Coach Launch Podcast Ft. Matthew White

Matthew White
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Matthew White is a high-ticket event consultant and #1 Amazon bestselling author with over 20 years in business development and marketing experience, making him a sought-after guest for podcast discussions on high-ticket virtual events.  With experience in generating over $24 million in sales, Matthew is a no-BS guide who simplifies complex strategies for building profitable, repeatable $100K day virtual events. Matthew specializes in helping high-ticket coaches, consultants, and speakers who sell one-to-many fill the room with premium buyers through self-liquidating ad systems.  His proven methodology has helped clients achieve consistent $100K months with live virtual events while escaping what he calls the "content hamster wheel" through strategic advertising that works around the clock. His unique approach blends authenticity, empowerment, and a commitment to client success, drawing from personal experiences in selling $300K at a single event to only 27 attendees in only 2 hrs.  Matthew's clients have seen remarkable results: increasing reach and engagement by 478% while reducing ad costs by more than half, all while attracting only premium 5-star clients to their events. Listeners can expect to gain valuable perspectives on entrepreneurship, digital marketing, and event scaling as Matthew shares his expertise in filling rooms with high-ticket buyers and building front-end systems that generate consistent success.  Whether you're a coach, consultant, or speaker looking to elevate your virtual events, Matthew's insights offer a compelling narrative of growth, persistence, and success in the digital age.

  1. Money Mindset For Real Wealth (with Zhara York)

    FEB 19

    Money Mindset For Real Wealth (with Zhara York)

    In this episode of Coach Launch with Matthew White, Matthew sits down with financial planner, realtor, and author Zhara York to unpack the money mindset entrepreneurs actually need to build real wealth.  From arriving alone in New York at 15 to becoming a nationwide financial strategist, Zhara reveals how goals, systems, and clear thinking around money can turn chaos into calm, sustainable success. You’ll learn how to shift from emotional, reactive decisions to strategic, numbers‑driven choices that support your long‑term vision as a business owner. If you’re a business owner, coach, consultant, or high-ticket expert who wants to move from reactive money decisions to calm, confident, strategic wealth-building, this episode will challenge how you think about “goals,” “investments,” and your comfort zone. Connect with Zhara York Website: znetconsulting.com 🎁 Free Gift from Zhara: https://drive.google.com/file/d/1-mAm4YwqTQfCfHGWuc5jm7TQPAvm3vA1/view?usp=drivesdk Thank you for tuning in! We explore the journeys and insights of entrepreneurs, innovators, and leaders making an impact. If you enjoyed this episode, please consider subscribing, rating, and leaving a review to help us reach more listeners. Connect with me on Social Media: YouTube: https://www.youtube.com/@coachlaunch/podcasts Facebook: https://www.facebook.com/CoachLaunch Instagram: https://www.instagram.com/coachlaunch_/ LinkedIn: https://www.linkedin.com/company/coachlaunch-com Website: https://go.coachlaunch.com The quality of your life is defined by the quality of your focus!

    49 min
  2. Build Businesses, Not Excuses (with Jerry Brazie)

    FEB 12

    Build Businesses, Not Excuses (with Jerry Brazie)

    In this episode of the Coach Launch Podcast, Matthew White sits down with seasoned operator and straight-talking entrepreneur Jerry Brazie to unpack what it really takes to build a resilient, profitable business without hiding behind excuses. Jerry went from abject poverty and street violence to building, buying, and running more than a dozen companies that have generated over $450 million in revenue and employed thousands of people. He’s lost fortunes, made them back, survived lawsuits, market swings, bad partnerships, and brutal hard resets—and he’s still building. Inside this conversation, you’ll learn: Why “Everything is my fault” became Jerry’s core mindset for successHow “Shut up and listen” changed his life and incomeThe power of peer groups/masterminds for serious foundersWhy most entrepreneurs are leaving massive money on the tableHow to use radical accountability to avoid multi-million dollar mistakesThe truth about “do what you love” (and what actually works instead)Why health is a performance multiplier for high-level entrepreneursIf you’re a business owner, founder, or high-ticket entrepreneur who carries the weight of payroll, tough decisions, and leading a team through uncertainty, this episode will give you perspective, challenge your excuses, and show you how to build stronger, more resilient businesses. Connect with Jerry Brazie & The Kronos Group: www.thekronosgroup.org Thank you for tuning in! We explore the journeys and insights of entrepreneurs, innovators, and leaders making an impact. If you enjoyed this episode, please consider subscribing, rating, and leaving a review to help us reach more listeners. Connect with me on Social Media: YouTube: https://www.youtube.com/@coachlaunch/podcasts Facebook: https://www.facebook.com/CoachLaunch Instagram: https://www.instagram.com/coachlaunch_/ LinkedIn: https://www.linkedin.com/company/coachlaunch-com Website: https://go.coachlaunch.com The quality of your life is defined by the quality of your focus!

