Engage Your Brand®

Emily Foster
  • 5.0 (13)
  • MARKETING

Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand. 

  1. 28M AGO

    62: How to Scale a Wedding Business to 7 Figures with Ashley Ebert

    If you’ve ever wondered what it actually takes to scale a wedding business to seven figures, this conversation will give you a behind-the-scenes look at what that growth really requires. In this episode of Engage Your Brand®, I’m joined by Ashley Ebert, founder of The Abundance Group, to talk about how to scale a wedding business to 7 figures without getting stuck in burnout, overwork, or the constant hustle cycle. Ashley shares her journey from building and scaling a multi-market wedding planning company to a seven-figure exit, and the shifts that made it possible. We dive into what scaling really looks like beyond more bookings, including building a team, creating systems, and stepping into a true CEO role. We also talk about:  Why more clients isn’t always the answer to growth  The hidden cost of doing everything yourself  How to move out of the “hustle loop”  What systems and support actually look like at scale  The mindset shifts required to reach your next level If your goal is to grow your wedding business in a way that feels sustainable, supported, and aligned, this episode will help you rethink what scaling really means. Connect with Ashley & Explore More: If you’re ready for deeper support and want to build a business that’s designed for long-term growth, you can explore Ashley’s work through The Abundance Group. → Join the TAG Mastermind:  https://theabundance.group/ → Take the Quiz to Find Your Next Step:  https://theabundance.group/quiz → Looking for additional resources? You can also reach out to Moriah for available freebies and support inside the community. Want support with your brand and website as you scale? Explore Emily Foster Creative: https://emilyfostercreative.com

    1h 31m

  2. APR 30

    61: Business Systems That Scale with Nikisha King

    If growth in your business has started to feel messy, overwhelming, or overly dependent on you, this episode will give you a different way to think about it. In this episode of Engage Your Brand®, I’m joined by Nikisha King to talk about business systems, sustainable growth, and what it really looks like to move from hustle-driven business ownership into structured, intentional leadership. We’re unpacking how systems support your client journey, why automation doesn’t have to feel robotic, and how stronger business foundations can create more freedom, clarity, and capacity. Key Takeaways:  Why business systems are essential for sustainable growth  How to build a better client journey without losing your personality  The difference between automation and a robotic client experience  Why many entrepreneurs stay stuck in the weeds of their business  How systems, mindset, and leadership work together as you scale If you’ve been craving more ease, more structure, and more support in your business, this conversation will help you think about growth in a completely different way. Connect with Nikisha: Explore The Disruptive Chronicles, Nikisha’s free weekly email series for creative and service-based entrepreneurs who want thoughtful encouragement, mindset shifts, and aligned action. You can also listen to the ICONIK CEO Podcast for honest conversations and practical guidance on systems, leadership, and building a business that supports your life. Ready to strengthen your brand and website, too? Explore branding and website design with Emily Foster Creative.

    49 min

  3. APR 23

    60: 70 Brand & Website Terms You Should Know

    If you’ve ever felt lost in conversations about branding or website design, this episode will change that. In this episode of Engage Your Brand®, I’m breaking down 70 brand and website terms you should know. These are the exact terms that come up in proposals, design conversations, and marketing decisions. Understanding them will help you feel more confident in every step of your brand and website journey. Whether you’re preparing for a rebrand or working with a designer, this episode is your go-to glossary for the branding and website world. Key Takeaways:  What essential branding terms actually mean  The difference between brand strategy, identity, and perception  Website terms you’ll hear during design projects  Foundational SEO language every business owner should know  How understanding these terms leads to better decisions Ready to take the next step? Explore branding and website design services at  👉 https://emilyfostercreative.com

    37 min

  4. APR 16

    59: When to Trademark Your Business Name with Braden Drake

    Thinking about trademarking your business name, but not sure when (or if) you actually need to? In this episode of Engage Your Brand®, I’m joined by Braden Drake to break down when to trademark your business name, what can happen if you don’t, and how legal protection plays a role in building a legitimate, long-term brand. Key Takeaways:  When it actually makes sense to trademark your business name  What can happen if you don’t (and when it becomes risky)  Common misconceptions about trademarks in the wedding industry  How to know if your brand name is worth protecting  What role legal plays in building a professional, trustworthy brand  If you’ve been putting this off or feeling unsure about the process, this conversation will give you clarity on your next step. Ready to build a brand that’s strategic and protected? Inquire with Emily Foster Creative to create a brand and website that supports your long-term growth. Join Us in The Backroom: https://notavglaw.com/backroom Book your Trademark Quickie: https://notavglaw.com/trademarks

    50 min

  5. APR 9

    58: Rebrand vs Refresh: What Your Business Actually Needs

    If your brand feels a little off lately… but you’re not sure if you need a full rebrand or just a refresh, this episode is going to give you clarity. In this episode of Engage Your Brand®, I’m breaking down rebrand vs refresh, what each one actually means, when each is appropriate, and how to know what your business truly needs (so you don’t waste time or money on the wrong decision). If you’ve been feeling stuck, disconnected from your brand, or unsure what the next step is, this episode will help you move forward with intention. Key Takeaways:  The true difference between a rebrand vs refresh (and why they solve different problems)  How to tell if your brand feels “off” because of strategy, or just visuals  When a refresh is enough (and when it’s actually holding you back)  The biggest mistakes wedding pros make when deciding to rebrand  What needs to be in place before investing in either option  Real examples of wedding pros who refreshed vs fully rebranded  How brand strategy directly impacts your growth, pricing, and clients  And how to confidently decide your next step without second-guessing  If you’ve been debating whether it’s time to rebrand or you just need a reset, this episode will help you make that decision with confidence. Ready to take the next step? If you want support figuring out whether your business needs a rebrand or a refresh, you can inquire about branding and website design at Emily Foster Creative. We’ll walk through your goals and create a strategy that actually supports your growth. Listen now and start building a brand that reflects where your business is going, not where it started.

