The B2B Podcasters Show with Loïc J

Loïc J
  • 5.0 (2)
  • ENTREPRENEURSHIP

Welcome to The B2B Podcasters Show, where fellow B2B podcasters share how they grow their show and make it contribute to their business.

Episodes

  1. Grow Your B2B Business with Podcasting SEO & GEO

    4D AGO

    Grow Your B2B Business with Podcasting SEO & GEO

    Get my podcast lead gen system here: ⁠⁠https://bnce.link/Irjze4gU Every B2B podcast episode you record is an SEO & GEO asset that can show up in Google, in ChatGPT, Gemini, Claude, Perplexity and co. It's a B2B marketing opportunity that most podcasters miss. I'm currently sitting on a SEO goldmine: 11 podcast episodes, 445 minutes. Turns out publishing transcripts is not enough after all. We need to start mining these transcripts. By that, I mean feeding AI with those then ask the right questions to come up with content that the ICP needs to see. I didn't know I was sitting on this goldmine until I've had this conversation with Wes Towers. He runs Uplift 360, a digital agency helping trades and construction businesses get found online. So when he launched his own podcast, he wasn't just thinking about listeners. He was also thinking about search. Here's something else he said that I'm applying immediately: Stop worrying about promoting your podcast too much. He publishes podcast clips twice a day, every weekday. His reasoning: most of your audience won't see all of it anyway. Only a fraction of your followers are online at any given time, so publishing more just gives more people a chance to find you, not less. Wes and I also went deep on: 00:00 How appearing on over 100 podcasts prepared him before launching his own 09:45 Niching to one industry to make the audience more engaged and easier to grow 11:40 Using the podcast and SEO to grow your business 26:35 The podcast distribution strategy that reaches his ICP any weekday 31:24 How he makes his podcast rank on YouTube 36:54 How he converts listeners into leads Connect with Wes Towers on LinkedIn: https://bnce.link/sS3pZeXK Check out the website of Wes's SEO agency: ⁠https://bnce.link/Wwuca3hW Listen to Wes's podcast: https://bnce.link/cknWGnE6 Connect with me Loïc on LinkedIn: https://bnce.link/oubzE39S Check the 4 best podcast attribution software tools in 2026: ⁠⁠https://bnce.link/oG8Zic7v Get my podcast lead gen system here: ⁠⁠https://bnce.link/Irjze4gU — If you're new to my podcast, I'm Loïc and I host the B2B Podcasters Show. It's a resource where B2B podcasters can hear how fellow podcasters use podcasting for effective lead generation and marketing strategies to build pipeline.

    43 min
  2. Building Revenue With Only 1,000 Podcast Downloads Per Year

    MAR 17

    Building Revenue With Only 1,000 Podcast Downloads Per Year

    Get my podcast lead gen system here: https://bnce.link/XUijIPqj — “My podcast gets downloads every week, but doesn’t contribute to my business.” That's the paradox of downloads: More downloads shows that the audience is growing. So we think: Bigger audience = more opportunities. But it's not. My guest Carl Richards ( ⁨@podcastsolutionsmadesimple⁩ ) coached a client who makes several thousands dollars per year from her podcast. Yet it gets only 40 to 50 downloads per episode. So he explained the reasons behind this success. Carl and I also went deep on: 00:00 Carl’s podcasting journey 09:58 Serving both the audience and the guest 16:42 How to invite your listener to take action 21:39 What matters more than downloads in B2B 31:04 Patterns in podcasters who turn things around after year two or three 42:02 Making conversations rather than interviews Check out the website of Carl's podcasting agency: https://bnce.link/jjh5Xr7H Listen to Carl's podcast: https://bnce.link/MeVhzZJi Check the 4 best podcast attribution software tools in 2026: ⁠https://bnce.link/blog/best-podcast-attribution-software-in-2026⁠ Get my podcast lead gen system here: ⁠https://bnce.link/XUijIPqj

