organizations, and thought leaders in the Greater Cincinnati/Northern Kentucky area. Produced by the Cincinnati Podcast Studio.

  1. 1d ago

    We Almost Killed Our Own Podcast. Here's the Audit We Ran Instead.

    Take our FREE Video Podcast Idea Assessment - https://cincinnatipodcaststudio.com/fit Book a Discovery Call - https://cincinnatipodcaststudio.com/discovery We Almost Killed Our Own Podcast. Here's the Audit We Ran Instead. Brian and Josh open up the Cincinnati Business Podcast -- their other show - and audit it live, on camera. A year and a half in, over a million content impressions, and they were still asking each other whether it was worth keeping. This is the full teardown: what was broken, what they're changing, and the three-part framework they use on client shows to make that call. In this episode: Why "is this worth it?" is the right question to ask about your podcast -- and why viewership is almost never the metric that answers itThe 3 P's audit framework: Positioning, Packaging, and PromotionWhy a podcast without a defined ICP is a networking hobby, not a business assetHow narrowing your guest list actually increases views instead of shrinking themWhy the host's job is to represent the audience in the room, not himselfThe "does this bring me joy?" filter for guest selection -- and why an obligation-driven show diesHow wardrobe, set design, and thumbnail direction are all positioning decisions, not aesthetic onesWhy YouTube Promotions is a shotgun when you need a rifle - and what to run insteadWhat it looks like to promote a podcast the way a media network would, not the way a creator does"Cold caking," typewriter thank-you notes, and building moments of delight into the guest experienceThe guest promotion handoff most shows get wrong -- and the simple fix Timecodes: 00:38 Why we're auditing our own show in public 01:49 V1: The "city name business podcast" play -- and why it drifted 05:15 A million views and still asking "is this worth it?" 07:03 V2: Narrowing the show to our actual ICP 11:55 What finally started working: recognition and a revenue correlation 17:14 Hobby podcast vs. business asset 20:14 The 3 P's: Positioning, Packaging, Promotion 21:22 Positioning: Who is this show actually for? 31:00 Positioning: What do we want the show to do for the business? 41:50 The "will this guest bring me joy?" filter 44:18 Packaging: Visual identity, wardrobe, and show flow 55:19 Promotion: Right content, right platform (the LinkedIn SSI) 59:31 Blog posts, SEO, and sharing credibility with your guest 1:00:29 Why YouTube Promotions was a mistake 1:02:41 Thinking like a media network: billboards and paid placement 1:06:04 "Cold caking" and creating moments of delight 1:11:10 Making it easy for your guest to promote the episode Resources mentioned: - The Power of Moments by Chip & Dan Heath - LinkedIn Social Selling Index (SSI) Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week - so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: /@cincinnatipodcaststudio Instagram: /cincinnatipodcaststudio Facebook: /cincinnatipodcaststudio TikTok: /cincinnatipodcaststudio LinkedIn: /cincinnatipodcaststudio

    We Almost Killed Our Own Podcast. Here's the Audit We Ran Instead.

  2. Jul 15

    Building an Online Reputation: The 8 Steps From Invisible to the Obvious Choice

    Take our FREE Video Podcast Idea Assessment - https://cincinnatipodcaststudio.com/fit Book a Discovery Call - https://cincinnatipodcaststudio.com/discovery Building an Online Reputation: The 8 Steps From Invisible to the Obvious Choice Brian and Josh break down the exact content sequence they've observed from people like Gary Vaynerchuk, Alex Hormozi, and Codie Sanchez -- the order to build a trusted personal brand if you're starting from zero, and why most people skip the step that actually matters first. In this episode: - Why "product before content" is the step almost everyone skips -- and how to document your process if you don't have a product yet - Why a video podcast works as the hub that fuels every other piece of content you make - How to turn one long-form conversation into a week's worth of short-form content instead of guessing what to post next - Why a newsletter converts better than social media -- you own the list, you don't own the platform - What has to be true before you build an online community (you need a team behind you, not just yourself) - The real difference between courses (a transformation tool) and webinars (a sales tool) - Why "share the knowledge, sell the implementation" lets you give away expertise without giving away the outcome - What a "shredder" is and why some of the biggest creators online have someone whose only job is turning their day into content Timecodes: 01:25 Step 1: Product before content 07:03 Step 2: Start a video podcast 20:50 Step 3: Short-form content from the podcast 32:21 Step 4: Newsletter 37:11 Step 5: Online community 49:29 Step 6-7: Courses vs. webinars 54:01 Step 8: The "shredder" Resources mentioned: Gary Vaynerchuk (Wine Library), Alex Hormozi (Acquisition.com, Gymshark/Gym Launch), Codie Sanchez, Caleb Ralston's six-hour YouTube video Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.com/cincinnatipodcaststudio TikTok: https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

