The Brand Roots Podcast

Stump & Root co
  • 5.0 (1)
  • MARKETING

Welcome to The Brand Roots Podcast — where we dive deep into the world of branding, marketing, and entrepreneurship. Whether you're growing a brand, launching a business, or navigating the creative industry, this podcast is your home for insight, inspiration, and real talk.Each episode is rooted in real experiences, honest conversations, and a deep curiosity for what makes brands truly thrive. We’re here to build trust, offer value, and showcase the journey—because every brand has a story, and we’re here to tell it.

Episodes

  1. From Hobbyist to Professional: Building a Photography Business with Rachel

    JUN 30

    From Hobbyist to Professional: Building a Photography Business with Rachel

    In this episode, Rachel, the talented photographer behind Obscura Studios, shares her inspiring journey—from discovering her passion for photography as a young artist to building a thriving business.  Rachel dives deep into finding her unique artistic voice, the power of storytelling through photography, and offers valuable insights for creative entrepreneurs struggling to find their style and grow their business.

    51 min
  2. Building a Successful Photo & Video Business: Andrew Stone

    JUN 30

    Building a Successful Photo & Video Business: Andrew Stone

    In this episode of Creative Grove, Tim sits down with Andrew Stone, a photographer and videographer specializing in health, wellness, and lifestyle brands.  Andrew shares his personal journey—from his humble beginnings with an iPod Touch camera to becoming a full-time creative entrepreneur. He opens up about the power of niching down, the value of spec work, and the importance of mentorship in building a thriving creative business.  Andrew also dives into how Donald Miller’s Business Made Simple framework reshaped his business strategies, emphasizing the crucial balance between creativity, entrepreneurship, and life.  Throughout the conversation, Andrew highlights practical tips for young photographers, the mindset needed for creative longevity, and the deeper “why” driving his work—his faith and passion for storytelling.

    57 min
  3. Start With Why: The Blueprint for Purpose-Led Growth

    JUN 20

    Start With Why: The Blueprint for Purpose-Led Growth

    In this episode of Mic’d Up Marketing, we break down one of the most influential business books of the last two decades—Simon Sinek’s Start With Why—and explain how clarifying your “why” can radically change how you lead, market, and grow your business. We walk you through the Golden Circle framework (Why → How → What) and unpack why so many companies get it backward. You’ll hear examples from brands like Apple, Southwest, and Patagonia, as well as a powerful client story from Fisher’s Backyard Structures—real businesses leading with purpose, not just product. If you’ve ever felt stuck in your messaging, disconnected from your team, or unsure how to stand out in a crowded market, this episode will show you how purpose becomes the key to clarity, loyalty, and long-term growth. We also share how we help clients uncover their own why—and how you can too. Whether you’re a founder, creative, or marketer, this is the foundation everything else in your brand should be built on.

    39 min
  4. Milk Stunts, Cookie Reviews, and 30 Million Views | Inside Taylor Chip’s Growth Engine

    JUN 9

    Milk Stunts, Cookie Reviews, and 30 Million Views | Inside Taylor Chip’s Growth Engine

    In this episode of Creative Grove, part of the Brand Roots Podcast, we sit down with Cameron Broadhurst, Creative Director at Taylor Chip, to unpack how a kid with a drum kit and a Canon Mark III became the viral mind behind one of the fastest-growing cookie brands in America. Cameron shares: How he transitioned from music and wedding videography to viral content strategyThe origin story of Taylor Chip’s cookie review series and its explosive successHis candid thoughts on content volume, burnout, feedback loops, and the myth of perfectionWhy most brands misunderstand attention, engagement, and what “building in public” really meansThe behind-the-scenes of their best-performing videos (including milk in the center console)Why done is better than perfect—and why most businesses just need to hit recordThis isn’t a theory-based conversation. It’s a masterclass in making content that cuts through the noise, grows a cult following, and still keeps the heart of the brand intact.

