Winning Minds

Kokoro

Winning Minds explores how brilliant brands close the empathy gap and win consumer attention – with the people making it happen. Strategy, instinct, and influence, unpacked.

Episodes

  1. Apr 22

    Hearts beat numbers | Helen Edwards, Brand and Consumer Insights Manager at Primark

    Helen Edwards is Brand and Consumer Insights Manager at Primark, building a consumer insight capability in a business that's never had one. Helen's enthusiasm is completely infectious and completely real. We talk about why she refuses to call it curiosity (it's nosiness), what happens when a senior stakeholder quotes your work back to you without knowing it came from you, and what it takes to make a business genuinely consumer obsessed rather than just saying it. Strategy, storytelling and a healthy dose of honesty.

    24 min

  2. 12/11/2025

    Simplicity sparks action | Ditte Meynert, Insight & Market Intelligence Director, Karo Healthcare

    Ditte Meynert, leads insight marketing and intelligence atKaro Healthcare, and she’s one of those rare voices who makes the whole world of insight feel exciting. She talks about building a consumer-centric culture that genuinely lifts a business, the magic of keeping things simple, and howresilience can transform the way you lead. Her honesty, energy, and generosity shine through as she shares how to turn insight into action, influence without a title, and win over even the toughest stakeholders. If you love insight thatsparks growth and people who make you think bigger, you’ll love this one.

    31 min

  3. 09/18/2025

    Stories that stick | Paul Wood, Head of Global Insight, Fremantle

    Paul Wood heads up global research and insight at Fremantle - the powerhouse behind some of the world’s most loved shows. He talks about purpose-led leadership, how to turn data into stories creatives actually use, why humour helps hard truths land, and how to influence in a fragmented, multi-screen world. If you care about making consumer first, or we should say, audience-first decisions that stick, this one’s gold.

    22 min

  4. 09/04/2025

    Encourage, energise, empower | Claire Rainey, Head of Insight at VMO2

    Meet Claire Rainey, Head of Insight at Virgin Media O2 – a true champion of the industry known for her generosity and energy. Claire shares how she sparks lightbulb moments across the business, champions her team and agency partners, and embraces the tough-love lesson that shaped her confidence in “being in the room.” She talks about the ongoing discovery of how to achieve true representativeness in data, reflects on the power of influence and empathy in a hybrid world, and reveals how she optimises her energy to stay bright – and make others brighter too.

    23 min

  5. 08/21/2025

    Customer always leads | John Annoh, Brand and Marketing leader

    Brand and Marketing leader John Annoh explores the craft of brand strategy and customer understanding. John reflects on his journey across agency and client-side roles, sharing sharp insights on balancing business goals with customer needs. He highlights the power of collaboration, the importance of staying grounded in marketing fundamentals, and why embracing change is essential for growth. Packed with perspective and practical wisdom, this conversation is a masterclass in building brands that win both hearts and markets

    22 min

  6. 07/31/2025

    Try, tumble, tweak | Kevin Hains, Head of Insight at giffgaff

    Few people think as deeply – or as practically – about customers as Kevin Hains, Head of Insight at GiffGaff. In this episode, we discuss the power of curiosity, the beauty of failure, and why genuine influence starts with understanding – not control. Candid, clever and full of clarity, Kevin shares the lessons that have shaped his career and the insight mindset he brings to the boardroom.

    23 min

  7. 07/10/2025

    Data meets drive | Ryan Craft, Head of Insight & Analytics at Reckitt

    Ryan Craft is reimagining what it means to lead with insight – and doing it at pace. From simplifying how teams engage with data to sharpening the edge of commercial conversations, he’s proving that clarity can be a competitive advantage. In this episode, he shares how he creates momentum – building confidence, cutting the fluff, and showing that great insight doesn’t just inform decisions, it accelerates them.

    23 min

  8. 06/26/2025

    Connecting the dots | Zoe Melarkey Head of Comms at Ocado

    Get ready for an energy burst. From the power of storytelling to the pace of social media, Zoe Malarkey shares what it takes to stay connected in a fast-moving world. In this open and thoughtful conversation, she reflects on the role of curiosity, optimism and listening – and why great communication always starts with understanding your audience.

    23 min

  9. 06/12/2025

    Probe. Pedal. Persist. | Andy Price, Customer Insight Manager at Halfords

    Grit, heart, and a nose for what matters. Andy brings the kind of insight that earns its place at the table – he knows what it takes to win attention and trust. In this episode, he unpacks the grit behind great insight, the power of mentorship, and why understanding people matters more than ever as the cost-of-living crunch gives way to slow fizzles, cautious spending, and quiet recalibration.

    21 min

  10. 05/29/2025

    Painting by numbers | Tara Conolly Hill, Strategic Data Analyst at RAC

    From tricky customer challenges to big business shifts – Tara reveals how data becomes dynamite when it’s bold, human, and tells a story that lands.

    21 min

  11. 05/02/2025

    Listening without limits | David Garcia Pawley, Head of Consumer & Market Insights at Samsung

    Step inside the mind of a master listener. David Garcia Pawley unpacks how deep curiosity, not data alone, drives real consumer impact – and why insights need soul as well as stats.

    22 min
  • 11 Episodes

About

Winning Minds explores how brilliant brands close the empathy gap and win consumer attention – with the people making it happen. Strategy, instinct, and influence, unpacked.

Information

  • Creator
    Kokoro
  • Years Active
    2025 - 2026
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © Kokoro
  • Show Website
    Winning Minds