REAL ESTATE Strategies with RE/MAX Hallmark

Stories and Strategies
Stories and Strategies
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Real Estate Strategies with RE/MAX Hallmark is the go-to podcast for real estate professionals who are serious about growth, impact, and staying at the forefront of the industry. Designed for top-producing agents and those driven to become one, this podcast offers a smart, high-level look at what’s shaping the real estate landscape today. Hosted by Jessica Ragimov, it offers practical tools & market insights. Real Estate Strategies delivers real value you can apply immediately. Each episode dives into the latest real estate news, business-building tactics, and timeless principles that define successful agents. Whether you’re navigating interest rate changes, shifting inventory, or client expectations in a post-digital world, we keep you informed and inspired. What’s more, you’re hearing it all from within one of Canada’s most respected brands—RE/MAX Hallmark. You’ll learn how to interpret the real estate news that matters, understand buyer and seller trends, and develop habits that build long-term client trust. From marketing strategies that actually convert to leadership skills that retain top team members, Real Estate Strategies is where great agents come to sharpen their edge. As a flagship production of RE/MAX Hallmark, the podcast is also a reflection of the brokerage's mission: to equip agents with the tools, mindset, and community they need to thrive. Powered by RE/MAX

  1. 4d ago

    How to Build a Culture That Keeps Top Realtors Loyal

    Building a top-producing real estate team isn't about ego, it's about designing a business that serves your life.  Eric Skogland is joined by Mark Richards, leader of The Richards Group and ranked 12th highest-producing team in all of Canada in 2025.  From running a painting company at 15 to losing his real estate license early in his career, Mark's journey is a masterclass in resilience, community-rooted strategy, and intentional growth.  He and Eric dig into the mechanics of building a team with purpose; when to hire, what to look for, how collaboration beats competition, and why wealth in real estate comes from investing in it, not just selling it.  A can't-miss episode for any agent thinking about what they really want from this business.   Listen For: 3:09 How did running a business before real estate shape who Mark Richards became as an agent? 18:26 What made Mark Richards leave his old brokerage and join the RE/MAX Hallmark family? 25:08 When does it actually make sense for a real estate agent to start building a team? 40:23 What is the drive-around strategy and how does it build instant client trust? 45:02 How has investing in real estate, not just selling it, built Mark's real wealth?   Connect with Mark Richards, Founder & Team Lead | The Richards Group | RE/MAX Hallmark® Website | Email | LinkedIn | Instagram Connect with Eric Skogland, Manager | RE/MAX Hallmark® Leadership Team Website | LinkedIn | Instagram | Email

    How to Build a Culture That Keeps Top Realtors Loyal

  2. Aug 10

    Why Dylan Provencher Returned to RE/MAX Hallmark

    The Toronto real estate market rewards agents who lead with trust…but how do you build it fast enough to survive?  Eric Skogland into conversation with Dylan Provencher: team leader, 18-year real estate veteran, and former child actor who bought his first investment property at 17.  Dylan shares the unexpected path that brought him from television sets to real estate transactions, and why the referral business he built over nearly two decades traces back to one non-negotiable principle: telling people the truth even when they don't want to hear it.  From psychotic cold-calling routines to hard lessons about overspending, team-building mistakes, and why the most successful agents in any market are paying to avoid the prospecting they're not doing.  This episode is a candid, high-trust conversation built for agents who want the real picture.   Listen For: :59 How did buying his first home at 17 shape Dylan Provencher's entire real estate philosophy? 6:41 How do top Toronto realtors build a business around family without sacrificing income? 21:44 What do 20 client calls — including angry ones — reveal about a realtor's true value proposition? 31:52 If you had to start your real estate career from scratch, what would you do differently? 42:17 What should struggling agents stop believing about the Toronto market right now? Connect with Dylan Provencher, Owner | Path Real Estate Team | RE/MAX Hallmark® Website | Email | LinkedIn | Instagram Connect with Eric Skogland, Sales Representative at Skogland Homes | RE/MAX Hallmark® Website | LinkedIn | Instagram | Email

    Why Dylan Provencher Returned to RE/MAX Hallmark

  3. Aug 3

    What If Your Community Was Your Marketing Strategy?

