Business Growth University

Alan Lazaros
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Welcome to Business Growth University with Alan Lazaros, where success comes first, fulfillment second, and feelings third. Each week, Alan shares real, practical strategies to help business owners grow their revenue, sharpen their skills, and reach their full potential. No fluff, just honest coaching, proven tools, and momentum that never stops.

  1. 5D AGO

    How to Define Your Exact Target Demographic (EP31)

    What if the reason you’re stuck in business isn’t your strategy, but the people you’re trying to serve? In this quick, high-impact episode of Business Growth University, the host shares a hard truth learned from 11 years and over 6,800 coaching sessions: your product is not for everyone. He breaks down how he discovered his “absolutely people” through trial and error, and why humility, work ethic, and a strong desire for personal growth are non-negotiables. He also reveals his “absolutely not people” list and explains how protecting your time and energy is key to real success.  Finally, he walks through a simple Venn diagram to help you define your true target demographic based on desire, money, sacrifice, and necessity. If you want better clients and better results, this episode is a must-listen. How to connect with Alan? 📧 alan@nextleveluniverse.com Follow Alan on Instagram: instagram.com/alazaros88 Facebook: https://www.facebook.com/alan.lazaros LinkedIn: https://www.linkedin.com/in/alanlazarosllc/ Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/ Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/ Episode highlights: (0:00) Why you must get clear on your ideal client  (1:18) The early days of the business and the lack of clarity  (2:32) Expecting one audience but attracting another  (3:19) Clarity comes from trial and error  (4:30) Defining your “absolutely people” (10-10-10 traits)  (6:54) Why humility is non-negotiable  (8:23) The “absolutely not people” acronym introduced  (10:10) Breaking down unstable and naive  (10:48) Manipulative and entitled explained  (11:41) Delusional vs. coachable  (12:52) Significance-driven, arrogant, and immature traits  (14:50) The Venn diagram framework  (17:01) Desire vs. necessity  (19:30) Why protecting your standards protects your success

    21 min

  2. FEB 16

    How to Master Business Finances (EP30)

    What if the fastest way to grow your business isn’t a fancy strategy, but keeping three money rules so simple you can repeat them in your sleep? In this episode, Alan breaks business finance down into a clear “money triangle”: earn more, spend less, and invest the difference. He explains how earning more starts with lead generation, stronger marketing, and treating sales like helping and inviting. Then he gets real about why tracking revenue and expenses (especially payroll) is non-negotiable if you want to stay profitable. Finally, he shows how smart investing, not “spending”, creates a snowball effect that can take you from $100K to $1M over time. Simple. Practical. Powerful. How to connect with Alan? 📧 alan@nextleveluniverse.com Follow Alan on Instagram: instagram.com/alazaros88 Facebook: https://www.facebook.com/alan.lazaros LinkedIn: https://www.linkedin.com/in/alanlazarosllc/ Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/ Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/ Episode highlights: (0:00) The promise and power of referrals  (1:12) Why mastering business finances matters  (3:07) Business as a vehicle, money as fuel  (4:10) The three-part finance formula  (5:22) Earn more through lead generation and service  (10:19) Delivering on your promise and tracking revenue  (11:11) Spend less by optimizing and tracking costs  (13:37) Invest for ROI, not just “spend”  (16:42) The snowball effect from $100K to $1M  (20:25) Free breakthrough session and momentum reminder

    23 min

  3. JAN 27

    How Sales Actually Works (EP29)

    What if selling wasn’t about selling at all?  In this powerful episode of Business Growth University, Alan flips the script on everything you think you know about sales. Instead of focusing on products, he challenges business owners, coaches, and service providers to focus on transformation. Whether you're offering fitness coaching, web design, or even starting a podcast, Alan shares a simple truth: people don’t buy things, they buy results. He breaks down a clear and relatable framework for connecting your services to your audience’s goals, replacing the word "sales" with words like help, lead, and invite. From coaching tips to brand trust and personal stories, this episode is a must-listen for anyone looking to grow their business without sounding “salesy.” Download How Sales Actually Works here: https://drive.google.com/file/d/1xcA-chrrzSK3DniV6XGNtMP_VTrLEZ2k/view?usp=sharing How to connect with Alan? 📧 alan@nextleveluniverse.com Follow Alan on Instagram: instagram.com/alazaros88 Facebook: https://www.facebook.com/alan.lazaros LinkedIn: https://www.linkedin.com/in/alanlazarosllc/ Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/ Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/ Episode highlights: (0:00) Why sales is really about transformation (1:10) Reframing sales as helping and leading (2:17) Everyone is selling something...even leaders (3:19) Apple AirPods as a real-life example (4:05) Difference between clients and customers (6:13) Branding + marketing = easier sales (7:48) Real client numbers + business structure at NLU (10:08) What makes Alan’s coaching work (11:46) Four rules of his coaching program (13:10) The real reason people aren’t successful (17:01) One decision can change your life (18:52) Selling something you love (like Good Will Hunting) (19:44) Two reasons people buy: opportunity or pain (20:25) Trust: the heart of any sale (21:01) Final encouragement to keep the momentum