    58 min
  5. Clarify Your Message with the StoryBrand 7-Step Model (Marketing Made Simple)

    JUN 2

    Clarify Your Message with the StoryBrand 7-Step Model (Marketing Made Simple)

    In this episode of Mic’d Up Marketing, hosts Sarah and Tim dive deep into the StoryBrand framework, popularized by Donald Miller.  They break down how this powerful storytelling method, inspired by Joseph Campbell's "Hero's Journey," effectively shifts a brand’s narrative by placing the customer as the hero and positioning the business as the guide.  They explain how world-renowned brands like Dave Ramsey’s Ramsey Solutions successfully utilize StoryBrand principles, and offer actionable insights and real-life examples from their own creative branding studio.

    39 min
  6. Beyond Virality: Gen Z Values, Story‑Driven Content & Building Real Community – with Anna Canfijn

    MAY 28

    Beyond Virality: Gen Z Values, Story‑Driven Content & Building Real Community – with Anna Canfijn

    In this conversation, host Sarah  sits down with Gen Z creator and marketer Anna Canfijn to unpack what actually moves the needle for brands on social media in 2025. They cover: Why Gen Z now judges brands first by ethics, transparency, and community impact.The fine line between clever trend‑jacking and cringe‑inducing meme overload.Three must‑have videos every brand should pin to the top of their profile.How to win when you don’t have a big budget (spoiler: document, don’t over‑produce).Why chasing virality can backfire—and what to focus on instead.Practical tools, posting cadence, and future trends (think Substack‑style long‑form and “low‑stim” storytelling).Whether you run a small business or manage a marketing team, this episode gives you a no‑fluff roadmap to stronger content, tighter communities, and better conversions. Major Takeaways Ethics = Table Stakes – Gen Z assumes your product works; they follow when they trust your values.Trends ≠ Strategy – One viral meme won’t save an off‑brand feed. Use trends sparingly, within clear content pillars.Story Over Budget – Audiences reward authenticity and process‑based “documenting.” Expensive production is optional.Three Core Videos – (a) “Start Here” brand pitch; (b) FAQ/objection‑buster; (c) Social proof compilation. Pin them.Community > Virality – A steady, engaged core outperforms one‑off spikes. Viral demand can break inventory and ops.Post with Purpose – Quality beats arbitrary “3‑posts‑a‑day” quotas. Aim for value, not volume.Platform Fit Matters – Show up where your audience lives, but maintain a minimal presence everywhere for credibility.Future Trend – A swing back to long‑form, lower‑stim content (newsletters, Substack‑style essays) that deepens brand narrative.Listen & Adapt – Brands that reverse bad moves (Glossier’s balm) rebuild trust faster than those that double down.Know Your Dream Buyer – Marketing to everyone is marketing to no one; build your avatar first, content second.

    48 min
  7. From College Flunk Out to Creative Studio Owner: Tim's Story | Mic'd Up Marketing

    MAY 23

    From College Flunk Out to Creative Studio Owner: Tim's Story | Mic'd Up Marketing

    In this deeply personal episode, Tim shares the raw, winding journey from flunking out of college and being fired by toxic bosses to launching Stump & Root, a creative studio built on conviction, resilience, and vision. He unpacks the early spark of creativity, the defining struggles of finding his place, and the faith-fueled turning points that shaped both his career and character. From motion graphics and swing sets to viral growth and branding strategy, this conversation is about more than marketing — it's about staying steadfast when everything seems broken. If you’ve ever questioned your path or wondered if you have what it takes to build something meaningful, this episode will meet you where you are. 🔗 Listen now to hear: The birth of Stump & RootWhy rejection isn’t the endThe power of holding onto your callingBuilding a business that aligns with your family, faith, and future

    1h 6m
  8. The Thing Every Company's Marketing Strategy is Missing...

    MAY 20

    The Thing Every Company's Marketing Strategy is Missing...

    In this episode of Miked Up Marketing, Tim and Sarah discuss the common pitfalls in marketing strategies and the importance of company culture.  They emphasize that businesses often overlook the value of their employees and the need to create a positive work environment.  The conversation also highlights the significance of understanding a brand's promise and the necessity of having a solid content strategy.  Tim and Sarah share insights on how to effectively engage with customers and the frameworks that can lead to business growth.

