Engage Your Brand®

Emily Foster
  • 5.0 (13)
  • Marketing

Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand. 

  1. 1d ago

    69: Building Wedding Vendor Relationships with Fausto & Reuben

    What if the secret to a thriving wedding business has less to do with your logo and more to do with how you treat the people you work alongside every weekend? In this episode, Fausto and Reuben share the real story behind building Blue Elephant from the ground up, including how they landed their first venue exclusives, why they named their business after a childhood good-luck charm instead of themselves, and how they've stayed in business for two decades by prioritizing wedding vendor relationships over transactional networking. Key takeaways: Why building trust with venues, not just clients, is one of the most overlooked paths to consistent referralsHow Fausto and Reuben approach wedding vendor relationships without turning them into transactional exchangesThe branding decision that helped Blue Elephant stand out (hint: it wasn't about logos or fonts)Why documenting every client conversation protects your business and your reputationHow showing up for fellow vendors, even outside of "wedding season", pays off in ways that can't be measured by ROI aloneListen in for the full conversation and practical ideas you can bring into your own business.If this conversation resonated with you, and you're ready to build a brand that reflects the kind of trust and intention Fausto and Ruben talk about, Emily Foster Creative would love to help you get there, from brand strategy to a website that finally feels like you. Blue Elephant Events and Catering: www.blueelephantcatering.com Fausto's personal site: www.thefausto.com Engage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com

    1h 1m

  2. Jun 18

    68: Choosing your Website Designer for Photographers

    Choosing a website designer as a photographer can feel tricky, especially when you know your site needs to do more than just look good. In this solo episode of Engage Your Brand®, I’m talking about how to choose the right website designer for photographers and what actually matters when investing in a photography website. Key Takeaways:  Why a beautiful website is not always an effective website  What photographers should look for in a website designer  Why SEO matters so much for photography websites  How brand strategy impacts inquiries and conversions  Why your website needs to showcase more than your portfolio  Common mistakes photographers make during a website redesign  How to know if your current website is outdated  Questions to ask before hiring a website designer Inquire with us to work on your photography website:  https://emilyfostercreative.com/contact Read the blog on how to find the right Showit web designer for your business:  https://emilyfostercreative.com/how-to-find-the-right-showit-website-designer/

    43 min

  3. Jun 11

    67: Building Community in the Wedding Industry with Gabby and Kari of Just Another Biz

    Building a wedding business can feel a lot less lonely when you have honest conversations and real community around you. In this episode of Engage Your Brand®, I’m joined by Gabby Pinkerton and Kari Smith of Just Another Biz to talk about podcasting, community building, authenticity, boundaries, comparison, and the very real behind-the-scenes experience of running a wedding business. Key Takeaways:  Why community matters so much for wedding pros  The realities of starting and growing a podcast  How honest conversations create stronger connection  Why authenticity helps attract the right clients  The importance of boundaries and avoiding scope creep  How comparison can impact your business mindset  Why staying in your own lane matters Explore more branding, marketing, and website education for wedding pros: https://emilyfostercreative.com Connect with Gabby, Kari & Just Another Biz: Just Another Biz Podcast: https://justanotherbizpodcast.com/ Instagram: https://www.instagram.com/justanotherbizpodcast/ Kari: https://www.instagram.com/featheredarrowstudio/ Gabby: https://www.instagram.com/causewecanevents/ Join their Substack:  https://substack.com/@justanotherbizpodcast

    58 min

  4. Jun 4

    66: Gen Z Marketing for Wedding Pros: How to Connect with the Next Generation of Couples

    Gen Z couples are already changing the way weddings are planned, researched, and booked. In this episode of Engage Your Brand®, I’m talking about Gen Z marketing for wedding pros and how this generation is shaping the future of wedding industry marketing. We’ll look at how Gen Z researches vendors, why they value authenticity, transparency, personalization, and quick access to information, and how wedding pros can adjust their brand, website, and sales process to better connect with the next generation of couples.  Key Takeaways:  Why Gen Z marketing matters for wedding pros right now  How Gen Z researches wedding vendors differently  Why authenticity and transparency are so important  How fast responses and clear information impact inquiries  Why pricing, reviews, and social proof matter more than ever  How to make your website feel more aligned with Gen Z clients  Why personalization and unique client experiences are key  How to show more personality through your brand and marketing  Explore branding, website design, and marketing support with Emily Foster Creative:  https://emilyfostercreative.com

