Create by Clipmasters

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Welcome to Create by Clipmasters — the podcast where we break down the content strategies behind the world’s biggest brands and creators. From social media tactics to high-volume content systems, we unpack what works, why it works, and how you can apply it. Whether you’re a creator, marketer, or agency, this show helps you scale your content smarter. New episodes weekly.

Episodes

  1. 08/26/2025 · VIDEO

    How Jubilee Turned Empathy Into 2.9B Views

    Jubilee Media has redefined what it means to build a brand on YouTube, turning empathy into a content engine. Founded by Jason Lee in 2010, Jubilee has grown from a small nonprofit channel into a full-scale media company with over 10 million subscribers and billions of views, fueled by shows like Middle Ground, Spectrum, and Versus One. What makes Jubilee stand out is their ability to spark meaningful conversations in a world that often feels divided. From street interviews to high-concept social experiments, their content strategy blends storytelling, iteration, and data-driven testing, while always keeping empathy at the center. In this episode, we cover: - How Jubilee Media scaled from passion project to a global YouTube brand with 2.7 billion views - The role of empathy-driven storytelling in content formats like Middle Ground and Spectrum - Jubilee’s use of MVP-style testing and data to refine viral content strategies - The launch of spinoffs like Nectar and expansion across TikTok, Snapchat, and documentaries - Lessons creators and brands can apply from Jubilee’s approach to building authentic, shareable media

    42 min

  2. 08/05/2025 · VIDEO

    Alex Hormozi's Content Strategy Revealed (2025 UPDATE)

    In this episode of Create, we break down Alex Hormozi’s 2025 content strategy—what’s changed, what still works, and what most people get wrong when they try to copy him. From 80+ weekly video outputs to repurposing tweets into full-scale media assets, Hormozi has built one of the most effective personal brands on the internet. But the real secret? It’s not just about quantity. We unpack: How Hormozi stress-tests ideas before recording a single video The real reason behind his "give it all away" strategy What most copycats get wrong (and why they burn out) How to adapt the Hormozi model without becoming a clone What you can steal for your own brand—even on a small budget

    36 min

  3. 07/15/2025 · VIDEO

    Lush Cosmetics: How They Made It Without Social Media

    In this episode of Create, we explore how Lush Cosmetics built a $400M+ brand — without relying on social media. In 2021, Lush made headlines for quitting Instagram, TikTok, and Facebook entirely. But they didn’t stop creating content. Instead, they shifted their focus to longer-shelf-life formats like blogs, YouTube, and in-store experiences that aligned with their mission. This episode unpacks why their anti-algorithm stance worked, and what your brand can actually learn from it — even if you’re not ready to leave social altogether. In this episode, we cover: Why Lush quit major platforms — and what changed after How they still attract user content without reposting The difference between sustainable content and fast content What made this move work for Lush (and why it wouldn’t for everyone) How to rethink content without compromising your sanity

    31 min

  4. 07/01/2025 · VIDEO

    From Beauty Blog to $1B Brand: The Glossier Playbook

    In this episode of Create, we unpack how Glossier built a billion-dollar brand by doing things in reverse: They launched a blog. Then a community. Then a product. Before Glossier ever sold skincare, founder Emily Weiss built Into the Gloss — a beauty blog that pulled in 10 million monthly pageviews and created a direct line to what real consumers actually wanted. Glossier didn’t guess. They listened, learned, and launched products their audience was already asking for. In this episode, we cover: How Emily Weiss turned blog readers into a product feedback engine Why Glossier didn’t spend on ads — and didn’t need to How community-first brands outlast trend-based ones What their UGC and ambassador strategy looked like at scale How to build audience trust before you launch a product What your brand can steal from the Glossier model

    34 min

  5. 06/17/2025 · VIDEO

    How Dr. Squatch Borrowed a Viral Content Strategy and Built a $300M Soap Empire

    In this episode of Create, we unpack how Dr. Squatch built a $300M soap brand by borrowing Dollar Shave Club’s viral playbook—and making it their own.   What started as a garage project by a founder with sensitive skin became one of the most iconic DTC brands of the last decade. But this wasn’t about originality—it was about execution. Dr. Squatch studied what worked, adapted it for their audience, and scaled it with smart creative, performance media, and a crystal-clear brand voice.   In this episode, we cover: - How Dr. Squatch modeled their first ad off Dollar Shave Club - Why founder-led content still outperforms big-budget creative - The power of leaning all the way into a niche (in this case: men, outdoors, “natural”) - How they turned soap into an identity product - The system behind their YouTube ad empire - What modern brands can learn from remixing a proven strategy

