TIAKI Sounds - Value creation in sport powered by Data, AI and Cybersecurity

David Andrew
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Our latest TIAKI thought leadership to help determined leaders achieve differentiation in the global sports ecosystem.Listen to our expert analysis and bold thinking to help you achieve the extraordinary in sport.  

  1. Recent UK Retail Ransomware Carnage is the ‘Canary in a Coalmine’ Moment for Sport

    05/11/2025

    Recent UK Retail Ransomware Carnage is the ‘Canary in a Coalmine’ Moment for Sport

    Send us a text Hey everyone, and welcome back to the show! Today we're discussing a critical warning sign for the sports industry: the recent wave of ransomware attacks hitting UK retailers.  This TIAKI article argues that this "carnage" serves as a stark "canary in a coalmine" final warning, highlighting the urgent need for sports organizations to bolster their cybersecurity defences before they become the next major target.  https://tiaki.ai/recent-uk-retail-ransomware-carnage-is-the-canary-in-the-cage-moment-for-sport/

    20 min
  2. Beyond Gut Feel: How Al-Powered Psychological Profiling & Injury Prevention Maximizes Asset Performance & ROI

    05/11/2025

    Beyond Gut Feel: How Al-Powered Psychological Profiling & Injury Prevention Maximizes Asset Performance & ROI

    Send us a text  Hey podcast listeners! Today we're diving into the fascinating world of AI and sports performance, specifically how AI-powered psychological profiling and injury prevention are revolutionizing how we understand and maximize athlete potential.  This TIAKI article explores how moving beyond intuition and leveraging data-driven insights can significantly boost both on-field performance and return on investment for sports organizations. It was a blast co-authoring this insightful piece with my friend and colleague, Michael Clohisy!  https://tiaki.ai/beyond-gut-feel-how-al-powered-psychologicalprofiling-injury-prevention-maximizes-asset-performance-roi/

    33 min
  3. Gen Z & Alpha Are Here: Your Data & Security Deficit is Their Monetisation Exit

    05/10/2025

    Gen Z & Alpha Are Here: Your Data & Security Deficit is Their Monetisation Exit

    Send us a text Welcome back to the show! Today we're talking about why understanding and securing the data of Gen Z and Alpha fans is no longer optional for sports organizations – it's crucial for monetization.  Fail to prioritize their data privacy and security, and you risk alienating these key demographics and losing out on significant revenue opportunities.  Gen Z & Alpha Are Here: Your Data & Security Deficit is Their Monetisation Exit - TIAKI

    27 min
  4. The Gen Z and Alpha Fan Monetization Paradox in Global Sports

    05/10/2025

    The Gen Z and Alpha Fan Monetization Paradox in Global Sports

    Send us a text  Hey listeners, get ready to unpack a fascinating challenge in the sports world: the Gen Z and Alpha fan monetization paradox.  While these digital-native generations offer huge potential, their unique engagement habits and expectations create a complex puzzle for sports organizations trying to tap into their economic power.  https://tiaki.ai/the-gen-z-and-alpha-fan-monetizationparadox-in-global-sports/

    10 min
  5. The Risk of Fraudulent Deepfake Attacks in the Sports Ticketing Supply Chain

    05/10/2025

    The Risk of Fraudulent Deepfake Attacks in the Sports Ticketing Supply Chain

    Send us a text  Hey everyone, and welcome to the podcast! Today we're diving into a concerning new threat in the sports world: fraudulent deepfake attacks targeting the ticketing supply chain.  These sophisticated scams can lead to significant financial losses for fans and organizations alike, underscoring the urgent need for advanced security measures.  https://tiaki.ai/the-risk-of-fraudulent-deepfake-attacks-in-the-sports-ticketing-supply-chain/

    13 min
  6. Rugby’s Revolution: Data, Diversification and the Fight for the Future

    05/10/2025

    Rugby’s Revolution: Data, Diversification and the Fight for the Future

    Send us a text  Welcome back to our podcast! Today, we're exploring how the world of rugby is undergoing a revolution driven by data analytics and the need to diversify revenue streams.  These crucial shifts are essential for the sport to adapt, grow its audience, and secure its future in an increasingly competitive entertainment landscape.  https://tiaki.ai/rugbys-revolutiondata-diversification-and-the-fightfor-the-future/

    12 min
  7. The Looming Threat of Ransomware Attacks in the Digital Sports Industry

    05/10/2025

    The Looming Threat of Ransomware Attacks in the Digital Sports Industry

    Send us a text  Hey podcast listeners! Today we're discussing the growing and serious threat of ransomware attacks targeting the digital sports industry.  These attacks can cripple operations and compromise valuable fan data, making robust cybersecurity measures absolutely essential for protecting the integrity and financial health of sports organizations.  The Looming Threat of Ransomware Attacks in the Digital Sports Industry - TIAKI

    7 min
  8. Teeing Off in the Digital Age: How TGL is Reimagining Golf for Gen Z & Alpha Fans

    05/10/2025

    Teeing Off in the Digital Age: How TGL is Reimagining Golf for Gen Z & Alpha Fans

    Send us a text  Hey everyone, and welcome back! Today we're looking at how TGL is shaking up the world of golf to capture the attention of Gen Z and Alpha fans.  By embracing digital innovation and creating a more dynamic and tech-infused experience, TGL aims to connect with a new generation of golf enthusiasts.   Teeing Off in the Digital Age: How TGL is Reimagining Golf for Gen Z & Alpha Fans - TIAKI

    7 min
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Our latest TIAKI thought leadership to help determined leaders achieve differentiation in the global sports ecosystem.Listen to our expert analysis and bold thinking to help you achieve the extraordinary in sport.  

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