Insightful Edge

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Insightful Edge is the podcast that cuts through financial jargon to deliver clear, honest conversations about money, life, and the choices that shape them. Hosted by lifestyle financial planner Geoff Dyckes, each episode explores real-life stories, practical insights, and empowering ideas to help you live with intention, take control of what you can, and build a life that feels truly yours—no products, no sales, just clarity.

  1. 4D AGO

    Season 2 - Episode 5 - Retention First

    SHOW NOTES Geoff Dyckes opens this episode of Insightful Edge reflecting on a recent seven-day trip to Egypt where his new drone was confiscated! This time, Geoff’s book recommendation is “Factfulness” by Hans Rosling. Geoff welcomes back entrepreneur and small business mentor John Lamerton to discuss his upcoming book “Retention First”. John explains the importance of obsessing over existing customers and contrasts relationship-led small businesses with corporates that treat clients as numbers.  Geoff and John discuss referrals, fair pricing, simple follow-ups, and research suggesting retention gains can significantly boost profits. 00:00 Spring and Egypt Trip 01:19 Book Recommendation “Factfulness” 03:50 Introducing John Lamerton 05:11 Writing Retention First 07:10 Customer Obsession - Amazon 11:19 Referrals and Reputation 19:15 Retention Stats and Profit 21:00 New vs Existing Customers 22:29 Serving Not Selling 26:25 Retention Builds Loyalty 30:46 Tips for Founders 36:46 Podcast Takeaways   Useful links mentioned in this episode: www.dyckesfinancial.co.uk Contact the host: Geoff Dyckes: geoff@dyckesfinancial.co.uk Newsletter sign up: https://geoff-dyckes-financial-consultancy-ltd.kit.com/bb5a3a7550 Book an initial Free 15 mins Introduction Phone Call :-  https://calendly.com/geoffdyckes   Guest Info -  John Lamerton - https://www.linkedin.com/in/johnlamerton/ One Percent - https://bigidea.co.uk/one-percent-club/   Book Recommendation Factfulness - by Hans Rosling

    39 min
  2. FEB 18

    Series 2 - Episode 4 - Ian Dibb - Finding Happiness

    SHOW NOTES   On this episode of Insightful Edge, host Geoff Dyckes recommends the book "Fire in the Hole" by Bob Parsons, founder of GoDaddy and PXG.   Geoff then chats with Ian Dibb, founder of Wayfinder Advisory (mentoring and consulting early-stage founders), founder of the Cornish Diamond Company, and a contributor to Man Down, a UK men’s mental health charity.   Ian recounts building and fundraising for a software startup that failed to find product-market fit, leading to burnout, anxiety, and strain on his family life.   In March/April 2025, he closed the business, explaining that this brought him immediate relief and renewed energy. He explains the pressure founders feel after raising capital, often driven by fear of letting investors down despite investors understanding early-stage risk.   The conversation explores changing definitions of success, the limits of money, valuing time with family, focusing on happiness in the present, and building a legacy through helping others.   00:00 Welcome back and Geoff’s recent exploits 01:58 Book recommendation: 'Fire in the Hole' by Bob Parsons 04:19 Meet this episode’s guest: Ian Dibb 05:20 The experience of founding a business that ultimately failed. 08:37 Using the scars: mentoring other founders 14:37 Redefining success 18:44 Man Down: men's mental health support 23:00 Money Talk: financial literacy and teaching the next generation 24:10 Ian’s advice to his younger self 29:31 Final takeaways     Useful links mentioned in this episode: www.dyckesfinancial.co.uk Contact the host: Geoff Dyckes: geoff@dyckesfinancial.co.uk Newsletter sign up: https://geoff-dyckes-financial-consultancy-ltd.kit.com/bb5a3a7550 Book an initial Free 15 mins Introduction Phone Call :-  https://calendly.com/geoffdyckes   Guest - Ian Dibb  linkedin.com/in/iandibb   Book Recommendation   Fire in the Hole - Bob Parsons.

    31 min
  3. JAN 28

    Series 2 - Episode 3 - Redefining Success - Phil Allen.

    Redefining Success with Phil Allen   In this episode of Insightful Edge, host Geoff Dyckes welcomes special guest Phil Allen.   Phil discusses his career as a “pyrotechnician”, running a special effects business with his brother.   They delve into the evolution of success, life goals, and the importance of work-life balance.   Phil recounts his journey from wanting to climb the corporate ladder to focusing on a lifestyle business that affords him more personal time and satisfaction.   He shares insights on investment, risk-taking, and the significance of learning from failures.   Phil also reflects on past lessons and gives advice to his younger self, emphasizing emotional intelligence, exploring the world, and the value of diverse experiences.   The episode also touches upon the importance of financial planning and achieving the right balance between saving for the future and enjoying the present.   00:00 Introduction 00:58 Geoff’s New Year, New Car 02:16 Podcast Recommendation: Grapes and Greens 03:16 Introducing Phil Allen: Special Effects Expert 03:33 Phil's Journey in Special Effects 05:58 Business Coaching and The 1% Club 08:37 Defining Success and Lifestyle Business 17:01 Challenges and Learning from Mistakes 26:57 Financial Planning and Life Goals 28:33 Advice to Younger Self 33:31 Conclusion and Book Recommendation   Useful links mentioned in this episode: www.dyckesfinancial.co.uk Contact the host: Geoff Dyckes: geoff@dyckesfinancial.co.uk Newsletter sign up: https://geoff-dyckes-financial-consultancy-ltd.kit.com/bb5a3a7550 Book an initial Free 15 mins Introduction Phone Call :-  https://calendly.com/geoffdyckes   Guest - Phil Allen  LinkedIN https://www.linkedin.com/in/phil-allen-b423541b/

