The B2B Podcasters Show with Loïc J

Loïc J
  • 5.0 (2)
  • Entrepreneurship

Welcome to The B2B Podcasters Show, where fellow B2B podcasters share how they grow their show and make it contribute to their business.

  1. May 20

    Using podcasting and ungated content to grow a B2B agency (with Steve Whittington)

    Get my podcast lead gen system here: ⁠https://bnce.link/BXa8T50j Steve Whittington is the president of Roadmap, a sales and marketing agency helping Western Canada based small to medium B2B organisations to scale. Steve is also the host of Driving Growth, a go-to-market podcast that serves the same client base. In this episode, we talk about why Roadmap only produces ungated content and still generates inbound leads, and why Steve credits positioning for the success of both his agency and his podcast. He also shared the 4 most common red flags behind underperforming go-to-market strategies and so much more on customer understanding. Get your personalised Go-To-Market benchmark report: https://bnce.link/WbGZ6fqI Download Roadmap’s Revenue Factory Toolkit: https://bnce.link/zU5DDgKD Visit Roadmap’s website: https://bnce.link/rg6lJMd4 Connect with Steve on LinkedIn: https://bnce.link/xeJ94X12 Connect with me on LinkedIn: https://bnce.link/LcElP95b Get my podcast lead gen system here: ⁠https://bnce.link/BXa8T50j Timestamps: (00:40) Steve Whittington’s podcasting journey (05:14) Aligning podcasting with agency goals (06:44) Understanding common B2B go-to-market issues (14:09) First step to fix your go-to-market problems (15:51) Podcast guests selection strategy (17:05) Podcast distribution strategies (20:36) Why Roadmap only produces ungated content (22:37) Identifying red flags in your go-to-market strategy (25:38) How to improve your customer understanding

    Using podcasting and ungated content to grow a B2B agency (with Steve Whittington)

  2. May 5

    Niche podcasting done right (with Roy Coughlan, host of 6 podcasts ranked top 5% worldwide)

    Get my podcast lead gen system here: https://bnce.link/TOP2B2q4 In this episode, I sit down with Roy Coughlan, founder of the Podfather community and six-time top-ranked podcast host. Whether you're just starting out in podcasting or looking to refine your approach, he shared insights that will help you grow your podcast, attract the right audience and turn your podcast into a sustainable business. Roy and I went deep on: 7:32 Podcast positioning strategy 13:51 What podcast metrics to monitor 17:36 Common podcasting mistakes 24:15 Finding your ideal podcast audience 30:45 PodFather, a community for podcasters 36:49 Converting listeners to your service or community 40:38 Systematizing podcast production 45:33 Podcast monetization Listen to Roy’s podcasts: ⁠https://bnce.link/AqfdJ88Z Check Roy’s Skool community for podcasters: ⁠https://bnce.link/Lp4U2FAP Connect with Roy on LinkedIn: ⁠https://bnce.link/qMCZOeoQ Connect with me Loïc on LinkedIn: ⁠https://bnce.link/69PysUV4 Check the 4 best podcast attribution software tools in 2026: ⁠⁠⁠https://bnce.link/NLuRVrla Get my podcast lead gen system here: ⁠https://bnce.link/TOP2B2q4

    Niche podcasting done right (with Roy Coughlan, host of 6 podcasts ranked top 5% worldwide)

  3. Apr 7

    Why SOME content-led businesses cannot lose against cheaper competitors

    Get my podcast lead gen system here: https://bnce.link/MePu3TNv⁠ Everyone's bragging about replacing their team with AI. Same ones who'll end up being replaced for using AI too much. I can easily name four tools who can write my LinkedIn content so I don't have to. Three of those sound exactly the same. We’re so much into this AI FOMO that we act like commoditization doesn’t exist. Reality is that AI gold rush literally accelerated it. The paradox is that differentiating yourself isn’t out of reach for any of us. That’s something I learned during my conversation with Barry LaBov. Barry and I went deep on: 00:00 The importance of differentiation in a commoditized world 06:24 How to find your uniqueness 13:58 How to find your podcast positioning 20:21 How to use many content assets and platforms to grow 26:55 How to grow a podcast on Youtube 30:53 The critical mistake that podcasters must avoid 36:56 What’s better than moving listeners to your website Get Barry’s “The Power of Differentiation” book: https://bnce.link/ycAlnrQX Listen to Barry’s podcast: https://bnce.link/4v2pjAmt Check Barry’s agency website: https://bnce.link/si43vKrn Connect with Barry on LinkedIn: https://bnce.link/JhfTlGv5 Connect with me Loïc on LinkedIn: https://bnce.link/pvNo8Ezy Check the 4 best podcast attribution software tools in 2026: ⁠https://bnce.link/YXNLmwhX Get my podcast lead gen system here: https://bnce.link/MePu3TNv