    26 min
  9. How You Can Make the Jump to Freelancing with Matt Curtis | The Creative Grove

    MAY 9

    How You Can Make the Jump to Freelancing with Matt Curtis | The Creative Grove

    In this episode of The Creative Grove, Tim interviews Matt Curtis, a creative entrepreneur who shares his journey from working in church ministry to building his own freelance business. Matt discusses the challenges and rewards of freelancing, the importance of creativity in business, and how to navigate the fears associated with making the jump to freelance work. He emphasizes the need for structure, discipline, and a clear mission in order to succeed as a freelancer. The conversation also touches on the importance of learning from others and addressing personal fears in the entrepreneurial journey. Takeaways The Creative Grove focuses on real conversations with creatives.Matt Curtis transitioned from church ministry to freelancing.Creativity can be harnessed for meaningful missions.Freelancing requires navigating the business side of creativity.Addressing fears is crucial for making the jump to freelance.Building a business is about more than just creativity.Having a support system is essential for freelancers.Freelancing is a survival skill that requires dedication.It's important to learn from others in the field.Success in freelancing comes from structure and discipline.

    58 min
  10. From Health Blogger to Creative Studio Owner: Sarah's Journey | Mic'd Up Marketing

    MAY 9

    From Health Blogger to Creative Studio Owner: Sarah's Journey | Mic'd Up Marketing

    In this episode of Mic'd Up Marketing, Tim and Sarah Faith delve into Sarah's journey from a passionate blogger to a successful entrepreneur in the branding and marketing space. They discuss the evolution of her career, the challenges faced in corporate environments, and the lessons learned along the way. The conversation highlights the importance of storytelling, the impact of social media, and the entrepreneurial spirit that drives success. Sarah shares her insights on accountability, the significance of having a higher purpose, and the journey of launching their own branding agency, Stump and Root. Takeaways You don't have to have your whole life figured out at 19.Your business isn't about you; it's about how you help others.If you have a hard time taking accountability, you should not be a business owner.You can never stop; you have to crawl if you have to, but you can never stop.I will never allow another man to make me feel like this.You need to be doing something that you really love.I learned a lot about marketing because nobody else was doing it.If I could help this new swing set company tell a better story, I would.I genuinely don't know how people do business without prayer.You have to have someone bigger than yourself that you live your life for.

    1 hr
  11. Lessons from the First Year of our Creative Agency | Mic'd up Marketing

    MAY 9

    Lessons from the First Year of our Creative Agency | Mic'd up Marketing

    Summary In this episode of Mic'd Up Marketing, Tim and Sarah discuss essential lessons learned from their experiences running a creative studio.  They emphasize the importance of managing client communication and expectations, the necessity of thorough pre-production planning, and the value of educating clients about the creative process.  They also touch on establishing healthy studio operations and the intricacies of branding and logo design. Throughout the conversation, they share personal anecdotes and insights highlighting the challenges and rewards of entrepreneurship in the creative industry. Takeaways Managing client communication is crucial to avoid confusion.Always follow up with clients after a project to maintain relationships.Under-promise and over-deliver to exceed client expectations.Scope creep can derail projects; set clear boundaries.Educate clients on the creative process to ensure understanding.Healthy boundaries between work and personal life are essential.The logo is a representation of the brand's identity.Set clear expectations with clients from the start.Effective communication is key in creative projects.Flexibility and the ability to pivot are vital in business.

    1h 3m
  • 11 Episodes

About

Welcome to The Brand Roots Podcast — where we dive deep into the world of branding, marketing, and entrepreneurship. Whether you're growing a brand, launching a business, or navigating the creative industry, this podcast is your home for insight, inspiration, and real talk.Each episode is rooted in real experiences, honest conversations, and a deep curiosity for what makes brands truly thrive. We’re here to build trust, offer value, and showcase the journey—because every brand has a story, and we’re here to tell it.

Information

  • Creator
    Stump & Root co
  • Years Active
    2K
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © 2025 The Brand Roots Podcast
  • Show Website
    The Brand Roots Podcast