Engage Your Brand®

Emily Foster
  • 5.0 (13)
  • Marketing

Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand. 

  1. 1d ago

    72: How to Rebrand a Photography Business with Nadia of Venture Ever After

    What happens when your most successful year in business makes you realize everything needs to change? In this episode, I'm joined by Nadia of Venture Ever After, a Pacific Northwest elopement and adventure wedding photographer with nearly 16 years in the industry. Nadia opens up about the full journey of rebranding her photography business, from what pushed her to make the leap, to what tanked after launch, to what she'd do completely differently. If you've ever wondered whether a rebrand is worth it or where to even start, this one is for you. Key takeaways: Why Nadia's most successful year in business was the exact moment she knew she needed to rebrandThe copy-first approach to website design, and why skipping this step made her rebrand messier than it needed to beWhat actually happens to your SEO when you change your business name (and how to protect yourself)How niching down into elopements changed her client conversations, her booking rate, and her pricesWhy aligning your brand with your values is the most powerful thing you can do for long-term business growthListen in for the full conversation, and if you're a venue or vendor in the Pacific Northwest looking for an elopement photographer to partner with, Nadia would love to connect. Ready to build a brand that truly feels like you? Emily Foster Creative offers brand strategy and website design for wedding pros who are ready to grow intentionally. Resources Mentioned in This Episode: Venture Ever After: ventureeverafter.comConnect with Nadia: ventureeverafter.com/contactInstagram: @ventureeverafterEngage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

  2. Jul 9

    71: From Live Wedding Artist to Six-Figure Creative Business with Danison

    What happens when a Disney-trained accountant becomes a six-figure live wedding artist? A masterclass in branding, pricing, and building a business that's as strategic as it is beautiful. In this episode, I sit down with Danison, the artist and entrepreneur behind Bow Tie and Brush and Bow Tie and Biz, to talk about how he turned live wedding watercolor portraits into a luxury guest experience, what it took to get consistent with marketing, and the financial mistakes he sees creative wedding pros making most. Whether you're an artist looking to elevate your brand or a wedding pro trying to build something more sustainable and profitable, this one is packed with honest, practical insight. Key takeaways: How Danison niched down from a scattered service offering into a clear, luxury-positioned live wedding artist brandWhy infusing your personality into your brand is one of the most powerful things you can do to attract aligned clientsThe mindset shift that helped him go from zero marketing systems to consistent, strategic contentThe most common pricing mistakes wedding pros make, and how to fix themWhy budgeting for your brand is just as important as saving for taxesListen in for the full conversation, and grab Danison's free pricing quiz linked below. Ready to build a brand that actually reflects the experience you deliver? Emily Foster Creative would love to help, from brand strategy to a website that works as hard as you do. Resources: Bow Tie and Brush (live wedding artistry): www.bowtieandbiz.com Bow Tie and Biz (financial mentorship for wedding pros): www.bowtieandbiz.com Free Pricing Archetype Quiz: www.bowtieandbiz.com/price Enji (marketing platform): www.enji.co/bowtie Engage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

  3. Jul 2

    70: Wedding Blog Ideas That Actually Work (And Why Blogging for SEO Still Matters in 2026)

    Blogging is dead, or so they say. But what if the wedding pros quietly ranking on Google (and now AI search) are the ones who never stopped? In this solo episode, I cut through the noise on whether blogging still matters in 2026, and spoiler: it does. I break down my go-to blogging process, the three types of wedding blog posts worth writing right now, and why a few deeply intentional posts will always beat a forced posting schedule you can't keep up with. If you've been putting off starting a blog or wondering why your current posts aren't ranking, this one's for you. Key takeaways: Why AI searches are actually making unique human perspectives more valuable, not lessThe three blog buckets that still perform: real weddings, educational content, and opinion piecesThe step-by-step blogging process I use with my own clientsWhy your website blog deserves more energy than Substack right nowListen in, and grab the free resource in the show notes for hundreds of wedding blog ideas tailored to your vendor type.  Ready to take blogging off your plate? I offer retainer services for blogging, social media, and website maintenance. emilyfostercreative.com | @emilyfostercreative Resources Mentioned in This Episode: Free download: 500+ Blog Ideas for Wedding ProsYoast SEO plugin (recommended for Showit and WordPress users)Engage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

  4. Jun 25

    69: Building Wedding Vendor Relationships with Fausto & Reuben

    What if the secret to a thriving wedding business has less to do with your logo and more to do with how you treat the people you work alongside every weekend? In this episode, Fausto and Reuben share the real story behind building Blue Elephant from the ground up, including how they landed their first venue exclusives, why they named their business after a childhood good-luck charm instead of themselves, and how they've stayed in business for two decades by prioritizing wedding vendor relationships over transactional networking. Key takeaways: Why building trust with venues, not just clients, is one of the most overlooked paths to consistent referralsHow Fausto and Reuben approach wedding vendor relationships without turning them into transactional exchangesThe branding decision that helped Blue Elephant stand out (hint: it wasn't about logos or fonts)Why documenting every client conversation protects your business and your reputationHow showing up for fellow vendors, even outside of "wedding season", pays off in ways that can't be measured by ROI aloneListen in for the full conversation and practical ideas you can bring into your own business.If this conversation resonated with you, and you're ready to build a brand that reflects the kind of trust and intention Fausto and Ruben talk about, Emily Foster Creative would love to help you get there, from brand strategy to a website that finally feels like you. Blue Elephant Events and Catering: www.blueelephantcatering.com Fausto's personal site: www.thefausto.com Engage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com

