MasterMined: A Behavioral & Mental Health Podcast

Snapshot
  • 5.0 (7)
  • MARKETING
  • UPDATED WEEKLY

MasterMined isn't just about learning — it's about digging deep to uncover what truly works in the business of behavioral health. This podcast will explore the innovative strategies, operational frameworks, and leadership lessons driving success in the mental health industry. From scaling private practices to managing multi-location organizations, each episode delivers clear, candid, and compelling conversations to help business owners, executives, and industry leaders build, optimize, and scale their behavioral health organizations—without losing sight of their mission.

  1. Ep. 41 How Rock Bottom Built a Behavioral Health Innovator with Daniel Callahan

    2D AGO

    Ep. 41 How Rock Bottom Built a Behavioral Health Innovator with Daniel Callahan

    What happens when lived experience, clinical expertise, and entrepreneurial grit collide? In this episode of MasterMined, Dr. Dan Callahan shares his remarkable journey—from addiction and incarceration to becoming a licensed social worker, treatment center founder, and technology innovator serving behavioral health providers nationwide. Dan opens up about how recovery shaped his leadership philosophy, why traditional "push harder" clinical models often backfire, and how motivational approaches create real engagement. He also dives into the operational side of care—EHR frustration, payor clawbacks, compliance risks, and why AI-powered chart auditing and cybersecurity protection are no longer optional. If you lead, operate, or support a behavioral health organization, this conversation is a masterclass in resilience, innovation, and protecting what you've built.   Key Moments: 02:53 – Dan's recovery journey begins and how it shaped his calling 08:50 – Prison, perspective, and the turning point 12:18 – "0% success rate" and the fuel to prove otherwise 17:09 – Self-help vs. self-improvement in recovery 21:13 – The pushback principle: why pushing creates resistance 22:50 – Launching a treatment center and thinking like an entrepreneur 31:23 – Insurance clawbacks and why documentation must track acuity 34:18 – Building AI-powered chart auditing for compliance protection 38:38 – Cybersecurity risks, data breaches, and protecting behavioral health providers   Learn More & Connect USE CODE: Master2026 for 20% off at Pentester.com Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Dan Callahan: https://www.linkedin.com/in/happyrecovery/ | https://chartauditor.com/ | https://npd.pentester.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

    54 min
  2. Ep. 40 AI vs. Google: The New Search Rules in Behavioral Health with Abigail Carroll

    FEB 17

    Ep. 40 AI vs. Google: The New Search Rules in Behavioral Health with Abigail Carroll

    Is SEO dead—or just evolving? In this episode of MasterMined, Snapshot's Digital Growth Director Abigail Carroll breaks down what behavioral health leaders must understand about search in the age of AI. From Google's market share dipping below 90% for the first time to the rise of ChatGPT and AI overviews, Abigail explains what's really changing—and what's not. She unpacks zero-click searches, generative engine optimization (GEO), YouTube's growing dominance, and why "people-first" strategy beats checklist SEO every time. If you're a behavioral health executive wondering how to protect admissions, increase visibility, and make smarter digital investments, this episode delivers clarity in a noisy, fast-changing landscape.   Key Moments: 00:00 – Google's market share dips below 90% as ChatGPT rises 01:13 – Abigail's journey from content strategy to enterprise SEO leadership 03:08 – Why "checklist SEO" is outdated 06:02 – FAQs and schema: The new foundation for AI visibility 12:47 – Understanding zero-click search and declining clicks 20:40 – The battle between Google and OpenAI 25:57 – Why YouTube is Google's secret weapon 30:00 – The power of a people-first strategy 41:19 – Local SEO tactics behavioral health leaders should implement now   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Abigail Carroll: https://www.linkedin.com/in/abigailrcarroll/ | https://www.snapshotinteractive.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

    46 min
  3. Ep. 39 Who's Really Profiting in Behavioral Healthcare with L.A. Galyon