    58 min
  3. Build A Business That Serves You with Chris Shurian

    JAN 28

    Build A Business That Serves You with Chris Shurian

    What if your business actually served your life—instead of consuming it? In this episode of Coach Launch Podcast, Matthew interviews battle-tested entrepreneur and business coach Chris Shurian, founder of Bootstraps and Battle Scars and Founders Exchange. With nearly four decades of real-world experience, Chris has built and scaled multiple businesses, including a $15M construction company, resorts, hotels, and restaurants—and now coaches entrepreneurs on how to scale their business without burning out. Chris shares how he: Bootstrapped his first construction company from “me and a truck” into multiple companies with 50–60 employeesSurvived the 2008 recession, lost almost everything, and rebuilt in hospitality and restaurantsSuccessfully exited a restaurant business in one of the toughest industries in the worldTurned his bootstraps and battle scars into a business coaching practice helping founders, CEOs, and ownersYou’ll learn how Chris helps entrepreneurs and business owners: Build systems and processes so the business runs without them doing everythingScale their business while improving customer experience and cultureHire for personality and train for skill to create high-performing teamsIdentify blind spots by interviewing staff and customers and turning feedback into actionWin back time, clarity, and mental space, not just revenueToday, through Bootstraps and Battle Scars and Founders Exchange, Chris works directly with founders who are “successful on paper” but overwhelmed, isolated, and stressed. He helps them fix money, time, stress, and leadership challenges using practical frameworks, not theory. He’s also working on his upcoming book, distilling decades of entrepreneurial lessons into tools any founder can apply. If you’re an entrepreneur, coach, or business owner who wants to scale your business with systems, improve leadership, and create a business that truly serves your life, this episode is for you. Thank you for tuning in! We explore the journeys and insights of entrepreneurs, innovators, and leaders making an impact. If you enjoyed this episode, please consider subscribing, rating, and leaving a review to help us reach more listeners. Connect with me on Social Media: YouTube: https://www.youtube.com/@coachlaunch/podcasts Facebook: https://www.facebook.com/CoachLaunch Instagram: https://www.instagram.com/coachlaunch_/ LinkedIn: https://www.linkedin.com/company/coachlaunch-com Website: https://go.coachlaunch.com The quality of your life is defined by the quality of your focus!

    53 min
  4. Make Taxes Your Friend with Bill Fauth

    JAN 23

    Make Taxes Your Friend with Bill Fauth

    Most coaches and solo entrepreneurs secretly fear the tax man—and quietly worry they’ll never feel truly safe with money. In this episode of Coach Launch, Matthew White sits down with tax strategist and financial healer Bill Fauth to show you why taxes don’t have to be the enemy and how your mindset might be the real bottleneck in your business. Bill shares his powerful journey from severe childhood trauma and deep distrust of authority to becoming a respected tax expert, financial planner, and PSYCH‑K facilitator. You’ll hear how decades of therapy, spiritual work, and finally high-speed subconscious reprogramming helped him transform his relationship with fear, self-worth, and money—and how he now helps solo and micro business owners do the same. In this episode, you’ll discover: Why the IRS actually wants you to be successful—and how the tax code is packed with “tax candy” for small business owners.The crucial difference between tax compliance and tax strategy, and how Bill’s Financial Physical reveals missed deductions and wealth-building opportunities.How unhealed childhood wounds, low self-worth, and imposter syndrome quietly cap your income and limit what you believe you’re allowed to receive.Practical ways to start making taxes and inflation your friends, including hiring your kids, using Roth IRAs, and owning assets that grow with inflation.If you’re a coach or solo entrepreneur who wants to stop fearing tax time, clear your money blocks, and build real financial freedom, this episode will change the way you think about both money and yourself. Thank you for tuning in! We explore the journeys and insights of entrepreneurs, innovators, and leaders making an impact. If you enjoyed this episode, please consider subscribing, rating, and leaving a review to help us reach more listeners. Connect with me on Social Media: YouTube: https://www.youtube.com/@coachlaunch/podcasts Facebook: https://www.facebook.com/CoachLaunch Instagram: https://www.instagram.com/coachlaunch_/ LinkedIn: https://www.linkedin.com/company/coachlaunch-com Website: https://go.coachlaunch.com The quality of your life is defined by the quality of your focus!

