The 12 Hub Podcast

Hugh Mulzac, Dakari Boddie, Andrew Leff, Mike Wavs
  • 5.0 (6)
  • Fashion & Beauty

Welcome to The 12Hub Sneaker Podcast – Where kicks, culture, and convos collide. Hosted by Hugh Mulzac, Dakari Boddie & Mike Wavs, The 12Hub is more than just another sneaker podcast. It’s a space where we break down the latest drops, unbox the grails, and talk about what sneakers really mean in the bigger picture — music, identity, hustle, and legacy. Each week, we tap in with collectors, creatives, entrepreneurs, and everyday heads who keep the culture moving. From wild stories in the resale game to navigating life, family, and business — we keep it real, insightful, and unapologetically rooted in the culture.

  1. 3h ago

    Yeezy X JD Sports, Cool Kicks Indictment, Why Do White People Want To Say The N-Word So Badly?

    Send us Fan Mail Federal indictments hit Cool Kicks while Yeezy lands at JD Sports. The sneaker resale landscape just changed forever. The sneaker resale market is undergoing its most volatile shift in years. Federal indictments targeting major reselling operations like Cool Kicks reveal how back-door supply chains and Nike distribution thefts have destabilized the industry. Simultaneously, Kanye West’s Yeezy brand bypasses traditional corporate partnerships to secure direct-to-consumer physical retail shelf space at JD Sports and Finish Line, signaling a major transition in brand accessibility over artificial scarcity. Hosts Hugh and Drew analyze the real-world operational fallout of these supply chain disruptions and evaluate new performance footwear trends, from Nike’s experimental heat-and-massage recovery tech to the long-term value retention of SB Dunks and Jordan Retros. What You'll Learn: The legal breakdown of the Cool Kicks federal indictment and Nike distribution thefts How Yeezy secured retail shelf space at JD Sports without a traditional brand backer Why the sneaker resale market is shifting from artificial hype back to retail accessibility A deep dive into upcoming footwear tech, including Nike’s Hyperice recovery slides and new SB Dunk releases Time Stamps: 00:00 - Yeezy Grills, Titanium Teeth, and Unexpected Style Take 01:32 - Yeezy Lands at JD Sports: Direct-to-Consumer Shift 03:25 - Comfort vs. Hype: Foam Runners, Crocs, and Dad Shoes 06:58 - Action Bronson Bacalovans & New Balance Performance 14:20 - Footwear Care Myths and Foot Health Protocols 25:28 - Cool Kicks Federal Indictment & The Nike Memphis Heist 29:58 - Why Sneaker Resellers Are Turning Into Content Creators 35:40 - NBA Performance Footwear & LeBron's Sneaker Legacy 42:00 - Navigating Cash-Back Hacks & Discount Retail Hunting 59:00 - White People Wanting To Say The N-Word (The Nilla Discussion) 1:08:00 - The History of Reebok Pumps & Innovation in Foam Tech 1:27:00 - Are Rare SB Dunks Still Worth Holding in 2026? 1:41:00 - Local Food Spot Reviews & Episode Outro #SneakerHead #CoolKicks #Yeezy #SneakerResale #12Hubs 🎤 Subscribe for more real convos on culture, business, and current events. 👍 Like, 💬 Comment, 🔔 Hit that bell – join the community! _________________________________________ Instagram (Shaun): https://www.instagram.com/marblemarbs Instagram (Kari): https://www.instagram.com/hashavehad_shop Instagram (Drew): https://www.instagram.com/thedrus.shoes/ Instagram (Mike Wavs): https://www.instagram.com/mikewavs/ Instagram (Hugh): https://www.instagram.com/idothis4thegram All Thing 12 Hub: https://linktr.ee/12hubpodcast Website: https://thetwelvehub.com/  Instagram (12 Hub Sneaker Podcast): https://www.instagram.com/the12hubsneakerpodcast/  TikTok (12 Hub Podcast): https://www.tiktok.com/@the12hubsneakerpodcast X (12 Hub Podcast): https://x.com/the12hubsneakerpodcast Facebook (12 Hub Podcast): https://www.facebook.com/the12hubpodcast Support the show

    Yeezy X JD Sports, Cool Kicks Indictment, Why Do White People Want To Say The N-Word So Badly?

  2. Jul 22

    Travis Scott Air Force 1 High Collab Coming, Spider Man Jordan Coming, A Lot of Shoes Coming....