    What if the secret to a 14-year award-winning real estate career had nothing to do with marketing spend?  Johnder Perez sits down with Kevin Cahill, a Pickering-based RE/MAX Hallmark agent who built his entire book of business on community roots, authentic relationships, and zero dollars in advertising.  Before entering real estate at 49, Kevin spent 38 years as a civil engineering technician with the City of Pickering, organized the local Terry Fox Run for over two decades, and ran golf tournaments for the food bank… all without ever self-promoting.  His story is a masterclass in how values, consistency, and community service can become the most powerful real estate business strategy of all.  Now, Kevin is launching Cahill Co. alongside his children, growing a family legacy built on service.   Listen For: :50 What inspired Kevin Cahill's 38-year commitment to community service before real estate? 5:27 How does a civil engineering career with the City of Pickering translate into real estate expertise? 10:39 How did Kevin build a successful realtor business without spending a single dollar on marketing? 17:16 What does Kevin's journey tell us about when agents should enter the real estate business? 27:36 What advice does Kevin Cahill have for agents struggling to stay consistent in a challenging market?   Connect with Kevin Cahill, Chief Operating Officer/Owner | Broker/Owner at RE/MAX Hallmark® Website | Email   Connect with Johnder Perez, Director of Innovation & Business Development | RE/MAX Hallmark® Website | LinkedIn | Instagram | Email

    What If Your Community Was Your Marketing Strategy?

  4. Jul 27

    How the Brokerages Thriving Now Are Already Winning Tomorrow

    Spain just lifted the World Cup trophy over Argentina and the way they won holds a masterclass for your real estate business.   Johnder Perez and Steve Tabrizi break down three unforgettable World Cup matches and translate them into real estate business strategies every agent can use.  From Cabo Verde's underdog goalie proving belief can compete with talent, to England's costly retreat into defensive mode, to Spain's disciplined ball-control system, this episode reveals why consistency beats intensity in the Toronto real estate market and beyond.   Whether you're a top producer or building toward it, you'll learn how to avoid complacency, adapt to AI and new competition, and build the systems that make champion real estate agents.  Because in soccer and in real estate, luck finds those who show up every single day.   Listen For: 1:23 What did Steve Tabrizi's speaking engagements in Europe reveal about the state of real estate globally? 5:18 How do the best brokerages separate themselves — and what is Steve's one-liner that defines the difference? 8:59 What does the Real/RE/MAX merger mean for agent productivity and the future of organized real estate? 13:31 If technology is no longer the competitive moat, what will allow brokerages to thrive in the future? 17:47 What programs and AI tools is RE/MAX Hallmark building right now to develop the next generation of agents and leaders?   Connect with Steve Tabrizi, Chief Operating Officer/Owner | Broker/Owner at RE/MAX Hallmark® Website | LinkedIn | Instagram | Email  Connect with Johnder Perez, Director of Innovation & Business Development | RE/MAX Hallmark® Website | LinkedIn | Instagram | Email

