CPR to CEO

David Jacobs Kotz
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CPR to CEO is the go-to podcast for CPR and Lifeguard instructors ready to build thriving, life-saving education businesses. Hosted by Dave Kotz — founder of the National Safety Training Center and veteran American Red Cross and AHA instructor — this show is designed for current and aspiring entrepreneurs who teach American Red Cross and American Heart Association programs. Whether you're running your own classes or dreaming of launching your training agency, you'll get real-world advice, smart business strategies, and insider tips to grow your impact and income. From scheduling your first class to scaling a multi-state operation, we cover the tools, stories, and lessons that matter — all from folks who’ve been in your rescue-ready shoes. Turn your teaching into a business. Turn your mission into a movement. Welcome to CPR to CEO.

Episodes

  1. How to Get Corporate Clients

    05/06/2025

    How to Get Corporate Clients

    In this episode of CPR to CEO, Dave Kotz shares the roadmap to landing your first corporate client—and why it could be a game-changer for your training business. From dental offices to gyms to regional restaurant chains, there are countless industries that need CPR training. The trick is knowing how to approach them, how to speak their language, and how to make yourself indispensable. Whether you’re just starting out or want to diversify your client base, this episode breaks it all down into clear, practical steps you can start taking today. You’ll Learn: Who Counts as a Corporate ClientHow to Pick an Industry That Fits YouWhat Sets Corporate Training ApartCommunication and Follow-Up Best PracticesPricing and Scheduling ConsiderationsHow to Build Long-Term Corporate PartnershipsQuick Story: Dave highlights real-world examples of how understanding a company’s “pain points”—like dentist offices with limited scheduling flexibility—can help you design offerings they can’t say no to. He also shares how consistent follow-up has kept some clients loyal for over 20 years. Action Challenge: Reach out to three local businesses this week that you know and have insight into. Whether it’s a gym, a physical therapy clinic, or a school office—pitch your services, focus on how you can solve their problems, and see where the conversation goes. 📱 Follow @CPRtoCEO on YouTube, Facebook, Instagram, and TikTok  🌐 Learn more at: www.CPRtoCEO.com 💬 Share your corporate outreach success using #CPRtoCEO Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going. Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO. For resources, training, or to connect with our team, visit: www.CPRtoCEO.com 🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances. Stay safe. Stay sharp. See you next time. —Dave Jacobs Kotz

    7 min
  2. Building Your Lifesaving Brand

    05/06/2025

    Building Your Lifesaving Brand

    In this episode of CPR to CEO, Dave Kotz dives into what makes a CPR business memorable—and profitable—in a saturated market. Spoiler: it's not just your logo. Your brand identity is everything from your visual style and service reputation to your community presence and the way you answer a phone call. If you're ready to stand out and become the go-to name in lifesaving education, this is where you start. You’ll Learn: Why Branding Matters in CPR TrainingThe Elements of a Strong Brand IdentityHow to Build Trust Through Community EngagementWhy You Are the BrandTips to Make Your Business MemorableQuick Story: Dave walks through the power of brand identity with a real-world example: a single community day event where a professional booth and a solid first impression led to long-term corporate business. You never know who’s watching—and your brand speaks even when you’re not. Action Challenge: Write down your brand’s mission and your unique value proposition. What makes you different? What do you want your community to remember when they hear your business name? If you're feeling brave, share it in the comments so we can all learn and grow together. 📱 Follow @CPRtoCEO on YouTube, Facebook, Instagram, and TikTok  🌐 Learn more at: www.CPRtoCEO.com 💬 Drop your brand mission with #CPRtoCEO and inspire the community Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going. Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO. For resources, training, or to connect with our team, visit: www.CPRtoCEO.com 🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances. Stay safe. Stay sharp. See you next time. —Dave Jacobs Kotz

