My 2 Cents Marketing Podcast

My2cents.com.au
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My 2 Cents is a community of Aussie marketers sharing data and insights. Marketers invest 5 minutes a month to answer 3 simple questions. The community chooses what questions we ask each month, and for every survey, they get to decide whether their results are anonymous or attributed. Hosted by Fractional CMO's Chris Jowsey from Nugget Digital and Denise Rainey from Rainey Day Digital, the My2cents podcast series aims to interview regular industry experts to summarise, share & debate insights.

Episodes

  1. 11/27/2025

    Chris Hamlin: Goodbye, Page One. Has Google Killed SEO?

    In this episode, our guest is Chris Hamlin - SEO strategist and long-time observer of Google’s mood swings. We dig into the big question rattling every marketer right now: has AI-driven search officially killed Page One? Chris unpacks how AI is reshaping content creation, why matching user intent still matters more than ever, and where human creativity needs to step in when AI-generated content starts sounding… well, the same. We explore the role of prompts, the pitfalls of sameness, why uniqueness is now a competitive advantage, and how to balance machine efficiency with real human insight. If you’re wrestling with how to use AI without losing your edge, this one’s for you. We hope you enjoy the show. Join our free marketing community: my2cents.com.au Connect with Chris Hamlin:LinkedIn: https://www.linkedin.com/in/chrisgranthamlin/ Website: https://hamlin.com.au/ Connect with your hosts: Linkedin: Chris Jowsey | Fractional CMO at Nugget Digital - https://www.linkedin.com/in/chrisjowsey/ Linkedin: Denise Rainey | Fractional CMO at Rainey Day Digital - https://www.linkedin.com/in/rainey-day-digital/ Connect with My 2 Cents: Website: https://my2cents.com.au/Linkedin: https://www.linkedin.com/company/my2cents-com-au/Youtube: https://www.youtube.com/@My2Cents_AustraliaApple Podcasts: https://podcasts.apple.com/au/podcast/my-2-cents-marketing-podcast/id1814042145Spotify Podcasts: https://open.spotify.com/show/0uJKBm8OJKmA2cNJbXYIFK?si=575b49ab84654193

    25 min

  2. 10/12/2025

    James Hurman: Brand v Performance - Frenemies or BFF?

    In this episode, our guest is James Hurman, entrepreneur, investor and advertising effectiveness expert. We delve into the ongoing debate between brand and performance marketing. Exploring the current trends in marketing budget allocation, the challenges of balancing brand and performance investments, and the importance of long-term thinking in marketing strategies. The conversation also highlights the need for better education in marketing effectiveness and the integration of brand and performance marketing for optimal results.We hope you enjoy the show.Join our free marketing community: ⁠my2cents.com.auLinks/Sources mentioned:James Hurman leads the Master of Advertising Effectiveness course through LIONS: https://learning.lions.co/courses/master-of-advertising-effectivenessMark Ritson - Mini MBA: https://minimba.com/marketing/Analytics Partners (UK) - https://analyticpartners.com/knowledge-hub/PA Consulting - Brand Impact Index: https://www.paconsulting.com/industries/consumer-and-manufacturing/brand-impact-indexConnect with James Hurman:Linkedin: James Hurman - https://www.linkedin.com/in/jameshurman/Website: https://www.jameshurman.com/Connect with your hosts:Linkedin: Chris Jowsey | Fractional CMO at NuggetDigital - / chrisjowsey Linkedin: Denise Rainey | Fractional CMO at Rainey Day Digital - / rainey-day-digital Connect with My 2 Cents:Website: https://my2cents.com.au/Linkedin: https://www.linkedin.com/company/my2cents-com-au/Youtube: https://www.youtube.com/@My2Cents_AustraliaApple Podcasts: https://podcasts.apple.com/au/podcast/my-2-cents-marketing-podcast/id1814042145Spotify Podcasts: https://open.spotify.com/show/0uJKBm8OJKmA2cNJbXYIFK?si=575b49ab84654193

    25 min

  3. 08/27/2025

    Christian Young: Email - OG of Digital Marketing

    In this episode, we are joined by Christian Young, co-founder of Lord Howe Island Distilling Co., to talk all things email marketing and brand building. We dive into how email remains one of the most powerful tools for creating direct customer relationships, especially during uncertain times like COVID-19. Christian shares how his team embraced innovative strategies, leaned into storytelling, and prioritised community engagement to grow their brand. We also explore the metrics that matter in email marketing, the challenges of indirect sales, and why delivering a strong customer experience is key to long-term success. We hope you enjoy the show. Join our free marketing community: ⁠my2cents.com.au Connect with Christian Young: Linkedin: Christian Young Website: https://lhidistillingco.com.au/  Connect with your hosts: Linkedin: Chris Jowsey | Fractional CMO at NuggetDigital Linkedin: Denise Rainey | Fractional CMO at Rainey Day Digital Connect with My 2 Cents: Website: https://my2cents.com.au/ Linkedin: my2cents Youtube: @my2cents_Australia Apple Podcasts: My2Cents Marketing Podcast Spotify Podcasts: My2Cents Marketing Podcast