    How the Brokerages Thriving Now Are Already Winning Tomorrow

  5. Jul 21

    What the World Cup Final Teaches Realtors About Winning

    Spain just lifted the World Cup trophy over Argentina and the way they won holds a masterclass for your real estate business.  Johnder Perez and Steve Tabrizi break down three unforgettable World Cup matches and translate them into real estate business strategies every agent can use.   From Cabo Verde's underdog goalie proving belief can compete with talent, to England's costly retreat into defensive mode, to Spain's disciplined ball-control system, this episode reveals why consistency beats intensity in the Toronto real estate market and beyond.  Whether you're a top producer or building toward it, you'll learn how to avoid complacency, adapt to AI and new competition, and build the systems that make champion real estate agents.  Because in soccer and in real estate, luck finds those who show up every single day.   Listen For: :12 What does the 2026 World Cup teach real estate agents about competing at the highest level? 3:46 How does the Cabo Verde vs. Argentina upset reveal the danger of overconfidence for realtors? 8:37 Why did England's defensive strategy cost them the game — and what does that mean for agent productivity? 13:34 How does Spain's tic-tac-to system mirror the business strategies that top real estate agents use? 17:55 What must Canadian realtors do to become world-class champions in today's slower market?   Connect with Steve Tabrizi, Chief Operating Officer/Owner | Broker/Owner at RE/MAX Hallmark® Website | LinkedIn | Instagram | Email  Connect with Johnder Perez, Director of Innovation & Business Development | RE/MAX Hallmark® Website | LinkedIn | Instagram | Email

    What the World Cup Final Teaches Realtors About Winning

  6. Jul 13

    “You Gotta Work Hard to Get Lucky”: Team Peroff's Formula for Consistency

    What does it take to build a real estate team that survives recessions, market shifts, and nearly four decades of change? Well… here is your answer! Johnder Perez sits down with Team Peroff: founder Steve Peroff, who started in 1989, second-generation leader Eli Peroff, and operations lead Pierre Demers, for a masterclass in real estate business strategies, team building, and longevity.  From Steve's theatre-industry marketing roots and "reverse marketing" philosophy to Eli's journey of carving out his own identity in a family business, to Pierre's insights on culture and leadership transition, this conversation is packed with real estate agent tips for today's challenging Canadian market.  Whether you're a solo agent or building a team, you'll leave with actionable strategies for consistency, community, and sustainable growth.   Listen For: 1:32 How did Steve Peroff build a real estate business that's lasted since 1989? 15:14 Why did Team Peroff choose marketing and promotion over cold calling? 32:26 What separates a high-performing real estate team from an average one? 37:31 When should a team leader step back from selling to focus on leadership? 54:27 What advice do veteran realtors have for agents struggling in today's market?   Connect with The Peroff Team: Email | Website | Facebook | LinkedIn | Instagram Steve Peroff, Sales Representative | Founder & Team Leader, Team Peroff Website | LinkedIn | Email Steve |  Eli Peroff, Sales Representative | Team Peroff Website | LinkedIn  | Email Eli  Pierre Demers, Sales Representative | Marketing & Operations, Team Peroff | Founder, REALTORSgive Website | LinkedIn | Email Pierre |Instagram | REALTORSgive    Connect with Johnder Perez, Director of Innovation & Business Development | RE/MAX Hallmark® Website | LinkedIn | Instagram | Email

    “You Gotta Work Hard to Get Lucky”: Team Peroff's Formula for Consistency

  7. May 11

    The Real-RE/MAX Deal: What Every Canadian Agent Needs to Know

    What does it actually mean for your real estate business when the number one brand in the world gets acquired by a company a fraction of its size? That is not a hypothetical… it just happened. And if you are a Canadian realtor trying to make sense of the noise, figure out where the industry is heading, and understand how these massive structural shifts affect your day-to-day business, this episode is essential listening.  Johnder Perez and Steve Tabrizi are joined by Taylor Hack, Team Leader of HACK&CO and RE/MAX Hall of Fame based in Edmonton, Alberta, to unpack the Real Brokerage–RE/MAX merger in full.  From the morning the announcement dropped to the long arc of how legacy brokerages, cloud models, and technology platforms got to this inflection point, Steve, Taylor, and Johnder hold nothing back.  They cover production numbers, MLS battles, private listing networks, demographic divides between newer and established agents, and what the hybrid model of real estate looks like going forward.  Just straight talk from three people embedded in this industry every single day about what’s to come next!   Listen For: 3:43 What was the immediate reaction when the Real-RE/MAX acquisition news broke? 13:11 How did RE/MAX's original model reshape the real estate industry  and where did it lose momentum? 25:33 How are demographic shifts and technology redefining which brokerages attract top-producing agents? 30:13 What do the MLS battles and private listing networks mean for consumers and realtors? 44:43 What comes next for RE/MAX, Real Brokerage, and the Canadian real estate industry?   Connect with Guest: Taylor Hack, Founder and Team Lead |HACK&CO | RE/MAX River City Website | LinkedIn | Facebook |Instagram | The Leads Are Sh*t Podcast  Real Estate Magazine Article: OPINION: Will the real, Real Remax please stand up?   Connect with Steve Tabrizi, Chief Operating Officer/Owner | RE/MAX Hallmark® LinkedIn | Instagram | Facebook  Connect with Johnder Perez, Director of Innovation & Business Development | RE/MAX Hallmark® Website | LinkedIn | Instagram | Email

