The Business Edge with Central Willamette

Central Willamette Credit Union

The Business Edge Podcast with Central Willamette is your go-to podcast for insights, strategies, and expert advice to help businesses thrive. Each episode dives into key topics like marketing, finance, leadership, and innovation—giving business owners the tools they need to stay ahead. Whether you're a startup, small business, or established company, this podcast delivers actionable insights to fuel your success.

  1. 4D AGO

    Dirks' Must-Reads: Customer Satisfaction is Worthless

    Welcome to Dirks’ Must-Reads, where Marketing Director David Dirks shares his top book recommendations for business success. Each episode dives into a powerful book, offering insights and practical takeaways to help you and your business thrive. In this episode he unpacks the provocative ideas from Jeffrey Gitomer’s Customer Satisfaction is Worthless, Customer Loyalty is Priceless. David explores why simply satisfying customers is no longer enough in today’s competitive business landscape.

    9 min

  2. 12/22/2025

    HR Insights: Pay and Benefits for Small Business Success

    In this episode of The Business Edge, we sit down with HR Manager Veronica Bruner to explore the evolving landscape of compensation, benefits, and pay transparency in small businesses. Veronica shares expert insights on how small organizations can create competitive and equitable pay structures, the importance of transparent communication around compensation, and practical tips for supporting employees through meaningful benefits. Whether you’re a business owner, manager, or employee, this conversation offers valuable guidance for building trust and driving success in today’s workplace.

    14 min

  3. 12/08/2025

    Brick & Mortar Basics

    Ever wonder why some retail locations never seem to succeed? Dave Dirks dives into the factors that can make or break a brick-and-mortar business. Find out why cheap rent isn’t always a bargain and what you should look for in terms of access, parking, and customer flow.

    5 min

  4. 11/24/2025

    Value First: How Free Content Can Win You Customers

    What’s the secret to building better business relationships? In this episode, Dave Dirks reveals how content marketing - offering helpful, free resources - can help you connect with customers and stand out from the competition.

    5 min

  5. 11/10/2025

    Turning Loyal Customers into Brand Ambassadors

    In this episode, Dave Dirks dives into the world of customer testimonials - what they are, why they matter, and how to use them to boost your business. Find out how to turn your loyal customers into your best promoters, and why their words are more persuasive than any price cut.

    4 min

  6. 10/27/2025

    Surviving and Thriving in Uncertain Economies

    Worried about the next recession? In this episode of the Business Edge podcast, CMO, Dave Dirks shares practical strategies for small business owners to prepare for economic slowdowns, before they happen. Learn why cutting prices isn’t always the answer, how to diversify your revenue streams, and ways to add more value for your customers. Tune in for real-world examples and actionable advice to help your business weather any storm.

    6 min

  7. 10/13/2025

    Andy from CannXperts Returns!

    In this episode of The Business Edge with Central Willamette, we welcome back Andy Shelley from CanExperts for a deep dive into receivership. Andy shares his expertise on what receivership is, how it works, and when businesses should consider it as an option. From real-world stories to practical advice, learn how this "bankruptcy light" process can help companies recover or wind down efficiently while considering the unique challenges of the cannabis industry.

    29 min

  8. 09/29/2025

    Building Your Dream Team

    Thinking about hiring but not sure if it’s the right move? Central Willamette’s HR team joins us to break down the decision-making process, from workflow audits to financial planning. Learn how to avoid costly hiring mistakes, the difference between employees and contractors, and why culture matters more than ever in a small business. Don’t miss this essential guide for business owners at any stage.

    14 min
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About

The Business Edge Podcast with Central Willamette is your go-to podcast for insights, strategies, and expert advice to help businesses thrive. Each episode dives into key topics like marketing, finance, leadership, and innovation—giving business owners the tools they need to stay ahead. Whether you're a startup, small business, or established company, this podcast delivers actionable insights to fuel your success.

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