    Send us Fan Mail Is sneaker culture dying? The crew breaks down market crashes, Louis Vuitton’s new record label, and resale traps. Sneaker resale predictions are failing, retro Jordans are sitting on shelves, and long-standing content creators are selling off their collections to get traditional jobs. The crew breaks down why the traditional Nike and Jordan ecosystem is stalling and how streetwear powerhouses are being forced to pivot into broader culture. From Pharrell launching LV Records at Louis Vuitton to Aimé Leon Dore and Kith transforming retail into lifestyle cafes and music playlists, staying relevant in 2026 requires expanding beyond footwear. The discussion dives into upcoming drops—including the Spider-Man Jordan 1 easter eggs and Travis Scott Air Force 1s—before turning to the harsh financial realities of inventory over-leveraging, home equity traps, and knowing when to liquidate a collection. The "What You'll Learn" Bullet Stack: - The Creator Slump: Why Jordan-only sneaker channels are losing views and how market saturation killed traditional release hype. - Fashion's New Playbook: How Louis Vuitton, Kith, and ALD use record labels, cafes, and music to sell lifestyle over product. - Easter Eggs & Myths: Breaking down the hidden Miles Morales outsole detail on the Spider-Man poster and debunking sneaker lore. - Reseller Math vs. Real Money: Why averaging down on inventory backfires and the financial truth about mortgage interest traps. Time Stamps: 00:00 - The Debate Over Podcast Structure vs. Organic Flow 05:48 - Pharrell & Louis Vuitton Launching a Record Label 08:35 - Famous Streetwear Brand and Record Label Collaborations 13:18 - First Physical Albums We Ever Purchased 18:43 - Debunking the Boyz II Men Patent Leather Legend 22:15 - Spider-Man Jordan 1 Outsole Easter Egg & Miles Morales Tease 25:48 - Navigating Nike’s Back-to-School Sales & Overstock 27:30 - The Reseller Math Trap: Averaging Down on Dunks 32:55 - Rare Pickups: Kobe Dunks, BAPE Vans, and Carpet Company 37:00 - Unpacking the "Not Nice" Christmas Jordan 3s 44:12 - WNBA All-Star Hype & Streamer Culture Bleeding Into Sports 52:43 - Why Video Game Streamers Generate Millions in Revenue 01:00:05 - CPFM "Hairy" Nikes & The Evolution of Distressed Shoes 01:09:00 - Health Changes, Diets, and Suburban Community Life 01:12:40 - The True Cost of HOAs, Condo Fees, and Real Estate 01:28:20 - 30-Year Mortgage Math & Avoiding Equity Losses 01:32:00 - How to Liquidate a Massive Sneaker Collection on eBay 01:37:05 - Why Sneaker Content Creators Are Struggling in 2026 01:40:10 - Long-Form Video Strategy vs. Short-Form Content 🎤 Subscribe for more real convos on culture, business, and current events. 👍 Like, 💬 Comment, 🔔 Hit that bell – join the community! _________________________________________ Instagram (Shaun): https://www.instagram.com/marblemarbs Instagram (Kari): https://www.instagram.com/hashavehad_shop Instagram (Drew): https://www.instagram.com/thedrus.shoes/ Instagram (Mike Wavs): https://www.instagram.com/mikewavs/ Instagram (Hugh): https://www.instagram.com/idothis4thegram All Thing 12 Hub: https://linktr.ee/12hubpodcast Website: https://thetwelvehub.com/  Instagram (12 Hub Sneaker Podcast): https://www.instagram.com/the12hubsneakerpodcast/  TikTok (12 Hub Podcast): https://www.tiktok.com/@the12hubsneakerpodcast X (12 Hub Podcast): https://x.com/the12hubsneakerpodcast Facebook (12 Hub Podcast): https://www.facebook.com/the12hubpodcast Support the show

    Travis Scott Air Force 1 High Collab Coming, Spider Man Jordan Coming, A Lot of Shoes Coming....

  3. Jul 18

    Is the StockX Mystery Box a Scam?

