The Promo Playbook by Cubic Promote

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The Promo Playbook by https://www.cubicpromote.com.au Here we discuss promotional products, AI, marketing, Custom uniforms and business-related topics. Tune in if you want to learn, grow, market, promote or manage!

  1. 1d ago

    Why A Tiny Trade Show Booth Might Beat A Giant One

    Join Charles and Jasmine (Financial Controller at Cubic Promote) for an episode packed with marketing insights that matter in 2026. ChatGPT can now run ads and that single change raises a bigger question: are we about to lose the feeling of choice that makes marketing work? Charles sits down with Jasmine to map the real 2026 marketing mix, where AI discovery, search, and offline advertising collide. We dig into what it means when your brand shows up as an AI recommendation, and why early ChatGPT advertising can feel like a black box with patchy results, unclear triggers, and not enough metrics to confidently scale. We also talk about the psychology of ads in paid products versus free platforms. If you pay for a ChatGPT subscription, do you expect fewer ads than you tolerate on Google? And when AI presents only a couple of options, does that reduce the “self-discovery” people get from scrolling Google Ads carousels and search snippets? Those small user experience details matter because they shape trust, attention, and conversion, not just clicks. Then we shift to the offline side, where trade show marketing ROI continues to hold strong. We unpack why smaller trade show booths can convert better than massive flashy displays, and why attendees often prefer talking to founders or senior leaders instead of hired booth staff. Finally, we share a simple, practical tracking upgrade: put QR codes on promotional products, custom printed uniforms, and giveaways to drive people to unique landing pages with discounts or freebies and measure what actually worked. In this episode, we break down: ✅ The New Marketing Mix – How AI discovery, automation, and offline advertising are reshaping campaigns ✅ ChatGPT Ads vs. Google Ads – Why user experience matters and which platform actually converts ✅ Trade Show ROI Reality – Why 98% of trade show marketers report steady or increasing returns ✅ The Booth Size Paradox – Why smaller booths outconvert million-dollar exhibitions ✅ Smart Tracking Tactics – Using QR codes on promotional products to capture and measure customer engagement ✅ New AI Tools – Google Analytics AI Summaries and AHREF's Letaido for competitive intelligence If you like smart, practical marketing conversations that connect AI trends with real-world results, subscribe, share this with a teammate, and leave a quick review so more people can find the show. Perfect for marketing managers, business owners, and anyone running promo campaigns—whether online or offline. Follow our host, Charles Liu: https://www.linkedin.com/in/charles-liu-042b9124/ Follow our guest, Jasmine Liu: https://www.linkedin.com/in/jasmine-liu-993bb63/ 🔗 Learn more: www.cubicpromote.com.au  Follow Cubic Promote: 🌐 Website: https://www.cubicpromote.com.au 🔗 LinkedIn: https://au.linkedin.com/company/cubic-promote 📸 Instagram: https://www.instagram.com/cubicpromote/ 👍 Facebook: https://www.facebook.com/CubicPromote 🎵 TikTok: https://www.tiktok.com/@cubic_promote 📌 Pinterest: https://au.pinterest.com/cubicpromote/ ⭐ Google Business: https://share.google/hskqvOCdVzgckNmYJ ✖️ X: https://x.com/cubicpromote

  2. Aug 21

    Online Noise vs. Real-World Attention: How Brands Get Found by AI (and Still Get Remembered) | The Promo Playbook

    In this episode of The Promo Playbook, Charles sits down with Cubic Promote's own Aubrey Vitor and Ly Mai to unpack a question every brand is facing in 2026: when customers ask AI instead of Google, how do you avoid becoming invisible? We cover: how to get your content picked up and cited by AI engines · why real-world data beats generic content · who's actually to blame when AI gets it wrong · why physical advertising is growing again (outdoor ad spend up 5.58% YoY) · the ICC Darling Harbour trade show story · and a fun round of "influencer vs AI vs a bag of stickers." If you're rethinking your marketing mix for 2026 — this one's for you.  🔗 cubicpromote.com.au 🎧 Listen on Spotify: https://open.spotify.com/show/6A4FemFnpCDqdzMoeOu1AP · Apple Podcasts: https://podcasts.apple.com/us/podcast/the-promo-playbook-by-cubic-promote/id1813988438  Follow Cubic Promote: 🌐 Website: https://www.cubicpromote.com.au 🔗 LinkedIn: https://au.linkedin.com/company/cubic-promote 📸 Instagram: https://www.instagram.com/cubicpromote/ 👍 Facebook: https://www.facebook.com/CubicPromote 🎵 TikTok: https://www.tiktok.com/@cubic_promote 📌 Pinterest: https://au.pinterest.com/cubicpromote/ ⭐ Google Business: https://share.google/hskqvOCdVzgckNmYJ ✖️ X: https://x.com/cubicpromote