    35 min
  4. 12/18/2025

    Series 2. Episode . 10 Behaviours to Build a Better Financial Life

    In this episode of the Insightful Edge Podcast, host Geoff Dyckes discusses 10 key behaviours that can significantly improve one's financial wellbeing.   Geoff’s book recommendation this episode is 'Mission Total Resilience' by Ant Middleton, which emphasizes mental strength and resilience.   Geoff moves on to his 10 Behaviours to Build a Better Financial Life.  Each behaviour is illustrated with real client stories to showcase its importance.   Geoff concludes by encouraging listeners to adopt one behaviour that resonates with them to enhance their financial life.   00:00 Welcome to the Insightful Edge Podcast 00:35 Current Financial News: Targeted Support from Banks 02:14 Book Recommendation: Mission Total Resilience by Ant Middleton 03:56 Introduction to the 10 Behaviours for a Better Financial Life 04:32 Behaviour 1: Focus on What You Can Control 06:18 Behaviour 2: Spend with Intention, Not Impulse 07:36 Behaviour 3: Build a Financial Safety Net 09:19 Behaviour 4: Make Small Steps Towards Long-Term Goals 11:03 Behaviour 5: Keep Your Financial Life Simple 12:17 Behaviour 6: Filter Out Noise and Distraction 13:57 Behaviour 7: Protect the Essentials 16:13 Behaviour 8: Automatic Good Behaviours 18:34 Behaviour 9: Invest Calmly and with Purpose 21:22 Behaviour 10: Remember That Money is a Tool, Not the Finish Line 24:43 Conclusion and Final Thoughts   Useful links mentioned in this episode: www.dyckesfinancial.co.uk Contact the host: Geoff Dyckes: geoff@dyckesfinancial.co.uk Newsletter sign up: https://geoff-dyckes-financial-consultancy-ltd.kit.com/bb5a3a7550 Book an initial Free 15 mins Introduction Phone Call :-  https://calendly.com/geoffdyckes

    26 min
  5. 09/03/2025

    Insightful Edge - Episode 9 - Journey Behind the Scenes: The Life and Lessons of a Lifestyle Financial Planner

    In this final episode of Series One of Insightful Edge, host Geoff Dyckes becomes interviewee as former guest Phil Boyle moves from behind-the-scenes to in front of the microphone for a role-reversal interview.   Geoff shares his recent golfing adventures at Woburn Golf Club and Birch Grove, and talks about his return to Reformer Pilates.   After a book recommendation from Geoff, the conversation delves into Geoff's professional journey from his early days at HSBC to running his own firm for 25 years, and now focusing on providing personalised financial planning.   Geoff emphasizes the importance of balancing work with personal life, sharing how he lives by the values he advises his clients.   Series two will be along soon and Geoff would welcome feedback on series one and contact from anyone with guest ideas for series two or an interest in sponsoring the podcast.   00:00 Introduction and Episode Overview 00:51 Phil Boyle takes on the role of interviewer 01:11 Golf Adventures and Experiences 03:39 Exploring Reformer Pilates 04:47 Updates on Work and Clients 09:15 Book Recommendations 10:55 Geoff's Career Journey 24:26 Living his Advice to Clients 27:43 Conclusion and Future Plans Useful links mentioned in this episode: www.dyckesfinancial.co.uk Contact the host: Geoff Dyckes: geoff@dyckesfinancial.co.uk Newsletter sign up: https://geoff-dyckes-financial-consultancy-ltd.kit.com/bb5a3a7550 Book an initial Free 15 mins Introduction Phone Call :-  https://calendly.com/geoffdyckes   Altitude Coffee Bar www.altitudesurrey.co.uk   Geoff's Book Recommendation - Anything You Want - Derek Sivers

    30 min
  6. 08/20/2025

    Insightful Edge - Episode 8 - Lauren Dyckes - Balance aspirations with reality

    SHOW NOTES In this episode of the Insightful Edge Podcast, financial life coach Geoff Dyckes shares his passion for helping people achieve financial independence and live the lifestyle they desire. He discusses his recent travels and a book recommendation, 'Never Enough' by Andrew Wilkinson, exploring themes of wealth, fulfilment, and security. Geoff emphasizes the importance of cashflow planning and provides insights into affordable financial advisory services. The episode also features an interview with his wife, Lauren, who talks about her diverse career journey from travel writing to running a coffee shop, and her life experiences. They discuss the value of experiences over material possessions and offer reflections on living a fulfilling life.   00:00 Welcome to the Insightful Edge Podcast 00:58 Personal Updates and Yorkshire Adventures 02:09 Book Recommendation: Never Enough by Andrew Wilkinson 05:51 The Importance of Cashflow Planning 10:03 Interview with Lauren: A Journey of Creativity and Entrepreneurship 29:15 Lauren's Tips for Her 14-Year-Old Self 32:38 Final Thoughts and Podcast Updates   Useful links mentioned in this episode: www.dyckesfinancial.co.uk Contact the host: Geoff Dyckes: geoff@dyckesfinancial.co.uk Newsletter sign up: https://geoff-dyckes-financial-consultancy-ltd.kit.com/bb5a3a7550   Guest Info -  Lauren Dyckes  Altitude Coffee Bar www.altitudesurrey.co.uk   Geoff's Book Recommendation - Never Enough - Andrew Wilkinson

    37 min

About

Insightful Edge is the podcast that cuts through financial jargon to deliver clear, honest conversations about money, life, and the choices that shape them. Hosted by lifestyle financial planner Geoff Dyckes, each episode explores real-life stories, practical insights, and empowering ideas to help you live with intention, take control of what you can, and build a life that feels truly yours—no products, no sales, just clarity.