    Send us Fan Mail The sneaker resale market is shifting. Discover which platform—eBay, GOAT, or StockX—offers the lowest fees and best protection. The sneaker secondary market is cooling down, forcing major platforms to completely rewrite their business models to survive. This episode deconstructs the mechanics behind modern footwear retail, tracking how StockX leverages gamified mystery boxes and a locked 10% credit loop to trap consumer capital. The discussion highlights an insider look at systemic inventory liquidation, where independent boutiques secretly offload sitting stock below retail directly through online authentication channels. Beyond market dynamics, the analysis pivots to structural footwear performance, breaking down why certain technical silhouettes fail during daily wear and the exact point where uneven sole degradation triggers physical injury. Finally, the team evaluates structural logistics across major digital marketplaces, matching itemized user fees against carrier infrastructure to determine which platform yields the highest actual margins for independent sellers in 2026. The "What You'll Learn" Bullet Stack The StockX Capital Loop: How gamified mystery boxes keep consumer money trapped inside a single marketplace ecosystem. The Hidden Ankle Threat: Why uneven tread wear on unique sole nubs alters your gate and triggers physical pain. Retail Backdooring Exposed: How struggling boutiques use secondary apps to liquidate sitting stock at 60% of retail price. Resale Platform Power Rankings: A transparent fee and shipping breakdown comparing eBay, GOAT, and StockX. Time Stamps: 00:00 - The Reality of Multi-Platform Content Production 01:15 - High Summer Heatwave Realities in DC 02:55 - Nike Rejuvenal 02: The Nub Flaw Causing Ankle Pain 06:30 - The Supreme Shure MV7 Plus Microphone Breakdown 10:15 - The Truth About Michael Jordan’s Historic MVP Season 13:20 - Real Estate & Median Income: Howard County vs Arlington 14:25 - The Escrow Blueprint: How Long eBay Holds Your Money 19:50 - Deconstructing the StockX Mystery Box Game 23:45 - Sneaker Resale App Power Rankings: Fees vs Infrastructure 29:50 - The $200 Custom Hat Delay & NASCAR Culture 34:15 - Why Rare Travis Scott Sneakers Keep Tanking in Price 38:30 - Sneaker Boutiques: The Secret Backdoor Wholesale Flow 41:45 - Hollywood Director Rankings & The Tarantino Debate 45:45 - Nike Moon Shoe: The High-Fashion Denim Custom Trap 48:05 - The Torture Device: Why Crease Protectors Ruin Wide Feet 51:05 - Boyz II Men Jordan 11: A Better Concept for CDG? 58:00 - The Sophie Cunningham PE Identity Confusion 1:01:40 - The Caitlin Clark Discourse & The Face of the WNBA 1:18:30 - The LeBron James Sneaker Problem: Bulky Cuts & $220 Retail 1:33:45 - Nike GT Cut 4 & The Victor Solomon Foamposite Chains 1:42:10 - The Nike SB Foamposite Grab: Is the Skate Logo Cooked? 1:48:15 - Hunting Supreme Washington Bullets Gear on eBay #SneakerResale #StockX #eBaySneakers #SneakerMarket #FootwearTech 🎤 Subscribe for more real convos on culture, business, and current events. 👍 Like, 💬 Comment, 🔔 Hit that bell – join the community! _________________________________________ Instagram (Shaun): https://www.instagram.com/marblemarbs Instagram (Kari): https://www.instagram.com/hashavehad_shop Instagram (Drew): https://www.instagram.com/thedrus.shoes/ Instagram (Mike Wavs): https://www.instagram.com/mikewavs/ Instagram (Hugh): https://www.instagram.com/idothis4thegram All Thing 12 Hub: https://linktr.ee/12hubpodcast Website: https://thetwelvehub.com/  Instagram (12 Hub Sneaker Podcast): https://www.instagram.com/the12hubsneakerpodcast/  TikTok (12 Hub Podcast): https://www.tiktok.com/@the12hubsneakerpodcast X (12 Hub Podcast): https://x.com/the12hubsneakerpodcast Facebook (12 Hub Podcast): https://www.facebook.com/the12hubpodcast Support the show

    Is the StockX Mystery Box a Scam?

