Luminate Local - SEO and Digital Marketing for Small Business

Luminate Local
  • 5.0 (6)
  • MARKETING
  • UPDATED WEEKLY

Hosted by Jesse Dolan, Luminate Local is the go-to podcast for small business owners who want to grow and compete online using proven digital strategies. This show dives deep into local SEO, search engine optimization, website design, online marketing, and AI-powered tools to help you rank higher on Google, drive more leads, and convert visitors into customers. Each episode delivers clear, actionable tactics for improving visibility, building trust, and getting results. You'll hear expert guest interviews offering insights on everything from keyword research to social media strategies, along with listener Q&A sessions that tackle the real-world challenges local businesses face every day. Whether you're wondering how to show up in local search, how to implement digital best practices, or how to stay competitive in an ever-changing online landscape, Luminate Local gives you the answers — without the jargon. This is where smart marketing meets small business momentum.

Episodes

  1. Business Leadership Lessons With Mads Singers

    08/01/2025

    Business Leadership Lessons With Mads Singers

    Diving into leadership means recognizing that business growth hinges on more than just individual hustle - it's about delegation in business and strategic team management. Mads Singers joins Jesse Dolan for an insightful discussion on transforming leadership challenges into team triumphs. Mads, a management expert with experience across hundreds of leaders, breaks down how to avoid becoming a bottleneck by focusing on strengths, smart hiring, and effective delegation. Whether you're scaling a small business or building a remote team, this episode offers practical advice on processes, accountability, and fostering relationships that drive results. From personality assessments to asymmetrical bets in hiring, discover how leading teams effectively can lead to bigger profits and less stress. Key Episode Takeaways:  Align tasks with natural personalities to maximize productivity and job fit. Narrow in on repeatable processes to train quickly and scale operations efficiently. Hand off responsibilities proactively, even for untried initiatives, to unlock your strategic focus. Strengthen bonds via consistent check-ins, boosting engagement across in-person or remote teams. Prioritize hires that promise high returns, treating business as a series of smart, high-potential investments.   Elevate your leadership game today! Check out the full blog post for more details https://luminatelocal.com/business-leadership-lessons-with-mads-singers/

    1h 1m
  2. How AI Search Is Reshaping Small Business Marketing with Pete Kleinjan

    07/16/2025

    How AI Search Is Reshaping Small Business Marketing with Pete Kleinjan

    Why AI Search Transforms Small Business Marketing Pete Kleinjan joins Jesse Dolan to talk about how AI search is reshaping and impacting small businesses' visibility in local search and Google search. Learn to optimize content, leverage AI tools, and monitor metrics to attract qualified leads. Ideal for small businesses, these insights boost your digital presence. Key Episode Takeaways: Use AI search tools like ChatGPT to see how small businesses appear in results. Optimize NAP data to enhance trust in AI search and local search rankings. Create authentic social posts to influence AI-driven local search recommendations. Update website content to ensure accurate AI search responses for small businesses. Track AI search visibility in Google Search Console to stay ahead locally. Find the transcript, links to resources, and more on the show page at https://luminatelocal.com/how-ai-search-is-reshaping-small-business-marketing/

    1h 7m
  3. How To Create A Google Business Profile Page

    06/26/2025

    How To Create A Google Business Profile Page

    Leverage Your Google Business Profile For Local Success A Google Business Profile boosts business visibility by showcasing your brand in Google Maps and local search results In this episode we cover key insights to properly setup your Google Business Profile: Set up a Google Business Profile with a verified physical address to appear in Google Maps. Choose storefront, service area, or hybrid to define how your business visibility is displayed. Optimize your profile with SEO keywords, photos, and services to boost local SEO rankings. Encourage reviews to enhance credibility and improve Google Maps visibility. Promote user engagement, like directions clicks, to signal trust and grow rankings. Take advantage today and use your Google Business Profile for local visibility and growth.  By claiming your spot on Google Maps, you connect directly with customers searching for your services, capturing local SEO opportunities. Add compelling photos, detailed services, and glowing reviews to build trust and drive clicks in Google Maps. Engage users with posts and directions to strengthen your business visibility, turning searches into loyal customers. This free tool puts your brand front and center in local searches, fueling growth. Start your Google Business Profile now and ignite your local success!

