Muhami Matters

Christopher Adams

Muhami Matters is the podcast where credibility meets clarity across law, business and professional services. Hosted by Chris Adams, founder of CJA Consulting and Muhami, the show delivers practical insight for professionals and business leaders who are navigating growth, visibility and trust in today’s noisy marketplace. Every episode is designed to empower, inform, and connect you with trusted legal advisors, respected industry experts and influential thought leaders - providing insights, strategic perspectives and practical advice. You’ll hear from legal experts, business leaders, marketers and coaches on the strategies that actually work. Muhami Matters explores how professionals and businesses can build trust, attract the right clients and grow with proven strategies and practical tips. Whether you’re a lawyer growing your practice, a business leader navigating strategic decisions, or simply seeking clear, actionable guidance, you’re in the right place. For full information on Muhami visit us at www.muhami.ae Hosted on Acast. See acast.com/privacy for more information.

  1. 4d ago

    Don’t Start With the Camera. Start With Strategy

    A strong video strategy does not begin with filming. It begins with understanding what the business is trying to achieve. In this episode of Muhami Matters, Chris Adams speaks with Robert Weiss, Founder and President of MultiVision Digital, about how lawyers, advisers and other professional services firms can use video more strategically. Robert explains why one polished video is not a video marketing strategy, why distribution should be considered before production, and how firms can create expert-led content that supports trust, visibility, sales and long-term business development. They also discuss: • why professionals often feel uncomfortable on camera • how the right preparation can help experts speak naturally • why batch production can create far more value from a single recording session • how firms should balance education and promotion • where AI can help in video production • why AI avatars are often the wrong choice when clients need to see the real expert • how video can become a reusable digital asset that continues delivering value over time For professional services firms, the key message is simple: do not start with the camera. Start with strategy. Connect with Robert Weiss LinkedIn: https://www.linkedin.com/in/robertweissnyc/ MultiVision Digital: https://MultiVisionDigital.com YouTube: https://www.youtube.com/@VideoProductionAgency Instagram: https://www.instagram.com/multivision.digital Video for Manufacturing: https://VideoForManufacturing.com Muhami Matters is hosted by Chris Adams, Founder of Muhami and CJA Consulting. Muhami: https://muhami.ae/muhami-matters/ CJA Consulting: https://www.cjaconsult.com #MuhamiMatters #Muhami #CJAConsulting #محامي #VideoMarketing #VideoStrategy #ProfessionalServices #LegalMarketing #ThoughtLeadership Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues. Visit www.cjaconsult.com for marketing & business development services catering to professionals Hosted on Acast. See acast.com/privacy for more information.

    Don’t Start With the Camera. Start With Strategy
  2. Aug 9

    Your Business Has a Plan. Does Your Life?

    Your business has targets, systems and a strategy. But do you have the same clarity about your life? In this episode of Muhami Matters, host Chris Adams speaks with Adam Ashcroft, founder of The Advantage Coach, exited founder, executive coach and creator of the Advantage Operating System. Adam built and scaled an international business before exiting and confronting a very different question: what comes next when professional success is no longer enough? Their conversation explores the personal cost of building a business, founder identity after an exit, relationships, routines, coaching, purpose and why having a plan for your life can matter just as much as having one for your business. Adam also challenges a familiar morning habit. If the first thing you do is reach for your phone, check emails and react to notifications, whose priorities are you actually following? The discussion covers purpose, passions and progress, building stronger personal routines, surrounding yourself with the right people, asking for help, serving others and creating what Adam describes as a practical playbook for life. Guest: Adam Ashcroft Company: The Advantage Coach Website: https://www.theadvantagecoach.com/ LinkedIn: https://www.linkedin.com/in/theadvantagecoach/ Host: Chris Adams, founder of Muhami and CJA Consulting Muhami Matters: https://muhami.ae/muhami-matters/ CJA Consulting: https://www.cjaconsult.com #MuhamiMatters #Muhami #CJAConsulting #محامي #FounderLife #BusinessLeadership #ExecutiveCoaching #Purpose #PersonalGrowth #Entrepreneurship Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues. Visit www.cjaconsult.com for marketing & business development services catering to professionals Hosted on Acast. See acast.com/privacy for more information.