    FEB 10

    Ep. 39 Who's Really Profiting in Behavioral Healthcare with L.A. Galyon

    In this episode of MasterMined, returning guest L.A. Galyon of Brentwood Capital Advisors joins Mark Scrivner, Jeff Skillen, and Lee Pepper to unpack what he's seeing across healthcare investment as the industry heads toward 2026. Fresh off the J.P. Morgan Healthcare Conference, L.A. breaks down capital trends, valuation realities, and why behavioral health remains one of the most compelling—yet misunderstood—sectors for investors. The conversation digs into why outpatient and hybrid care models are gaining momentum, how payer dynamics and middlemen continue to distort incentives, and what founders must do now to build durable, investable businesses. L.A. also offers candid perspective on private equity's reset, realistic valuation expectations, and the operational discipline required to pass diligence in today's market.   Key Moments 01:09 – Why JP Morgan sets the tone for healthcare investing each year 03:50 – The shift from provider roll-ups to "picks and shovels" investments 04:52 – Why behavioral health is still early in its lifecycle 08:19 – Moving care out of facilities and into lower-cost settings 12:36 – The growing frustration with healthcare middlemen 18:05 – What private equity learned from the last three years 24:15 – Why decisive buyers are winning deals again 36:20 – What actually drives higher multiples in behavioral health 42:36 – How much providers should really be spending on marketing 48:27 – Three things leaders should do now to build long-term value   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with L.A. Galyon: https://www.linkedin.com/in/l-a-galyon-88244321/ | https://www.brentwoodcap.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

    59 min
  4. Ep. 38 The Truth About Behavioral Health Policy and Advocacy with Andrew Kessler

    FEB 3

    Ep. 38 The Truth About Behavioral Health Policy and Advocacy with Andrew Kessler

    In this episode of MasterMined, Mark Scrivner and Jeff Skillen sit down with Andrew Kessler, Principal at Slingshot Solutions, to demystify how behavioral health policy actually gets made in Washington. Andrew breaks down the difference between lobbying and advocacy, why education—not emotion alone—drives sustainable change, and how funding decisions ultimately determine whether legislation delivers real impact. From parity and appropriations to today's shifting political trade winds, this conversation equips behavioral health leaders with a clearer lens on how to engage policy strategically and effectively. Key Moments 01:28 – Introducing Andrew Kessler and Slingshot Solutions 02:17 – Advocacy vs. lobbying: what's the real difference 05:56 – Why legislation takes years—and why the calendar matters 08:10 – Andrew's path into behavioral health policy 17:31 – The real story behind parity and "right place, right time" 29:53 – Three things every advocate must understand 36:09 – Why appropriations and funding are the real engine 45:37 – Current political trade winds impacting behavioral health 1:00:44 – What leaders should watch next in policy and funding Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Andrew Kessler: https://www.linkedin.com/in/andrew-kessler-5a10666/ | https://www.slingshotsolutions.net Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

    1h 2m
  5. Ep. 37 3 Things Every Leader Must Know in Behavioral Health with Ward Blanchard

    JAN 27

    Ep. 37 3 Things Every Leader Must Know in Behavioral Health with Ward Blanchard

    Ward Blanchard joins MasterMined to share his deeply personal journey from a life-altering medical diagnosis and substance use disorder to becoming a nationally respected behavioral health entrepreneur. Ward unpacks how family systems, leadership accountability, and operational clarity shape better clinical outcomes—especially in outpatient care. This conversation is a practical guide for behavioral health leaders navigating growth, culture, and long-term impact. Key Moments 00:00 – A life-changing diagnosis and the start of Ward's recovery journey 06:21 – Losing a future identity and confronting trauma 12:53 – How unresolved grief shapes addiction and leadership 16:07 – Why recovery and careers both require long-term thinking 20:26 – Why rare diseases get better care than addiction 23:37 – Early career lessons for professionals entering behavioral health 30:03 – The costly mistake of hiring friends 37:08 – Three leadership lessons every founder must learn 45:29 – Why accountability and metrics matter in outpatient care 59:22 – Why the industry must stop relying on patient motivation alone Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Ward Blanchard: https://www.linkedin.com/in/ward-blanchard-b782978a/ | https://www.theblanchardinstitute.com/  Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