    22 min

  4. JAN 22

    The Exact Formula I Use to Scale My Companies (EP28)

    Are you working hard but not seeing the business growth you want? In this episode of Business Growth University, Alan breaks down the exact formula he uses to scale his companies, and how you can do the same. It starts with getting clear on how many hours you really have each week and identifying your primary skill, the thing you're best at, the market pays for, and people truly need. From there, it's all about using your earnings to buy back your time and reinvest that time into doing more of what makes the most money. Whether you're a therapist, coach, or creative, this episode is a step-by-step guide to turning your time into income, and that income into lasting freedom. This isn’t about hustle for hustle’s sake. It’s about smart, intentional growth. Download the Scaling Formula here: https://drive.google.com/open?id=1K68JO7AW514cPfbn9PSfnTkGtl8-_DTj&usp=drive_copy How to connect with Alan? 📧 alan@nextleveluniverse.com Follow Alan on Instagram: instagram.com/alazaros88 Facebook: https://www.facebook.com/alan.lazaros LinkedIn: https://www.linkedin.com/in/alanlazarosllc/ Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/ Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/ Episode highlights: (0:00) Why buying back time is only worth it if you use it right (1:04) What scale really means (not just more work) (2:21) Alan’s 4-part scaling formula (3:37) How to calculate your real available hours each week (4:51) Identifying your primary skill (7:18) Case study: A therapist scaling past burnout (10:11) The key to hiring: buy back time, not just delegate (12:00) Everyone needs a primary skill...not just CEOs (14:03) Turning labor into leadership, then ownership (17:03) The scaling loop that repeats and grows (19:24) Coaching offer: What to expect if you reach out

    22 min

  5. JAN 13

    Designing Your Perfect Day (EP27)

    What if the difference between feeling overwhelmed and actually getting ahead is just having the right structure to your day? In episode 27 of Business Growth University, Alan pulls back the curtain on how he designs his "optimal day", not with perfection, but with purpose. Whether you're a business owner, a professional, or just someone looking for more focus and energy, this episode shows you how to build a schedule that actually fits your life and goals. Alan breaks down his day into three themes: self, business, and family, and shares how prioritizing the right things at the right time can change everything. He also offers a downloadable PDF to help you map out your own version of a productive and fulfilling day. This is the structure you've been craving. Download a copy of The Optimal Day here: https://drive.google.com/file/d/1BuA3KcDTz56uzu3baQBinAxgslI27wj-/view?usp=sharing  Next Level Dreamliner: https://a.co/d/0WdeWQQ How to connect with Alan? 📧 alan@nextleveluniverse.com Follow Alan on Instagram: instagram.com/alazaros88 Facebook: https://www.facebook.com/alan.lazaros LinkedIn: https://www.linkedin.com/in/alanlazarosllc/ Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/ Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/ Episode highlights: (1:53) Why structure matters more than motivation (5:10) Wake-up and bedtime target, and why consistency is key (9:35) Breaking the day into 3 themes: Morning, Afternoon, Evening (11:00) Morning: Self-care, learning, and exercise (16:09) Afternoon: Coaching, training, and podcasting (17:35) Evening: Family, food, and rest (19:03) The priority pyramid: How smaller goals roll into the big ones (22:06) Why coaching increases accountability and long-term success

    23 min

  6. 12/29/2025

    Every CEO MUST Get Great at These 3 Things (EP26)

