The Outsiders: The rise and rise of Outdoor Media

Joshua Gurgiel and Sal Daoud
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‘The Outsiders’ are Sal Daoud and Josh Gurgiel – two best mates and media professionals who share a passion (read: obsession) with Out of Home (OOH) advertising. Each episode they’ll chat to global marketing experts about the rise and rise of OOH, what it means for the advertising industry and what we can all learn from the brands doing it best. Hear from the world’s ‘Outdoor Insiders’ about the way brands are leveraging the power of public space media to capture more consumer attention, prompt meaningful action and ultimately, build bigger brands. Hosted on Acast. See acast.com/privacy for more information.

Episodes

  1. "The Ice Cream Wars"

    6D AGO

    "The Ice Cream Wars"

    In this episode, Josh takes a deep dive into the infamous Australian 'Ice Cream Wars' between Streets and Peters ice cream companies, exploring how the battle is now being waged in public spaces through their equally awesome recent OOH campaigns. We showcase how Thinkerbell and SICHDOGWOLDMAN are both pushing the boundaries in OOH and demonstrating different and exciting usages of the medium for their respective clients. Go Big. Go OOH. Hosted on Acast. See acast.com/privacy for more information.

    11 min

  2. FEB 8

    The Outsiders' Superbowl Special Spectacular

    On the eve of Superbowl LX, Josh explores the rise and rise of the illustrious 'Superbowl ad' and how the investment of time, money and talent in these bespoke spots is intrinsically linked to OOH. He also reminisces on his childhood love of the Dallas Cowboys and Rick Moranis movies. Go Bills! Hosted on Acast. See acast.com/privacy for more information.

    14 min
  3. Ben Allman - Regional VP of Sales, Broadsign

    09/30/2025

    Ben Allman - Regional VP of Sales, Broadsign

    In this episode of The Outsiders, prepare yourself for a fully blown masterclass in all things Programmatic OOH (or 'pDOOH'...being the worst acronym ever) from Ben Allman, Regional VP of Sales at Broadsign. Ben took us on a journey from the brilliant basics of how and why Programmatic OOH exists, to the ways it can be used to increase efficiency and impact and the brands doing it best. Bursting with charisma and unrivalled expertise, Ben is a staple of the Digital OOH industry and this chat exemplifies exactly why! If you're interested in where OOH has come from and more so, where it's going - this episode is not to be missed!   Hosted on Acast. See acast.com/privacy for more information.

    42 min
  4. Niall Sallam - Founder & CEO, Elevision

    08/19/2025

    Niall Sallam - Founder & CEO, Elevision

    In this episode of The Outsiders, we had the absolute pleasure and privilege of talking with Niall Sallam, Founder and CEO of global DOOH company, Elevision and Sal and Josh's #1 media man-crush. Based out of Dubai, Niall took us on a journey around the world and back in time, generously sharing the incredible origin story of Elevision in the UAE, their expansion beyond elevator screens and into other global markets, as well as the secrets behind their incredible success. This is an epic chat not to be missed by anyone interested in OOH, leadership or just great storytelling!  Hosted on Acast. See acast.com/privacy for more information.

    54 min
  5. Adam Garrity - Global Head of OOH, Dentsu

    06/16/2025

    Adam Garrity - Global Head of OOH, Dentsu

    In this episode of The Outsiders, we talk to Adam Garrity, Global Head of OOH at Dentsu. Adam shares his incredible insights around the rise of 3D and immersive OOH spaces, the art of creative simplicity and why airports are so much more than just airplane carparks. Sal and Josh also unpack their favourite recent OOH campaigns in this episode's "Best of the Boards" segment, play a fun game of "Where in the world is Sal Daoud" and offer their hot tip on where to get Singapore's best chilli crab. Let's do this. Hosted on Acast. See acast.com/privacy for more information.

    29 min
  6. Joanna Bogdan - GM, Evolve APAC & Talon Singapore

    05/11/2025

    Joanna Bogdan - GM, Evolve APAC & Talon Singapore

    In our first ever episode, we talk to the awesome force that is Joanna Bogdan, General Manager of specialist OOH buying agency, Evolve APAC & Talon Singapore. We cover everything from the power of a great idea to cut through in OOH; the challenges and opportunities of multi-market planning, to the responsibility on advertisers to use public space media sustainably. It's the perfect place to start this little OOH adventure... Hosted on Acast. See acast.com/privacy for more information.

    32 min
  • 6 Episodes

About

‘The Outsiders’ are Sal Daoud and Josh Gurgiel – two best mates and media professionals who share a passion (read: obsession) with Out of Home (OOH) advertising. Each episode they’ll chat to global marketing experts about the rise and rise of OOH, what it means for the advertising industry and what we can all learn from the brands doing it best. Hear from the world’s ‘Outdoor Insiders’ about the way brands are leveraging the power of public space media to capture more consumer attention, prompt meaningful action and ultimately, build bigger brands. Hosted on Acast. See acast.com/privacy for more information.

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