Founder to Founder

Virgin StartUp
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Welcome to “Founder to Founder,” the brand-new podcast series from Virgin StartUp. This is where real conversations happen – founder to founder – as we dive into the crucial role that mentorship and community play in the journey of building a business. Each episode, we sit down with inspiring founders to uncover the lessons they’ve learned, the guidance that shaped them, and the people who helped them along the way. Join our host, Luke Johnstone, founder of PACK’D, Young Entrepreneur of the Year winner and Startup Mentor. Luke started and scaled his disruptive food business, generating over £15M in sales delivering impactful products to more than 1 million customers.  PACK'D originally launched with support and funding from Virgin StartUp and now Luke returns to support the next generation of founders as a Virgin StartUp Mentor. Brought to you by Virgin StartUp. Hosted on Acast. See acast.com/privacy for more information.

Episodes

  1. How Abi Selby Took Spabreaks.com From Idea to Industry Leader

    07/24/2025

    How Abi Selby Took Spabreaks.com From Idea to Industry Leader

    How Abi Selbey grew a £36m business built on inclusivity, purpose, and mission to change an industry This week, we’re joined by Abi Selby, the founder of Spabreaks.com — the UK’s leading spa booking platform, sending over 16,000 people to spas every week. Abi shares the full story of how she spotted a gap in the market, made wellness more accessible, and grew her business through sheer grit, strong relationships, and a commitment to purpose. We talk about: Her lightbulb moment (on a golf buggy, no less)Making spa and wellness inclusive for people with cancer, disabilities and beyondSurviving COVID as a founder — and bouncing back strongerThe role of mentorship and surrounding yourself with the right peopleWhy founders need to celebrate the small wins — and protect their own wellbeing, too If you’re looking for an honest, inspiring conversation with a founder who’s been through it all and kept her mission front and centre — this one’s for you. FOLLOW ABI: LinkedIn FOLLOW SPA BREAKS: Instagram FOLLOW VIRGIN STARTUP If you’re an early-stage founder looking for support to help you start up, join the Virgin StartUp Community to connect with other founders, mentors and advisors to support you through your journey. Community.virginstartup.org   Instagram YouTube  TikTok Linkedin Hosted by Luke Johnstone, founder of PACK’D, Young Entrepreneur of the Year winner and Startup Mentor. Luke started and scaled his disruptive food business, generating over £15M in sales delivering impactful products to more than 1 million customers.  PACK'D originally launched with support and funding from Virgin StartUp and now Luke returns to support the next generation of founders as a Virgin StartUp Mentor. Hosted on Acast. See acast.com/privacy for more information.

    34 min
  2. The Peanut Butter Pioneer: Pip Murray’s Startup Journey

    07/09/2025

    The Peanut Butter Pioneer: Pip Murray’s Startup Journey

    Ten years ago, Pip Murray was blending nut butter in her kitchen after marathon training. Today, she’s the founder of a multi-million pound food brand, stocked in major supermarkets, with a cult following. In this episode of Founder to Founder, Pip shares the full, unfiltered story. From her first market stall on cold winter weekends to securing manufacturing, branding on a shoestring, and raising her first £120k on Crowdcube. Listen in if you’re: Starting a food brand (or thinking about it)Wondering whether to take the leapLooking for honest insight on product, people and purpose FOLLOW PIP & NUT Instagram TikTok FOLLOW PIP LinkedIn FOLLOW VIRGIN STARTUP If you’re an early-stage founder looking for support to help you start up, join the Virgin StartUp Community to connect with other founders, mentors and advisors to support you through your journey. Community.virginstartup.org   Instagram YouTube  TikTok Linkedin Hosted by Luke Johnstone, founder of PACK’D, Young Entrepreneur of the Year winner and Startup Mentor. Luke started and scaled his disruptive food business, generating over £15M in sales delivering impactful products to more than 1 million customers.  PACK'D originally launched with support and funding from Virgin StartUp and now Luke returns to support the next generation of founders as a Virgin StartUp Mentor. Hosted on Acast. See acast.com/privacy for more information.