    7 min
  3. How to Become a Lifeguard Instructor

    05/06/2025

    How to Become a Lifeguard Instructor

    Welcome to the kickoff of the CPR to CEO's Lifeguard Trainer Series! In this episode, Dave Kotz breaks down everything you need to know about becoming a certified lifeguard instructor—whether you're a seasoned guard ready to step up, or someone looking to add a rewarding (and flexible) role to your career portfolio. Drawing from decades of experience training lifeguards, instructors, and instructor trainers across the U.S., Dave walks you through the good, the challenging, and the truly life-changing parts of becoming a lifeguard instructor. You’ll Learn: What a Lifeguard Instructor Actually DoesWho Should Become One (and Why)Training Requirements and Time CommitmentCosts, Materials, and What’s IncludedTeaching Skills vs. Lifeguarding SkillsCareer Opportunities (Full-Time, Part-Time, and Side Hustles)How to Succeed in the Instructor CourseCommon Mistakes New Instructors MakeThe Power of Co-TeachingHow to Grow from Good to GreatQuick Story: Dave shares the inspiring moment he helped a nervous new instructor find her voice—she’s now a top-tier trainer more than a decade later. Proof that belief, preparation, and mentorship can change your career trajectory. Action Challenge: If you're considering becoming a lifeguard instructor, take the next step today. Visit www.CPRtoCEO.com to download our Lifeguard Instructor Starter Kit and get a feel for what it takes to dive in. 📱 Follow @CPRtoCEO on YouTube, Facebook, Instagram, and TikTok  🌐 Explore resources: www.CPRtoCEO.com 💬 Got a lifeguarding story or question? Drop it in the comments or use #CPRtoCEO Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going. Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO. For resources, training, or to connect with our team, visit: www.CPRtoCEO.com 🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances. Stay safe. Stay sharp. See you next time. —Dave Jacobs Kotz

    19 min
  4. How to Get Repeat Customers for Your CPR Classes

    05/06/2025

    How to Get Repeat Customers for Your CPR Classes

    In this follow-up to our marketing episode, Dave Kotz dives into what really turns a one-time CPR student into a loyal, repeat customer. Spoiler: it’s not just about the curriculum—it’s about how you deliver it. From professional polish to timely follow-ups and discount strategies, this episode walks you through building a base of customers who come back every two years—and bring their friends. Whether you’re just starting your CPR business or looking to boost client retention, this is your roadmap to long-term success. You’ll Learn: Why it’s your personality and professionalism—not just the content—that keeps students coming back. Dave explains how small touches, like using great equipment, injecting fun into class, or even brushing up on your stage presence, make a big impact. He shares retention techniques that actually work, including when to follow up with students, how to communicate updates in the field, and why automation is your friend. You’ll also hear how to use discounts and loyalty programs to reward repeat students, and how building a sense of community keeps your alumni engaged. Lastly, we cover why Google reviews are pure gold—and how to collect them consistently. Quick Story: Dave shares a touching tale of three former students—now nuns—who’ve flown in from across the country just to keep recertifying with him. Why? Because they trust his teaching, love the experience, and value the consistency. That’s what building loyalty looks like. Action Challenge: Pick one follow-up system to implement this week. Whether it’s a basic spreadsheet, an email template, or a CRM tool—start the retention habit before your first students hit that two-year mark. 📱 Follow @CPRtoCEO on YouTube, Facebook, Instagram, and TikTok  🌐 Visit: www.CPRtoCEO.com 💬 Share your retention strategies with #CPRtoCEO—let’s build stronger businesses together. Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going. Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO. For resources, training, or to connect with our team, visit: www.CPRtoCEO.com 🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances. Stay safe. Stay sharp. See you next time. —Dave Jacobs Kotz

