REAL ESTATE Strategies with REMAX Hallmark

Stories and Strategies
Stories and Strategies
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Real Estate Strategies with REMAX Hallmark is the go-to podcast for real estate professionals who are serious about growth, impact, and staying at the forefront of the industry. Designed for top-producing agents and those driven to become one, this podcast offers a smart, high-level look at what’s shaping the real estate landscape today. Hosted by Johnder Perez, it offers practical tools & market insights. Real Estate Strategies delivers real value you can apply immediately. Each episode dives into the latest real estate news, business-building tactics, and timeless principles that define successful agents. Whether you’re navigating interest rate changes, shifting inventory, or client expectations in a post-digital world, we keep you informed and inspired. What’s more, you’re hearing it all from within one of Canada’s most respected brands—REMAX Hallmark. You’ll learn how to interpret the real estate news that matters, understand buyer and seller trends, and develop habits that build long-term client trust. From marketing strategies that actually convert to leadership skills that retain top team members, Real Estate Strategies is where great agents come to sharpen their edge. As a flagship production of REMAX Hallmark, the podcast is also a reflection of the brokerage's mission: to equip agents with the tools, mindset, and community they need to thrive. Powered by REMAX

  1. 5d ago

    How One Realtor Became Rookie of the Year

    What does it really take to go from real estate rookie to award winning agent in just two years?  Eric Skogland sits down with Caroline Grinnell, REMAX Hallmark's 2025 Rookie of the Year, to uncover how trust, relentless hard work, and meaningful relationships helped her build a thriving real estate career.  From working in education, nonprofit organizations, HR, and fitness to finding her passion in Toronto real estate, Caroline shares how her diverse experiences became unexpected advantages in a competitive industry.  She opens up about her first six months without a sale, the importance of mentorship and community connections, and why honesty with clients matters more than promising unrealistic results.  Caroline also discusses her collaborative partnership with fellow realtor Heidi Kataguchi, the challenges of balancing career success with motherhood, and the support system that makes it all possible.  Her journey offers a compelling reminder that real estate success isn't simply about closing deals. It's about earning trust, building genuine relationships, staying consistent, and surrounding yourself with people who want to see you succeed. Listen for: 9:43 How Fitness Clients Became Home Sellers  13:38 Cold Calling Top Agents for Coffee  30:35 Honest Pricing Wins Seller Trust  38:32 Partnering Without Building a Team  47:25 Hire an Assistant Before an Agent Connect with Caroline Grinnel, Realtor | REMAX Hallmark® Website | LinkedIn | Instagram Connect with Eric Skogland, Sales Representative at Skogland Homes | REMAX Hallmark® Website | LinkedIn | Instagram | Email

    How One Realtor Became Rookie of the Year

  2. Nov 2

    How to Build a Real Estate Business Clients Remember

    What if the secret to real estate success isn't selling more homes, but creating better stories?   Dan Salhany sits down with Leo Alvarenga, co-founder of Ottawa's Good Story real estate team, to explore what it truly takes to build a thriving business through meaningful relationships, exceptional client experiences, and consistent action.  From immigrating to Canada from Honduras with his wife and business partner, Jennifer, to building a boutique real estate team with a strong support system, Leo shares the lessons that shaped their journey.  Discover why they doubled down on their business during uncertain times, how strategic renovations helped one seller achieve a significantly higher sale price, and why networking is about finding the right people rather than collecting contacts.  Leo also reveals how thoughtful marketing, trusted partnerships, and personal connections can turn ordinary transactions into unforgettable experiences.  Whether you're a new realtor, an experienced agent navigating a challenging market, or a team leader looking to grow, this conversation is a reminder that staying relevant means showing up, delivering real value, and making every client experience a Good Story.   Listen For: 4:21 How does a soul guide and client interviews create a real estate team brand? 9:09 How can agents stay relevant by managing renovations before listing? 14:50 What should a realtor do to get out of a slump? 25:26 How do agents build trusted partner relationships with bankers and trades? 33:23 Why does taking time for clients beat a referral points program?   Connect with Leo Alvarenga, Co-Founder, Good Story team | REMAX Hallmark®  Ottawa Website | All About Leonardo Alvarenga | LinkedIn : Good Story| LinkedIn| Instagram| 613-604-0581     Connect with Dan Salhany, Brokerage Manager | Leadership Member | REMAX Hallmark® Realty Group, Ottawa Website | Instagram | Email