    48 min
  5. Think Like Bezos: Turn Risk Into Massive Growth (with Steve Anderson)

    JAN 15

    Think Like Bezos: Turn Risk Into Massive Growth (with Steve Anderson)

    On this episode of Coach Launch with Matthew White, Matthew sits down with Steve Anderson—risk strategist, tech expert and author of the Wall Street Journal and USA Today bestseller “The Bezos Letters: 14 Principles to Grow Your Business Like Amazon.” Together, they unpack how Jeff Bezos used risk as a growth strategy rather than something to avoid. Steve explains why so many once-great companies (like Blockbuster and Kodak) died, not because they took too much risk, but because they didn’t take the right kind of risk at the right time. You’ll hear: How Amazon built a culture of “successful failure” and constant experimentationWhy Bezos banned PowerPoint and replaced it with six-page narrative memos to drive deeper thinking and better decisionsThe Anderson Growth Principles and the four cycles every business goes through: Test, Build, Accelerate, ScaleHow Steve is now helping small and mid-sized businesses use AI as a strategic thought partner—not just a writing tool—to spot patterns, reduce risk, and decide what’s nextPractical ideas for using your own data (support tickets, customer feedback, etc.) to design new offers and keep clients longerIf you’re a coach or business owner who wants to think like Bezos, leverage AI intelligently, and turn risk into massive growth, this episode is for you. To learn more about Steve and his current projects, visit his website: 👉 https://thebezosletters.com/ Thank you for tuning in! We explore the journeys and insights of entrepreneurs, innovators, and leaders making an impact. If you enjoyed this episode, please consider subscribing, rating, and leaving a review to help us reach more listeners. Connect with me on Social Media: YouTube: https://www.youtube.com/@coachlaunch/podcasts Facebook: https://www.facebook.com/CoachLaunch Instagram: https://www.instagram.com/coachlaunch_/ LinkedIn: https://www.linkedin.com/company/coachlaunch-com Website: https://go.coachlaunch.com The quality of your life is defined by the quality of your focus!

    52 min
  6. Low-Risk Real Estate Freedom

    JAN 9

    Low-Risk Real Estate Freedom

    When is “passive” real estate truly passive, and how do you keep risk low without sacrificing returns? In this episode of the Coach Launch Podcast, Matthew talks with real estate investor Ian Noble about how he helps busy business owners and professionals build low-risk, hands-off income through curated real estate deals.  Ian explains his model of co-investing in mobile home parks and private lending, how he vets operators and opportunities, and why he only brings deals he is personally invested in himself. You will learn how Ian protects investor capital, why he turns down high-risk, high-gloss opportunities, and how he structures deals so passive investors are prioritized.  The conversation explores what to look for in an operator, how to think about risk appetite, and why saying “no” to the wrong people and projects is one of the most powerful wealth strategies. If you are a business owner, professional, or investor who wants your money working harder than you are, without taking on another full-time job as a landlord, this episode will give you a clear and practical lens on low-risk passive real estate investing. Free giveaway from Ian Noble: Get his simple step-by-step overview of the passive investing process here: Passive Investor Cheat Sheet: What You Need to Know Before Passive Investing in Real Estate Thank you for tuning in! We explore the journeys and insights of entrepreneurs, innovators, and leaders making an impact. If you enjoyed this episode, please consider subscribing, rating, and leaving a review to help us reach more listeners. Connect with me on Social Media: YouTube: https://www.youtube.com/@coachlaunch/podcasts Facebook: https://www.facebook.com/CoachLaunch Instagram: https://www.instagram.com/coachlaunch_/ LinkedIn: https://www.linkedin.com/company/coachlaunch-com Website: https://go.coachlaunch.com The quality of your life is defined by the quality of your focus!