    48 min
  3. The B2B Podcasting Reality Nobody Wants to Talk About

    MAR 10

    The B2B Podcasting Reality Nobody Wants to Talk About

    Get my podcast lead gen system here: https://bnce.link/PJ8hbXIi Join Danny’s AI-powered content tool: https://bnce.link/YpFxPrM0 Get Danny’s LinkedIn content system for free: https://bnce.link/4IEvVW9Q — There's only one way to build credibility on LinkedIn. But very few choose it because it means admitting you don't have it all figured out. We share tips. But anyone can say the same thing so we add proof. But too many faked the “my client got 47 leads” so we expect testimonials. But too many faked those too so we expect talking head video testimonials. It’s always more, more and more. But I tend to find more credible those who also dare to share when things don’t meet their own expectations. That kind of honesty is rare. And it's exactly what makes Danny DelVecchio worth listening to. His solo business, built over 5 years, recently crossed $1,000,000 in sales. Yet his podcast didn’t contribute enough to this success and he’s been very honest about it. Here's one lesson he shared that I applied in my LinkedIn to promote this episode: Too many podcast posts talk about how great the conversation was, without giving a single reason to go listen. Danny's approach: always release with a trailer. And that's exactly what I did on my post. Danny and I also went deep on: 00:46 The real challenges of B2B podcasting 07:34 If he started over, here’s what he’d do more of 12:38 Why he’s bringing back the podcast he launched years ago for his sons 19:48 Why his podcast promotion on LinkedIn worked 25:19 Why so many AI-generated fail to get leads 40:42 How to start creating content with Claude today If you found value, connect with Danny on Linkedin: https://bnce.link/CzBvHhm7 You can also connect with me on Linkedin: https://bnce.link/bv0AUE9z Check the 4 best podcast attribution software tools in 2026: ⁠https://bnce.link/6inhXCXU And finally, get my podcast lead gen system here: https://bnce.link/PJ8hbXIi

    50 min
  4. He Walked Away From 896 Episodes to Build This $100,000+ Podcast Machine

    MAR 3

    He Walked Away From 896 Episodes to Build This $100,000+ Podcast Machine

    Get my podcast lead gen system here: https://bnce.link/LXZAbwmQ — After 894 episodes, his podcast needed a pivot. But where many hosts would rebrand the show, he walked away. Because after almost 900 episodes, Drewbie Wilson realised his show and his ICP had little in common. So he started over. And launched Call The Damn Leads. A podcast for his ICP. And over the years he built a content machine so that anyone fitting this ICP couldn't miss him. 00:00 Drewbie’s entrepreneurial journey 07:16 Why starting over with a new podcast 12:16 Building a podcast that attracts potential clients 21:56 The silent red flags behind not having a sales system 25:26 His system to distribute his podcast 31:32 The social media strategy behind his podcast Check out Drewbie’s website: https://bnce.link/IN0yOleA Listen to Call The Damn Leads on YouTube: https://bnce.link/CnRPqkLG Check the 4 best podcast attribution software tools in 2026: https://bnce.link/blog/best-podcast-attribution-software-in-2026 Get my podcast lead gen system here: https://bnce.link/LXZAbwmQ

    40 min
  5. His podcast strategy generates 12 inbound leads every month - Grant Fuellenback

    12/17/2025

    His podcast strategy generates 12 inbound leads every month - Grant Fuellenback

    Need to identify your episodes generating the most pipeline? Try this: https://bnce.link/8JOy5xZf – Grant Fuellenbach has turned his B2B podcast into a legit lead engine, and he’s done it solo. In this episode, we break down: → how Beyond the Bid now generates 12 leads per month→ why he shifted from solo episodes to interviews→ the systems he put in place to run the entire show on his own→ how the podcast evolved from “just a content idea” into a predictable growth channel We also touch on his background in the construction industry, especially how he builds and scales sales teams, and how this decate of experience shapes the way he approaches conversations, content, and demand generation. Timestamps:00:00 Introduction00:57 Why Launching a B2B Podcast02:21 Building and Scaling Sales Teams in the Construction Industry10:52 Genesis of His Podcast & Lead Generation22:41 His Process to Run the Podcast Alone26:56 Where He's Going With His Podcast Listen to Grant’s podcast:https://bnce.link/wIa1XxaK Learn more about Grant's work on his website:https://bnce.link/2RzeXDEL Connect with Grant on LinkedIn:https://bnce.link/8xZ1t10G Connect with me on LinkedIn:https://bnce.link/9rxpSGks And if you need to identify which of your social posts generate podcast downloads and which of your episodes generate leads, try this: https://bnce.link/8JOy5xZf

    31 min
  6. Why His Podcast Makes Profit (Even When No One Listens)

    11/12/2025

    Why His Podcast Makes Profit (Even When No One Listens)

