Browse Basket Buy

Dan Bond, RevLifter
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Browse Basket Buy is a podcast / webinar series (they’re almost the same now anyway) that digs into the three things that actually matter in eCommerce: how customers behave, what the data tells you, and what changes actually work. Each month, we talk to people who know why shoppers do what they do, how to spot patterns in the numbers, and which changes actually boost sales.

Episodes

  1. 2D AGO

    You shall go to the Crystal Ball: John Readman on forecasting the eCommerce future

    Your CFO wants a number. Google wants you to spend more on Google. Your agency has its own agenda. If your forecast starts with any of those conversations, you’re already building on sand. John Readman has spent decades watching brands make expensive decisions based on top-down targets, conflicted media recommendations, and ROAS numbers that tell […]

    39 min

  2. 12/17/2025

    Brand not bland: Danni Bramall on making branding work for eCommerce

    Every eCommerce business has this argument. Brand team wants equity. Performance team wants conversions. Someone mentions “balance” and everyone nods while secretly planning to win the next budget meeting. Danni Bramall has been in those meetings for 15 years. As Head of Brand at Pretty You London – and previously at Boohoo Man, Public Desire, […]

    31 min

  3. 11/19/2025

    What’s the big AI-dea? Parry Malm on teaching machines to understand eCommerce customers

    Everyone slapped “AI-powered” on their homepage in 2023. Parry Malm was building AI that actually worked in 2015. Before ChatGPT existed, before anyone could spell “generative AI,” Parry built Phrasee – a company that used machine learning to write email subject lines that outperformed humans. Then he retired. Ate kimchi. Went on walks. And came […]

    34 min

  4. 10/23/2025

    The eCommerce Range Report: Anna Whalley on the right products and avoiding costly mistakes

    Most retailers think merchandising is just making products look pretty in a window display. That’s visual merchandising. Retail merchandising is something entirely different – and if you get it wrong, you’re bleeding cash through overstocked products that won’t sell and missed opportunities on products customers actually want. What merchandising actually is Retail merchandising isn’t about […]

    27 min

  5. 09/25/2025

    The Metrics Matter: Andy Griffiths on eCommerce numbers that don’t add up

    Andy Griffiths, Chief Growth Officer at Climb Agency, joins Dan to dissect why most eCommerce brands are obsessing over the wrong metrics and paying what he calls the “Google tax” – targeting people who would buy anyway instead of finding new customers. What we covered The metrics addiction problem – Why CFOs with spreadsheets are […]

    25 min

  6. 08/13/2025

    The Three eCommerce Ds: Oliver Spark on data, data, and data

    Most retail dashboards are expensive ways to avoid making decisions. Oliver Spark learned this the hard way while scaling The White Company from £6 million to £50 million. And it’s why he now runs Sweet Analytics, helping retailers focus on the numbers that actually grow businesses. The breakthrough moment Oliver’s turning point came from a […]

    34 min

  7. 07/16/2025

    The Word Plan: Dave Harland on writing gooder eCommerce words

    Most product descriptions read like technical manuals written by robots for other robots. Dave Harland, founder of Copy or Die and self-proclaimed “Word Man,” explains why your copy isn’t working and what to do about it. The behaviour side: Why features don’t sell The fundamental mistake: Taking manufacturer specs and dumping them on your product […]

    46 min

  8. 06/18/2025

    The Choice Shop: Richard Shotton on the psychology of eCommerce decisions

    In this episode of Browse Basket Buy, Dan spoke with behavioral science expert Richard Shotton about the psychological principles that drive purchasing decisions. Richard, author of “The Choice Factory” and “The Illusion of Choice,” shared key insights that can help retailers. What you’ll learn Practical tactics you can implement The paradox of choice When customers […]

    57 min

  9. 04/23/2025

    Introducing Browse Basket Buy

    What it is Browse Basket Buy is a podcast / webinar series (they’re almost the same now anyway) that digs into the three things that actually matter in eCommerce: how customers behave, what the data tells you, and what changes actually work. Each month, we talk to people who know why shoppers do what they do, […]

    1 min
  • 9 Episodes

About

Browse Basket Buy is a podcast / webinar series (they’re almost the same now anyway) that digs into the three things that actually matter in eCommerce: how customers behave, what the data tells you, and what changes actually work. Each month, we talk to people who know why shoppers do what they do, how to spot patterns in the numbers, and which changes actually boost sales.

Information

  • Creator
    Dan Bond, RevLifter
  • Years Active
    2025 - 2026
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © RevLifter
  • Show Website
    Browse Basket Buy