  4. Jul 9

    Lil B Supreme, $255 Jordan 11's, Nike Losing Market Share to Adidas

    Send us Fan Mail Are Jordans dead? Discover why Adidas is gaining market share and how the Supreme resale market is shifting in 2026. Watch now! In this unfiltered episode of The 12 Hub Sneaker Podcast, the crew dives deep into the shifting landscape of street culture, athletic footwear, and digital media. The discussion balances casual pop-culture commentary—ranging from awkward Fourth of July barbecue encounters and local community dynamics to viral true crime cases like Nolan Wells—with hard-hitting industry analysis. The hosts break down the current financial performance of global sportswear giants, examining how Adidas continues to gain significant market share over Nike through high-profile international football campaigns, strategic collaborations like Bad Bunny, and real-time performance adjustments. Meanwhile, they evaluate the retail trajectory of recent retro footwear lines, testing the cultural cachet of upcoming drops like the Jordan 11 Space Jam and the controversial Nike SB Air Max 95 lines. From Supreme's evolving box logo nostalgia to independent podcasting moves, this session captures the exact state of modern hype. Time Stamps: 00:00 The HBO Real Sex Awakening & Wakeup Count 02:15 Sneaker Math: Doubling Up on the Supreme RØDECaster Mic 04:10 Powder Coated Red Mic Arms & Spotting Fake Supreme Red 05:40 The Larry David Cookout: Eating Sausages From the Side 09:50 Drew’s Culinary Masterclass: The Chemical Herb Mistake 11:50 The Nolan Wells Mississippi True Crime Mystery 17:40 Secret Law Enforcement Agendas vs. Masked Commutes 23:00 Nike SB Tennis Classic "Rassvet" Size Mistakes 24:30 How Lil B & Soulja Boy Built the Internet Marketing Playbook 27:15 New Balance Numeric 442: The Secret Skate Shoe Standout 30:50 Kanye West's "Bully" Signed Vinyl & $15 Yeezy Grills 39:10 USA Soccer Cooked by Belgium: A Chuck-E-Cheese Match 41:20 The Universal Shift: Adidas Outperforming Nike In Real-Time 42:30 Are Jordans Dead? The Space Jam 11 Extended Sizing Truth 46:50 The Canceled 7-Eleven Dunk Lawsuit & Banned SB 95s 52:10 Why People Are Actually Wearing Supreme Instead of Reselling 55:30 The Blood, Semen, and Urine Supreme T-Shirt Incident 59:30 Fired Hosts & Gambling Bets: The Underdog Gills Arena Drama 1:05:00 European NBA Players Are Scumbags: The Wembanyama Critique 1:13:00 The Ultimate Sneaker Con Debate: Air Force 1 vs. Shell Toes 1:21:20 Shingles Vaccine Fevers & Black Skin Cancer Misconceptions 1:26:00 Angel Reese vs. Caitlyn Clark: The WNBA Racial Divide Explained 1:31:25 Target Exclusive Hip Hop Vinyl: Is Jay-Z a Sellout? 1:35:00 Was Colin Kaepernick's NFL Protest Actually Effective? 1:41:40 Staying out of Sundown Towns: The Black Driver App Guide 1:43:50 Imran Potato Vans Collab & Paris Fashion Week Sneak Peeks 1:46:10 Is Nike Selling Converse? The Rick Owens Adidas Jump 1:54:00 The Nike SB Curse: Why Women-Led Collabs Brick 2:14:00 Heads of State Reunion: Surviving a 20-Year Friendship Breakup 2:18:50 Disavowing the Tape: Reviewing the Wildest Outro Content #SneakerCulture #NikeSB #AdidasHoops #SupremeResale #WNBADebates 🎤 Subscribe for more real convos on culture, business, and current events. 👍 Like, 💬 Comment, 🔔 Hit that bell – join the community! _________________________________________ Instagram (Shaun): https://www.instagram.com/marblemarbs Instagram (Kari): https://www.instagram.com/hashavehad_shop Instagram (Drew): https://www.instagram.com/thedrus.shoes/ Instagram (Mike Wavs): https://www.instagram.com/mikewavs/ Instagram (Hugh): https://www.instagram.com/idothis4thegram All Thing 12 Hub: https://linktr.ee/12hubpodcast Website: https://thetwelvehub.com/  Instagram (12 Hub Sneaker Podcast): https://www.instagram.com/the12hubsneakerpodcast/  TikTok (12 Hub Podcast): https://www.tiktok.com/@the12hubsneakerpodcast X (12 Hub Podcast): https://x.com/the12hubsneakerpodcast Facebook (12 Hub Podcast): https://www.facebook.com/the12hubpodcast Support the show

    Lil B Supreme, $255 Jordan 11's, Nike Losing Market Share to Adidas

  5. Jul 2

    LeBron Leaves the Lakers 👑, The Sneaker Resale Market Still Sucks, Labubus and Pokemon Madness

