Pet Marketing Mastermind

Joe Meyers, Owner of Share Marketing Agency
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Are you a pet entrepreneur and/or pet marketing professional? Do you want a place where you can gain innovative marketing strategies, receive actionable advice, keep up with the latest trends, and thrive in today’s market? Welcome to the Pet Marketing Mastermind! All guests are proven and successful marketers in the pet industry. Host: Joe Meyers - Owner - Share Marketing Agency Share Marketing Agency specializes in tailoring proven growth marketing strategies for pet-centric clients.

  1. Saving Shelter Pets, One Photo at a Time - Adam Goldberg - Storyteller at AGoldPhoto

    07/30/2025

    Saving Shelter Pets, One Photo at a Time - Adam Goldberg - Storyteller at AGoldPhoto

    Calling all #PetProfessionals! 🐾 Are you looking for a new way to help animals in your care find their forever homes? A great photo can make all the difference. In our latest podcast episode, we sit down with the incredible Adam Goldberg of AGoldPhoto Pet Photography to discuss how high-quality images can dramatically increase adoption rates. This episode is packed with valuable insights for everyone in the pet industry, not just photographers. We cover:✅ Practical tips for capturing stunning photos of any animal, even the shy ones.✅ The business side of passion: How Adam built a thriving photography business centered on helping shelter pets.✅ Ethical considerations and best practices for working with animals in a photo setting. Whether you're a veterinarian, a groomer, a shelter manager, or a fellow pet photographer, this conversation will leave you inspired and equipped with new ideas to support the animals you work with every day.

    34 min
  2. Mastering Amazon: How Pet Brands Can Win in the World's Largest Marketplace

    06/23/2025

    Mastering Amazon: How Pet Brands Can Win in the World's Largest Marketplace

    In this episode of the Pet Marketing Mastermind podcast, we're joined by Stephen Gary, founder of The Amazon Marketing Agency and one of the pet industry's go-to experts for succeeding in the complex world of Amazon commerce. With years of experience scaling brands across Amazon's ever-changing landscape, Stephen breaks down what it takes to stand out in today's competitive pet category. He shares hard-earned lessons on building high-converting storefronts, mastering product listings, running effective ad campaigns, and understanding the algorithms that drive visibility and sales. Stephen also reveals why so many pet entrepreneurs get Amazon wrong—treating it like just another sales channel—and how to avoid the most common mistakes that hold brands back. You'll learn how to build tangible brand equity on Amazon while avoiding the race to the bottom on price. 🔥 In this episode, we cover: How pet brands can differentiate on Amazon The truth about Amazon SEO, ads, and algorithm shifts Why product-market fit still matters—even in a digital marketplace How to test, scale, and win without burning your budget What trends are shaping the future of pet sales on Amazon Whether you're just launching your product or trying to scale an existing brand, this episode is packed with tactical advice, strategic insights, and the truth about how to turn Amazon into a growth engine for your pet business. 🐾 Tune in now to learn how to turn Amazon into your brand's most significant opportunity, not its biggest headache.

    39 min
  3. Future-Proof Your Pet Brand: Revolutionizing Retail with Michelle Huie of ShopDot | Pet Marketing Mastermind Podcast

    05/20/2025

    Future-Proof Your Pet Brand: Revolutionizing Retail with Michelle Huie of ShopDot | Pet Marketing Mastermind Podcast

    Get ready to rethink the future of pet product sales! In this episode of the Pet Marketing Mastermind Podcast, we’re joined by Michelle Huie, founder of ShopDot, to explore how her groundbreaking platform is empowering pet brands to turn retail partners into digital selling machines. From streamlining wholesale partnerships to enabling next-gen direct-to-consumer tools, Michelle shares how ShopDot is bridging the gap between brands and brick-and-mortar success. If you're looking to future-proof your pet brand and scale smarter, this episode is a must-listen.

    28 min
  4. Scaling Smarter in the Pet Industry with Jolanta Smulski, Founder of Pet Pro Media | Pet Marketing Mastermind Podcast

    05/13/2025

    Scaling Smarter in the Pet Industry with Jolanta Smulski, Founder of Pet Pro Media | Pet Marketing Mastermind Podcast

    In this episode of the Pet Marketing Mastermind Podcast, we sit down with Jolanta Smulski, a powerhouse growth strategist and the founder of Pet Pro Media and Pet Industry Network. With decades of marketing experience and deep insight into the pet space, Jolanta shares her proven strategies for scaling pet brands, generating leads, and increasing customer retention in today’s $100B+ industry. Whether you're a startup looking to break into the pet market or a seasoned brand aiming to sharpen your competitive edge, this episode is packed with tactical advice, data-driven wisdom, and a look behind the scenes of one of the most connected minds in pet business growth. 🎧 Tune in now to learn how to grow smarter—not just bigger.