    41 min

  6. APR 2

    57: Organic vs Paid Marketing in the Wedding Industry: What Wedding Pros Need to Know with Mark Chapman

    If you’ve ever wondered whether you should be focusing on organic marketing or finally investing in paid ads… this episode is for you. In this episode of Engage Your Brand®, I’m joined by Mark Chapman, the wedding industry’s go-to expert on paid advertising. We’re breaking down the real difference between organic vs paid marketing in the wedding industry, when each strategy makes sense, and how to actually make ads work (without wasting your money). If you’ve been feeling stuck trying to grow your business, or unsure if you’re ready for ads, this conversation will give you so much clarity. Key Takeaways:  The real difference between organic and paid marketing (and why you likely need both)  Why Google + Meta ads work best together, not separately  What wedding pros get wrong about ads (and how to avoid wasting money)  The truth about ad budgets and what it actually takes to see results  Why showing your face and building trust matters even in paid ads  How paid ads can enhance your referrals instead of replacing them  What’s coming next with TikTok search ads and ChatGPT ads  And how to know when you’re actually ready to invest in paid marketing If you’ve been thinking about running ads, or you’ve tried before and felt like it didn’t work—this episode is going to completely shift how you approach it. Connect with Mark: Website DIY Advertising Kits Ready to take your marketing to the next level? If your brand, website, or messaging isn’t quite where it needs to be before investing in ads, I’d love to help you build that foundation first. You can inquire about branding and website design at Emily Foster Creative to create a strategy that actually supports your growth. Listen now and start building a marketing strategy that works for you, not against you.

    55 min

  7. MAR 26

    56: Why Wedding Networking Works When You Prioritize Community with Brooke Simmons

    If wedding networking has ever felt forced, transactional, or just not worth the effort… this episode might change the way you see it entirely. In this conversation, I’m joined by wedding planner and community builder Brooke Simmons, and we’re unpacking why networking in the wedding industry only works when it’s rooted in genuine connection. From growing her business through referrals to building a community that prioritizes collaboration over competition, Brooke shares a refreshing, honest take on what actually leads to long-term growth. In this episode, we cover:  Why “community over competition” is more than just a trend  How real vendor relationships lead to consistent referrals  The difference between networking and true connection  What makes someone unforgettable to work with on wedding days  Simple ways to start building stronger industry relationships today If this episode resonated with you, I’d love for you to share it or leave a review, it helps more wedding pros find these conversations and grow their businesses with intention. You can connect with me here: Instagram of visit my Website And be sure to connect with Brooke: Instagram: @foreverandalwayseventplanning Instagram: @forevercollectivesociety Website: https://foreverandalwaysplan.com/ Website: https://www.forevercollectivesociety.com/

    49 min

  8. MAR 19

    55: Bridal Seamstress Marketing: Building a Bridal Alterations Business with Nadine Bozeman

    Your bridal alterations experience can shape how confident you feel walking down the aisle… but bridal seamstresses are often one of the most overlooked vendors in the wedding industry. In this episode of Engage Your Brand®, I’m joined by Nadine Bozeman, owner of Sweet Francis Sewing Co. and founder of Secrets of a Bridal Seamstress. We talk about how she built a successful bridal alterations business, created a thriving community for seamstresses across the country, and what more wedding professionals should understand about the alterations process. We also dive into bridal seamstress marketing, branding, and why so many talented seamstresses struggle to position themselves confidently in the wedding industry. Key Takeaways • How Nadine built a bridal-only alterations business from the ground up  • Why bridal seamstresses are often overlooked in the wedding industry  • The biggest misconceptions seamstresses have about running a profitable business  • How bridal seamstress marketing can focus more on connection and education, not proving your skills  • Why strong branding helps attract the right clients (and repel the wrong ones)  • Listen in for an honest conversation about entrepreneurship, community, and building a business that truly supports your life If you’re a wedding professional or bridal seamstress looking to strengthen your brand and stand out in a saturated industry, this episode is packed with insight you can apply immediately. Connect with Nadine: https://sweetfrancissewingco.com/ Listen to Nadines's Podcast Secrets of a Bridal Seamstress Podcast If you enjoyed this episode, make sure you’re subscribed to Engage Your Brand®. And if you’re ready to elevate your brand and website, visit emilyfostercreative.com to learn more about working together.

    1 hr
See All (64)

5
out of 5
13 Ratings

About

Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand. 

Information

  • Creator
    Emily Foster
  • Years Active
    2025 - 2026
  • Episodes
    64
  • Rating
    Explicit
  • Copyright
    © 2026 Engage Your Brand®
  • Show Website
    Engage Your Brand®

You Might Also Like