    What separates real CEOs from those just carrying the title? In this fast-paced episode, Alan Lazaros shares the three essential skills every CEO must master: leading people, designing systems, and tracking metrics. With real stories, honest self-assessment, and practical takeaways, you'll leave knowing exactly where to focus next to grow your business. Whether you're running the show or preparing to, this episode is your blueprint for leading with purpose and results. Episode assets and mentions: Episode visual: https://drive.google.com/file/d/1g6miuCOrZ8YPVsukaqeathNllQgY1ost/view?usp=sharingRegister for the Free Masterclass, How to Set & Achieve Your Goals in 2026: https://us06web.zoom.us/meeting/register/-ShY-iGKTEKPlsx3oCJUWwHow to Customize Your Own 21st Century Business Model (EP25): https://podcasts.apple.com/us/podcast/how-to-customize-your-own-21st-century-business-model-ep25/id1814230739?i=1000742324916How to Be a Great Leader: 5 Levels Every Business Owner Must Master (EP20): https://podcasts.apple.com/us/podcast/how-to-be-a-great-leader-5-levels-every-business/id1814230739?i=1000736109874How to connect with Alan? 📧 alan@nextleveluniverse.com Follow Alan on Instagram: instagram.com/alazaros88 Facebook: https://www.facebook.com/alan.lazaros LinkedIn: https://www.linkedin.com/in/alanlazarosllc/ Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/ Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/ Episode highlights: (1:32) The Triad: Lead People, Design Systems, Track Metrics (2:21) Alan’s CEO journey with Kevin (3:08) The CEO as the “head of the arrow” (7:11) Self-assess: Green, Yellow, or Red (13:18) Systems that scale: Impact Score, Peak Tracking, WhatsApp (15:31) Tracking what matters: Revenue, KPIs, Payroll (19:05) Action step: Rate and improve your weakest skill (20:18) Free 2026 Goal Setting Masterclass invite

    21 min

  7. 12/22/2025

    How to Customize Your Own 21st Century Business Model (EP25)

    What does it really take to build a thriving business in today’s digital world, from zero clients to a fully functioning company with 17 departments and 121 paying customers? In this milestone episode of Business Growth University, host Alan Lazaros shares, for the first time, the complete behind-the-scenes look at his own business model. You'll learn the five-level framework that moves people from strangers on social media to becoming team members, clients, or even raving fans. Alan also breaks down how each department, from social media to masterclasses to coaching, adds real value and builds real relationships. If you’re serious about growing your business in 2026 and beyond, this is one episode you can’t miss. Next Level University Business Model Next Level Dreamliner: https://a.co/d/0WdeWQQ How to connect with Alan? 📧 alan@nextleveluniverse.com Follow Alan on Instagram: instagram.com/alazaros88 Facebook: https://www.facebook.com/alan.lazaros LinkedIn: https://www.linkedin.com/in/alanlazarosllc/ Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/ Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/ Episode highlights: (0:56) Episode intro: Why 2025 was a huge year (1:23) Full breakdown of the Next Level University business model (3:02) Understanding your Ideal Client Avatar (ICA) (4:10) How social media drives the business (6:13) The five levels of a successful business model (8:41) Why private Facebook groups matter (11:06) Masterclasses and the power of live teaching (13:02) Book club: community learning that sticks (17:07) Where the money comes in: products and paid services (20:01) Live events, coaching, and high-value offers (24:06) Level 5: Hiring from within your community (27:00) Branding, alignment, and leading with purpose (29:18) Final call to action: Work with Alan in 2026

    30 min

  8. 12/15/2025

    The Books Every Business Owner Must Read to be Successful (EP24)

    What if the biggest boost your business ever gets comes from the books you read? In this powerful episode of Business Growth University, Alan lays out the ultimate reading list for business owners who want to build something that truly lasts. He shares the six Jim Collins books that he keeps on his desk and requires his leadership team to read.  If you’re serious about building a real business (not just a side hustle), this episode is your roadmap. Grab a copy of my recommended Jim Collins books How to connect with Alan? 📧 alan@nextleveluniverse.com Follow Alan on Instagram: instagram.com/alazaros88 Facebook: https://www.facebook.com/alan.lazaros LinkedIn: https://www.linkedin.com/in/alanlazarosllc/ Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/ Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/ Episode highlights: (0:52) The episode’s focus: Books every business owner must read (1:07) Meet the leadership team at Next Level University (1:57) Why Jim Collins books are required reading for top-level execs (3:01) Alan’s personal 11-year reading journey (5:07) Out of hundreds of books, these are the ones that matter (6:27) The 8 Jim Collins books, and which 6 Alan owns (9:02) Breakdown of each book and what it teaches (11:00) The world has changed and why these principles still work (13:04) The importance of turning the flywheel and never losing momentum (15:00) Why reading = better decision making for CEOs (17:01) Foundational principles like “Level 5 Leadership” and “The Power of And” (19:00) Alan’s client roster is almost full. Here's how to reach out (20:13) Final words: Boring books are often the best ones

    21 min
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About

Welcome to Business Growth University with Alan Lazaros, where success comes first, fulfillment second, and feelings third. Each week, Alan shares real, practical strategies to help business owners grow their revenue, sharpen their skills, and reach their full potential. No fluff, just honest coaching, proven tools, and momentum that never stops.

Information

  • Creator
    Alan Lazaros
  • Years Active
    2025 - 2026
  • Episodes
    31
  • Rating
    Explicit
  • Copyright
    © 2026 Business Growth University
  • Show Website
    Business Growth University