  3. Aug 7

    PR Mentions That Move The Needle

    Charles got featured in 20+ publications in two weeks — and explains why PR mentions are now the key to showing up in Google, ChatGPT and Claude. Plus his controversial take on big SEO agencies. In this episode: • How PR coverage feeds AI / answer-engine visibility (AEO) • Why AI scraping paywalled articles matters for your brand • "Large SEO companies are a scam" — genuine relationships vs link building • Selling with a real conversation, not a hard pitch 🚀 Australia's promotional merchandise experts → https://www.cubicpromote.com.au 🎧 Listen: Spotify https://open.spotify.com/show/6A4FemFnpCDqdzMoeOu1AP · Apple https://podcasts.apple.com/us/podcast/the-promo-playbook-by-cubic-promote/id1813988438 · Buzzsprout https://thepromoplaybookbycubicpromote.buzzsprout.com Hosts: Charles Liu (Cubic Promote) & Nathan.  Follow Cubic Promote: 🌐 Website: https://www.cubicpromote.com.au 🔗 LinkedIn: https://au.linkedin.com/company/cubic-promote 📸 Instagram: https://www.instagram.com/cubicpromote/ 👍 Facebook: https://www.facebook.com/CubicPromote 🎵 TikTok: https://www.tiktok.com/@cubic_promote 📌 Pinterest: https://au.pinterest.com/cubicpromote/ ⭐ Google Business: https://share.google/hskqvOCdVzgckNmYJ ✖️ X: https://x.com/cubicpromote

  4. Jul 31

    The T-Shirt Campaign That Paid Back Fast | The Promo Playbook

    Charles reveals the direct-mail campaign that turned ~$7K into $10K in sales in a week, why every company should send branded merch, and how AI tools now find buyers the moment they're ready. In this episode: • The "T-shirt you wear for getting things done" campaign • Why long-term marketing beats chasing instant returns • Email marketing — the one medium you can actually control • Using buying-signal AI (like Profitate) to reach the right buyer at the right time 👕 Order custom branded merchandise your customers will actually use → https://www.cubicpromote.com.au 🎧 Listen: Spotify https://open.spotify.com/show/6A4FemFnpCDqdzMoeOu1AP · Apple https://podcasts.apple.com/us/podcast/the-promo-playbook-by-cubic-promote/id1813988438 · Buzzsprout https://thepromoplaybookbycubicpromote.buzzsprout.com Hosts: Charles Liu (Cubic Promote) & Nathan.  Follow Cubic Promote: 🌐 Website: https://www.cubicpromote.com.au 🔗 LinkedIn: https://au.linkedin.com/company/cubic-promote 📸 Instagram: https://www.instagram.com/cubicpromote/ 👍 Facebook: https://www.facebook.com/CubicPromote 🎵 TikTok: https://www.tiktok.com/@cubic_promote 📌 Pinterest: https://au.pinterest.com/cubicpromote/ ⭐ Google Business: https://share.google/hskqvOCdVzgckNmYJ ✖️ X: https://x.com/cubicpromote

  5. Jul 25

    How to Double Client Referrals Without Spending a Dollar on Ads | The Promo Playbook

