The 1% Edge

Carlos Nouche

Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more. Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.

  1. Jul 14

    E86 - The Art of Closing Techniques for Sales Professionals | James Muir

    In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with James Muir, founder and CEO of Best Practice International, about effective sales closing techniques. They discuss the surprisingly low close rates in sales, the importance of asking the right questions, and the concept of the 'Perfect Close'—a method that facilitates customer engagement without feeling manipulative. James shares insights on understanding customer concerns, the significance of identifying ideal customers, and the necessity of predictability in sales forecasting. The conversation culminates in James's personal journey and his philosophy of continuous improvement, emphasizing the importance of helping customers achieve their desired outcomes. Takeaways 50 to 90% of sales interactions end with no commitment.The best close is the one that matches the customer's pace.The Perfect Close involves asking two key questions.Understanding customer concerns is crucial for closing deals.Salespeople should be ruthless in identifying ideal customers.Predictability in sales forecasting is essential for success.Continuous improvement is key to personal and professional growth.The Perfect Close can be applied in various contexts, not just sales.Facilitating the buying process helps build trust with customers.Success is not just about closing deals, but ensuring customer satisfaction. Connect with James - https://www.linkedin.com/in/puremuir/ - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    E86 - The Art of Closing Techniques for Sales Professionals | James Muir

  2. Jul 7

    E85 - Winning at Work and Home: The Myth of Balance | Cory Carlson

    In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Cory Carlson, an author and executive coach, about the challenges and strategies of achieving success at work and home. They discuss the myth of work-life balance, the importance of communication, and practical time management strategies. Cory shares insights from his own journey, emphasizing the need for intentionality in both personal and professional life, and the significance of creating a supportive community for men. The conversation also touches on the importance of self-care, morning rituals, and maintaining relationships with friends and family. Takeaways Winning at work and home is possible with intentionality.Communication with family is crucial for managing work commitments.Time management requires planning and prioritization.Taking vacations is essential for long-term sustainability.Creating a morning ritual can set a positive tone for the day.Self-care is foundational for being a good partner and parent.A supportive community can enhance personal growth and accountability.Balancing work and home life is not a 50-50 split but an integration.Understanding your priorities can lead to better decision-making.Investing in relationships with friends is important for overall well-being. We hope you enjoyed! Don't forget to like and subscribe to never miss an episode! - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    E85 - Winning at Work and Home: The Myth of Balance | Cory Carlson

  3. Jun 30

    E84 - Changing The Sales Mindset | Brent Adamson

    In this episode of the 1% Edge, host Carlos Nouche engages with Brent Adamson, a renowned author and researcher in B2B sales. They explore the evolving landscape of sales, particularly the challenges and opportunities presented by modern buyer behaviors. Brent emphasizes the importance of decision confidence in driving high-quality, low-regret purchases and discusses how sales professionals can better engage buyers by focusing on customer self-perception rather than supplier perception. The conversation also delves into the significance of mutual success plans and collaboration in the sales process, highlighting the need for sales professionals to adapt their language and approach to foster buyer confidence and agency. In this conversation, Brent Adamson discusses the concept of frame making as a mindset rather than a methodology in sales. He emphasizes the importance of helping customers build trust in themselves and their decisions, rather than just selling them on the product's value. The discussion also covers value realization, scenario planning, and the significance of a customer-centric approach in sales. Brent shares personal insights on growth and the challenges of balancing professional and personal life, ultimately advocating for a mindset that prioritizes customer empowerment and decision-making. Takeaways 75% of B2B buyers prefer to purchase without sales interaction.The biggest driver of growth is decision confidence.High quality, low regret purchases are essential for growth.Customers need to feel confident in their decisions.Sales should focus on customer self-perception.Mutual success plans help align buyer journeys.Collaboration is crucial in the sales process.Framing sales conversations can enhance customer confidence.Language choice in sales impacts buyer engagement.Building trust is foundational for effective sales discussions. Frame making is a mindset, not a methodology.Building trust involves helping customers trust themselves.The best way to gain customer trust is to empower them.Value realization should be presented as a range, not a single point.Helping customers make decisions quickly is key to sales success.Sales is about making customers feel better about themselves.The worst place to finish in sales is second.Personal growth involves managing negative emotions effectively.A customer-centric approach leads to better sales outcomes.Sales professionals should focus on helping customers justify their decisions. - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    E84 - Changing The Sales Mindset | Brent Adamson

  4. Jun 23

    E83 - The Hidden Truth About AI: It All Starts With Data | Ann Davis

    In this episode of the 1% Edge podcast, Carlos Nouche speaks with Ann Davis, CRO at Crunchbase, about the critical role of data in AI, the challenges organizations face in implementing AI solutions, and the transformative potential of AI in sales and business growth. They discuss the importance of understanding data sources, the need for effective use cases, and the implications of AI bias and hallucinations. Ann shares insights on how Crunchbase leverages data to drive growth and offers advice for organizations looking to adopt AI effectively. Takeaways AI's effectiveness is heavily dependent on the quality of data.Many AI projects fail due to poor data management.Data scientists spend a significant amount of time cleaning data.Sales teams can greatly benefit from AI by automating research tasks.AI can provide valuable insights for territory mapping in sales.Understanding private market data is crucial for investors.Companies need to validate AI outputs with multiple sources.Sales is a collaborative project that requires internal champions.AI can streamline processes and improve productivity in sales.Organizations should focus on specific use cases when implementing AI. - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    E83 - The Hidden Truth About AI: It All Starts With Data | Ann Davis