    Why SOME content-led businesses cannot lose against cheaper competitors

  4. Mar 31

    AI search ranking signals that work for podcasters in 2026

    Get my podcast lead gen system here: https://bnce.link/tZW7ec4g Are chatGPT, Google's Gemini and Perplexity suggesting your business - or competitors in your niche? Last month, Elizabeth Gearhart repeated to me a question she asked these tools: “Our podcast, is it helping our businesses show up in AI search results?” That was enough for me to realize that my podcast needs a website as early as possible. Not for my audience but for LLMs so they can crawl it then reply to my audience. Elizabeth has been co-hosting the Passage to Profit Show for almost eight years. A show now syndicated on nearly 40 radio stations across the US. And besides questions on AI search, we also went deep on: 00:00 Being syndicated to 40 radio stations 02:01 How to prepare as a podcast host 07:43 Converting podcast listeners to leads 10:51 Podcast discoverability through AI search 14:31 Using podcasting as business growth 20:08 Podcast metrics to monitor Listen to Elizabeth's podcast: https://bnce.link/Oo5V9bLj Connect with Elizabeth on LinkedIn: https://bnce.link/5KlGlw8y Connect with me Loïc on LinkedIn: https://bnce.link/SRth2FAV Check the 4 best podcast attribution software tools in 2026: ⁠https://bnce.link/3YIZUtJC

    AI search ranking signals that work for podcasters in 2026

  5. Mar 24

    Growing a B2B digital agency with podcasting SEO & GEO

    Get my podcast lead gen system here: ⁠⁠https://bnce.link/Irjze4gU Every B2B podcast episode you record is an SEO & GEO asset that can show up in Google, in ChatGPT, Gemini, Claude, Perplexity and co. It's a B2B marketing opportunity that most podcasters miss. I'm currently sitting on a SEO goldmine: 11 podcast episodes, 445 minutes. Turns out publishing transcripts is not enough after all. We need to start mining these transcripts. By that, I mean feeding AI with those then ask the right questions to come up with content that the ICP needs to see. I didn't know I was sitting on this goldmine until I've had this conversation with Wes Towers. He runs Uplift 360, a digital agency helping trades and construction businesses get found online. So when he launched his own podcast, he wasn't just thinking about listeners. He was also thinking about search. Here's something else he said that I'm applying immediately: Stop worrying about promoting your podcast too much. He publishes podcast clips twice a day, every weekday. His reasoning: most of your audience won't see all of it anyway. Only a fraction of your followers are online at any given time, so publishing more just gives more people a chance to find you, not less. Wes and I also went deep on: 00:00 How appearing on over 100 podcasts prepared him before launching his own 09:45 Niching to one industry to make the audience more engaged and easier to grow 11:40 Using the podcast and SEO to grow your business 26:35 The podcast distribution strategy that reaches his ICP any weekday 31:24 How he makes his podcast rank on YouTube 36:54 How he converts listeners into leads Connect with Wes Towers on LinkedIn: https://bnce.link/sS3pZeXK Check out the website of Wes's SEO agency: ⁠https://bnce.link/Wwuca3hW Listen to Wes's podcast: https://bnce.link/cknWGnE6 Connect with me Loïc on LinkedIn: https://bnce.link/oubzE39S Check the 4 best podcast attribution software tools in 2026: ⁠⁠https://bnce.link/oG8Zic7v Get my podcast lead gen system here: ⁠⁠https://bnce.link/Irjze4gU — If you're new to my podcast, I'm Loïc and I host the B2B Podcasters Show. It's a resource where B2B podcasters can hear how fellow podcasters use podcasting for effective lead generation and marketing strategies to build pipeline.