    36 min

  6. 06/03/2025 · VIDEO

    The AI Automation That Preps 12 Months of Content in 1 Day

    In this episode of Create, we break down the exact AI automation and AI Tools we use at Clipmasters to run faster, cheaper, and way more efficiently — across podcast prep, client workflows, research, and team communication.   Whether you’re a solo creator or scaling a creative team, these Ai Tools and Ai Automations can save you hours each week!   In this episode, we cover: - How we prep a year of podcast content in one day, with a simple AI automation in Make.com - Our favorite tools: Perplexity, Make, ChatGPT, Opus Clip & more - Why some AI tools waste time (and what we replaced them with) - How we use AI automation for onboarding, hiring, and content production - Where humans still outperform AI — and where they shouldn’t have to - How to design systems that scale with your team

    45 min

  7. 05/27/2025 · VIDEO

    How Loop Earplugs Turned One Product Into €126M

    In this episode of Create, we unpack how Loop Earplugs transformed a simple product into a €126M global lifestyle brand.   What started as a solution for concert-goers has become a sensory brand worn by parents, students, neurodivergent creators, and sleep-deprived millennials — all powered by smart content, niche positioning, and UGC.   We break down the 7-step strategy Loop used to expand their market, dominate on TikTok, and grow a cult following across 150+ countries. In this episode, we cover: - Why Loop started with one niche — and how they expanded to five - How they tailored content for ADHD, sleep, parenting, study, and more - Why UGC and ambassador programs replaced polished ad production - The quiz that drives conversion and zero-party data - How they built a €1.5M/month paid media machine - What your brand can steal from their content flywheel

    37 min

  8. 05/20/2025 · VIDEO

    How Ryan Air Turned Trolling Into a Brand Strategy | The Most UNHINGED Social Team

    Ryan Air’s social media shouldn’t work — and yet, it’s one of the most engaged brand accounts in Europe. In this episode of Create, we break down how RyanAir turned sarcasm, Gen Z humor, and self-deprecation into a winning content strategy — one that no external agency could have pulled off. From TikTok roasts to meme replies, they built a social voice that’s messy, viral, and totally intentional. We unpack the strategy behind the chaos — and what your brand can learn from it. In this episode, we cover: - Why RyanAir’s tone breaks every “best practice” (on purpose) - How they built an in-house team that gets it - What happens when you hire for humor, not just skill - Why brand voice has to be lived — not templated - What to look for when embedding creators into your team

    28 min

  9. 05/13/2025 · VIDEO

    The $4.5K Video That Built a Billion-Dollar Brand | Dollar Shave Club’s Content Strategy

    In this episode of Create, we break down how Dollar Shave Club turned a low-budget launch video into one of the most iconic DTC funnels of all time. With just $4.5K, a script written by founder Michael Dubin, and a single day of shooting, they created a viral ad that didn’t just rack up views — it built a billion-dollar brand. This episode isn’t about nostalgia. It’s about what made that video work — and how you can apply the same thinking to your own content strategy today. In this episode, we cover: - How one lo-fi video outperformed polished brand campaigns - Why clarity, tone, and structure matter more than production value - How Dollar Shave Club built a full funnel off one asset - What made their brand voice stick (and still resonate) - Why creativity beats budget in the early days - How to reverse-engineer this strategy for your brand

    36 min

  10. 05/06/2025 · VIDEO

    The Viral Growth Strategy Behind Temu’s 2B Views (Built on Free Labour and Affiliate Links)

    In this episode, we’re diving into the meteoric rise of Temu, the e-commerce giant that went from total unknown to 2B+ TikTok views and 100M U.S. users in under three years. Temu didn’t win on price alone. It won with content. From Super Bowl ads to viral TikTok hauls, gamified shopping features to affiliate-fueled UGC, Temu has completely redefined how a modern marketplace grows. In this episode, we cover: - How Temu launched in 2022 and scaled to 100M+ users by late 2023 - Why TikTok UGC was more powerful than any ad campaign - How affiliate links, discount codes, and daily challenges power their flywheel - What traditional retailers can’t replicate - How you can borrow pieces of this playbook (without billions in ad spend)

    43 min
  • 10 Episodes

About

Welcome to Create by Clipmasters — the podcast where we break down the content strategies behind the world’s biggest brands and creators. From social media tactics to high-volume content systems, we unpack what works, why it works, and how you can apply it. Whether you’re a creator, marketer, or agency, this show helps you scale your content smarter. New episodes weekly.

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  • Episodes
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