    26 min
  4. How Large Language Models Are Changing Digital Marketing With Adam Chronister

    06/18/2025

    How Large Language Models Are Changing Digital Marketing With Adam Chronister

    Why Large Language Models Revolutionize Digital Marketing   Adam Chronister reveals how large language models, AI, and search engines transform digital marketing. Learn to leverage ChatGPT, automate tasks, and build a multi-channel brand to boost visibility. Perfect for local businesses, these insights enhance your digital marketing strategy.   Key Episode Takeaways: Query large language models like ChatGPT for digital marketing strategies to gain local visibility. Strengthen your brand across platforms to excel in AI-driven search engine results. Automate digital marketing tasks with AI tools for efficiency.  Use schema markup to optimize content for large language models' contextual relevance. These tactics unlock large language models' potential to boost your business in search engines. From local plumbers to retailers, these insights help marketers build authoritative brands, ensuring they capture leads in an AI-driven digital landscape powered by advanced search technology.   Master large language models in digital marketing at https://luminatelocal.com/how-large-language-models-are-changing-digital-marketing/

    52 min
  5. Using Google Trends For SEO Insights

    06/10/2025

    Using Google Trends For SEO Insights

    Why Google Trends Boosts Your SEO Strategy Learn how Google Trends uncovers search insights to enhance your SEO in this episode. Discover ways to time content, target regions, and track brand popularity for better rankings. Perfect for business owners and marketers, these tips make Google Trends a must-use tool for driving traffic. Key Episode Takeaways: Google Trends reveals seasonal trends to plan content for peak search periods. - Compare multiple topics to identify high-demand products or services. Use geographic insights to focus SEO on regions with strong search interest. Opt for topic searches to include diverse, multilingual query trends. Track brand searches to strengthen authority and lift keyword rankings. Unlock SEO success with Google Trends at https://luminatelocal.com/using-google-trends-for-seo-insights/

    30 min
  6. Leveraging Informational Queries for AI and Google Search With Victor Perez

    05/30/2025

    Leveraging Informational Queries for AI and Google Search With Victor Perez

    Why AI and Google Search Are Game-Changers for Your Business   Tune in to learn how AI and Google Search are redefining marketing with Victor Perez's expertise. Discover how informational queries fuel leads, optimize for AI platforms, and track conversions. Tailored for local businesses, these insights will help you dominate AI and Google Search, connecting with customers effortlessly.     Key Episode Takeaways: Informational queries via AI tools like ChatGPT can drive 40% of leads in some niches. Google's AI overviews yield fewer but high-intent clicks for better conversions. Use Google Analytics to track AI and Google Search traffic for valuable leads. Niche blog posts answering unique questions excel in AI-driven search results. Unified marketing across SEO and social channels enhances search visibility.     Master AI and Google Search strategies at  https://luminatelocal.com/leveraging-informational-queries-for-ai-and-google-search/

    1h 15m
  7. Why Is Web Design Important?

    05/09/2025

    Why Is Web Design Important?

    How Web Design Powers Your Business's Success We're unpacking why is web design important, revealing how to craft a website that turns browsers into buyers. Discover tips to create bold CTAs, design a gripping first impression, and make content easy to skim. Tailored for small business owners, these ideas will help your site convert more leads, making it a hub for growth and customer connections. Key Episode Takeaways: Web design drives conversions by nudging visitors to act, whether calling or clicking. A bold, colorful call-to-action (CTA) button stands out, sparking instant engagement. Skimmable content with clear headlines and white space holds visitor attention. Answering frequent questions upfront fosters trust and qualifies leads faster. Use Google Analytics to track conversions and tweak designs for better results. Learn how to make your website a lead magnet at https://luminatelocal.com/why-is-web-design-important/

    23 min
  8. What Is Local SEO?

    05/08/2025

    What Is Local SEO?