    1 hr

  5. May 28

    65: Modern Wedding Marketing in 2026 with Becca Pountney

    Marketing feels noisier than ever, but it doesn’t have to feel impossible. In this episode of Engage Your Brand®, I’m joined by Becca Pountney to talk about modern wedding industry marketing, the shift from the traditional funnel to the “marketing theme park,” and how wedding pros can stay visible, consistent, and booked in 2026. Key Takeaways:  Why the traditional marketing funnel no longer works the same way  What the “marketing theme park” means for wedding pros  How couples are researching vendors across TikTok, websites, AI, referrals, and social media  Why TikTok is becoming a powerful visibility tool  How to stop overcomplicating your marketing strategy  Why consistency matters more than perfection  How to use data instead of emotion when evaluating your marketing  Why real-world relationships and referrals still matter   Explore more branding, marketing, and website education for wedding pros:  https://emilyfostercreative.com Connect with Becca:  Instagram: https://www.instagram.com/beccapountney/ Facebook: https://www.facebook.com/beccapountney LinkedIn: https://uk.linkedin.com/in/becca-pountney-a0181033 Website: https://www.beccapountney.com Podcast: https://wedding-pros.captivate.fm/listen Resource Mentioned:  Done Is Better Than Perfect: https://a.co/d/fOS1cAR

    49 min

  6. May 21

    64: What to Know About Showit Template Customization

    If you’ve ever wondered whether a Showit website template is actually worth it, or if you should invest in a custom website instead, this episode is for you. In this episode of Engage Your Brand®, I’m breaking down the difference between Showit templates, template customizations, and fully custom website design, especially for wedding professionals and creative business owners. I’m sharing the pros and cons of each option, what most people misunderstand about website templates, how SEO impacts template performance, and how to know which direction makes the most sense for your business stage, goals, budget, and timeline. Key takeaways: The difference between a Showit template and a custom website  What template customization actually means  Why Showit is different from Squarespace, Wix, and WordPress  The truth about SEO and website templates  How to decide between DIY, template customization, and custom design  Why strategy matters just as much as aesthetics  How to know which website option fits your business stage, budget, and goals  Explore branding, website design, and Showit template customization:  https://emilyfostercreative.com Showit Templates by Emily Foster Creative

    39 min

  7. May 14

    63: Authentic Networking for Wedding Pros with Sara Alepin

    If networking has ever felt more exhausting than meaningful, this conversation is going to feel like a breath of fresh air. In this episode of Engage Your Brand®, I’m joined by Sara Alepin, founder of District Bliss and Photos from the Harty, to talk about authentic networking, relationship-driven marketing, and building a business rooted in real connection instead of transactional growth. Sara shares how her frustration with traditional networking culture led her to create District Bliss, a community designed for entrepreneurs who value genuine relationships, education, and long-term support. In this episode, we talk about:  Why traditional networking feels transactional for so many entrepreneurs  How authentic relationships create stronger referrals and long-term growth  The story behind District Bliss and its community-first mission  Inclusive branding in the wedding industry  Building a referral-based business through trust and connection  How personal storytelling strengthens your brand  Creating a business that supports work-life balance and travel  Why your brand is what people say about you when you’re not in the room  ✨ Connect with Sara & District Bliss:  District Bliss District Bliss Instagram Photos from the Harty Photos from the Harty Instagram ✨ Grab Sara’s Networking Made Easy Course:  Networking Made Easy Course ✨ Explore Emily Foster Creative:  Emily Foster Creative

    48 min

  8. May 7

    62: How to Scale a Wedding Business to 7 Figures with Ashley Ebert

    If you’ve ever wondered what it actually takes to scale a wedding business to seven figures, this conversation will give you a behind-the-scenes look at what that growth really requires. In this episode of Engage Your Brand®, I’m joined by Ashley Ebert, founder of The Abundance Group, to talk about how to scale a wedding business to 7 figures without getting stuck in burnout, overwork, or the constant hustle cycle. Ashley shares her journey from building and scaling a multi-market wedding planning company to a seven-figure exit, and the shifts that made it possible. We dive into what scaling really looks like beyond more bookings, including building a team, creating systems, and stepping into a true CEO role. We also talk about:  Why more clients isn’t always the answer to growth  The hidden cost of doing everything yourself  How to move out of the “hustle loop”  What systems and support actually look like at scale  The mindset shifts required to reach your next level If your goal is to grow your wedding business in a way that feels sustainable, supported, and aligned, this episode will help you rethink what scaling really means. Connect with Ashley & Explore More: If you’re ready for deeper support and want to build a business that’s designed for long-term growth, you can explore Ashley’s work through The Abundance Group. → Join the TAG Mastermind:  https://theabundance.group/ → Take the Quiz to Find Your Next Step:  https://theabundance.group/quiz → Looking for additional resources? You can also reach out to Moriah for available freebies and support inside the community. Want support with your brand and website as you scale? Explore Emily Foster Creative: https://emilyfostercreative.com

    1h 31m
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5
out of 5
13 Ratings

About

Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand. 

Information

  • Creator
    Emily Foster
  • Years Active
    2025 - 2026
  • Episodes
    71
  • Rating
    Explicit
  • Copyright
    © 2026 Engage Your Brand®
  • Show Website
    Engage Your Brand®

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