    Building an Online Reputation: The 8 Steps From Invisible to the Obvious Choice

  3. Jun 26

    How Financial Advisors, Banks & Credit Unions Can Use Video Podcasting — Compliance and All

    How Financial Advisors, Banks & Credit Unions Can Use Video Podcasting — Compliance and All If you market for a financial advisory firm, a bank, or a credit union, you already know the objections: compliance won't allow it, we'll overwhelm people on social, our advisors and leadership are too busy, we're not "cool" enough. In this episode, Josh and Brian take those objections one at a time and show why video podcasting is the most effective trust-building tool in financial services — and why compliance is a creative constraint, not a wall. What you'll learn: - Why compliance officers actually say no (it's narrower than you think) — and how to bring them in as a creative partner instead of a gatekeeper - How to make a video podcast the hub of your marketing instead of one more thing on your plate - The repurposing math: one studio session → a full episode + ~14 shorts + email newsletters + blogs - Why "I'll overwhelm my followers" is an outdated fear in an interest-based, algorithmic feed - How to pitch the vision to a busy advisor, CEO, or leadership team - Why "trustworthy" beats "cool" every time in financial content - Concrete show formats — from a high-net-worth advisory show to a basic-budgeting podcast to an internal CEO podcast — you can launch right now Chapters: 0:00 — The trustworthy thing, not the cool thing 0:31 — Who this episode is for: marketers in banking, finance & advisory 1:00 — Objection #1: "Compliance makes this not worth it" 4:00 — Compliance as a creative constraint (work with your compliance officer) 6:15 — The real risk: looking stuffy, faceless, and inhuman 8:42 — Where podcasting fits: start with trust, work backward 13:40 — Make the podcast your marketing hub, not another task 15:40 — The multiplication math: one hour = weeks of content 23:00 — Objection #2: "I'll overwhelm people on social media" 27:18 — More shots at the algorithm beat one perfect post 28:25 — Getting buy-in: how to pitch advisors, CEOs, and leadership 32:21 — Objection #3: "I'm not cool enough" (you don't need to be) 33:25 — Trustworthy beats cool: what actually builds an audience 38:06 — The "translator" co-host model for complex topics 40:36 — Brainstorm: show formats for advisors and institutions 47:26 — Game-show & lightning-round formats that create clips 50:07 — Internal podcasts for large, growing organizations 54:54 — No faceless companies — and how to start Mentioned in this episode: Key & Peele's "anger translator" sketch: https://youtu.be/6OQAHcB72dg?si=2ZUPK8aJfC8R0_iu Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by the Cincinnati Podcast Studio You're great at what you do. Your clients trust you. But online, you might still feel invisible. If you're a financial advisor, a business leader, or a marketer in Greater Cincinnati / Northern Kentucky who wants to scale trust and grow awareness through video podcasting, we'd love to talk. You show up and talk. We can handle the rest. Book a discovery call: cincinnatipodcaststudio.com/discovery

    How Financial Advisors, Banks & Credit Unions Can Use Video Podcasting — Compliance and All