    Why Local SEO Builds Your Community Connection We're diving into what is local SEO, sharing how to shine in searches like "repair shop in [your city]." Learn to craft a Google Business Profile that shines, weave local flavor into your website, and join community directories. Perfect for small business owners, these ideas will help you become a local mainstay, attracting neighbors to your door. Key Episode Takeaways: Local SEO focuses on searches like "florist near me," linking you with nearby customers. A Google Business Profile (GBP) lays the groundwork for Google Maps and local visibility. Add local keywords and community details to your GBP to capture local searches. Connect your website to your GBP with local terms and schema. List on Yelp, Apple Maps, and local directories to strengthen your community presence. Discover how to grow your local roots with local SEO at https://luminatelocal.com/what-is-local-seo/

    23 min
  9. What Is SEO Writing?

    05/08/2025

    What Is SEO Writing?

    Why SEO Writing Matters for Your Business   In this episode, we dive into what is SEO writing, breaking down how to create content that ranks high and engages customers. Learn SEO writing in plain English, with practical tips to target keywords, match search intent, and structure content for success. Whether you're a business owner or marketer, this episode offers actionable steps to boost your online visibility.   Key Episode Takeaways: SEO writing blends strategic keyword use with reader-friendly content to satisfy both Google and human audiences. Clarify your content's purpose—match search intent to ensure Google connects your page with the right searchers. Keyword research helps you target what people are actually searching for, avoiding jargon or unsearched terms. Use keywords intentionally in titles, headlines, URLs, and alt text, but keep it natural for readability. Study top-ranking content for structure, length, and format to model your content after what Google favors. Get the full scoop on SEO writing and how to start at https://luminatelocal.com/what-is-seo-writing/

    22 min
  10. What Are Backlinks (And Why They Matter for SEO)?

    05/08/2025

    What Are Backlinks (And Why They Matter for SEO)?

    Why Backlinks Are Essential for SEO Success In this episode we dive into the world of backlinks, breaking down what they are and why they're a game-changer for small business SEO. Learn what backlinks are in SEO in plain English, with practical tips to help you earn quality backlinks and boost your Google rankings. Whether you're a business owner or marketer, this episode offers actionable steps to grow your online presence. Key Episode Takeaways: Backlinks are links from other websites to yours, acting like votes of confidence that boost your site's credibility.  Quality matters more than quantity—credible backlinks from trusted sites (like local news) have more impact than low-value links. Passive backlinks can be earned by listing your business on directories like Yelp, Google Business Profile, or your local Chamber of Commerce. Proactive backlinks require outreach, such as asking vendors or partners to link to your site from their web pages. Local links, like those from a local sponsorship or community group, strengthen your local SEO even if they're not topically relevant.   Get the full scoop on backlinks and how to start building them at https://luminatelocal.com/what-are-backlinks/

    22 min
  11. Why Is SEO Important?

    05/07/2025

    Why Is SEO Important?

    Why SEO is Important for Small Business Success In this episode, Jesse dives into why SEO is important for small business and how it can dramatically change your online visibility, lead generation, and long-term growth. Whether you're just launching or trying to revitalize your presence, this foundational discussion breaks down the key elements of SEO that every business owner should know. Key Episode Takeaways Learn why a fast, mobile-friendly website is the cornerstone of your SEO success Understand how your Google Business Profile and online directories impact visibility Discover how to track SEO success and why ranking higher means better leads   Get the fundamentals right, and SEO becomes your 24/7 sales tool. Find the episode notes, resource links, and read the full blog post: https://luminatelocal.com/why-is-seo-important/

    22 min
  • 11 Episodes

5
out of 5
6 Ratings

About

Hosted by Jesse Dolan, Luminate Local is the go-to podcast for small business owners who want to grow and compete online using proven digital strategies. This show dives deep into local SEO, search engine optimization, website design, online marketing, and AI-powered tools to help you rank higher on Google, drive more leads, and convert visitors into customers. Each episode delivers clear, actionable tactics for improving visibility, building trust, and getting results. You'll hear expert guest interviews offering insights on everything from keyword research to social media strategies, along with listener Q&A sessions that tackle the real-world challenges local businesses face every day. Whether you're wondering how to show up in local search, how to implement digital best practices, or how to stay competitive in an ever-changing online landscape, Luminate Local gives you the answers — without the jargon. This is where smart marketing meets small business momentum.

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