Who Invited Marketing?

Priyanka
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  • Marketing
  • Updated Weekly

I ask marketers all kinds of weird (but super useful) questions about marketing. Think of the biggest brands out there—now imagine learning straight from the people who market them. Whether you're just starting out or trying to keep up, this podcast has you covered. Join the community and grab all the wisdom you can (well, as much as a podcast can give). 🚀

  1. 11/07/2025

    How to think like a PMM at Hubspot? | Xilian (Senior PMM at HubSpot)

    Get inside the minds of top PMMs from top companies. This week, we have Xilian from Hubspot. We talk about PMM wins, challenges and getting a job at Hubspot. Let's dive deeper.Connect with me here - https://www.linkedin.com/in/priyanka630/Connect with Xilian here - https://www.linkedin.com/in/xiliansansoucy/#marketing #ai #hubspot #pmm

    28 min

  2. 11/07/2025

    Can AI replace marketers? | Prof. Anand Jaiswal (IIM Ahmedabad)

    Prof. Anand Jaiswal is currently at IIM A teaching marketing. In this episode, we talk about AI, marketing basics, FAANG jobs and the future of marketing jobs. Find him on LinkedIn - https://www.linkedin.com/in/anand-kumar-jaiswal-535875165/#yt #ai #marketing #trending #mba

    48 min

  3. 06/05/2025

    How to Go From PMM to Senior PMM in b2b tech

    How to go from junior to senior PMM? Get a coach who gets you. Meet Hattie - she went from being a corporate CMO to building London's most respected product marketing coaching business, and in this episode, she's sharing her entire playbook. This isn't just another "follow your passion" story, I promise you this. 📌 What you'll learn✅ How to transition from corporate to coaching (and why she made the jump) ✅ The #1 challenge when building a PMM community from scratch ✅ Content strategy that works for both junior AND senior marketers ✅ Beating imposter syndrome as a product marketer .... or, use this to go where you want to: (00:00) Introduction (01:31) Hattie's Journey (05:11) Biggest challenge in building the community (12:06) Content for new vs senior PMMs (14:52) Being Reddit-famous (18:33) Imposter Syndrome in PMMs (26:05) How to go for senior PMM roles (28:05) Soft skills (29:52) Biggest win with clients (34:03) What does Hattie do? (38:56) Why offline networking works (42:25) Difference between UK and US PMMs (48:23) Building a LinkedIn portfolio (54:31) Frameworks don't work (58:07) End Notes Don’t forget to like, subscribe, and hit the bell icon to stay updated on more expert insights! Okay? Follow for more marketing tips: 🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/ 📩 Connect with Hattie: https://www.linkedin.com/in/hattiethepmm/ #podcast #hattiethepmm #trending #pmm #marketing #productmarketing

    59 min

  4. 05/29/2025

    How This Product Manager Built a 170K Newsletter | Aakash Gupta (PM Expert, Ex-Apollo)

    Marketing needs to understand Product, well. In this episode, I chat with Aakash Gupta, one of the top voices in Product Management. Aakash built one of the most-loved newsletters in tech which is now in the top 10 newsletters on Substack. He unpacks his creative process, how he does deep dives, and the lessons he's learned from going solo. We also get into PMF, agile, roadmaps, messaging magic, and why Lovable.dev is winning. 📌 What you'll learn ✅ How to build a 170K subs newsletter ✅ How marketing should approach Product Management ✅ How messaging can change the game and more .... or, use this to go where you want to: (00:00) Aakash's intro (02:01) How did he start his newsletter? (04:54) His creative process (07:38) How does he do his deep dives? (08:32) From VP Product to full-time creator (12:05) First 10 posts (13:58) Mastering the hook (15:58) What is PMF and Agile? (23:41) Lessons from Affirm and Apollo (29:36) Hot take on Roadmaps (32:03) What Product needs from marketing (36:23) Magic of messaging (44:07) What is Lovable doing right? (45:10) End notes Don’t forget to like, subscribe, and hit the bell icon to stay updated on more expert insights! Okay? Follow for more marketing tips: 🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/ 📩 Connect with Aakash: https://www.linkedin.com/in/aagupta/#podcast #productgrowth #trending #aakashgupta #pmm #product #marketing

    46 min

  5. 05/22/2025

    How B2B Marketing Actually Works in 2025 | Nikhil Muralitharan (Director of Marketing, Chargebee)

    In this episode, we go behind the scenes with Nikhil Muralitharan, Senior Director of Marketing at Chargebee, as he shares hard-won lessons, crafting ICP-based campaigns, and building demand under tight constraints. B2B marketing is changing fast. 📌 What you'll learn✅ How to find ICP-fit buyers at a large scale✅ Why demand gen makes better PMM✅ Running a successful webinar✅ Building a great resume and so much more.....or, use this to go where you want to:(00:00) Introduction(01:22) Nikhil's journey from Freshworks to Chargebee(04:12) Day in a life of a Marketing Director(09:19) Driving 33% of pipeline(12:50) Finding 20k ICP-fit accounts(18:58) The 7-person webinar that drove $500K in pipeline(26:46) First 30 days in a new role(32:16) Can you market with constraints?(33:03) Doing Demand Gen + PMM(34:59) FreshCallers vs Phone(40:03) Knowledge Bases (46:34) Can we have an Enablement Library?(54:41) Get your resume noticed(01:05:33) Nikhil loves Shopify + Apple(01:07:04) End Notes Follow for more marketing tips: 🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/ 📩 Connect with Nikhil: https://www.linkedin.com/in/nikhilmuralitharan/ #podcast #chargebee #trending #ai #pmm #marketing #saas #freshworks

