Denise hosts with Tim and welcomes returning guest Hayden Anderson of Base 95 for a conversation focused on branding, strategy, and how small businesses can better communicate who they are. Hayden shares the origin of Base 95, his creative background, and how years of work in media, design, and strategy led him to build a brand‑first agency. He explains the difference between branding and marketing, noting that branding is the foundation that defines identity, message, and perception, while marketing is simply the output. He also describes common issues he sees with small businesses, including inconsistent logos, unclear messaging, and the challenges of do‑it‑yourself design. Hayden walks through his brand strategy process, beginning with defining big-picture goals, identifying what a business must be known for, outlining the actions needed now, and determining which gaps must be filled. He then explains how he builds a ninety-day action plan and a brand story framework built around three pillars: the catalyst, the core, and the proof. Denise and Tim highlight how valuable this clarity is for small businesses, especially those that are too close to their own operations to see their brand from a customer’s perspective. The conversation also covers finding the right audience, choosing the right associations, and knowing when a client is not the right fit. Hayden shares examples of recent success stories, including work with REMAX, local artist Rob Manarazi, and a long‑standing Winston‑Salem tattoo shop. The episode closes with appreciation for Base 95’s impact on Chamber members and the importance of strong branding for long‑term business growth. Be sure to subscribe! Like, rate, review.Follow Lewisville-Clemmons Chamber of Commerce on Instagram and Facebook. Produced by our Partner, Tim Beeman of Such-N-Such Media.Recorded in the Such-N-Such Media Studios at Liberty Plaza. The post Member Profile: Base95/Branding 101 first appeared on Lewisville-Clemmons Chamber Podcast.