    Your website gets traffic but doesn't convert? Check Jeffro's checklist: https://bnce.link/w1pqDLxY Jeffro is on a mission to rid the world of terrible websites. In this episode, we dive into: → how his podcast became a networking and growth engine → how he turns conversations into clients and measures the ROI of his show → what post-production and distribution actually look like when done right → why LinkedIn is still his favourite channel for podcast reach We also unpack Jeffro’s mission on websites, from clarity and messaging to conversion strategy, and why a clean, well-structured site will always beat flashy design. 00:00 Trailer 00:48 The Importance of Clarity for Your Website 01:59 Risks of DIY vs. Hiring an Agency 05:28 How to Increase Conversions for Your Website 10:27 Homepage vs. Landing Page 11:55 Genesis of the Digital Dominance Podcast 14:30 Measuring the ROI of Your Podcast 19:27 Podcasting Post Production 23:04 Podcasting Distribution on LinkedIn 25:07 The Future of Digital Dominance 26:45 Hot Take on LinkedIn Listen to Jeffro’s podcast: https://bnce.link/W96NeowT Learn more about Jeffro's work on his website: https://bnce.link/o8zNRyNT Connect with Jeffro on LinkedIn: https://bnce.link/rKRF0lOD Connect with me on LinkedIn: https://bnce.link/qInnTdrT And if your website gets traffic but doesn't visitors into leads, check Jeffro's checklist at https://bnce.link/w1pqDLxY

    30 min
  7. How Podcasting & Networking Turned His Business Idea Into Reality - Brad Eather

    11/04/2025

    How Podcasting & Networking Turned His Business Idea Into Reality - Brad Eather

    Want your custom action plan to build your podcast lead gen system for free? Book your intro call here: https://bnce.link/U5yniKIj Not enough people in sales roles see themselves as creatives. That's why Brad Eather's mission is to challenge this idea. In this episode, we dive into: → how creativity shapes his approach to sales → why networking isn’t about collecting contacts → how his podcast turned casual chats into a digital sales course → the workflow behind running a show that grows at his own pace We also talk about what keeps him inspired as a creator and what’s next for his business and podcast. Timestamps: 00:00 Trailer 00:57 The Genesis of Brad’s Podcasting Journey 02:54 Creative Approach to Sales and Communication 10:14 How Conversations Turned Into an Offer 15:07 Podcasting Process: From Invites to Distribution 23:22 Networking Naturally: Building Relationships Through Conversations 27:17 Reflections on Podcasting and Future Aspirations Listen to the conversation on happiness that Brad had with Declan Edwards: https://bnce.link/JXuRACIR Discover Brad’s Sellings Creative podcast: https://bnce.link/naZnqglS Learn more about Brad's work on his website: https://bnce.link/JMFWW7xF Connect with Brad on LinkedIn: https://bnce.link/6hLMtXx1 Connect with me on LinkedIn: https://bnce.link/KQa9lpzD And if you want your custom action plan to build your podcast lead gen system for free? Book your intro call here: https://bnce.link/U5yniKIj

    31 min
  8. How a podcast experiment turned into generating 50% of his leads - Gabe Marusca

    08/19/2025

    How a podcast experiment turned into generating 50% of his leads - Gabe Marusca

    Get the Listener-to-Lead mini playbook: https://bnce.link/R0LDuqyI Gabe Marusca didn’t just escape burnout. He built a business model that gave him freedom. In this episode, we break down: → why most people get productisation wrong → the exact steps Gabe uses to attract better clients → how to use podcasting as a trust and authority engine → what a nomadic lifestyle teaches you about running a business We also get into his hot takes on LinkedIn and why connection beats content every time. Timestamps: 00:00 Trailer 00:44 From Burnout to Clarity 03:37 Identifying Patterns and Productising Services 07:26 The Misconceptions of $1M/year Productisation 11:10 The Step-by-Step Process to Better Clients 18:06 Marketing and Building Authority 24:52 The Genesis of His Podcast 30:59 Why He Launched His Podcast Without Video 32:33 How His Podcast Became A Lead Gen Machine 36:05 Future Aspirations and Nomadic Life 39:52 Hot Take on LinkedIn Use Gabe’s personalised guide to find your premium clients: https://bnce.link/X8JIBdQv Discover Gabe’s podcast Authority in the Wild: https://bnce.link/RB8QwgMu Discover Gabe’s website: https://bnce.link/vKS19EYR Connect with Gabe on LinkedIn: https://bnce.link/140cMlFZ Connect with me on LinkedIn: https://bnce.link/wtTDro4L Get the Listener-to-Lead mini playbook: https://bnce.link/R0LDuqyI