    Send us Fan Mail Is the sneaker resale market officially dead? Discover how the game changed and how to flip your collection for profit. The golden age of sneaker collecting has shifted, leaving many enthusiasts holding onto "brick after brick." In this episode of the 12 Hub Podcast, Hugh, Drew, and John dive deep into the current state of the footwear industry, discussing the massive market downturn affecting legendary silhouettes like Jordan retros, Yeezys, and Nike SB Dunks. From the decline of classic Sneaker Cons to the rise of streamlined cross-listing platforms like the Vault App, the crew analyzes how modern collectors are pivoting away from traditional secondary market shops to liquidate their inventory. Beyond the footwear ecosystem, the conversation seamlessly flows into unexpected lifestyle territory—breaking down pellet smoker techniques for perfecting your first backyard brisket, the science of low-and-slow sous vide cooking, and navigating the wild world of viral TikTok collectibles like Labubu blind boxes. Time Stamps: 00:00 The Cereal Jingle & West Coast Rap Debates 02:09 Episode 58 Intro: High Humidity & Low Energy 04:20 Backyard Pool Secrets & The Cheap Chlorine Alternative 08:00 Is Beef Tallow Actually Good For You? 08:33 Pellet Smoker Masterclass: Camp Chef vs. Weber 10:40 The Secrets to Smoking a YouTube-Quality Brisket 11:25 How to Sous Vide Meat to Break Down Collagen 12:38 Jerk Chicken Thighs: Low and Slow vs. High Heat 14:48 Halal Barbecue and the $220k Texas Food Line 17:05 Tyler, the Creator’s New Converse Shoe Review 19:40 Are Jordan 1 Lows and Air Force 1s Fading Out? 21:50 Liquidating My Sneaker Collection Online 22:05 Vault App Review: Cross-Listing on eBay, StockX, and GOAT 23:33 The Rise and Fall of Yeezy Resale Prices 24:30 Sneaker Con History: The 2011 Golden Age vs. Now 27:05 Born & Raised Dunks Price Drop Explained 29:28 Travis Scott Nike SB Dunk Colorway Comparison 30:10 Why GOAT and StockX Reject Authentic Shoes 32:25 Sneaker Collectors vs. Capitalist Resellers 33:05 Jordan 11 Low RM Iteration First Look 34:20 Jay-Z Thirtieth Anniversary Vinyl Record Box Set 35:55 Unboxing Jordan 13 Bin 23 Collection 38:50 Air Force 1 Levi’s Denim LA Pack History 41:15 Jordan 3 Craft vs. Pure Money Differences 42:25 Jordan 4 Craft Olive & Beige Colorways 44:15 Is StockX the Real Barometer for Sneaker Value? 45:30 LeBron James Lakers Trade Rumors & Bronny G-League Contract 49:20 Kendrick Lamar vs. Drake: How the Beef Impacted LeBron 50:45 BET Awards and Grammy Rapper Statistics Controversy 55:40 Nike SB Jumping the Shark with Retro Air Max 95s 57:05 World Cup Labubu Blind Box Collectibles Trend 59:40 The Insane Economy of Reselling Pokemon Cards 1:02:15 Fine Art Currencies and Jackson Pollock Collections 1:03:00 The Joe Paterno Penn State Football Redshirt Policy 1:05:08 Do Commercial Airplane Pilots Actually Fly the Plane? 1:08:00 How to Get a Full Cash Refund on First-Class Airline Tickets 1:11:15 Nike Air Max 95 7-Eleven Colorway First Impressions 1:13:35 The NY Bagel Shop That Smells Like Cigarettes 1:14:20 Macklemore Air Jordan 6 Suede Retro Check 1:16:45 Air Jordan 11 Space Jam December Release Predictions 1:17:45 Deadstock Air Jordan 3 True Blue and UNC History 1:18:45 Supreme Clarks Originals Wallabee Collection Leak 1:20:20 Air Jordan 6 Retro Olympic vs. Oreo Comparison 1:21:05 Awake NY x Jordan Air Ship Stitching Breakdown 1:25:50 Air Max 90 Bacon DQM Resale Value Crash 1:28:25 Sneaker Surgeon Las Vegas Craft Class Review 1:35:10 Nike Air Max 90 Reimagined Lost Sample Pack Preview 1:37:40 Why the Sneaker Market Cringes in 2026 1:38:15 The 12 Hub Barbecue & Pellet Grill Show Pivot 1:40:45 Nike Dunk Low Maroon Reserve Release Tracking 1:43:50 The eBay Sneaker Authentication Glitch: Wrong Box Listing #SneakerResale #VaultApp #BarbecueGrilling #12HubPodcast #SneakerMarket2026 🎤 Subscribe for more real convos on culture, business, and current events. 👍 Like, 💬 Comment, 🔔 Hit that bell – join the community! _________________________________________ Instagram (Shaun): https://www.instagram.com/marblemarbs Instagram (Kari): https://www.instagram.com/hashavehad_shop Instagram (Drew): https://www.instagram.com/thedrus.shoes/ Instagram (Mike Wavs): https://www.instagram.com/mikewavs/ Instagram (Hugh): https://www.instagram.com/idothis4thegram All Thing 12 Hub: https://linktr.ee/12hubpodcast Website: https://thetwelvehub.com/  Instagram (12 Hub Sneaker Podcast): https://www.instagram.com/the12hubsneakerpodcast/  TikTok (12 Hub Podcast): https://www.tiktok.com/@the12hubsneakerpodcast X (12 Hub Podcast): https://x.com/the12hubsneakerpodcast Facebook (12 Hub Podcast): https://www.facebook.com/the12hubpodcast Support the show

    LeBron Leaves the Lakers 👑, The Sneaker Resale Market Still Sucks, Labubus and Pokemon Madness

  6. Jun 24

    Chrome Hearts Is Sueing, Pharrell X LV Versus Vans, H is Selling His Shoe Collection, OVO Sell Off