    The Real-RE/MAX Deal: What Every Canadian Agent Needs to Know

  8. Apr 27

    Why Every Real Estate Agent Needs a Tech Strategy Right Now

    Technology is reshaping real estate…and the agents who adapt are pulling ahead fast.  Johnder Perez sits down with Jonathan Zadegan, RE/MAX Top 30 Under 30 winner and founder of PropTech platform Get Homsie, to talk about what it actually looks like when a realtor builds their business with technology at the core.  From leveraging LinkedIn outreach and digital lead generation to scaling a database to 80,000 contacts, Jonathan shares the tech-driven systems behind the Zadegan Group's growth.  He also pulls back the curtain on Get Homsie, an AI-powered, white-labeled home valuation portal built to help real estate agents deliver continuous value to their entire client base, convert cold leads into long-term relationships, and identify who's ready to move before anyone else does.  If you're a Canadian real estate agent wondering how technology fits into your business strategy, this episode is your roadmap.   Listen For: :30 How did Jonathan Zadegan use technology and digital marketing to break into the Toronto real estate market at just 19 years old? 7:15 What LinkedIn and email marketing strategies helped Jonathan grow his real estate database to 80,000 contacts? 13:33 What qualities separate the agents who thrive with tech-enabled systems from those who fall behind? 15:31 What is Get Homsie, how does the AI-powered platform work, and how can real estate agents use it to stay connected to their entire database? 22:55 How will AI and property technology redefine the real estate agent's role over the next 10 years  and what should realtors do today to prepare?   Connect with Guest: Jonathan Zadegan, Real Estate Broker | Managing Partner @ The Zadegan Group | Founder of Get Homsey Get Homsie |Website | Email | LinkedIn | YouTube | Instagram | Facebook |X | (647) 389-6007 Connect with Johnder Perez, Directory of Technology and Marketing for RE/MAX Hallmark® Website | LinkedIn | Instagram | Email

    Why Every Real Estate Agent Needs a Tech Strategy Right Now
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About

Real Estate Strategies with RE/MAX Hallmark is the go-to podcast for real estate professionals who are serious about growth, impact, and staying at the forefront of the industry. Designed for top-producing agents and those driven to become one, this podcast offers a smart, high-level look at what’s shaping the real estate landscape today. Hosted by Jessica Ragimov, it offers practical tools & market insights. Real Estate Strategies delivers real value you can apply immediately. Each episode dives into the latest real estate news, business-building tactics, and timeless principles that define successful agents. Whether you’re navigating interest rate changes, shifting inventory, or client expectations in a post-digital world, we keep you informed and inspired. What’s more, you’re hearing it all from within one of Canada’s most respected brands—RE/MAX Hallmark. You’ll learn how to interpret the real estate news that matters, understand buyer and seller trends, and develop habits that build long-term client trust. From marketing strategies that actually convert to leadership skills that retain top team members, Real Estate Strategies is where great agents come to sharpen their edge. As a flagship production of RE/MAX Hallmark, the podcast is also a reflection of the brokerage's mission: to equip agents with the tools, mindset, and community they need to thrive. Powered by RE/MAX

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