    Referred clients spend more, stay longer, and are 3× more likely to refer others — yet most businesses leave referrals to chance. Nathan breaks down a simple referral system any professional-services firm can put in place. In this episode: • The 4 reasons happy clients don't refer you • How to "paint the picture" of your ideal referral • Planting the referral seed during onboarding • Using pre-gifting & branded gifts to trigger reciprocity 🎁 Branded merchandise makes the perfect referral thank-you — explore ideas at https://www.cubicpromote.com.au 🎧 Listen: Spotify https://open.spotify.com/show/6A4FemFnpCDqdzMoeOu1AP · Apple https://podcasts.apple.com/us/podcast/the-promo-playbook-by-cubic-promote/id1813988438 · Buzzsprout https://thepromoplaybookbycubicpromote.buzzsprout.com Hosts: Charles Liu (Cubic Promote) & Nathan  Follow Cubic Promote: 🌐 Website: https://www.cubicpromote.com.au 🔗 LinkedIn: https://au.linkedin.com/company/cubic-promote 📸 Instagram: https://www.instagram.com/cubicpromote/ 👍 Facebook: https://www.facebook.com/CubicPromote 🎵 TikTok: https://www.tiktok.com/@cubic_promote 📌 Pinterest: https://au.pinterest.com/cubicpromote/ ⭐ Google Business: https://share.google/hskqvOCdVzgckNmYJ ✖️ X: https://x.com/cubicpromote

  6. Jul 17

    Top Non-Digital Marketing Tactics

    Everyone's chasing digital, but the best marketing might be the stuff you can hold in your hand. Charles shares his top non-digital marketing tactics, starting with promotional products, plus direct mail, print, and showing up in your community. Then the conversation turns to referrals and word-of-mouth: how and when to ask, and why every team member should think like a marketer. 👉 Put tactic #1 into action, order custom branded promotional products at https://www.cubicpromote.com.au  Follow Cubic Promote: 🌐 Website: https://www.cubicpromote.com.au 🔗 LinkedIn: https://au.linkedin.com/company/cubic-promote 📸 Instagram: https://www.instagram.com/cubicpromote/ 👍 Facebook: https://www.facebook.com/CubicPromote 🎵 TikTok: https://www.tiktok.com/@cubic_promote 📌 Pinterest: https://au.pinterest.com/cubicpromote/ ⭐ Google Business: https://share.google/hskqvOCdVzgckNmYJ ✖️ X: https://x.com/cubicpromote

  7. Jul 10

    Marketing in the AI Search Era With Staying Safe Online

    How are customers actually finding businesses in 2026? Charles and Nathan unpack the biggest shifts in AI search, the stats every marketer should know (listicles, YouTube mentions, AI overviews cutting clicks), and what it takes to stay visible now that Google isn't the only game. Then they switch to staying safe online: a real AI scam story, how easily these are built, and the security basics every business needs. 👉 Want marketing that keeps working offline too? Explore custom branded merchandise & promotional products at https://www.cubicpromote.com.au  Follow Cubic Promote: 🌐 Website: https://www.cubicpromote.com.au 🔗 LinkedIn: https://au.linkedin.com/company/cubic-promote 📸 Instagram: https://www.instagram.com/cubicpromote/ 👍 Facebook: https://www.facebook.com/CubicPromote 🎵 TikTok: https://www.tiktok.com/@cubic_promote 📌 Pinterest: https://au.pinterest.com/cubicpromote/ ⭐ Google Business: https://share.google/hskqvOCdVzgckNmYJ ✖️ X: https://x.com/cubicpromote

  8. Jul 3

    AI and How We Use it to Promote our Marketing and Merch Business

    The tools are moving faster than most teams can keep up. In this episode of The Promo Playbook, Charles and Nathan break down the latest AI advancements, from Fable 5 to how AI is reshaping professional services like accounting and legal, and what still sets great businesses apart: trust, experience, and real human accountability. They dig into the "hollowing out of the middle," why Australian construction may be shielded, and what it all means for how businesses market and differentiate themselves. 👉 Looking for marketing that doesn't disappear the moment you stop paying? Explore custom branded merchandise & promotional products at https://www.cubicpromote.com.au  Follow Cubic Promote: 🌐 Website: https://www.cubicpromote.com.au 🔗 LinkedIn: https://au.linkedin.com/company/cubic-promote 📸 Instagram: https://www.instagram.com/cubicpromote/ 👍 Facebook: https://www.facebook.com/CubicPromote 🎵 TikTok: https://www.tiktok.com/@cubic_promote 📌 Pinterest: https://au.pinterest.com/cubicpromote/ ⭐ Google Business: https://share.google/hskqvOCdVzgckNmYJ ✖️ X: https://x.com/cubicpromote

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The Promo Playbook by https://www.cubicpromote.com.au Here we discuss promotional products, AI, marketing, Custom uniforms and business-related topics. Tune in if you want to learn, grow, market, promote or manage!

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