    43 min
  3. From Gucci to Digital Guidebooks: Andy McNulty’s Unexpected Startup Journey

    06/25/2025

    From Gucci to Digital Guidebooks: Andy McNulty’s Unexpected Startup Journey

    In this episode of Founder to Founder, we sit down with Andy McNulty—ex-CEO of Victoria Beckham and co-founder of Touch Stay, the digital guidebook platform used by thousands of hospitality businesses worldwide. Andy’s journey into tech entrepreneurship is anything but traditional. From CFO roles at Gucci and Alexander McQueen to launching a SaaS startup with no technical background, he shares how intuition, resilience, and a strong sense of purpose helped him build, scale, and eventually sell Touch Stay. We explore: How a binder full of flies sparked a SaaS businessWhy Virgin StartUp’s accelerator was a game-changerThe moment COVID accelerated growth instead of ending itWhat it’s really like selling your ‘business baby’Why mentorship, gut instinct and “play money” matter more than perfectionLife after exit—and why he’s not done with tech just yet Andy also reflects on grief, identity, health scares, and the emotional cost of letting go. This is a raw, insightful look at building something meaningful—and knowing when to walk away. If you’re a founder juggling the high-stakes world of SaaS, or wondering what it takes to go from startup to sale—this episode is full of gold. FOLLOW ANDY LinkedIn FOLLOW VIRGIN STARTUP If you’re an early-stage founder looking for support to help you start up, join the Virgin StartUp Community to connect with other founders, mentors and advisors to support you through your journey. Community.virginstartup.org   Instagram YouTube  TikTok Linkedin Hosted by Luke Johnstone, founder of PACK’D, Young Entrepreneur of the Year winner and Startup Mentor. Luke started and scaled his disruptive food business, generating over £15M in sales delivering impactful products to more than 1 million customers.  PACK'D originally launched with support and funding from Virgin StartUp and now Luke returns to support the next generation of founders as a Virgin StartUp Mentor. Hosted on Acast. See acast.com/privacy for more information.

    40 min
  4. Building Boldly: Grief, Grit and Growing D.LOUISE

    06/11/2025

    Building Boldly: Grief, Grit and Growing D.LOUISE

    In this inspiring episode of Founder to Founder, we sit down with Olivia Jenkins, co-founder of D.LOUISE, the sustainable, tarnish-free jewellery brand that’s redefining what it means to build a purpose-led business. After losing her mother and facing a period of uncertainty during the pandemic, Olivia poured her energy into creating something meaningful. With zero industry experience and just a gut instinct, she bootstrapped D.LOUISE into a fast-growing business rooted in bravery, simplicity, and joy. We talk about turning grief into purpose, building confidence as a first-time founder, and why sustainable growth—not overnight success—is the mindset shift more entrepreneurs need to hear. Olivia also opens up about mentorship, mental health, and how showing up authentically fuels both community and commercial growth. If you’re building a product-based brand or need a nudge of inspiration to get started, this one’s for you. FOLLOW OLIVIA LinkedIn Instagram FOLLOW VIRGIN STARTUP If you’re an early-stage founder looking for support to help you start up, join the Virgin StartUp Community to connect with other founders, mentors and advisors to support you through your journey. Community.virginstartup.org   Instagram YouTube  TikTok Linkedin Hosted by Luke Johnstone, founder of PACK’D, Young Entrepreneur of the Year winner and Startup Mentor. Luke started and scaled his disruptive food business, generating over £15M in sales delivering impactful products to more than 1 million customers.  PACK'D originally launched with support and funding from Virgin StartUp and now Luke returns to support the next generation of founders as a Virgin StartUp Mentor. Hosted on Acast. See acast.com/privacy for more information.

    32 min
  5. The Grind Behind Grind: David Abrahamovitch on Luck, Lessons and Leadership.

    05/27/2025

    The Grind Behind Grind: David Abrahamovitch on Luck, Lessons and Leadership.