  4. Jun 10

    How to Pull Real Answers Out of Anyone on Camera

    Take our FREE Video Podcast Idea Assessment :arrow_right: https://cincinnatipodcaststudio.com/fit Book a Discovery Call :arrow_right: https://cincinnatipodcaststudio.com/discovery How to Pull Real Answers Out of Anyone on Camera Brian Erickson and Josh Lewis break down everything that separates a flat podcast conversation from one people actually remember -- and it starts before you ever press record. This episode covers the full arc: how to interview your boss, your employees, outside experts, and what to do when you're the one in the hot seat. In this episode: - Find your angle before you research your guest -- knowing where you want to land lets you steer without a script - Send themes, not questions: guests who over-prepare give you rehearsed answers; the ones who don't give you the real conversation - Silence is a technique -- letting a pause stretch past the awkward point pulls out things guests didn't know they were going to say - Ask "What are you excited to talk about?" and "Is there anything off limits?" before the cameras roll -- these two questions unlock better content than any outline - When interviewing employees, use a specific story setup rather than a general question -- "Tell me about the time when..." lands where "What do you think about X?" doesn't - The best intro doesn't have to come at the top -- hyping your guest after 30 minutes of conversation can hit harder than a cold open - As a guest, restate the question before your answer: it creates self-contained clips, keeps your editor sane, and makes your moments stand on their own Timecodes: 00:35 - What type of conversation is your guest in? Practical, emotional, or social 06:23 - Finding your angle and why to think about it before the research 11:34 - How to use AI to curate your interview questions (not generate them) 21:32 - The patience and emotional awareness that separates good interviewers from great ones 24:31 - Why skipping pre-interview banter costs you the best 20% of the episode 39:31 - The send-questions-ahead-of-time debate: themes vs. full outlines 46:00 - How to interview your boss: t-up the SME so they sound like themselves 53:51 - How to interview employees: psychological safety, specific story prompts, and the intro as armor 01:02:38 - Interviewing outside experts: do the research, find the angle they haven't been asked before 01:13:45 - The bonus section: how to be a good interviewee -- prep, point of view, and self-contained chunks Resources mentioned: - Super Communicators by Dr. Charles Duhigg - CPS AI Prompt Guide: https://cincinnatipodcaststudio.com (Free Resources section) Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

    How to Pull Real Answers Out of Anyone on Camera

  5. May 28

    Apple Podcasts Video, Google IO 2026, & Brandcast's BIG Reveal: Ask YouTube - What Every Business Podcaster Needs to Know

    Take our FREE Video Podcast Idea Assessment ➡️ https://cincinnatipodcaststudio.com/fit Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery Apple Podcasts Video, Google Brandcast, and Ask YouTube - What Every Business Podcaster Needs to Know Apple, Google, and YouTube are all making the same bet -- and it's on video podcasting. Brian and Josh break down what the recent announcements from Google Brandcast, Apple Podcasts, and Google I/O actually mean for businesses creating video content, and why the window to get ahead is narrower than most people think. In this episode: - Apple Podcasts now streams video without requiring a download -- being early means getting organic visibility before the platform fills up - Google's own Brandcast data: people who watch an organic video about a brand are 13x more likely to search for it and 5x more likely to buy - "Ask YouTube" lets users chat with YouTube and surface specific video segments as answers -- which changes what "SEO" means for every video you publish - YouTube pays creators far better for long-form retention than volume, and recommends strong long-form content for years, not weeks - Connected TV is now YouTube's biggest watch-time platform -- someone putting your podcast on their TV is one of the highest-value attention signals you can get - Website clicks are declining as AI surfaces answers directly; video authority and topic clusters are how you show up in Gemini and Google results now - AI is moderating sensationalism in algorithms -- being genuinely knowledgeable is becoming more valuable than being the loudest Timecodes: 00:35 -- Apple Podcasts video launch and the first mover advantage 03:33 -- Why being early on a new platform feature actually matters 08:22 -- Connected TV and why someone watching your podcast on their TV is a huge trust signal 13:28 -- YouTube Brandcast: 13x search lift and 5x purchase intent from organic video 19:18 -- How YouTube values long-form retention in its algorithm and ad payouts 22:22 -- Ask YouTube: how AI is turning YouTube into a video-powered chatbot 28:36 -- Why website SEO is declining and video authority is replacing it 41:08 -- The window is still open -- and what "start now" actually looks like Resources mentioned: - ⁨Marques Brownless on New Apple CEO: https://www.youtube.com/watch?v=i9TvUGeTltE - Cincinnati Podcast Studio AI podcast idea assessment: https://cincinnatipodcaststudio.com/fit - Discovery call booking: https://cincinnatipodcaststudio.com/discovery Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.com/cincinnatipodcaststudio TikTok: https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

    Apple Podcasts Video, Google IO 2026, & Brandcast's BIG Reveal: Ask YouTube - What Every Business Podcaster Needs to Know

