🎙️ Chiro Kings – Where Chiropractic Meets Real Talk

Matt Alexander

Welcome to Chiro Kings, an unfiltered podcast hosted by Dr. Matt Alexander, CEO, and Dr. Chris Saincome, COO of Alexander Chiropractic and Wellness  — a growing chiropractic practice in the California East Bay with four locations and a fifth on the horizon. Each episode, Dr. Matt and Dr. Chris dive deep into the day-to-day realities of building and running a chiropractic business while also bringing on guests like attorneys, seasoned chiropractors, medical professionals, and team members from within the Alexander Chiropractic and Wellness network to talk business, legal strategy, patient experience, wellness trends, exclusive stories, and fun banter! Whether you're a chiropractic student, practicing doctor, aspiring clinic owner, or a current or future patient, this podcast delivers real, straight-to-the-point conversations that matter.No fluff. Just the truth about chiropractic, entrepreneurship, and living a healthy, purpose-driven life.

Episodes

  1. 08/15/2025

    From Lost to Aligned: Dr. Williams on Finding His Purpose in Chiropractic. - CHIRO KINGS - EP. 11

    In this inspiring episode of the Chiro Kings Podcast, we sit down with Dr. Dan Williams, a passionate chiropractor at our Livermore office, to explore the unique story behind his journey into chiropractic, a journey filled with uncertainty, discovery, and purpose. Dr. Dan opens up about a time in his life when he didn’t know what direction to take. He wasn’t set on a career path, didn’t have all the answers, and wasn’t sure what came next… until chiropractic “called his name.” That moment changed everything. But this episode goes deeper than just how he got started, Dr. Dan shares a powerful perspective on the difference between owning a practice and working within one, something not often talked about openly in the profession. While many chiropractors feel pressured to start their own practice, Dr. Dan chose a different route, and he explains why it was the best decision for his life, his mental health, and his patients. He talks about how working at an established office allows him to focus 100% on patient care without the added stress of running a business. And when he goes home? He gets to focus fully on his personal life, family, and passions outside of work. He shares how this decision didn’t limit his impact, it amplified it. Through consistency, compassion, and connection, Dr. Dan has built a thriving patient base, inspired countless individuals through his care, and found a sustainable path to professional fulfillment. Whether you’re a chiropractic student, a seasoned doc, or someone considering their own career direction, this episode offers valuable insight into choosing purpose over pressure, and how success looks different for everyone. 🔑 In This Episode: How Dr. Dan discovered chiropractic when he felt lost.Why he chose not to own a practice, and what he gained instead.The freedom and focus that come with being part of a strong team.Balancing career ambition with personal peace and fulfillment.How he’s built trust and long-term relationships with his patients.The real-life impact of showing up fully, in practice and in life.Advice for students and chiropractors feeling overwhelmed or uncertain.

    43 min
  2. 08/08/2025

    Chiropractic 101: Transitioning from Student to Practitioner! - CHIRO KINGS - EP. 10

    🎙️ EPISODE: “From the Classroom to the Clinic” Real Talk with Dr. Alexander, Dr. Harry & Marvin Liu This episode of ChiroKings is one you do NOT want to miss. 🙌 Life West student Marvin Liu joins Dr. Alexander and Dr. Harry for a deep and dynamic conversation that bridges the gap between student life and real-world chiropractic success. Armed with questions straight from the minds of current chiro students, Marvin sparks a conversation that dives headfirst into everything you wish you learned in school, but didn’t. From how to confidently step into practice after graduation, to the truth about building your own office, this episode gets real about the business side of chiropractic. Dr. Alexander and Dr. Harry break down the exact mindset shifts, habits, and moves you need to make now, whether you’re still in school or just starting to set yourself up for long-term success. 💡 ✨ Inside the episode: What it takes to open and grow a chiropractic business 🏢The mistakes to avoid after graduation ❌How to start building your brand and patient base early 📈Why confidence, consistency, and community are everything 🔑What students should be focusing on outside the classroom to get ahead 🎯Whether you're dreaming of owning your own clinic, already running one, or just trying to figure out what's next after graduation, this episode is packed with raw insights, real stories, and powerful advice to fuel your journey. Hit play, take notes, and level up, because this is the roadmap to chiropractic success they don’t teach you in school. Ask ChatGPT

    59 min
  3. 06/20/2025

    Referrals, Results & Rising to the Top: Building a Personal Injury Powerhouse ft. Anh Phoong & Tj Salcedo - CHIRO KINGS - EP. 6

    In this special episode of Chiro Kings, we sit down with trailblazing personal injury attorney Anh Phoong and strategic business expert Tj Salcedo to uncover the keys to building a thriving law practice that puts people—and partnerships—first. 🎧 In this episode you're in for: A proven process with personal injury clients: Learn how Anh and Tj streamline communication and case coordination to support injured clients from first call to final settlement.The secrets behind their firm’s success: Hear how Phoong Law Corp has scaled through smart delegation, process automation, and rock-solid core values.Client-centric growth strategies: Anh reveals how nurturing genuine trust with clients turns cases into relationships—and relationships into a steady stream of referrals.Marketing & business tactics that deliver: Tj breaks down their tactical approach to gaining visibility, engaging the community, and building a reputation that converts curiosity into consultations.Collaboration with medical professionals: Discover what makes a lawyer-chiropractor partnership work. Learn how to outline the process to align goals, documentation, and timelines with chiropractors and medical teams for better patient outcomes and stronger case results.Tune in for an inspiring conversation full of insights, strategies, and real-world experience from two industry leaders who know what it takes to rise to the top—together.

    41 min
5
out of 5
3 Ratings

About

Welcome to Chiro Kings, an unfiltered podcast hosted by Dr. Matt Alexander, CEO, and Dr. Chris Saincome, COO of Alexander Chiropractic and Wellness  — a growing chiropractic practice in the California East Bay with four locations and a fifth on the horizon. Each episode, Dr. Matt and Dr. Chris dive deep into the day-to-day realities of building and running a chiropractic business while also bringing on guests like attorneys, seasoned chiropractors, medical professionals, and team members from within the Alexander Chiropractic and Wellness network to talk business, legal strategy, patient experience, wellness trends, exclusive stories, and fun banter! Whether you're a chiropractic student, practicing doctor, aspiring clinic owner, or a current or future patient, this podcast delivers real, straight-to-the-point conversations that matter.No fluff. Just the truth about chiropractic, entrepreneurship, and living a healthy, purpose-driven life.