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  1. 02/19/2019

    Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Audiobook by Ryan Holiday

    Listen to this audiobook in full for free on https://hotaudiobook.com/free ID: 370480 Title: Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Author: Ryan Holiday Narrator: Ryan Holiday Format: Unabridged Length: 02:40:58 Language: English Release date: 02-19-19 Publisher: Ascent Audio Genres: Business & Economics, Marketing & Advertising Summary: A primer on the future of PR, marketing, and advertising—now revised and updated with new case studies Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow. Contact: info@hotaudiobook.com

    2h 41m
  2. 11/17/2017

    Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit Audiobook by Anne Bahr Thompson

    Listen to this audiobook in full for free on https://hotaudiobook.com/free ID: 307682 Title: Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit Author: Anne Bahr Thompson Narrator: Marguerite Gavin Format: Unabridged Length: 09:37:42 Language: English Release date: 11-17-17 Publisher: Ascent Audio Genres: Business & Economics, Business Development Summary: Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship. From CVS's destocking cigarettes to Chipotle's ethical sourcing, people want to see fair employment practices, social responsibility, and charitable giving--and they quickly call out negligence. Based on extensive research with thousands of consumers, Do Good documents this sea change and explains how to embed social consciousness into a company's DNA. Packed with examples and original data, the five-step model highlights the new rules of business: - TRUST: Deliver on promises - ENRICHMENT: Make daily life easier or more inspiring - RESPONSIBILITY: Treat people and the environment with respect - COMMUNITY: Mirror values shared by customers, employees, and partners - CONTRIBUTION: Make a difference in the world. Buyers today demand more than half-hearted pledges. By actively linking great brands with higher purposes, companies capture both markets and hearts. Contact: info@hotaudiobook.com

  3. 11/11/2017

    Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition Audiobook by Bo Burlingham

    Listen to this audiobook in full for free on https://hotaudiobook.com/free ID: 289518 Title: Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition Author: Bo Burlingham Narrator: Bo Burlingham Format: Unabridged Length: 10:46:36 Language: English Release date: 11-11-17 Publisher: Ascent Audio Genres: Business & Economics, Self Development, Management & Leadership, Health & Wellness, Business Development Summary: How maverick companies have passed up the growth treadmill and focused on greatness instead. Its an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingermans Community of Businesses, including the world-famous Zingermans Deli of Ann Arbor. Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the audiobook. Contact: info@hotaudiobook.com

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Download 3 full audiobooks of your choice free at https://hotaudiobook.com/free Just pick any 3 audiobooks free from 400,000+ best sellers, new releases sci-fi, romances, mysteries, classics, and more. Select your favorite audiobooks, free, stream or download your audiobooks instantly on your smartphone, tablet, laptop or desktop. It's that easy! Note: The authors receive royalties paid by the audiobook service provider for this free offer. If you do not want your audiobook to be in the podcast please send us an email to info@hotaudiobook.com.