  6. May 13

    Can AI Replace Humans? | Video Podcasting For Businesses

    Get The AI Prompt Guide for Video Podcasting ➡️ https://cincinnatipodcaststudio.com/ai-prompts-for-podcasting-landing Can AI Replace Humans? | Video Podcasting For Businesses Brian and Josh break down where AI actually helps podcasters and where it quietly damages the trust a business is trying to build. You will walk away knowing how to use AI as a research, prep, editing, and workflow tool without letting it replace the human perspective that makes people trust you. In this episode: - AI generated podcasts can work when the job is synthesizing huge amounts of information, like release notes or public documents, but they struggle to create real perspective. - If your marketing feels AI generated, people notice fast, and that can break trust before a conversation ever starts. - Human video podcasts help buyers see how you think, hear your tone, and decide whether you are someone they can trust. - The best AI prompts include boundaries, format, links, and clear instructions for what not to do, not just a vague request for content. - AI can save hours in guest research by turning LinkedIn profiles, prior interviews, and public context into better questions. - Tools like AutoPod and Opus Clips can speed up multicam editing, captions, and repurposing, but a human still needs to judge context. - Show notes, quote graphics, and podcast prep are strong AI use cases because they save time around the episode instead of replacing the episode. - The future of podcast AI will likely include prep companions, searchable knowledge bases, faster editing, and more live clipping workflows. Timecodes: 00:00 Why AI generated business podcasts raise the trust question 03:12 The Epstein Files AI podcast and when scale makes AI useful 08:39 Why AI marketing can trigger people's BS meter 13:29 Why human video podcasting builds trust faster 18:19 Why the first AI answer is rarely the right one 23:21 Turning blog posts and written content into audio 28:32 How CPS uses AI for podcast ideation and research 39:50 AI tools for editing, captions, and repurposed clips 43:33 Using AI to write structured show notes 50:12 Where AI may take podcasting next Connect with us on LinkedIn: Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Subscribe and listen: Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast YouTube: https://www.youtube.com/@cincinnatipodcaststudio Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu Produced by Cincinnati Podcast Studio You were never hard to trust. You were just hard to find. Cincinnati Podcast Studio helps trusted business leaders show up on video every week -- so the right clients find you before you ever have to chase them. You show up and talk. We can handle the rest. Book a discovery call: https://cincinnatipodcaststudio.com/discovery Follow the studio: YouTube: https://www.youtube.com/@cincinnatipodcaststudio Instagram: https://www.instagram.com/cincinnatipodcaststudio Facebook: https://www.facebook.com/cincinnatipodcaststudio TikTok: https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: https://www.linkedin.com/company/cincinnatipodcaststudio

    Can AI Replace Humans? | Video Podcasting For Businesses

  7. Apr 24

    How We Started Cincinnati Podcast Studio (Our Story)

    Take our FREE Video Podcast Idea Assessment ➡️ https://cincinnatipodcaststudio.com/fit Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery EP 026 - How We Started Cincinnati Podcast Studio (Our Story) How did two guys who've known each other 26 years end up co-founding a video podcast studio after a single coffee meeting? Josh Lewis and Brian Erickson tell the real origin of Cincinnati Podcast Studio — the LinkedIn post, the "devastated" reaction, and the 10-minute conversation that changed everything. Josh and Brian walk through their paths into video — Josh from explainer video company Epipheo to Director of Communications at his church, producing The Couch Time Podcast along the way; Brian from GoPro edits and live production at Cedarville to six years at Crossroads Church and his own production company. They cover how Brian found the Chicago Podcast Studio model, why Josh was planning a virtual setup when Brian's LinkedIn announcement hit his feed, and the coffee at Crossroads East Side where Brian said "I'm leaving my job" ten minutes in. From there: the OTR storefront that stretched from three months to 18 months, the Longworth Hall build-out that fell through, and the move to a two-studio space with concurrent recording. They close on where the business is heading — live stream webinars, subbrand shows, and why AI is pushing human conversation into premium territory. In this episode, we cover: - How Brian got started in video through GoPro edits and the early YouTube algorithm - Why Brian took a live production job at Crossroads after swearing off live production - Josh's path from Epipheo to producing The Couch Time Podcast for parents - The 26-year family friendship that made the partnership possible - How Brian found the Chicago Podcast Studio and realized the model was viable - The LinkedIn post that devastated Josh - The coffee meeting that turned two competitors into co-founders - The timeline: May 2024 coffee, June 2024 LLC, November 2024 OTR studio open - The move to the current two-studio space with concurrent recording - Why live streaming and webinar-style shows are the next frontier for B2B clients - How the TBN acquisition and OpenAI's $100M purchase signal where podcasting is headed - Why AI is making human conversation more valuable, not less - The kind of business owner Cincinnati Podcast Studio is built to serve If you want to understand the philosophy behind trust-building video podcasting for business leaders, this episode shows you where we stand before you book a discovery call. Timecodes 00:00 Why We Started Cincinnati Podcast Studio 01:43 Brian's Path From GoPro Edits to Live Production 07:36 Josh's Early Video Work and Explainer Video Career 11:20 How Podcasting Became a Common Denominator for Video 15:24 26 Years of Friendship Between Two Cincinnati Families 17:44 Why Brian Left His Production Company to Build a Studio 19:54 Discovering the Chicago Podcast Studio Model 21:35 The LinkedIn Post That Devastated Josh 22:36 Why Video Podcasting Is a Trust-Building Machine 24:30 The Coffee Meeting That Turned Competitors Into Partners 26:25 Opening the OTR Studio in November 2024 27:46 Why We Outgrew OTR and Moved to the Current Space 30:03 Where Video Podcasting Is Heading in 2026 32:15 Why AI Is Making Human Conversation Premium Again 35:22 The Future of Cincinnati Podcast Studio 37:51 Who We Actually Work With and Why Connect with us on LinkedIn! Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis Produced by the Cincinnati Podcast Studio. We simplify video podcast production so credible business leaders can show up, share their message, and build trust — without drowning in the technical side. Learn more: https://cincinnatipodcaststudio.com/discovery