  5. Jun 18

    68: Choosing your Website Designer for Photographers

    Choosing a website designer as a photographer can feel tricky, especially when you know your site needs to do more than just look good. In this solo episode of Engage Your Brand®, I’m talking about how to choose the right website designer for photographers and what actually matters when investing in a photography website. Key Takeaways:  Why a beautiful website is not always an effective website  What photographers should look for in a website designer  Why SEO matters so much for photography websites  How brand strategy impacts inquiries and conversions  Why your website needs to showcase more than your portfolio  Common mistakes photographers make during a website redesign  How to know if your current website is outdated  Questions to ask before hiring a website designer Inquire with us to work on your photography website:  https://emilyfostercreative.com/contact Read the blog on how to find the right Showit web designer for your business:  https://emilyfostercreative.com/how-to-find-the-right-showit-website-designer/

  6. Jun 11

    67: Building Community in the Wedding Industry with Gabby and Kari of Just Another Biz

    Building a wedding business can feel a lot less lonely when you have honest conversations and real community around you. In this episode of Engage Your Brand®, I’m joined by Gabby Pinkerton and Kari Smith of Just Another Biz to talk about podcasting, community building, authenticity, boundaries, comparison, and the very real behind-the-scenes experience of running a wedding business. Key Takeaways:  Why community matters so much for wedding pros  The realities of starting and growing a podcast  How honest conversations create stronger connection  Why authenticity helps attract the right clients  The importance of boundaries and avoiding scope creep  How comparison can impact your business mindset  Why staying in your own lane matters Explore more branding, marketing, and website education for wedding pros: https://emilyfostercreative.com Connect with Gabby, Kari & Just Another Biz: Just Another Biz Podcast: https://justanotherbizpodcast.com/ Instagram: https://www.instagram.com/justanotherbizpodcast/ Kari: https://www.instagram.com/featheredarrowstudio/ Gabby: https://www.instagram.com/causewecanevents/ Join their Substack:  https://substack.com/@justanotherbizpodcast

  7. Jun 4

    66: Gen Z Marketing for Wedding Pros: How to Connect with the Next Generation of Couples

    Gen Z couples are already changing the way weddings are planned, researched, and booked. In this episode of Engage Your Brand®, I’m talking about Gen Z marketing for wedding pros and how this generation is shaping the future of wedding industry marketing. We’ll look at how Gen Z researches vendors, why they value authenticity, transparency, personalization, and quick access to information, and how wedding pros can adjust their brand, website, and sales process to better connect with the next generation of couples.  Key Takeaways:  Why Gen Z marketing matters for wedding pros right now  How Gen Z researches wedding vendors differently  Why authenticity and transparency are so important  How fast responses and clear information impact inquiries  Why pricing, reviews, and social proof matter more than ever  How to make your website feel more aligned with Gen Z clients  Why personalization and unique client experiences are key  How to show more personality through your brand and marketing  Explore branding, website design, and marketing support with Emily Foster Creative:  https://emilyfostercreative.com

  8. May 28

    65: Modern Wedding Marketing in 2026 with Becca Pountney

    Marketing feels noisier than ever, but it doesn’t have to feel impossible. In this episode of Engage Your Brand®, I’m joined by Becca Pountney to talk about modern wedding industry marketing, the shift from the traditional funnel to the “marketing theme park,” and how wedding pros can stay visible, consistent, and booked in 2026. Key Takeaways:  Why the traditional marketing funnel no longer works the same way  What the “marketing theme park” means for wedding pros  How couples are researching vendors across TikTok, websites, AI, referrals, and social media  Why TikTok is becoming a powerful visibility tool  How to stop overcomplicating your marketing strategy  Why consistency matters more than perfection  How to use data instead of emotion when evaluating your marketing  Why real-world relationships and referrals still matter   Explore more branding, marketing, and website education for wedding pros:  https://emilyfostercreative.com Connect with Becca:  Instagram: https://www.instagram.com/beccapountney/ Facebook: https://www.facebook.com/beccapountney LinkedIn: https://uk.linkedin.com/in/becca-pountney-a0181033 Website: https://www.beccapountney.com Podcast: https://wedding-pros.captivate.fm/listen Resource Mentioned:  Done Is Better Than Perfect: https://a.co/d/fOS1cAR

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5
out of 5
13 Ratings

About

Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand. 

Information

  • Creator
    Emily Foster
  • Years Active
    2025 - 2026
  • Episodes
    74
  • Rating
    Explicit
  • Copyright
    © 2026 Engage Your Brand®
  • Show Website
    Engage Your Brand®

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