    27 min
  5. Build a Pet Brand That Lasts: Multi-Business Marketing with Alicia Collins | Pet Marketing Mastermind Podcast

    05/08/2025

    Build a Pet Brand That Lasts: Multi-Business Marketing with Alicia Collins | Pet Marketing Mastermind Podcast

    How do you build not one, but three, thriving pet businesses with loyal followings? In this episode of the Pet Marketing Mastermind Podcast, Alicia Collins pulls back the curtain on her marketing strategy for K9 Activity Club, Nuzzle, and Crazy Dog Club. From enrichment-based dog daycare to in-home pet sitting and a community-driven dog club, Alicia shares how she builds trust, sparks engagement, and launches services pet parents love. If you're growing a service-based pet brand or juggling multiple ventures, this episode is packed with marketing inspiration and actionable insights. Check out her amazing businesses, and please let her know that the Pet Marketing Mastermind (PMM) brought you there. https://k9activityclub.com/ https://nuzzle.pro/ https://crazysavingsclub.com/

    27 min
  6. Inside the $150B+ Pet Industry with Pete Scott, CEO of APPA | Pet Marketing Mastermind Podcast

    05/06/2025

    Inside the $150B+ Pet Industry with Pete Scott, CEO of APPA | Pet Marketing Mastermind Podcast

    Don't miss this powerhouse episode of the Pet Marketing Mastermind podcast featuring Pete Scott, President & CEO of the American Pet Products Association (APPA)! With over 1,000 member companies and a mission to drive growth across the $150 Billion+ pet industry, Pete brings unmatched insights into what's shaping the future of pet marketing. In this conversation, we dive into the latest trends from APPA’s 2025 industry report, explore how brands can effectively connect with Gen Z pet parents, and discuss the role of values-driven storytelling in a rapidly evolving market. Pete also shares his take on what separates successful brands from the rest, how to stand out at trade shows, and how to turn APPA's deep market research into a powerful marketing strategy. Whether you're launching a new product or scaling a pet business, this episode is packed with practical advice, visionary thinking, and plenty of inspiration. Tune in now to elevate your pet marketing game!

    29 min
  7. Pet Marketing Mastermind: Alexandre Contreras | Alexandre Contreras VT, C.C.M.T | Innovator, Entrepreneur & Founder of KlipTrio

    04/02/2025

    Pet Marketing Mastermind: Alexandre Contreras | Alexandre Contreras VT, C.C.M.T | Innovator, Entrepreneur & Founder of KlipTrio

    Episode Description:Don’t miss this inspiring episode of the Pet Marketing Mastermind podcast featuring Alexandre Contrera, VT, C.C.M.T.—an innovator, entrepreneur, and the visionary behind KlipTrio and  PetTrio Charity. With the 2023 Independent Innovation Pet Award for Nail Clipper Product of the Year, Alexandre has revolutionized pet grooming with cutting-edge solutions designed for professionals and parents. In this episode, Alexandre shares his journey of innovation in the pet industry, from developing game-changing grooming tools to giving back through charitable initiatives. We’ll dive into his marketing strategies, the challenges of building a purpose-driven brand, and how he’s shaping the future of pet care. Whether you’re a pet industry entrepreneur, marketer, or pet parent looking for insights into pet grooming innovation, this episode is packed with valuable takeaways. Tune in to learn from Alexandre’s expertise and take your pet marketing strategy to the next level! About the Guest:Alexandre Contreras VT, C.C.M.T | Innovator, Entrepreneur & Founder of KlipTrio. Alexandre Contreras is the visionary behind KlipTrio and PetTrio Charity, which are dedicated to innovation in pet grooming and giving back to needy pets. With a background as a Veterinary Technician and Certified Canine Massage Therapist, he brings expertise and passion to creating solutions that improve pet health and well-being. His award-winning KlipTrio Nail Clipper is setting new standards in the industry, earning recognition as the 2023 Nail Clipper Product of the Year. Through his work, Alexandre empowers pet owners and professionals with high-quality tools and a commitment to making a difference.

    26 min
  8. Pet Marketing Mastermind: Director of Global Sales, Bark Naturals - Kristopher Lawrence

    03/11/2025

    Pet Marketing Mastermind: Director of Global Sales, Bark Naturals - Kristopher Lawrence

    Episode Description Don’t miss the latest Pet Marketing Mastermind podcast episode featuring Kristopher Lawrence as our special guest! Join us as we explore Kristopher’s journey in launching Bark Naturals, an all-natural pet odor eliminator brand. As the Director of Sales, Kristopher aims to bring innovative, pet-safe fragrance solutions to homes everywhere. In this episode, he shares his sales and marketing strategies, the challenges of introducing a new brand to the market, and his tactics to reach pet owners. Whether you’re a pet brand founder, marketer, or pet industry enthusiast, you’ll gain actionable insights on growing a brand, building consumer trust, and standing out in a competitive space. Tune in to hear from Kristopher and take your pet marketing game to the next level! About the Guest: Kristopher Lawrence | Director of Global Sales at Bark Naturals With a passion for branding and sales, Kristopher Lawrence is leading the charge at Bark Naturals, a newly launched pet fragrance company dedicated to providing all-natural odor eliminators for pet owners. Based in Fort Lauderdale, Kristopher is focused on expanding brand awareness, driving product adoption, and connecting with pet parents looking for safe, effective home solutions. With extensive experience in sales, brand growth, and marketing, he brings proven strategies and fresh insights into launching and scaling a pet brand. Now, he’s here to share how he’s positioning Bark Naturals for success and what it takes to introduce a new product into the pet industry.

    32 min
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About

Are you a pet entrepreneur and/or pet marketing professional? Do you want a place where you can gain innovative marketing strategies, receive actionable advice, keep up with the latest trends, and thrive in today’s market? Welcome to the Pet Marketing Mastermind! All guests are proven and successful marketers in the pet industry. Host: Joe Meyers - Owner - Share Marketing Agency Share Marketing Agency specializes in tailoring proven growth marketing strategies for pet-centric clients.

Information

  • Creator
    Joe Meyers, Owner of Share Marketing Agency
  • Years Active
    2K
  • Episodes
    21
  • Rating
    Explicit
  • Copyright
    © Joe Meyers, Owner of Share Marketing Agency
  • Show Website
    Pet Marketing Mastermind