    51 min
  7. Creatives Gamify Your Business

    12/15/2025

    Creatives Gamify Your Business

    In this episode of the Coach Launch Podcast, Matthew sits down with TEDx speaker, author, and creative business strategist Paul Pape—known in his industry as “Santa for Nerds.” With clients like Disney, Universal, Nickelodeon, and The Tonight Show, Paul has spent over 20 years turning imagination into tangible “magic items” for fans, studios, and collectors around the world. Paul shares how he went from theater set design to running a thriving custom art studio in Omaha, Nebraska, creating one-of-a-kind pieces for major films like the Harry Potter series, television, museums, and thousands of individual clients. Along the way, he discovered that the real problem creatives face isn’t talent—it’s understanding business. That realization led Paul to create Gamify Business, a revolutionary RPG-style framework that turns traditional business concepts into an engaging “game” where you are the main character. He walks through how creatives and entrepreneurs can build a “character sheet” for themselves, assemble a complementary “party” (team), and tackle real-world monsters like scope creep, undercharging, and burnout. In this conversation, you’ll learn: Why the “starving artist” identity is destructive—and how to replace it with a powerful new storyHow to confidently charge what you’re worth and stop negotiating your valueThe mindset and math behind premium pricing (and why raising your prices often improves your clients)How to use storytelling—not just numbers—to attract clients, investors, and opportunitiesWhy understanding your strengths and weaknesses is essential to building the right teamHow to gamify goals, rewards, and motivation so business feels like an adventure, not a grindThe danger of giving away too much for free, undervaluing your time, and ignoring your contractsWhy valuing the people who support you (like VAs and contractors) directly impacts your growthIf you’re a creative, coach, or entrepreneur who’s tired of undercharging, overgiving, or feeling stuck, this episode will give you a playful yet deeply practical way to rethink business—and start winning your own game. Free Giveaway from Paul Pape: Get the first two chapters of The Creative Player’s Handbook to Business for free here: https://gamifybusiness.com/podcast Thank you for tuning in! We explore the journeys and insights of entrepreneurs, innovators, and leaders making an impact. If you enjoyed this episode, please consider subscribing, rating, and leaving a review to help us reach more listeners. Connect with me on Social Media: YouTube: https://www.youtube.com/@coachlaunch/podcasts Facebook: https://www.facebook.com/CoachLaunch Instagram: https://www.instagram.com/coachlaunch_/ LinkedIn: https://www.linkedin.com/company/coachlaunch-com Website: https://go.coachlaunch.com The quality of your life is defined by the quality of your focus!

    57 min
  8. Transforming Mealtime Struggles into Grace with Amy Thompson

    10/29/2025

    Transforming Mealtime Struggles into Grace with Amy Thompson

    Have you ever felt overwhelmed by the challenges of getting your child to eat a balanced meal? You're not alone. Today, we're thrilled to have Amy Thompson, a visionary pediatric occupational therapist and feeding specialist, grace the Coach Launch podcast.  With over 20 years of expertise, Amy has transformed countless mealtime struggles into opportunities for connection and grace.  Her dedication to bridging the gaps left by traditional medical systems prompted the creation of the Mealtime Makeover Framework—a personalized strategy empowering families to embrace diverse foods and peaceful mealtimes. Join us as Amy reveals the profound impacts of extreme picky eating and shares the remarkable transformations she has seen.  From helping children with sensory sensitivities expand their food repertoire to supporting medically fragile children achieve nutritional success, Amy's experiences underscore the resilience and potential within every child.  Discover the secrets of her approach and how it aids families in fostering harmony at the table, ensuring that every meal is a moment to connect and thrive. What makes Amy's journey truly inspiring is her unwavering commitment to forge meaningful change. Encounter the pivotal moments that led her to specialize in feeding, and learn how her bespoke programs and coaching offer hope to families worldwide.  Whether you're dealing with a toddler’s picky habits or a teen's limited diet, Amy's insights are invaluable.  Best of all, Amy provides a blueprint for parents to foster positive changes—encouraging routines and structure that align with the unique needs of each child.  As she illustrates, laying a strong foundation enables children to achieve nutritional success and emotional well-being, impacting their overall development and family dynamics.  Thank you for tuning in! We explore the journeys and insights of entrepreneurs, innovators, and leaders making an impact. If you enjoyed this episode, please consider subscribing, rating, and leaving a review to help us reach more listeners. Connect with me on Social Media: YouTube: https://www.youtube.com/@coachlaunch/podcasts Facebook: https://www.facebook.com/CoachLaunch Instagram: https://www.instagram.com/coachlaunch_/ LinkedIn: https://www.linkedin.com/company/coachlaunch-com Website: https://go.coachlaunch.com The quality of your life is defined by the quality of your focus!

    54 min
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About

Matthew White is a high-ticket event consultant and #1 Amazon bestselling author with over 20 years in business development and marketing experience, making him a sought-after guest for podcast discussions on high-ticket virtual events.  With experience in generating over $24 million in sales, Matthew is a no-BS guide who simplifies complex strategies for building profitable, repeatable $100K day virtual events. Matthew specializes in helping high-ticket coaches, consultants, and speakers who sell one-to-many fill the room with premium buyers through self-liquidating ad systems.  His proven methodology has helped clients achieve consistent $100K months with live virtual events while escaping what he calls the "content hamster wheel" through strategic advertising that works around the clock. His unique approach blends authenticity, empowerment, and a commitment to client success, drawing from personal experiences in selling $300K at a single event to only 27 attendees in only 2 hrs.  Matthew's clients have seen remarkable results: increasing reach and engagement by 478% while reducing ad costs by more than half, all while attracting only premium 5-star clients to their events. Listeners can expect to gain valuable perspectives on entrepreneurship, digital marketing, and event scaling as Matthew shares his expertise in filling rooms with high-ticket buyers and building front-end systems that generate consistent success.  Whether you're a coach, consultant, or speaker looking to elevate your virtual events, Matthew's insights offer a compelling narrative of growth, persistence, and success in the digital age.

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