  5. Jun 16

    E82 - Sales Is Changing Forever: The Future of B2B Sales Explained I Kyle Hegarty

    In this episode of The 1% Edge Podcast, host Carlos Nouche sits down with global sales trainer, keynote speaker, and author Kyle Hegarty to discuss how the world of B2B sales is rapidly evolving. Buyers today are more informed, more independent, and often complete most of their research before ever speaking with a sales representative. Kyle explains why many traditional sales processes no longer match the way modern buyers make decisions and why sales organizations must adapt to remain effective.Drawing from the ideas behind his book Sales Punks, Kyle shares why successful sales professionals focus less on controlling the sales process and more on helping buyers navigate their own buying journey. The conversation explores the growing complexity of B2B deals, the challenges of larger buying committees, and the increasing importance of coaching, communication, and problem-solving skills inside modern sales teams.The discussion also examines the role of AI in sales and how new tools are helping teams improve training, practice conversations, and strengthen communication skills rather than replace human connection. The episode offers practical insights into the future of selling and what sales professionals must do to stay relevant in a changing market. Takeaways Modern buyers research solutions before speaking to sales teams.Traditional sales processes often no longer match buyer behavior.Helping buyers make decisions is more effective than pushing sales.Coaching is becoming essential for sales leaders.AI can improve communication and sales training.Complex buying committees are changing B2B sales dynamics.Problem-solving and adaptability are critical sales skills today. - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    E82 - Sales Is Changing Forever: The Future of B2B Sales Explained I Kyle Hegarty

  6. Jun 9

    E81 - The Conversation to Action Gap: How AI Is Changing Work and Sales I Warren Kucker

    In this episode of The 1% Edge Podcast, host Carlos Nouche sits down with Warren Kucker, Co-founder at Basiq.Work, to discuss one of the biggest hidden problems inside modern organizations: the conversation-to-action gap. Every meeting, sales call, and strategy session generates valuable insights, but most of that information gets lost once the conversation ends. Warren explains how AI and large language models are transforming the way teams capture, organize, and act on information from meetings and conversations.The discussion explores how organizations can use AI to turn unstructured meeting data into actionable tasks, workflows, and insights that improve productivity and collaboration. Warren also shares how conversation intelligence can help sales teams improve deal execution, reduce administrative work, and strengthen communication across organizations. The episode highlights how AI-powered workflows could reshape CRMs, sales processes, and the future of work itself. Takeaways Most organizations lose valuable information from meetings.AI can transform conversations into actionable workflows.Conversation intelligence improves team collaboration and execution.Automating follow-ups reduces administrative work.Sales teams can use meeting data to improve deal outcomes.Structured insights help organizations make better decisions.The future of work will depend on turning conversations into action. - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    E81 - The Conversation to Action Gap: How AI Is Changing Work and Sales I Warren Kucker

  7. Jun 2

    E80 - Discovery That Converts: How to Quantify Business Pain | Meredith Chandler

    In this episode of the 1% Edge podcast, Carlos Nouche speaks with Meredith Chandler, head of sales at Aligned, about the critical role of discovery in the sales process. They discuss how effective discovery involves asking the right questions to uncover customer pain points, the importance of maintaining a curious mindset, and the need for ongoing discovery throughout the sales cycle. Meredith emphasizes the value of quantifying pain points to enhance deal velocity and customer success, and they explore strategies for crafting effective questions that lead to deeper insights. Takeaways Discovery is essential for uncovering customer pain points.Asking great questions propels the sales process forward.A curious mindset leads to better customer relationships.Customers today are well-informed and expect tailored solutions.Effective discovery should be an ongoing process throughout the sales cycle.Quantifying pain points can significantly impact deal velocity.Understanding the cost of inaction can motivate prospects to buy.Sales reps should do their homework on prospects before meetings.Crafting open-ended questions can lead to deeper insights.Differentiating your solution is key to successful sales. - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    E80 - Discovery That Converts: How to Quantify Business Pain | Meredith Chandler

  8. May 28

    E79 - Building Genuine Relationships in Sales and Business I Larry Long Jr

    In this episode of The 1% Edge Podcast, host Carlos Nouche sits down with keynote speaker, sales coach, and CEO of LLJR Enterprises, Larry Long Jr., to discuss the real driver behind long-term business success: genuine relationships. Larry explains why, even in an AI-driven world, human connection, trust, and service remain the ultimate competitive advantages. Drawing from his experience in sales and leadership, he shares practical strategies for building authentic relationships, strengthening communication skills, and creating lasting partnerships that go beyond simple transactions. The conversation highlights how professionals can use daily habits, consistent value creation, and authentic networking to stand out and build stronger business communities. TakeawaysStrong business relationships are built on trust and service.Human connection matters more than automation.Communication skills are critical in the AI era.Consistent small actions strengthen professional networks.Authenticity creates stronger long-term partnerships.LinkedIn can be a powerful relationship-building tool.Adding value without expectations builds credibility and trust. - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    E79 - Building Genuine Relationships in Sales and Business I Larry Long Jr
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5
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About

Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more. Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.

Information

  • Creator
    Carlos Nouche
  • Years Active
    2025 - 2026
  • Episodes
    86
  • Rating
    Clean
  • Copyright
    © 2026 Carlos Nouche