    9 min
  5. How to Fill Your Classes

    05/06/2025

    How to Fill Your Classes

    In this must-listen episode of CPR to CEO, Dave Kotz lays out the foundational marketing strategies that will get people into your classes—and keep them coming. Whether you're just launching your CPR business or looking to boost attendance, this is your go-to guide for building a steady flow of students through smart, simple, and cost-effective outreach. From websites to word-of-mouth, flyers to Facebook, Dave shares battle-tested tactics and a few surprises you might not have tried yet. You’ll Learn: Step 1: Have a Class Schedule That’s Public and Easy to AccessStep 2: Master the Power of Social Media (Even If You Don’t Love It)Step 3: The Referral EffectStep 4: Market with MomentsStep 5: Tap Into Local NetworksBonus Tip: Deliver a Great ProductAction Challenge: Try one new marketing idea from this episode over the next 30 days. Track the results—more calls? More sign-ups? More visibility? Share your results and let’s learn together. 🌐 Visit www.CPRtoCEO.com 📲 Follow @CPRtoCEO on Facebook, Instagram, YouTube, and TikTok 📣 Tag your marketing wins with #CPRtoCEO so we can cheer you on! Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going. Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO. For resources, training, or to connect with our team, visit: www.CPRtoCEO.com 🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances. Stay safe. Stay sharp. See you next time. —Dave Jacobs Kotz

    8 min
  6. How to Price Your Classes and Why

    05/06/2025

    How to Price Your Classes and Why

    Pricing your CPR classes can feel like trying to solve a Rubik’s cube blindfolded. But in this episode of CPR to CEO, Dave Kotz lays out a clear, practical approach to help you find that pricing sweet spot—so you’re not just filling seats, but actually turning a profit. From calculating your true costs to reading your local market, Dave shares what works (and what doesn't) when it comes to CPR training economics. Whether you’re just launching your side hustle or looking to refine your business model, this is an episode that pays for itself. You’ll Learn: 📊 The “Two-Part Formula” for Pricing Smart: Step 1: What’s the going rate in your area? (Hint: Red Cross and AHA listings are your best friend.)Step 2: What are your real costs—both fixed (rent, gear) and variable (cert cards, books, staff)?🧠 The Art Behind the Science: How timing, audience, and location play a big role in pricing strategyWhy lunch-hour classes might work downtown, but not in rural areasTesting time slots and price points like a pro💸 Avoiding the Low-Cost Trap: Why pricing too low hurts you and the industryHow to differentiate your services if free or ultra-low-cost classes are common in your market📦 Two Sales Models: Open enrollment (single sign-ups)Group/corporate pricing (flat rate for 10 students)💼 Pro Tips That Save Money and Sanity: Always collect payment up front (especially from new clients)Quote group prices clearly and confidentlyPosition your training as a premium service with excellent instruction, gear, and delivery🎯 Challenge from Dave: Review your pricing strategy this week. Make one intentional adjustment. Track your results—did you gain more students? Was your class more profitable? Use that info to refine again next month. 📱 Follow us @CPRtoCEO on YouTube, Facebook, Instagram, and TikTok  🌐 Learn more at: www.CPRtoCEO.com 💬 Want feedback on your pricing setup? Tag us or use #CPRtoCEO  Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going. Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO. For resources, training, or to connect with our team, visit: www.CPRtoCEO.com 🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances. Stay safe. Stay sharp. See you next time. —Dave Jacobs Kotz

    12 min
  7. 4 Common Pitfalls New Lifesaving Business Owners Face

    05/05/2025

    4 Common Pitfalls New Lifesaving Business Owners Face

    In this episode of CPR to CEO, Dave Kotz shares the four most common missteps that new CPR instructors and training business owners make—and how to avoid them from the jump. Whether you're just starting your side hustle or scaling your training company, these lessons are crucial if you want to save yourself time, money, and a few grey hairs. Drawing from decades in the field, Dave offers honest insights and actionable advice that can help you run a more sustainable—and more profitable—lifesaving business. You’ll Learn: 💰 1. Don’t Undervalue Yourself: Too many new instructors charge too little—or worse, teach for free. Dave explains how to price your classes based on local market research (without starting a race to the bottom). 📣 2. The “Oops, I Forgot to Market” Mistake: From basic online listings to flyers at the community center, you have to put yourself out there. Dave offers practical ways to get noticed—starting with your existing network. 🤝 3. You Can’t (and Shouldn’t) Do It Alone: The solo act gets old quick. Whether it’s teaming with another instructor, delegating admin work, or partnering with other training centers, building a team pays off in energy and effectiveness. 🔁 4. Don’t Neglect Retention: Your students need recertification every 2 years—don’t let them forget about you! Dave shares the simple reminder strategy that turned his one-time students into lifelong clients (and raving fans). Real-World Reminder: Teaching CPR isn’t just about business—it’s about impact. Dave shares a heartwarming story about a student who used the skills he taught to save a life… and still sends a thank-you card every year. Quick Action Tip: Make sure your business has at least one reminder system in place for client renewals. It could be a calendar alert, an email campaign, or a CRM tool—just don’t let your two-year cycle slip away. 📱 Follow @CPRtoCEO on YouTube, Facebook, Instagram, and TikTok  🌐 Visit: www.CPRtoCEO.com 💬 Share your biggest business lesson using #CPRtoCEO and tag us—we’d love to feature your wins! Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going. Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO. For resources, training, or to connect with our team, visit: www.CPRtoCEO.com 🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances. Stay safe. Stay sharp. See you next time. —Dave Jacobs Kotz