    36 min

  4. 07/21/2025

    Zac King: Email - OG of Digital Marketing

    In this episode, our guest is Zac King, Fractional VP Sales and founder of The Fractional Exec Community. We delve into the intricacies of email marketing, focusing on the 'Show Me You Know Me' approach.  We discuss the importance of personalisation, the role of AI in enhancing email strategies, and how to measure success through key performance indicators. We address the challenges faced in cold outreach and emphasise the need for persistence and creativity in crafting effective email campaigns. We hope you enjoy the show. Join our free marketing community: ⁠my2cents.com.au Links/Sources mentioned: ​Linkedin: Zachary King​AI in sales view [Jason Lemkin] - https://www.saastr.com/where-ai-will-and-wont-replace-sales-reps-in-2026/​View on email  [Jason Lemkin] - https://www.saastr.com/email-is-amazing-you-just-have-to-use-it-properly/Connect with Zachary King: ​Linkedin: Zachary King​Website: Zachary King Fractional VP SalesConnect with your hosts: ​Linkedin: Chris Jowsey | Fractional CMO at NuggetDigital​Linkedin: Denise Rainey | Fractional CMO at Rainey Day DigitalConnect with My 2 Cents: ​Website: https://my2cents.com.au/​Linkedin: my2cents​Youtube: @my2cents_Australia​Apple Podcasts: My2Cents Marketing Podcast​Spotify Podcasts: My2Cents Marketing Podcast

    23 min

  5. 06/20/2025

    Taz Bareham: How Aussie Marketers are using AI

    In this episode, our guest is Taz Bareham, former fractional and now full-time CMO. We’re diving into how marketers are using AI, their favourite tools & use cases. Whilst we’ve surveyed top Aussie marketers for their insights into the topic, Taz brings a unique perspective, having spent over 20 years solving most business and marketing problems across SaaS, Tech & beyond. We cover how to approach the fast-changing AI landscape effectively and provide practical use cases to help you stay ahead. We hope you enjoy the show. Join our free marketing community: ⁠my2cents.com.au -- Links/Sources mentioned: Nicole Leffer [LinkedIn] - AI advisor to CMOs Course from Nicole Leffer: Foundations of generative AI for b2b marketing AI in Marketing folks to follow on: LinkedIn - Megan Bowen | William Choi | Andrew Bolis | Paul Roetzer | Dave Birss Youtube - AIExplained | CodeWithChris | The AI Show Podcast [Marketing AI Institute] | Matt Wolfe | MattVidPro | Marketing Against the Grain [Hubspot] Newsletters: Ben’s Bites | The Neuron | Christopher S. Penn | the rundown ai Connect with Taz Bareham: Linkedin: Taz Bareham Website: CMO at Fairsupply Connect with your hosts: Linkedin: Chris Jowsey | Fractional CMO at NuggetDigital Linkedin: Denise Rainey | Fractional CMO at Rainey Day Digital Connect with My 2 Cents: Website: https://my2cents.com.au/ Linkedin: my2cents Youtube: @my2cents_Australia Apple Podcasts: My2Cents Marketing Podcast Spotify Podcasts: My2Cents Marketing Podcast

    28 min
  6. Michelle Kvello: CFO's advice for managing Marketing Budgets

    05/13/2025

    Michelle Kvello: CFO's advice for managing Marketing Budgets

    In this episode, our guest is Michelle Kvello, Fractional CFO & founder of Lantern Partners, named one of the Top 50 Women in Accounting. We’re discussing marketing budgets, how they’re set and how they’re typically spent. Whilst we’ve surveyed top Aussie marketers for their insights into the topic, Michelle shares her unique perspective as a successful CFO, advisor to Start-ups & SMBs in Australia, and small business owner who has developed her own unique and successful approach to marketing. We cover how best to approach marketing budgets during an economic downturn with super practical advice for Aussie marketing leaders and small business owners. We hope you enjoy the show. Join our free marketing community: my2cents.com.au

    34 min
  • 6 Episodes

About

My 2 Cents is a community of Aussie marketers sharing data and insights. Marketers invest 5 minutes a month to answer 3 simple questions. The community chooses what questions we ask each month, and for every survey, they get to decide whether their results are anonymous or attributed. Hosted by Fractional CMO's Chris Jowsey from Nugget Digital and Denise Rainey from Rainey Day Digital, the My2cents podcast series aims to interview regular industry experts to summarise, share & debate insights.

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