    How to Build a Real Estate Business Clients Remember

  3. Oct 26

    Balance Means Broke? Why Authenticity ALWAYS Wins

    "Balance means broke." One line from a RE/MAX Hallmark event changed how Brandy Burns runs her business.  Dan Salhany sits down with Brandy, a 16-year realtor and team leader serving Brockville and the St. Lawrence River communities.  She shares how she grew from admin work in the legal world into a thriving team, why she hired help around her 12-listing limit, and how she balances real estate with owning a spa.  Brandy also explains how Hallmark's referral network from Ottawa and the GTA expanded her reach, and why human connection still wins in the age of texting and AI.  Listen For: 2:03 How did Brandy Burns go from legal office admin to a 16-year real estate career? 3:52 Why does "balance means broke" resonate with busy realtors? 7:19 How do you know when to build a real estate team? 14:07 How does giving back to the community grow a realtor's reputation? 16:49 Why does human connection still win in the age of texting and AI?   Connect with Brandy Burns, REALTOR®, SRES., SRS., RENE., ABR. | Dream to Reality Group, REMAX Hallmark® Website | Facebook | Instagram  Connect with Dan Salhany, Brokerage Manager | Leadership Member | REMAX Hallmark® Realty Group, Ottawa Website | Instagram | Email

    Balance Means Broke? Why Authenticity ALWAYS Wins

  4. Oct 19

    Relationship vs Transactional Realtors: Which One Are You?

    From paramedic to top producer in under four years, with no sphere and no real estate background.  Dan Salhany sit down with Katherine Scott, a Kemptville-based agent whose production caught the attention of the brokerage's top peer-to-peer group.  Katherine breaks down the real estate business strategies behind her rapid growth: a single Facebook post that turned into her first listing, a no-tiers service standard that includes cleaning and staging on every home, and a CRM habit that turned memory into referrals.  She also shares how she protects family time with a hard 4 to 8 p.m. shutoff, why relationship-based selling resonates with downsizing boomers, and how open heart surgery reshaped her priorities.  It's packed with real estate agent tips for anyone building a business from scratch in today's Canadian real estate market.   Listen For: 2:29 How can realtors start a real estate business with no sphere of influence? 12:22 Why should agents offer one standard of service on every listing? 18:32 What is the secret to building a successful real estate business fast? 23:47 What should new realtors do to grow their business in a tough market? 29:23 How did open heart surgery change this realtor's priorities?   Connect with Katherine Scott, Sales Representative | REMAX Hallmark® Realty Group, Ottawa Website | Facebook | Email | Instagram Connect with Dan Salhany, Brokerage Manager | Leadership Member | REMAX Hallmark® Realty Group, Ottawa Website | Instagram | Email

    Relationship vs Transactional Realtors: Which One Are You?

  5. Oct 12

    How a Toronto Realtor Wins in a Slow Market

    A slower market doesn't mean there's no business. It means the agents who stay disciplined get a bigger share of it.  Johnder Perez sits down with Saeid Bokharaie, a REMAX Hall of Fame award winner, consistent 100% and Platinum Club producer, and one of the top performers in the brokerage's spring challenge.  Saeid breaks down the real estate business strategies behind nearly two decades in the Toronto real estate market: daily role play and scripts, door knocking and farming, a CRM he works consistently, and a weekly coffee with someone from his sphere.  He also shares his 9 to 7 schedule, why he tuned out the news, and how a 15 to 20 minute discovery session helps him guide buyers facing endless choice and sellers with unrealistic expectations.    Listen For: 4:35 How much of a top producer's business comes from prospecting versus referrals? 10:33 Why does putting yourself first help you serve clients better? 16:18 How does daily role play change your conversion at the door? 21:32 When is it time for a solo agent to hire an assistant? 26:10 Should new agents get into real estate in a slower market?   Connect with Saeid Bokharaie, Real Estate Broker at REMAX Hallmark® LTD., Brokerage Website | Email | LinkedIn | Instagram    Connect with Johnder Perez, Director of Innovation & Business Development REMAX Hallmark® Website | LinkedIn | Instagram | Email

    How a Toronto Realtor Wins in a Slow Market

  6. Oct 5

    The Best Modern Realtor Strategies with Jacob Floyd

    Your clients walk into open houses already armed with data, so what's left for a realtor to offer? Daniel Salhany sits down with Jacob Floyd of the Floyd Team.  Jacob is a second-generation realtor who has spent 14 years building a referral-driven business where over 90% of deals come from word of mouth.  He explains how he overcame starting at 25 with a sphere that wasn't buying, why he still sends handwritten mail in the age of AI, and how he protects time for family and fitness through the busiest seasons.  For agents looking for real estate business strategies that last, this conversation delivers practical agent tips on listening, preparation, and giving clients an informed market opinion, the kind of value that isn't a Google search away.  It's a must-listen for Ontario realtors at every stage.   Listen For: 03:20 How did Jacob Floyd overcome starting out as a young, inexperienced agent? 11:39 How do top realtors balance family, fitness, and a demanding real estate business? 29:50 Why does a referral-based team still send handwritten mail in the age of AI? 35:37 What value can realtors offer clients that isn't a Google search away? 42:12 How can agents stop waiting for perfect and start failing forward?   Connect with Jacob Floyd, Sales Representative | REMAX Hallmark® Realty Group, Ottawa  Website | Email | LinkedIn | Instagram | 613-889-5111 Connect with Dan Salhany, Brokerage Manager | Leadership Member | REMAX Hallmark® Realty Group, Ottawa Website | Instagram | Email