    Send us Fan Mail The sneaker resale market is changing fast. We break down liquidating massive shoe collections and Nike's anti-bot rules. In this unfiltered look at modern street culture and media infrastructure, we deconstruct the macro shifts flattening the hyper-premium footwear economy. As veteran collectors pivot toward liquidating high-volume archives—including iconic silhouettes like Jordan retros, Dunks, and rare player-exclusive Kobes—the broader secondary marketplace faces a structural correction. We analyze the operational realities of Nike’s updated direct-to-consumer terms, exploring how restocking friction, stringent purchase limits, and bot mitigation frameworks dismantled the artificial scarcity driving the pandemic-era resale bubble. Beyond footwear, the discussion shifts to intellectual property monetization across the entertainment landscape, examining corporate litigation trends like the Chrome Hearts trademark dispute and strategic equity divestments typified by Drake's OVO brand exploration with major holding firms. Finally, we pull back the curtain on algorithmic distribution mechanics across modern social media platforms, exploring creator monetization limits, digital footprint security, and the psychological grind of corporate enterprise models. Time Stamps: 00:00 – The Devil’s Lettuce & Late Night Podcasting 01:45 – Liquidating a 350-Pair Sneaker Collection 02:30 – Hitting on the Kobe Grinch Size 12.5 Shock Drop 04:00 – Reverse Grinches & Flipping Footwear Collections 06:30 – Getting Torched in the YouTube Comments Sections 10:45 – Why You Can Never Go Back from YouTube Premium 11:45 – Old Tech Pioneers: Spotify vs Pandora Early Days 14:30 – Is the Spotify Recommendation Algorithm Broken? 15:10 – The Vans vs Louis Vuitton Silhouette Copycat Debate 17:40 – Virgil Abloh’s Legendary Genius Design Run 18:40 – Sizing Up the Nigel Sylvester Air Jordan 1 Low Bike Air 23:35 – World Cup Buzz & International Tourism Energy Dynamics 25:10 – The Unhinged National Media Reflecting Pool Conspiracy Breakdown 31:30 – Adidas Crazy 2: Is This the Ugliest Signature Shoe Ever? 35:50 – Is Chrome Hearts Suing Nordstrom Over an Ambiguous Cross? 41:20 – Creative Differentiators & Elite Narrative Storytelling 42:45 – The Dallas Art District Urinal Incident Exposed 48:05 – NBA Draft Live Reactions: Wizards, Trae Young, & Number One Picks 49:30 – Drake Selling 50% Stake in OVO to Authentic Brands Group 51:00 – Assets vs Cash: Gold-Plated Mansions & Free Stake Gambling Deals 53:15 – Artists Building Companies Around Valuable IP 55:40 – Will OVO Clothing Brand Survive If It Hits Bloomingdale’s? 1:01:15 – Did Nike’s Updated Return Policy Actually Kill Sneaker Bots? 1:07:00 – Why the Pandemic Sparked a False Hype Economy 1:08:50 – Predatory TikTok Live Algorithms and Product Mis-categorization 1:10:45 – Why Growing Up Gen-X Means You Don't Know How to Play Uno 1:12:00 – Bulk Sneaker Buyers: How to Avoid Getting Smashed on Volume Offers 1:13:40 – Dual Security Setup: Protecting a Premium Home Archive 1:15:30 – New Balance 993 Made in USA Burgundy Performance Evaluation 1:17:15 – Kanye West Delux Bully Release Featuring Lauryn Hill 1:18:25 – Luxury Watch Movements & Swatch Polymer Licensing Complications 1:23:45 – French Connection UK Subliminal Marketing Legacies 1:26:30 – Short-Sleeve Button Downs & The Tony Soprano Resort Aesthetic 1:28:40 – Clueless Yellow Plaid Air Force 1 Retro Collectibles 1:32:30 – The Anti-Black Sock Agenda vs Elite Multicolored Gym Accessories 1:36:50 – Shutting Down Instagram Pages with Verifiable Music Industry Facts 1:39:40 – Pundits vs Influencers: Embracing Community Audiences 1:45:10 – The Platinum Card Lounge Grind: Centurion Food vs Airline Slop 1:48:30 – Rented Convertibles & How Credit Karma Alert Scams Drop Your Score 1:51:10 – Pulled Over by an Unmarked Truck Cop in Texas 1:53:50 – Car Content Masterminds: Doug DeMuro’s Quirks and Features 1:57:40 – Weak Corporate Generations vs Grinding Through Workspace Pressure 2:10:00 – Managing Stability Across 3800-Person Technical Scale Programs #SneakerResale #NikeBots #OVOBrand #SupremeDrop #12HubPodcast 🎤 Subscribe for more real convos on culture, business, and current events. 👍 Like, 💬 Comment, 🔔 Hit that bell – join the community! _________________________________________ Instagram (Shaun): https://www.instagram.com/marblemarbs Instagram (Kari): https://www.instagram.com/hashavehad_shop Instagram (Drew): https://www.instagram.com/thedrus.shoes/ Instagram (Mike Wavs): https://www.instagram.com/mikewavs/ Instagram (Hugh): https://www.instagram.com/idothis4thegram All Thing 12 Hub: https://linktr.ee/12hubpodcast Website: https://thetwelvehub.com/  Instagram (12 Hub Sneaker Podcast): https://www.instagram.com/the12hubsneakerpodcast/  TikTok (12 Hub Podcast): https://www.tiktok.com/@the12hubsneakerpodcast X (12 Hub Podcast): https://x.com/the12hubsneakerpodcast Facebook (12 Hub Podcast): https://www.facebook.com/the12hubpodcast Support the show