    Growing a B2B digital agency with podcasting SEO & GEO

  6. Mar 17

    Building revenue with only 1,000 downloads per year

    Get my podcast lead gen system here: https://bnce.link/XUijIPqj — “My podcast gets downloads every week, but doesn’t contribute to my business.” That's the paradox of downloads: More downloads shows that the audience is growing. So we think: Bigger audience = more opportunities. But it's not. My guest Carl Richards coached a client who makes several thousands dollars per year from her podcast. Yet it gets only 40 to 50 downloads per episode. So he explained the reasons behind this success. Carl and I also went deep on: 00:00 Carl’s podcasting journey 09:58 Serving both the audience and the guest 16:42 How to invite your listener to take action 21:39 What matters more than downloads in B2B 31:04 Patterns in podcasters who turn things around after year two or three 42:02 Making conversations rather than interviews Check out the website of Carl's podcasting agency: https://bnce.link/jjh5Xr7H Listen to Carl's podcast: https://bnce.link/MeVhzZJi Check the 4 best podcast attribution software tools in 2026: ⁠https://bnce.link/blog/best-podcast-attribution-software-in-2026⁠ Get my podcast lead gen system here: ⁠https://bnce.link/XUijIPqj

    Building revenue with only 1,000 downloads per year

  7. Mar 10

    Honest lessons from a B2B podcast that only made guests richer

    Get my podcast lead gen system here: https://bnce.link/PJ8hbXIi Join Danny’s AI-powered content tool: https://bnce.link/YpFxPrM0 Get Danny’s LinkedIn content system for free: https://bnce.link/4IEvVW9Q — There's only one way to build credibility on LinkedIn. But very few choose it because it means admitting you don't have it all figured out. We share tips. But anyone can say the same thing so we add proof. But too many faked the “my client got 47 leads” so we expect testimonials. But too many faked those too so we expect talking head video testimonials. It’s always more, more and more. But I tend to find more credible those who also dare to share when things don’t meet their own expectations. That kind of honesty is rare. And it's exactly what makes Danny DelVecchio worth listening to. His solo business, built over 5 years, recently crossed $1,000,000 in sales. Yet his podcast didn’t contribute enough to this success and he’s been very honest about it. Here's one lesson he shared that I applied in my LinkedIn to promote this episode: Too many podcast posts talk about how great the conversation was, without giving a single reason to go listen. Danny's approach: always release with a trailer. And that's exactly what I did on my post. Danny and I also went deep on: 00:46 The real challenges of B2B podcasting 07:34 If he started over, here’s what he’d do more of 12:38 Why he’s bringing back the podcast he launched years ago for his sons 19:48 Why his podcast promotion on LinkedIn worked 25:19 Why so many AI-generated fail to get leads 40:42 How to start creating content with Claude today If you found value, connect with Danny on Linkedin: https://bnce.link/CzBvHhm7 You can also connect with me on Linkedin: https://bnce.link/bv0AUE9z Check the 4 best podcast attribution software tools in 2026: ⁠https://bnce.link/6inhXCXU And finally, get my podcast lead gen system here: https://bnce.link/PJ8hbXIi

    Honest lessons from a B2B podcast that only made guests richer

  8. Mar 3

    Growing a B2B coaching program using podcasting (with Drewbie Wilson)

    Get my podcast lead gen system here: https://bnce.link/LXZAbwmQ — After 894 episodes, his podcast needed a pivot. But where many hosts would rebrand the show, he walked away. Because after almost 900 episodes, Drewbie Wilson realised his show and his ICP had little in common. So he started over. And launched Call The Damn Leads. A podcast for his ICP. And over the years he built a content machine so that anyone fitting this ICP couldn't miss him. 00:00 Drewbie’s entrepreneurial journey 07:16 Why starting over with a new podcast 12:16 Building a podcast that attracts potential clients 21:56 The silent red flags behind not having a sales system 25:26 His system to distribute his podcast 31:32 The social media strategy behind his podcast Check out Drewbie’s website: https://bnce.link/IN0yOleA Listen to Call The Damn Leads on YouTube: https://bnce.link/CnRPqkLG Check the 4 best podcast attribution software tools in 2026: https://bnce.link/blog/best-podcast-attribution-software-in-2026 Get my podcast lead gen system here: https://bnce.link/LXZAbwmQ

    Growing a B2B coaching program using podcasting (with Drewbie Wilson)
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Welcome to The B2B Podcasters Show, where fellow B2B podcasters share how they grow their show and make it contribute to their business.

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