    6 min
  8. The Must-Have Tools for Running Your CPR Business

    05/05/2025

    The Must-Have Tools for Running Your CPR Business

    In this equipment-packed episode of CPR to CEO, Dave Kotz breaks down everything you need to launch or upgrade your CPR training setup—whether you're teaching one class a month or running a full-blown operation. From high-quality CPR manikins to reliable AED trainers, this episode is your go-to checklist for the essential gear and tools of the trade. Dave shares decades of hands-on experience to help you invest wisely, stay efficient, and keep your classes running smoothly. You’ll Learn About: Essential Equipment: Best manikin brands: Laerdal, Preston, and Big RedHow many manikins you really need (and which sizes matter)AED trainer options, from budget-friendly to “real-life” replicasPocket masks, face shields, and bag valve masks—what’s required, what’s nice-to-haveTech & Software: Why a laptop and projector might be your best sidekicksScheduling software tools like Configio, Enrollware, WhenToWork, and AcuityThe value of having a dedicated phone line or Google Voice for your businessPayment & billing systems—Excel, QuickBooks, and beyondTraining Materials: What to have on hand: instructor manuals, student books, DVDs, and presentationsWhy student materials still matter, even in blended learning coursesGoing Digital: Building a website: WordPress, Wix, or integrated platforms like ConfigioWhy business cards still matter—and how digital business cards like Dot can modernize your networkingReputation Management: How to make Google Reviews work for you (hint: TAPFIVE and timing are key)The value of reviews in building long-term credibility and local SEO💡 Pro Tip: If you’re just starting out, borrow gear from your training center, department, or colleagues. It’s a smart way to test the waters before investing $2,000–$4,000 in your own gear. Action Step: Audit your current CPR gear and software. Identify what’s missing or outdated. Prioritize ONE thing to upgrade this month that will make your business more professional or efficient. 📱 Find us on YouTube, Facebook, Instagram, and TikTok @CPRtoCEO  🌐 Visit: www.CPRtoCEO.com 💬 Have a favorite tool or software to recommend? Drop it in the comments or tag us with #CPRtoCEO Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going. Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO. For resources, training, or to connect with our team, visit: www.CPRtoCEO.com 🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances. Stay safe. Stay sharp. See you next time. —Dave Jacobs Kotz

    14 min
  9. How to Choose the Right Curriculum to Teach: American Red Cross vs. American Heart Association

    05/05/2025

    How to Choose the Right Curriculum to Teach: American Red Cross vs. American Heart Association