    Chrome Hearts Is Sueing, Pharrell X LV Versus Vans, H is Selling His Shoe Collection, OVO Sell Off

  7. Jun 17

    Shai Gilgeous-Alexander Goes To Nike, Nike SB Dunks Suck In 2026 & Jay-Z Selling Out To Target?

    Send us Fan Mail Are Nike SB Dunks falling off? Master the sneaker market and expose reseller scams in this deep-dive strategy guide. Watch now! In Episode 56 of the Twelve Hub Sneaker Podcast, the crew breaks down the massive structural shifts rocking streetwear culture, resale platforms, and performance footwear retail pipelines. This deep-dive analysis unpacks the instant buying remorse behind rage-copping the Supreme Jacob & Co collection drop, while evaluating why premium hype vehicles like the Air Jordan 1 "Lost & Found" have experienced severe aftermarket price degradation down to $270. The conversation pivots to explosive industry news, examining corporate strategy shifts including Shai Gilgeous-Alexander exiting Converse to secure an official Nike Basketball signature line, alongside Victor Wembanyama's impending footwear free agency. Finally, the team shines a harsh spotlight on counterfeit secondary markets, detailing how to spot a predatory sneaker reseller scam, exposing inflated bot followings, and pulling back the curtain on fraudulent certification schemes like the infamous "Sneaker PhD" course hustle. Time Stamps: 00:00 — The Hype Check On Nike Cryo Shocks 02:54 — Rage Copping The Supreme Jacob & Co Drop 17:24 — Corporate Banter: The Ant-Man vs KD Signature Feud 21:46 — Are Nike SB Dunks Officially Falling Off? 35:26 — The Mid-2000s YouTube Legend You Forgot About 40:12 — Escape The Corporate Field Grind For Creative Freedom 58:16 — Structural Backlash: The Jay-Z Target Vinyl Deal 01:08:44 — Crates vs Kicks: Collecting Premium Vinyl Records 01:14:39 — The Integrity Matrix: Taking A Bag For Ad Reads 01:19:19 — Why The Jordan 1 Lost & Found Aftermarket Tanked 01:44:05 — Breaking News: SGA Leaves Converse For Nike Signature 01:51:55 — Exposing Counterfeit Secondary Markets & Reps 02:05:37 — Skechers Basketball & The Premium Outlet Pivot 02:11:54 — Unmasking The Predatory "Sneaker PhD" Course Scam #SneakerMarket #NikeSBDunk #SupremeDrop #ResellerScam #TwelveHub 🎤 Subscribe for more real convos on culture, business, and current events. 👍 Like, 💬 Comment, 🔔 Hit that bell – join the community! _________________________________________ Instagram (Shaun): https://www.instagram.com/marblemarbs Instagram (Kari): https://www.instagram.com/hashavehad_shop Instagram (Drew): https://www.instagram.com/thedrus.shoes/ Instagram (Mike Wavs): https://www.instagram.com/mikewavs/ Instagram (Hugh): https://www.instagram.com/idothis4thegram All Thing 12 Hub: https://linktr.ee/12hubpodcast Website: https://thetwelvehub.com/  Instagram (12 Hub Sneaker Podcast): https://www.instagram.com/the12hubsneakerpodcast/  TikTok (12 Hub Podcast): https://www.tiktok.com/@the12hubsneakerpodcast X (12 Hub Podcast): https://x.com/the12hubsneakerpodcast Facebook (12 Hub Podcast): https://www.facebook.com/the12hubpodcast Support the show

    Shai Gilgeous-Alexander Goes To Nike, Nike SB Dunks Suck In 2026 & Jay-Z Selling Out To Target?