    44 min
  9. Build Your Client Acquisition System to Make £1M/year - Craig Herd

    06/10/2025

    Build Your Client Acquisition System to Make £1M/year - Craig Herd

    Get Craig's playbook to start building your acquisition system today: https://bnce.link/DozfETOY In today's episode, I sit down with growth strategist Craig Herd to discuss the challenges faced by consultancy founders, particularly the 'founder trap' where initial success limits further growth. Craig stresses on the importance of systemisation in scaling businesses beyond the £500k/year mark and managing the emotional rollercoaster when the revenue flutuates. We also cover the psychological barriers that prevent founders from delegating and scaling effectively, as well as the tendency of underusing LinkedIn for lead generation. Finally, Craig provides insights on identifying ideal clients to create a more predictable business pipeline through building a targeted lead list, understanding the role of LinkedIn in client acquisition, and so much more. Finally, we talk about the value of podcasts as a networking tool and share strategies for maximising content to drive growth. Chapters: 00:00 Introduction to Today's Episode 00:30 The Founder Trap: Understanding Growth Limitations 03:08 Systemisation: The Key to Scaling Beyond £500k/year 05:45 The Roller Coaster of Consultancy: Managing Revenue Fluctuations 08:56 Psychology of the Founder: Breaking Free from Limitations 11:50 Leveraging LinkedIn: Common Mistakes and Best Practices 14:53 Identifying Your Ideal Client: Craig's Strategic Approach 23:53 Building Your Forever Leads List 30:58 Understanding LinkedIn's Role in Client Acquisition 36:38 The Importance of Fundamentals in Business Growth 38:05 Leveraging Podcasts for Networking and Growth 48:06 Maximising Content for Immediate Impact Connect with Craig Herd on Linkedin: https://bnce.link/MwFSotWo Check out Craig's Consultancy Growth Podcast: https://bnce.link/1EnQzw8f Connect with me on LinkedIn: https://bnce.link/qUXymbCb Get the Listener-to-Lead mini playbook: https://bnce.link/g8EtrUkS

    50 min
  10. How to Build Deep Relationships in Networking - John Watson

    05/27/2025

    How to Build Deep Relationships in Networking - John Watson

    Get a breakdown of John’s process for free here: https://bnce.link/Ckn2VciU In this conversation, I chat with John Watson on the importance of networking and building genuine relationships. For him, networking means creating meaningful connections, not swapping business cards. We also dive into how introverts can leverage their strengths in networking, common myths, and so much more. 00:00 The Power of Networking Mindset 02:47 Building Relationships in Networking 05:49 Networking for Introverts 08:53 Overcoming Networking Myths 11:59 Effective Networking Strategies 14:59 The Importance of Listening 18:04 Building Relationships Online 20:58 Real-Life Networking Success Stories 24:07 The Right Place Podcast Journey 27:00 Final Thoughts on Networking Connect with John on LinkedIn: https://bnce.link/YgZzpxj6 Connect with John on his website: https://bnce.link/fcZVRQfC Checkout John's podcast on YouTube: https://bnce.link/OZTDLutH Connect with me on LinkedIn: https://bnce.link/SlSFUOPc Get the Listener-to-Lead mini playbook: https://bnce.link/2r0u8TZR

    38 min
  11. How To Rebrand Without Losing Your Loyal Customers - Beatrice Gutknecht

    05/12/2025

    How To Rebrand Without Losing Your Loyal Customers - Beatrice Gutknecht

    Get a breakdown of Beatrice’s process for free here: https://bnce.link/QQ3tmtfn Beatrice Gutknecht doesn’t just dislike rebrands. She’s on a mission to stop them. So I invited her to break down:  ⤷ why rebranding often goes wrong  ⤷ how to keep the core of a brand intact  ⤷ what Twitter, Jaguar, and PrettyLittleThing got wrong  ⤷ what to do instead if you want your loyal clients to actually care We also talked about brand positioning, why going slow can be smart, and how your content plays a bigger role than you think. Beatrice shares her take on podcasting too, including what she’s learned from building her show. Timestamps: 00:00 Trailer 00:30 The Rebranding Debate 06:33 Case Studies: Twitter, Jaguar, and PrettyLittleThing 13:11 Strategies for Successful Brand Positioning 21:19 Figuring Out what Your Brand Actually Needs 24:26 Building a Strong Brand: Proven Steps 38:30 The Role of Content in Branding 47:29 One Takeaway Connect with Beatrice on LinkedIn: https://bnce.link/ZoX0x4LK Connect with Beatrice on Instagram: https://bnce.link/b8tHGcoI Checkout Beatrice's podcast on YouTube: https://bnce.link/aq6nNlOl Connect with me on LinkedIn: https://bnce.link/d9ys09ni Get the Listener-to-Lead mini playbook: https://bnce.link/utHmu2uF

    50 min
  • 11 Episodes

5
out of 5
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Welcome to The B2B Podcasters Show, where fellow B2B podcasters share how they grow their show and make it contribute to their business.

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