    In this episode of CPR to CEO, Dave Kotz breaks down one of the biggest decisions you'll make as a CPR instructor: Which training agency should you align with—American Red Cross or American Heart Association? Drawing on over 20 years of experience with both, Dave offers a no-nonsense, side-by-side comparison to help you make an informed choice. Whether you're brand new to the field or a seasoned pro looking to expand your certifications, this episode provides clarity on cost, course delivery methods, reporting systems, and the all-important student experience. You’ll Learn: Key differences between Red Cross and AHA instructor materials and costsClassroom, blended learning, review, and challenge course formats for BLS and Lay Rescuer trainingPrice comparisons for certification cards, books, and blended learningHow reporting and class management systems vary—and why Red Cross may have the edge for simplicityWhy AHA often wins for fire departments and rescue squads (especially in challenge formats)What makes the Red Cross a more approachable choice for new instructorsThe truth about audience preferences—does one cert “look better” than the other?When and why it makes sense to teach both AHA and Red CrossWhich organization requires feedback mannequins—and why that matters for your budgetPro Tip: Just because you're starting with one curriculum doesn’t mean you're stuck with it. Dave shares why becoming dual-certified is the smartest long-term move for your CPR business. Resources Mentioned: Laerdal QCPR MannequinsPreston MannequinsRed Cross Learning CenterEnrollware (used by some AHA training centers)Take Action: If you’re just getting started, pick one curriculum that best fits your budget and comfort level. If you’re ready to scale or serve a wider range of clients—start the process of adding the second credential to your toolbox. Join the Community: 📱 Follow @CPRtoCEO on YouTube, Facebook, Instagram, and TikTok 🌐 Visit www.CPRtoCEO.com for tools, resources, and training 💬 Got thoughts on this episode or want a breakdown on another certifying agency? Drop a comment or message Dave directly. Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going. Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO. For resources, training, or to connect with our team, visit: www.CPRtoCEO.com 🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances. Stay safe. Stay sharp. See you next time. —Dave Jacobs Kotz

    23 min
  10. What to Expect When Starting Your Own CPR Training Business

    05/05/2025

    What to Expect When Starting Your Own CPR Training Business

    Welcome to the very first episode of CPR to CEO! Today, we’re diving into what it really takes to launch your own CPR training business—from side hustle to full-on success story. Dave Kotz shares real-world experience and candid advice for those thinking about stepping into the world of public safety education. Whether you're a firefighter, nurse, schoolteacher, or simply someone with a passion for saving lives, this episode walks you through the early stages of setting up your business the right way. In This Episode, You’ll Learn: Why now is a great time to get into CPR trainingHow to choose the right CPR certification market (BLS vs. Lay Rescuer)What gear you actually need to get started (hint: don’t call them “dummies”)Budgeting for your starter kit: mannequins, AED trainers, masks, and moreTips for finding your first clients by tapping into your natural networkWhy team teaching is a secret weapon (and not a weakness)Navigating instructor mindset vs. business owner mindsetCommon startup pitfalls and how to avoid themReal talk on scheduling classes around your day job and family lifeHow to build credibility and scale with Google reviews and referralsTake Action This Week: Write down ONE goal for your CPR business. Just one. Keep it specific. Focus on it this week—and let us know what you're working on by dropping a comment or tagging us on social media. Let’s Connect: 🌐 Website: www.CPRtoCEO.com 📱 Social: Follow @CPRtoCEO on YouTube, Facebook, Instagram, and TikTok 📩 Got episode ideas or questions? Reach out—we want to hear from you! Join the Conversation: Use the hashtag #CPRtoCEO (that’s “to,” not the number 2) to share your wins, goals, and questions. We’re building a supportive community of instructors and entrepreneurs who are all in this together. Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going. Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO. For resources, training, or to connect with our team, visit: www.CPRtoCEO.com 🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances. Stay safe. Stay sharp. See you next time. —Dave Jacobs Kotz

    32 min
  • 10 Episodes

About

CPR to CEO is the go-to podcast for CPR and Lifeguard instructors ready to build thriving, life-saving education businesses. Hosted by Dave Kotz — founder of the National Safety Training Center and veteran American Red Cross and AHA instructor — this show is designed for current and aspiring entrepreneurs who teach American Red Cross and American Heart Association programs. Whether you're running your own classes or dreaming of launching your training agency, you'll get real-world advice, smart business strategies, and insider tips to grow your impact and income. From scheduling your first class to scaling a multi-state operation, we cover the tools, stories, and lessons that matter — all from folks who’ve been in your rescue-ready shoes. Turn your teaching into a business. Turn your mission into a movement. Welcome to CPR to CEO.

Information

  • Creator
    David Jacobs Kotz
  • Years Active
    2K
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © 2025 CPR to CEO
  • Show Website
    CPR to CEO