    How We Started Cincinnati Podcast Studio (Our Story)

  8. Mar 25

    How to Start a Business Podcast | Goals, Format, Naming, Content Plan & Launch Tips

    Take our FREE Video Podcast Idea Assessment ➡️ https://cincinnatipodcaststudio.com/fit Book a Discovery Call ➡️ https://cincinnatipodcaststudio.com/discovery EP 025 - How to Start a Business Podcast | Goals, Format, Naming, Content Plan & Launch Tips If you are a CEO, founder, marketer, or thought leader trying to build trust and brand authority, this episode breaks down how to start a business podcast with a clear strategy instead of guesswork.   Josh Lewis and Brian Erickson walk through the big decisions that shape a podcast that actually supports your business: defining your goals, choosing the right format, naming the show clearly, planning your first 12 episodes, building a repeatable structure, setting a sustainable publishing cadence, and making smart decisions about branding, production, and hosting. They also explain why searchable titles matter, why your podcast should reflect the quality of your brand, and how to package your content so the right people actually click. This conversation is especially relevant for business leaders who want to use a video podcast as part of a bigger content strategy without overwhelming their internal team. It fits Cincinnati Podcast Studio’s core belief that busy experts should be able to show up, share their message, and create premium content that builds trust without getting buried by the technical side.   If you want to start a business podcast that helps people know, like, and trust your brand, this episode will help you make smarter decisions before you launch. Timecodes 00:00 Why business podcasts need clear goals 01:32 How to start a business podcast step by step 12:00 Choosing the right podcast format 13:50 Why video should do something for your business 19:24 Why solo podcast episodes are harder than they look 20:27 How to name your podcast clearly 26:56 Why you should plan your first 12 episodes 28:23 How to make your podcast sustainable 30:32 Use searchable topics your audience would actually type in 34:24 Create a repeatable episode structure 36:33 Set a publishing cadence based on your business goals 41:14 Choosing your podcast production route 50:59 Podcast branding that feels human and real 54:49 Album artwork, thumbnail templates, and visual identity 56:02 The 20% thumbnail readability test 57:09 The 3 main places to publish your podcast 01:10:15 Packaging your podcast for search and clicks 01:11:34 Why you should launch with 3 episodes 01:13:18 Evaluate, iterate, and improve over time 01:15:09 Stop researching and start recording -------------------------------------------------------------------------------- Connect with us on LinkedIn! Brian Erickson: https://www.linkedin.com/in/bwerickson Josh Lewis: https://www.linkedin.com/in/thatjoshlewis -------------------------------------------------------------------------------- Subscribe & Listen to more content here: ➡️ Web: https://cincinnatipodcaststudio.com/cincinnati-podcast-studio-podcast ➡️ YouTube: https://www.youtube.com/@cincinnatipodcaststudio ➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-podcast-studio-podcast/id1811723379 ➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu -------------------------------------------------------------------------------- Produced by the Cincinnati Podcast Studio Are you in the Greater Cincinnati area and interested in starting your own podcast? Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/discovery -------------------------------------------------------------------------------- Connect with us! YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio

    How to Start a Business Podcast | Goals, Format, Naming, Content Plan & Launch Tips
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Join Josh & Brian from the Cincinnati Podcast Studio as we talk about marketing and brand building for businesses, organizations, and thought leaders in the Greater Cincinnati/Northern Kentucky area. Produced by the Cincinnati Podcast Studio.

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