How To Become A...

Grace Stevens

You don’t have to be rich or famous to be successful and we’re here to prove it. ‘How To Become A…’ gives insights into everyday success stories. Each episode, Grace Stevens chats to real people about how they actually got to where they are today. From their first steps and “what am I doing?” moments, to big decisions and what’s next. It’s honest, unfiltered, and (hopefully) makes figuring out your own path feel a little less overwhelming. Follow us on Instagram (@howtobecomea__) and TikTok (@howtobecomea__) for more stories 🎙️ Want to be on the show? Email hello.howtobecomea@gmail.com

  1. 3d ago

    Music Industry Disruptor: From Indie Drummer to Paul McCartney-Backed CEO | Ryan Edwards

    Ryan Edwards heard his old band's Top 10 hit playing in a department store on Oxford Street. His royalty statement that quarter was enough for a coffee. ☕ So he built a business to fix it. In this episode, Grace chats to Ryan about going from drumming in indie band The Lines (opening for The Killers and touring with The Charlatans) to being dropped by his label and knocking on doors on the high street with "the worst CV in the world" two days later. He walked into Carphone Warehouse, sold five phones on an unpaid trial day, and spent the next seven years working his way up to regional manager. Now he's the founder and CEO of Audoo, the music-tech company behind the Audio Meter, which makes sure artists get paid properly when their music is played in shops, gyms and bars. He talks about how Audoo went from idea to registered business in under two weeks, and how he got investment from ABBA's Björn Ulvaeus, U2's Adam Clayton and the teams behind Paul McCartney and Elton John. He also tells the story of pitching Chris Herbert, the man who created the Spice Girls, who stopped him two minutes in to say "I'm in." If you've ever had a plan fall apart and wondered what comes next, this one's for you. 🥁 🔗 Find out more about Audoo: https://www.audoo.com Follow us on Instagram and TikTok (@howtobecomea__) for more stories 🎙️ Want to be on the show? Email hello.howtobecomea@gmail.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  2. Oct 7

    Financial Advisor: I Did 18 Exams in 21 Months… Then Nobody Would Employ Me

    What does a financial advisor actually do and is being “good with numbers” really the most important part? In this episode of How To Become A…, Grace speaks to Eliana about a career that she describes as being surprisingly close to counselling: understanding what people actually want from their lives, challenging their decisions and helping them use money to make those goals possible. Eliana’s route into finance was anything but conventional. She originally wanted to be an actress, studied English, spent nearly 18 years in tech and initially walked away from financial services because she hated its sales-driven culture. Years later, she retrained completing an incredible 18 exams in just 21 months only to discover that despite all those qualifications, nobody wanted to employ her. So she started her own business instead. We get into: What financial advisors actually doWhether AI could replace financial adviceWhy money is really about what you want from lifeStarting a financial advice business with no clientsWhy Eliana deliberately built her business around helping womenRisk, investing and why knowledge can change how risky something feelsSupporting people through divorce, illness, dementia and bereavement Eliana also shares how her husband becoming seriously ill and unable to work changed her own relationship with money and ultimately shaped the type of financial advisor she wanted to become. This episode is a brilliant reminder that financial planning isn't just about becoming richer. Sometimes, it's about giving someone the freedom to spend their remaining time on what actually matters. Note from Eliana: Client Stories: References to client cases are shared for illustrative purposes. Financial advisers don't provide legal representation or legal advice - in complex situations like divorce, Eliana works hand-in-hand with her clients' legal teams every step of the way. Industry Stats: During our chat, Eliana mentions 2009–2010 estimates that only around 12% of UK financial advisers were women. According to FCA and Personal Finance Society (PFS) data, female advisers have made up just 12–18% of the profession since the mid-2000s, remaining underrepresented today at around 16–18%. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  3. Sep 30

    Immersive Show Director: They Didn’t Know They Were There to Watch a Sacrifice…

    What happens when an injury ends the career you’ve worked towards your entire life? In this episode of How To Become A…, Grace speaks to Roxy, an immersive show director and founder of her own creative agency, about going from professional dancer to creating extraordinary live experiences. After performing professionally for seven years, an injury forced Roxy to rethink everything. Two weeks after her final show, she stepped into the corporate events world, without even knowing how to put on an out-of-office. Since then, she’s gone on to create experiences for major brands, including Rolex product launches, and build her own immersive creative studio. We get into: Reinventing yourself when your dream career endsGoing from performer to creative directorWhat an immersive show director actually doesStarting your own creative agencyThe huge amount of work audiences never seeCreating experiences people genuinely want to be part ofWhy resilience and hustle matter in the events industryPlus, Roxy shares one of her favourite projects — taking guests into the woods for a night involving fairies, a protection spell, a sacrifice, a feast over fire and, eventually, a huge rave. A brilliant episode about creativity, career pivots and turning the skills from one chapter of your life into something completely new. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  4. Sep 9

    Property Stager: The trick that will sell a property faster and for more money

    What does a property stager actually do and can styling a home really help it sell faster? In this episode of How To Become A…, Grace speaks to Sallie about her unconventional journey from law to entrepreneurship, furniture design and eventually property staging. After training as a lawyer and spending six years in the profession, Sallie realised the career she'd worked so hard for wasn't making her happy. She wanted something more creative and that decision eventually led her to build her own furniture company from scratch. She explains: What a property stager actually does How staging differs from interior design Why empty properties can actually look smaller How she designs spaces specifically to attract buyers Why creating an emotional connection can help sell a homeShe also shares: Her journey from law → advertising → entrepreneurship Starting a furniture business with no design training Going from selling one product a month to around 500 Building the business while working another job—and while pregnant Why professional photography completely changed her business If you’re interested in: Property and interiors Starting your own business Changing careers Home staging Interior design Building a creative career Starting again in your 40 This episode is a brilliant reminder that changing direction doesn’t mean everything you’ve done before was wasted and sometimes your previous careers give you exactly the skills you need for the next one. 👇 Would you stage your home before putting it on the market? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

About

You don’t have to be rich or famous to be successful and we’re here to prove it. ‘How To Become A…’ gives insights into everyday success stories. Each episode, Grace Stevens chats to real people about how they actually got to where they are today. From their first steps and “what am I doing?” moments, to big decisions and what’s next. It’s honest, unfiltered, and (hopefully) makes figuring out your own path feel a little less overwhelming. Follow us on Instagram (@howtobecomea__) and TikTok (@howtobecomea__) for more stories 🎙️ Want to be on the show? Email hello.howtobecomea@gmail.com

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