    1h 6m
  6. Ep. 36 Why your Marketing Budget is Failing—and How to Fix It

    JAN 20

    Ep. 36 Why your Marketing Budget is Failing—and How to Fix It

    In this MasterMined episode, Mark Scrivner, Jeff Skillen, and Lee Pepper break down what performance-based budgeting really means for behavioral health organizations. From aligning marketing and finance around shared metrics to building budgets from real conversion data—not vibes—this conversation reframes marketing spend as a growth roadmap. Leaders will walk away with practical guidance on accountability, data discipline, and how to plan marketing investments that actually support admissions and capacity. Key Moments 00:00 – Why marketing must claim its seat at the financial table 03:29 – Marketing as a revenue engine, not just an expense 06:05 – Turning the telescope backwards to build a smarter budget 11:51 – Defining "conversion" across the entire funnel 14:05 – Using historical data to forecast realistic growth 21:38 – Applying a portfolio model to emerging marketing channels 23:16 – The "parking lot" method for managing shiny new ideas 32:16 – Why delaying your next budget puts you behind 37:43 – Reframing budgets as roadmaps, not constraints Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

    39 min
  7. Ep. 35 Detecting the Invisible in Behavioral Health with Megan Reinhardt of RAE Health

    JAN 13

    Ep. 35 Detecting the Invisible in Behavioral Health with Megan Reinhardt of RAE Health

    In this episode of MasterMined, the hosts sit down with Megan Reinhardt, Co-Founder and CEO of RAE Health, to explore how wearable technology and digital biomarkers are reshaping behavioral health treatment. Megan shares her journey into the substance use disorder space, why RAE Health prioritized rigorous research over rapid adoption, and how real-time physiological data can help clinicians and patients identify stress and cravings before they escalate. This conversation unpacks the future of measurement-based care, clinician adoption, and what it truly means to build people-first technology in behavioral health. Key Moments 00:32 – Megan's path into behavioral health and substance use disorder 03:45 – What RAE Health stands for: Realize, Analyze, Engage 05:02 – Eight years of NIH-funded research and peer-reviewed outcomes 06:32 – Detecting stress versus cravings using wearable data 09:42 – Barriers to adoption and reimbursement in behavioral health tech 13:56 – Surprising insights on user adoption across age groups 18:35 – How real-time awareness changes relapse prevention 21:21 – Understanding physiological data before conscious awareness 26:42 – Small behavior changes that create lasting impact 39:33 – Why focusing on the problem—not the money—matters most Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Megan Reinhardt: https://www.linkedin.com/in/megan-reinhardt-71923826 | https://raehealth.com  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

    45 min
  8. Ep. 34 Reputation Management in Behavioral Health with Mark, Lee, & Jeff

    JAN 6

    Ep. 34 Reputation Management in Behavioral Health with Mark, Lee, & Jeff

    In this episode of MasterMined, hosts Mark Scrivner, Jeff Skillen, and Lee Pepper unpack the realities of reputation management in behavioral health. From navigating negative reviews and activating a "posse of positivity" to preparing for media scrutiny and five-alarm PR crises, the conversation offers practical frameworks leaders can implement before reputational issues escalate. The hosts emphasize proactive planning, human-centered communication, and disciplined response strategies that protect trust, culture, and long-term brand equity. Key Moments 01:22 — Why reputation hits harder in behavioral health 03:08 — The danger of emotional responses to negative reviews 05:32 — Researching complaints to find the grain of truth 07:05 — Curiosity vs. blame as a leadership mindset 11:14 — Turning a one-star review into a five-star outcome 14:16 — Activating a "posse of positivity" to rebalance ratings 20:12 — Why "no comment" is never the right answer 21:41 — Building a crisis response team before you need it 39:14 — Why human-to-human conversation still matters most Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

    42 min
See All (42)

Trailer

5
out of 5
7 Ratings

About

MasterMined isn't just about learning — it's about digging deep to uncover what truly works in the business of behavioral health. This podcast will explore the innovative strategies, operational frameworks, and leadership lessons driving success in the mental health industry. From scaling private practices to managing multi-location organizations, each episode delivers clear, candid, and compelling conversations to help business owners, executives, and industry leaders build, optimize, and scale their behavioral health organizations—without losing sight of their mission.

Information