The Business Edge with CWCU

Central Willamette Credit Union
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The Business Edge Podcast with Central Willamette Credit Union is your go-to podcast for insights, strategies, and expert advice to help businesses thrive. Each episode dives into key topics like marketing, finance, leadership, and innovation—giving business owners the tools they need to stay ahead. Whether you're a startup, small business, or established company, this podcast delivers actionable insights to fuel your success.

  1. May 25

    Small Business in a Changing World: Stop Selling to Yesterday's Customer

    This episode dives into a hard truth for small businesses: the customer you built your business around in 2019 may not be the same customer you’re serving today. Dave Dirks explores how changing expectations, digital habits, AI, and customer behavior are reshaping the way businesses compete and what small business owners can do now to stay relevant, valuable, and easy to choose.

    9 min

  2. May 11

    Small Business in a Changing World: AI is Your New Employee

    Host David Dirks explains why AI is no longer a big-business luxury—it’s a practical “new employee” for any small business. Learn simple ways to use AI to write emails faster, improve proposals, streamline customer communications, and save real time each week. If you want an easy starting point with immediate payoff, this episode is for you.

    9 min

  3. Apr 27

    Small Business in a Changing World: Stop Reacting, Start Adapting

    In this episode of the Business Edge podcast, David Dirks kicks off a four-part series on small business in a changing world—where AI, shifting consumer behavior, and economic uncertainty are rewriting the rules in real time. David challenges owners to stop relying on “yesterday’s playbook” and start building a change-ready business with faster decision-making, stronger cash visibility, and a habit of questioning assumptions. If you want practical ways to pivot with confidence (instead of reacting under pressure), this is the perfect place to start.

    9 min

  4. Apr 13

    Building Your Brand: Local Stories, Partnerships, and Patience

    In part two, CMO Dave Dirks dives into actionable steps for small business owners to take control of their brand. Learn how to craft a compelling local story, build strong community partnerships, and document your brand so employees can share it consistently. Dave also discusses the importance of listening to local feedback and why successful branding is a long-term commitment. Get inspired to think locally and make your brand a lasting part of your community.

    10 min

  5. Mar 30

    Small Business Branding: Your Local Advantage

    In part one of our special series, CMO Dave Dirks debunks the myth that branding is only for big companies. Discover why your local presence is your greatest competitive advantage and how to define your business’s unique signature. Dave shares practical tips on making your brand stand out in your community and explains why, in today’s world, all business is local. Tune in to learn how to identify and communicate what makes your business truly special.

    12 min

  6. Mar 16

    From Stigma to Schedule III: The Cannabis Industry’s Next Chapter

    In this episode we welcome back Andy Shelley, CEO of CannXperts, to discuss President Trump’s executive order moving marijuana to Schedule III. Andy shares what this change means for cannabis businesses, banking, and investment in 2026.

    21 min

  7. Mar 2

    Dirks' Must Reads: The Network is Your Customer

    Discover how David Rogers’ The Network is Your Customer reveals digital strategies to help your business thrive in a connected world, turning networks into powerful tools for growth and engagement.

    6 min

  8. Feb 16

    Dirks' Must-Reads: Whatcha Gonna Do With That Duck?

    Dave dives into Seth Godin’s Whatchya Gonna Do With That Duck?, a collection of unconventional wisdom and big ideas for business leaders. Whether you’re looking to spark innovation or simply see your work in a new light, this episode is packed with insights to help you break out of the ordinary and make a real impact.

    5 min
See All (28)

About

The Business Edge Podcast with Central Willamette Credit Union is your go-to podcast for insights, strategies, and expert advice to help businesses thrive. Each episode dives into key topics like marketing, finance, leadership, and innovation—giving business owners the tools they need to stay ahead. Whether you're a startup, small business, or established company, this podcast delivers actionable insights to fuel your success.

Information

  • Creator
    Central Willamette Credit Union
  • Years Active
    2025 - 2026
  • Episodes
    28
  • Rating
    Clean
  • Copyright
    © 2026 The Business Edge with CWCU
  • Show Website
    The Business Edge with CWCU