    In today’s episode, we’re joined by David Abrahamovitch, founder and CEO of Grind – from turning his Dad’s old phone shop into a go to coffee come cocktail destination, he’s since built a brilliant D2C brand. Today the company is a certified B Corp, they have 14 locations across London and sell millions of coffees every year through their home delivery service. We’re talking to David about what it really takes to scale a business, how mentorship has played a role in his journey, and why surrounding yourself with the right people can make all the difference. FOLLOW DAVID ABRAHAMOVITCH Instagram LinkedIn FOLLOW VIRGIN STARTUP If you’re an early-stage founder looking for support to help you start up, join the Virgin StartUp Community to connect with other founders, mentors and advisors to support you through your journey. Community.virginstartup.org   Instagram YouTube  TikTok Linkedin Hosted by Luke Johnstone, founder of PACK’D, Young Entrepreneur of the Year winner and Startup Mentor. Luke started and scaled his disruptive food business, generating over £15M in sales delivering impactful products to more than 1 million customers.  PACK'D originally launched with support and funding from Virgin StartUp and now Luke returns to support the next generation of founders as a Virgin StartUp Mentor. Hosted on Acast. See acast.com/privacy for more information.

    42 min
  6. What I wish I knew: ADHD, Anxiety and the Founder’s Mind

    05/14/2025

    What I wish I knew: ADHD, Anxiety and the Founder’s Mind

    In this powerful episode of Founder to Founder, we’re joined by Alex Partridge, founder, mental health advocate, host of the ADHD chatter podcast and co-founder of the viral media brands UNILAD and LADbible, and now Virgin StartUp Mentor. After being diagnosed with ADHD at the age of 34, Alex is now a massive advocate for mental health and neurodiversity in the workplace, alongside that has authored his memoir ‘Now it all makes sense: how an ADHD diagnosis brought clarity to my life’. Alex has truly experienced the full spectrum of entrepreneurship and we’re diving into his rollercoaster journey and how his experiences have helped shape his success today.   FOLLOW ALEX PARTRIDGE  Instagram LinkedIn ADHD Chatter Instagram FOLLOW VIRGIN STARTUP If you’re an early-stage founder looking for support to help you start up, join the Virgin StartUp Community to connect with other founders, mentors and advisors to support you through your journey. Community.virginstartup.org   Instagram YouTube  TikTok Linkedin Hosted by Luke Johnstone, founder of PACK’D, Young Entrepreneur of the Year winner and Startup Mentor. Luke started and scaled his disruptive food business, generating over £15M in sales delivering impactful products to more than 1 million customers.  PACK'D originally launched with support and funding from Virgin StartUp and now Luke returns to support the next generation of founders as a Virgin StartUp Mentor. Hosted on Acast. See acast.com/privacy for more information.

    35 min
  7. Welcome to Founder to Founder

    SEASON 1, EPISODE 1 TRAILER

    Welcome to Founder to Founder

    Take a look at our lineup for our new podcast launching next week!  We’ve been behind the scenes with some of the UK’s boldest business minds - who all happen to be Virgin StartUp Mentors — David Abrahamovitch (GRIND), Pip Murray (Pip & Nut), Olivia Jenkins (D. Louise), Andy McNulty (Touch Stay), Abi Selby (Spabreaks.com), and Alex Partridge (UniLad & LADBible) — to talk growth, grit, and the power that mentoring has had on their startup successes.    The first episode drops this Wednesday, featuring viral media pioneer and host of the ADHD Chatter podcast, Alex Partridge. Brought to you by Virgin StartUp Hosted on Acast. See acast.com/privacy for more information.

    20 sec

Trailer

About

Welcome to “Founder to Founder,” the brand-new podcast series from Virgin StartUp. This is where real conversations happen – founder to founder – as we dive into the crucial role that mentorship and community play in the journey of building a business. Each episode, we sit down with inspiring founders to uncover the lessons they’ve learned, the guidance that shaped them, and the people who helped them along the way. Join our host, Luke Johnstone, founder of PACK’D, Young Entrepreneur of the Year winner and Startup Mentor. Luke started and scaled his disruptive food business, generating over £15M in sales delivering impactful products to more than 1 million customers.  PACK'D originally launched with support and funding from Virgin StartUp and now Luke returns to support the next generation of founders as a Virgin StartUp Mentor. Brought to you by Virgin StartUp. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Virgin StartUp
  • Years Active
    2K
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © Virgin StartUp
  • Show Website
    Founder to Founder