    The Best Modern Realtor Strategies with Jacob Floyd

  7. Sep 28

    Inside Real REMAX: Three CEOs on the Future of Real Estate

    Three CEOs, three journeys, one brand at a turning point. This episode takes you inside a live panel in Toronto.  Steve Tabrizi moderates a candid conversation with Ken McLachlan, CEO of the REMAX Hallmark Group of Companies; Walter Schneider, co-founder of REMAX Integra and REMAX Europe; and Tamir Poleg, founder of Real and now CEO of Real REMAX Group. Weeks after the merger closed, the panel covers: what the combination means for agentswhy REMAX agents remain the most productive in the industryhow AI will turn good agents into super agentswhether Canadian real estate is heading into four to five more challenging yearsIf you want real estate business strategies and agent tips built for a shifting market, this is the conversation to hear.   Listen For: 5:22 Why Tamir Poleg Wanted to Acquire REMAX With Just 1,500 Agents 10:44 Walter Schneider on Why Realtors Are Losing the Personal Touch 18:58 Ken McLachlan's Rule: Build for Your Next 10 Transactions 24:33 Four to Five More Tough Years and Why That Is Your Opportunity 37:56 Will AI Replace Real Estate Agents? Tamir Poleg Answers   Connect with guests: Tamir Poleg, Chairman and CEO, Real REMAX Group | Founder, The Real Brokerage LinkedIn | Real | Instagram Ken McLachlan, CEO | REMAX Hallmark Group of Companies LinkedIn | Website | Instagram Walter Schneider, Co-Founder of REMAX Integra | REMAX Europe | Member of the Order of Canada LinkedIn | REMAX Europe Connect with host: Steve Tabrizi, COO | REMAX Hallmark Group of Companies LinkedIn | Website | Instagram

    Inside Real REMAX: Three CEOs on the Future of Real Estate

  8. Sep 21

    How Andrew Fogliato Rebuilt Real Estate Magazine for a New Era

    From concrete forming to corporate trainer to media mogul, Andrew Fogliato's path through the real estate industry is one of the most unexpected in the business.  Johnder Perez sits down live at the Real Estate Connect conference with Andrew Fogliato, founder of Just Sell Homes and owner of Real Estate Magazine, to trace the journey that took him from frustrated homebuyer to one of the most influential voices in Canadian real estate.  This conversation unpacks what truly drives agent success, how AI is reshaping marketing without replacing relationships, and why the best real estate strategies still come down to one thing: people.  A must-listen for any realtor or broker owner looking to cut through the noise.   Listen For: 1:01 How did a history degree and family concrete business lead Andrew Fogliato to real estate? 7:31 What did early trial-and-error lead generation teach Andrew about building a real estate business? 12:54 How did Andrew go from RE/MAX corporate trainer to launching Just Sell Homes and acquiring Real Estate Magazine? 18:00 Is AI truly a game-changer for realtors, or just another elevation in how the job gets done? 21:04 What is Andrew Fogliato's single piece of advice for individual agents and broker owners right now?   Connect with Andrew Fogliato, Founder, Just Sell Homes | Owner, Real Estate Magazine LinkedIn | Real Estate Magazine  Connect with Johnder Perez, Director of Technology and Marketing for RE/MAX Hallmark® Website | LinkedIn | Instagram | Email

    How Andrew Fogliato Rebuilt Real Estate Magazine for a New Era
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About

Real Estate Strategies with REMAX Hallmark is the go-to podcast for real estate professionals who are serious about growth, impact, and staying at the forefront of the industry. Designed for top-producing agents and those driven to become one, this podcast offers a smart, high-level look at what’s shaping the real estate landscape today. Hosted by Johnder Perez, it offers practical tools & market insights. Real Estate Strategies delivers real value you can apply immediately. Each episode dives into the latest real estate news, business-building tactics, and timeless principles that define successful agents. Whether you’re navigating interest rate changes, shifting inventory, or client expectations in a post-digital world, we keep you informed and inspired. What’s more, you’re hearing it all from within one of Canada’s most respected brands—REMAX Hallmark. You’ll learn how to interpret the real estate news that matters, understand buyer and seller trends, and develop habits that build long-term client trust. From marketing strategies that actually convert to leadership skills that retain top team members, Real Estate Strategies is where great agents come to sharpen their edge. As a flagship production of REMAX Hallmark, the podcast is also a reflection of the brokerage's mission: to equip agents with the tools, mindset, and community they need to thrive. Powered by REMAX

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