    Your Business Has a Plan. Does Your Life?
  3. Aug 2

    Stop Gambling with Your Marketing

    The Marketing Mistake Every Professional Makes Professional services marketing should not be a gamble. In this episode of Muhami Matters, Chris Adams speaks with Sophie Zollmann, founder of FMD Strategic Partners, about why lawyers, doctors, advisers and other independent professionals need strategy, positioning and data before jumping into social media, advertising or lead generation. Sophie explains how professional services firms can become seen, heard and chosen by the right clients, even when competing with much larger organisations. The conversation covers: • Why random marketing tactics no longer work • How positioning helps independent professionals stand out • Why marketing and sales must work together • The role of data in lead generation and commercial growth • How authenticity strengthens professional brands • How AI can support marketing without replacing human judgement • One practical step firms can take to improve visibility Guest: Sophie Zollmann Founder, FMD Strategic Partners Website: https://fmdstrategicpartners.com LinkedIn: https://linkedin.com/in/sophiazollmann LinkedIn business page: https://www.linkedin.com/company/fmd-strategic-partners/ Instagram: https://instagram.com/thesophiezo YouTube: https://www.youtube.com/@sophiezomarketingexpert Hosted by Chris Adams, founder of Muhami and CJA Consulting. Muhami Matters: https://muhami.ae/muhami-matters/ CJA Consulting: https://www.cjaconsult.com #MuhamiMatters #Muhami #CJAConsulting #محامي #ProfessionalServices #ProfessionalServicesMarketing #MarketingStrategy #LegalMarketing #BusinessGrowth #BrandPositioning #DataDrivenMarketing Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues. Visit www.cjaconsult.com for marketing & business development services catering to professionals Hosted on Acast. See acast.com/privacy for more information.

    Stop Gambling with Your Marketing
  4. Jul 26

    How to Lead with Your Strengths

    How to Lead with Your Strengths | Steve Barrett What changes when leaders stop trying to fix every weakness and start building around what people naturally do best? In this episode of Muhami Matters, Chris Adams speaks with Steve Barrett, founder of Black Flag Coaching, about CliftonStrengths, leadership, blind spots and the value of complementary partnerships. Steve shares his journey from 30 years in senior leadership into independent practice, including the realities of building a business, moving into coaching and advisory work, and learning how strengths can support better decisions, stronger teams and more sustainable growth. The conversation explores: • Why focusing on weaknesses can be demotivating • How strengths can become blind spots • Why leaders should not try to be good at everything • How complementary partnerships improve performance • How strengths can help leaders avoid becoming bottlenecks • Why understanding all 34 CliftonStrengths themes matters • How strengths can support change, growth and transition • The role of strengths in professional services and franchising Connect with Steve Barrett: Black Flag Coaching: https://blackflagcoaching.com/ LinkedIn: https://www.linkedin.com/in/steve--barrett Instagram: @blackflagcoaching TikTok: @steve.barrett51 Hosted by Chris Adams, founder of Muhami and CJA Consulting. Muhami Matters: https://muhami.ae/muhami-matters/ Muhami: https://muhami.ae CJA Consulting: https://www.cjaconsult.com #MuhamiMatters #Muhami #CJAConsulting #محامي #CliftonStrengths #Leadership #StrengthsBasedLeadership #TeamDevelopment #BusinessGrowth #ProfessionalServices Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues. Visit www.cjaconsult.com for marketing & business development services catering to professionals Hosted on Acast. See acast.com/privacy for more information.

    How to Lead with Your Strengths

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About

Muhami Matters is the podcast where credibility meets clarity across law, business and professional services. Hosted by Chris Adams, founder of CJA Consulting and Muhami, the show delivers practical insight for professionals and business leaders who are navigating growth, visibility and trust in today’s noisy marketplace. Every episode is designed to empower, inform, and connect you with trusted legal advisors, respected industry experts and influential thought leaders - providing insights, strategic perspectives and practical advice. You’ll hear from legal experts, business leaders, marketers and coaches on the strategies that actually work. Muhami Matters explores how professionals and businesses can build trust, attract the right clients and grow with proven strategies and practical tips. Whether you’re a lawyer growing your practice, a business leader navigating strategic decisions, or simply seeking clear, actionable guidance, you’re in the right place. For full information on Muhami visit us at www.muhami.ae Hosted on Acast. See acast.com/privacy for more information.