    1h 8m

  6. 05/16/2025

    How Zapier thinks about Product Marketing | Danielle Lapierre (PMM, Zapier)

    In this episode, we sit down with Danielle, Product Marketing Manager at Zapier, to explore what it’s really like marketing a behind-the-scenes product used by millions but rarely talked about. 📌 What you'll learn ✅ Being a Generalist vs Niche-specific ✅ How Zapier thinks about its users and positioning ✅ The challenge of marketing automation without hype ✅ Wild use cases, ecosystem secrets, and going from SMB to enterprise ✅What makes a great PMM at Zapier—and her advice if you want to join them If you’ve ever struggled with marketing an “unsexy” tool, this one’s for you ......or, use this to go where you want to: (00:00) Introduction (01:22) Danielle's Journey (02:30) Thinking about Zapier's users (04:03) Being a generalist vs niche PMM (05:47) Marketing a Behind the Scenes Software (08:10) How is Zapier's positioning changing? (10:26) Markting with constraints (12:55) Hardest part of marketing Zapier (14:24) Experiments with messaging & positioning (15:30) From SMBs to Enterprises (16:45) Zapier's Integration Ecosystem (17:57) PMM at Zapier(19:58) Surprising insights (21:07) Getting to Aha! Moment (23:06) Wild Use Case (25:00) Company crushing PMM right now? (26:22) Advice for PMMs wanting to join Zapier (27:50) End Notes Don’t forget to download and leave a rating! Okay? Follow for more marketing tips: 🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/ 📩 Connect with Danielle Lapierre: https://www.linkedin.com/in/danielle-lapierre/ #podcast #zapier #entrepreneur #trending #ai #pmm #marketing #saas

    29 min

  7. 05/09/2025

    $24K App Success - Neil's Decade to PMM Director

    In today’s episode, we’re joined by Neil Miller, Director of Product Marketing at Kissflow, where he’s spent over ten years. With his deep experience in the B2B space, Neil gives us an inside look at how to handle the specific challenges that come with both SMBs and enterprise markets. 📌 What you'll learn ✅ Citizen development and the power of building your own tools ✅ Messaging strategies for SMBs vs. Enterprise ✅ How to identify the right channels to reach enterprise buyers ✅ Insights on how to get promoted in product marketing and so much more ..... or, use this to go where you want to: (00:00) Introduction (02:16) Day in a life of a Director PMM (04:14) Is everyone a Competitor? (07:12) Checking out the competiton (07:39) What is Citizen Development in tech? (09:02) Building an App in-house (10:24) Replacing $24k (10:48) Messaging for SMBs vs Enterprise (12:22) GTM segmentation (13:51) GTM success and early adoption (16:10) Have you found the right channels? (18:07) Don't assume Sales will use your content (22:25) What is Product Enablement? (23:49) Improving retention + best customers (26:00) Metrics to track PMM work (27:45) How to land a role as a Director PMM (29:55) How to enter Product Marketing (33:10) You may not be a great manager and that's okay (34:57) Neil's fav marketing pick (36:15) Resources (37:32) End Notes Don’t forget to like, subscribe, and hit the bell icon to stay updated on more expert insights! Okay? Follow for more marketing tips: 🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/ 📩 Connect with Neil Miller: https://www.linkedin.com/in/neilamiller/ #podcast #kissflow #entrepreneur #startup #trending #ai #pmm #marketing #saas #citizendevelopment

    39 min

  8. 05/02/2025

    What's the secret to Mailchimp's GTM Success? | Wade Burrell (Principal PMM, Mailchimp)

    Mailchimp went from an email tool to a global marketing platform. But how did they pull off their go-to-market strategy at scale? In this episode, we break down the real tactics behind Mailchimp SMS's GTM success. Wade is the Principal PMM at Intuit Mailchimp and has been an integral part for seven years now. Before that, he was at Square. 📌 What you'll learn ✅ How Mailchimp evolved ✅ GTM behind Mailchimp SMS ✅ Why rejection can be a good thing ✅ A day in his life. ...or, use this to go where you want to: (00:00) Introduction (01:26) Wade's journey into PMM (03:06) Biggest challenges with Mailchimp's positioning (05:27) 7 years at Mailchimp (08:27) Day in a life of Senior PMM (11:36) Global Product Launch at Mailchimp (17:01) Customer Segmentation tips (20:04) Frameworks for tracking each stage of the journey (21:45) Being rejected at Square (28:41) Finding PMF(39:15) Intuit + Mailchimp (42:16) Biggest wins (46:14) Challenges with Launching (48:53) Company doing great marketing atm (50:43) Resources (53:56) End Notes Don’t forget to Follow and leave a rating :) 🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/ 📩 Connect with Wade Burrell: https://www.linkedin.com/in/wadeburrell/ + https://www.wadeburrell.com/ #podcast #mailchimp #entrepreneur #startup #trending #ai #pmm #marketing

    55 min
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About

I ask marketers all kinds of weird (but super useful) questions about marketing. Think of the biggest brands out there—now imagine learning straight from the people who market them. Whether you're just starting out or trying to keep up, this podcast has you covered. Join the community and grab all the wisdom you can (well, as much as a podcast can give). 🚀

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