What if one of the most valuable assets in your company is something you’re already paying to store? In this episode of Unveiling Journeys, Tiffany Alexander sits down with Chris Schuring, entrepreneur, technologist, author, consultant, and data capitalization advocate, to explore how businesses can begin looking at their existing data in an entirely different way. After approximately 50 years working across technology, operations, data centers, consulting, startups, and global development projects, Chris says much of his career was spent managing technology as a cost center. Today, he’s helping flip that script. Through his work in data capitalization, Chris is focused on helping organizations understand whether the information they already collect and maintain can become a financial asset, support financing opportunities, or potentially create new revenue streams. But Chris’s story goes far beyond data. He shares an unconventional career journey that took him from working as a lumberjack to entering the technology industry without a college degree, becoming a senior operations analyst at Atari, building infrastructure for growing companies, consulting around the world, and eventually helping develop the master plan for a major smart city project in West Africa. Bio: Chris Schuring is a technology executive, entrepreneur, author, and business strategist with five decades of experience. Today, he helps companies uncover and capitalize on the value of their data, transforming a traditional cost center into a powerful asset for financing, revenue generation, and growth. We dive into: ✅ What data capitalization means and why businesses may be overlooking valuable assets ✅ How technology departments traditionally operate as cost centers ✅ Why Chris believes data can become a revenue-generating asset ✅ His journey from lumberjack to technology professional without a traditional college path ✅ How he became a senior operations analyst at Atari ✅ Why saying “Let me check it out” opened doors throughout his career ✅ What he learned from building data centers, call centers, and operations for growing companies ✅ How he ended up helping write a master plan for a city designed for 500,000 people ✅ Why Chris believes curiosity and situational awareness matter more than automatically saying no ✅ How his perspective on mentorship and leadership changed over time ✅ Why he continues working after retirement instead of simply stepping away ✅ The role family, legacy, generational wealth, and opportunity play in what he builds next ✅ Why conversations with unexpected people can lead to multimillion-dollar opportunities Chris has built a career by remaining open to possibilities that other people might dismiss before investigating. His philosophy is simple: Never say no. Say, “Let me check it out.” Because sometimes the opportunity that changes everything is hiding inside the conversation you almost didn’t have. If you’re an entrepreneur, executive, business owner, technology leader, or someone interested in data, innovation, leadership, or creating new revenue from existing assets, this episode offers a fascinating look at what can happen when curiosity becomes a lifelong strategy. Connect with Chris Schuring: 🌐 Website: https://datarevenue.io/ 💼 LinkedIn: http://www.linkedin.com/in/chris-schuring-3013757/ 📧 Email: chris@datarevenue.io #DataCapitalization #DataMonetization #Entrepreneurship #BusinessGrowth #TechnologyLeadership #Innovation #Leadership #DigitalTransformation #BusinessStrategy #UnveilingJourneys If you enjoyed this episode, don't forget to like, subscribe, and hit the notification bell so you don’t miss out on future content. Let us know your thoughts in the comments below, and we’ll see you in the next one! Book a Call: https://aspensagefund.com/contact-us/ LinkedIn: https://www.linkedin.com/in/thankfulinc/ Facebook: https://www.facebook.com/tiffspacecadet Website: aspensagefund.com Thanks for watching!