  8. Jun 10

    The Sneaker Content Creator Critique Featuring Sneaker Fetish, Qias Omar & Seth Fowler

    Send us Fan Mail Is sneaker reselling dead? Discover why top creators are liquidating collections and how to survive the 2026 market shift. The digital landscape for footwear enthusiasts and collectors has fundamentally shifted from a passionate community into a highly transactional marketplace. In this episode of The 12 Hub (Episode 55), the crew breaks down the critical realities facing modern sneakerheads, including the massive wave of prominent content creators clearing out their collection cubicles. From navigating arbitrary grading discrepancies on platforms like Goat App and StockX—such as unverified suede creases on an Air Max 90 Viotek—to analyzing why General Releases (GRs) like Sambas and Air Force Ones are sitting on outlet hash walls far below MSRP, this deep dive explores the macroeconomic realities of "sneakernomics." We evaluate the cultural impact of industry giants like Seth Fowler, Kais Omar, and Sneaker Fetish vs. organic community building, while touching on the viral hood-platinum pineapple Kool-Aid craze, bad sports juju at MSG, and navigating modern neighborhood dynamics. Time Stamps: 00:00 – The Goat App Discrepancy Secret Exposed 00:33 – Welcome to Episode 55: Fly Checks & The Double Nickel 04:00 – Testing the Platform Algorithm: The 275 Browser Tabs Metric 09:00 – The Real Reason Top Sneaker YouTubers are Quitting 20:15 – Where Are They Now? Tracking the OGs of Sneaker TV 22:15 – Reseller Slop: Why US Sneaker Creators Got Lazy 24:30 – Sneakernomics: Why Hype Shoes are Hitting the Outlet Hash Wall 29:05 – Drew Saves the Pod: Air Force 1 Co.JP Flaxseed Review 37:25 – The Copycat Callout: Did Sneaker Fetish Steal The Twelve Hub Aesthetic? 40:15 – Fact-Checking the View Counts: Busting the 3,500 Views Myth 50:30 – The Debate Begins: Is Sneaker Fetish an "Industry Darling" or Just Whack? 57:15 – Cultural Impact vs. Raw Numbers: The Drake & Jay-Z Metric Applied to Footwear Content 59:20 – Shaking Hands with the Circle: Qias Omar’s Global Appeal vs. Real Streets 01:01:45 – The Utility Era: Why Qias, Sneaker Fetish, and Seth Fowler are Just Information Desks 01:03:30 – Moving the Needle: How Sneak This and Drew Impact Real Buying Decisions 01:06:00 – The 90 Twitter Comments Battle: Defending Your Content Authority Online 01:10:00 – Under the Microscope: Pulling up Sneaker Fetish’s Live Metrics and Low Engagement 01:12:00 – The Blueprint of a Giant: Why Seth Fowler is the Only Respected Mega-Creator Left 01:13:30 – Skits vs. Real Content: The Truth About 30-Second Hype Videos 01:15:30 – The Verdict: Why Appraising Sneaker Fetish's Catalog Isn't "Hating," It's Marketing 01:18:15 – Unconscious Bias & Modern Neighborhood Filters 01:21:45 – The Secret Trump Card Renewal Form in the Mailbox 01:23:45 – Tesla Model S Autopilot Cleveland Road Trip Sign-off #Sneakernomics #SneakerReselling #The12Hub #GoatApp #Nike2026 🎤 Subscribe for more real convos on culture, business, and current events. 👍 Like, 💬 Comment, 🔔 Hit that bell – join the community! _________________________________________ Instagram (Shaun): https://www.instagram.com/marblemarbs Instagram (Kari): https://www.instagram.com/hashavehad_shop Instagram (Drew): https://www.instagram.com/thedrus.shoes/ Instagram (Mike Wavs): https://www.instagram.com/mikewavs/ Instagram (Hugh): https://www.instagram.com/idothis4thegram All Thing 12 Hub: https://linktr.ee/12hubpodcast Website: https://thetwelvehub.com/  Instagram (12 Hub Sneaker Podcast): https://www.instagram.com/the12hubsneakerpodcast/  TikTok (12 Hub Podcast): https://www.tiktok.com/@the12hubsneakerpodcast X (12 Hub Podcast): https://x.com/the12hubsneakerpodcast Facebook (12 Hub Podcast): https://www.facebook.com/the12hubpodcast Support the show

    The Sneaker Content Creator Critique Featuring Sneaker Fetish, Qias Omar & Seth Fowler
See All (64)

5
out of 5
6 Ratings

About

Welcome to The 12Hub Sneaker Podcast – Where kicks, culture, and convos collide. Hosted by Hugh Mulzac, Dakari Boddie & Mike Wavs, The 12Hub is more than just another sneaker podcast. It’s a space where we break down the latest drops, unbox the grails, and talk about what sneakers really mean in the bigger picture — music, identity, hustle, and legacy. Each week, we tap in with collectors, creatives, entrepreneurs, and everyday heads who keep the culture moving. From wild stories in the resale game to navigating life, family, and business — we keep it real, insightful, and unapologetically rooted in the culture.

Information

  • Creator
    Hugh Mulzac, Dakari Boddie, Andrew Leff, Mike Wavs
  • Years Active
    2025 - 2026
  • Episodes
    64
  • Rating
    Explicit
  • Copyright
    © 2026 The 12 Hub Podcast
  • Show Website
    The 12 Hub Podcast

You Might Also Like