New Home Sales Success with Anthony Kirby

Anthony Kirby - New Home Sales Institute

We help new home sales consultants and sales leaders get more sales every week. Listen in to find out what's working, what you should leave behind and the battle tested strategies we're using to grow sales teams every single day.

  1. 1D AGO

    The Simple 30-Second Script That Converts New Home Leads Into Booked Appointments

    Send a text In the competitive world of new home sales, many calls fall flat before they even start—not due to lack of effort, but because consultants often dive into qualifications without first building trust or understanding the emotional needs of potential buyers. Anthony Kirby from the New Home Sales Institute unveils a straightforward framework that turns cold inquiries into scheduled appointments, boasting over a 30% conversion rate even in the toughest markets. Discover how a 30-second opener can redefine your sales conversations, why asking "How are you feeling about this?" can ignite genuine engagement, and the crucial shift from logical questioning to emotional connection. Anthony explains the "Big to Small" method—breaking down complex sales processes into simple, relatable steps that make clients feel confident and understood. Learn how to guide clients effortlessly with concise, 20-minute calls, avoiding the typical information overload, and instead becoming a trusted advisor who closes more deals. This episode is packed with actionable strategies: how to move beyond cold qualification, use vulnerability to build rapport, and employ the "Four Gates" process to create a seamless, client-focused experience. Anthony also shares insider tips from over 20 years in the industry that are essential for anyone in new home sales. The stakes are high—master this approach, and you'll stop losing qualified leads to less skilled competitors. Implement these techniques to unlock a steady stream of appointments, satisfied clients, and a more scalable, stress-free sales process. Perfect for new home sales consultants and managers eager to transform their sales approach. This isn’t just theory—it’s a practical system you can start using today to turn inquiries into clients. Get ready to elevate your selling game.

    12 min
  2. 11/11/2025

    Raising the Bar: Accountability in Action

    Send a text In this episode, Anthony Kirby explores the power of accountability and how it can elevate your personal and professional life.  Through personal anecdotes and practical advice, discover how setting higher standards and surrounding yourself with the right people can lead to greater success.  Learn how to turn motivation into lasting inspiration and take actionable steps towards your goals. Key Points & Action Items: Set Higher Standards: Identify someone who inspires you and use them as a benchmark to elevate your performance Surround Yourself with the Right People: Engage with individuals who challenge and support your growth.  Take Imperfect Action: Remember that any action is better than inaction. Strive for progress, not perfection.  Regular Accountability Meetings: Schedule monthly check-ins with peers to discuss goals and achievements.  Invest in Personal Development: Read insightful books like "The Psychology of Money" and "Influence" to broaden your perspective.  Use Tools for Success: Consider using planners like the Goal Digger Planner to track your goals and habits.  Observe and Learn: Pay attention to successful individuals and learn from their habits and strategies.  Plan for the Future: Set clear goals for the next 12 months and take steps to achieve them.  Stay Inspired: Convert motivation into lasting inspiration by being accountable to something bigger than yourself.  Reflect and Adjust: Continuously evaluate your progress and make necessary adjustments to stay on track. Books mentioned in this episode:  Influence by Robert Cialdini The Psychology of Money by Morgan Housel

    11 min

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We help new home sales consultants and sales leaders get more sales every week. Listen in to find out what's working, what you should leave behind and the battle tested strategies we're using to grow sales teams every single day.