Webflow and Friends with Janne Parri

Janne Parri
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I’m Janne Parri, your Webflow Wingman from Finland. In this podcast, I chat with designers, developers, and creative minds from around the world about Webflow, freelancing, and the creative life.

  1. 40m ago

    POD 70 - Designing Source by Webflow - Kyle Lambert

    In episode 70 of Webflow and Friends, I talk with Kyle Lambert, a senior staff product designer at Webflow who has worked on Source since the start. We begin with the question many people had after Webflow Conf: is Source only for marketers? Kyle explains who it is really for, how you design malleable software where every user can have different views, and why the plan is AI for the first 80% and visual tools for the last 20%. We also talk about starting a new site in Source, what happens to existing Webflow sites, the new headless CMS, extensions, and what he can and can't say about pricing and timelines. Before that, we cover his path from branding designer to Webflow, and why empathy matters when you design tools for developers. Check out Kyle Lambert:https://www.imkylelambert.com/https://x.com/imkylelamberthttps://www.linkedin.com/in/kyleslambert/ Also mentioned:Timothy Ricks: https://www.timothyricks.com/Jon Saxton: https://jonsaxton.com/Nathan Huening: https://www.linkedin.com/in/nathan-ftw/Source by Webflow: https://webflow.com/sourceAstro: https://astro.build/Next.js: https://nextjs.org/Sanity: https://www.sanity.io/Loom: https://www.loom.com/Cursor: https://cursor.com/Claude Code: https://claude.com/claude-code 🙋‍♂️ About JanneI'm Janne, a freelance Webflow developer and podcast host based in Finland. On this channel, I talk to agency owners, award-winning designers, and experienced builders about the business and strategy side of creative work. I also try out new apps, exciting features and share what I learn from my journey. 🎙️ About Webflow and FriendsWebflow and Friends is my interview show for the Webflow community. Every episode I talk to a different designer, developer, or agency owner about how they actually work: what they build, how they price it, what they've changed their mind about, and what's annoying them in the tooling right now. Timestamps00:00 Is Source only for marketers?04:53 Webflow Conf, and stitching a stack together09:35 Intro10:10 What a senior staff product designer does13:09 Side projects, and a Loom extension15:28 The paper cut room, and designers shipping fixes with AI17:50 Designing for developers21:52 Empathy, and where it ends26:17 Back to Source: designing malleable software30:50 Designing rule sets instead of screens35:47 First-party views in Source38:02 AI for the first 80%, visual tools for the last 20%39:16 Starting a new site, and moving a Webflow site to Source43:50 Components across Astro and Next.js46:04 Pricing and timelines50:30 The new headless CMS54:23 CMS-backed pages and one unified publish58:49 Standalone products and extensions01:03:46 Where to find Kyle01:04:34 The Finnish Line

    POD 70 - Designing Source by Webflow - Kyle Lambert

  2. Sep 28

    POD 69 - Building India's First Official Webflow Chapter - Sandeepsingh Sisodiya

    My guest this time is Sandeepsingh Sisodiya, co-founder and CEO of Appsrow, a Webflow Premium Partner agency in Ahmedabad, India. Sandeep started Appsrow in 2018 as a general branding and web agency and went all in on Webflow about four years ago. Earlier this year he started the first official Webflow community chapter in India, and at Webflow Conf in Boston he won Builder of the Year for that work. We talk about what it takes to start a local meetup and keep it running, and what a community gives back to an agency. Then we get into sales: why nobody wakes up wanting three CMS collections, how to move from pixel pushing to diagnosing the client's problem, how to find international clients from a small country, and what AI has changed in sales and what it hasn't. We finish with pricing, and whether outcome-based pricing is a realistic step away from hourly work. Check out Sandeepsingh Sisodiya:https://www.linkedin.com/in/sandeepsisodiya22/Appsrow: https://www.appsrow.com/ Also mentioned:Source by Webflow: https://webflow.com/sourceWebflow Cloud: https://webflow.com/cloudWebflow MCP: https://developers.webflow.com/mcpWebflow Conf: https://webflow.com/confChatGPT: https://chatgpt.com/Claude: https://claude.ai/Figma: https://www.figma.com/Fiverr: https://www.fiverr.com/Upwork: https://www.upwork.com/ Timestamps00:00 Winning Builder of the Year at Webflow Conf01:57 A first Webflow Conf, and the start of the India chapter03:36 Intro04:22 From general IT agency to Webflow agency07:51 What Source by Webflow means for agencies09:01 Moving from pixel pusher to strategist11:18 Webflow branding, and picking the stack for the client13:02 Is there still room for a Webflow-only agency?16:03 How Appsrow uses AI and builds its own tools19:04 The first official Webflow chapter in India22:21 How to start your own meetup24:04 What running a community gives back29:05 Sales advice for builders who hate selling31:59 Finding international clients from a small country34:54 Are conferences a good way to find clients?37:58 What AI changed in sales, and what it didn't42:21 If AI can build a website, why hire an agency?44:49 From hourly to outcome-based pricing49:40 Where to find Sandeep50:21 The Finnish Line

    POD 69 - Building India's First Official Webflow Chapter - Sandeepsingh Sisodiya

  3. Sep 21

    POD 68 - Webflow moved on. Did we?

    For the past two years, I have done almost nothing but Webflow development, and Webflow is clearly building for marketers now. That changes what the next few years look like for people like me. I go through Ran Segall's video about the development phase shrinking and the responses to it, Timothy Ricks joining Webflow, and what Source by Webflow reveals about where the company is actually betting. I also get into what happens to the Webflow community, what is worth building when building got easy, and what I am going to do myself: more time on design, a first Astro build, and where this podcast goes. I do not have clean answers here. If you are sitting with the same question, leave a comment with what you are about to do. Videos mentioned:Ran Segall / Flux Academy: https://www.youtube.com/watch?v=lHcW2D3WGEITimothy Ricks: https://www.youtube.com/watch?v=qedt6elNsAMCmd+AI commentary: https://www.youtube.com/watch?v=v0UdMsMP3EILinda Tong on a podcast: https://www.youtube.com/watch?v=KB3-qJ5j5T4No-Code Supply Co. Ep. 11: https://www.youtube.com/watch?v=K7LnDYjh5HsFinsweet Spot on Astro: https://www.youtube.com/watch?v=D3Ahtz5-Pds People mentioned:Ran Segall: https://www.youtube.com/@FluxAcademy / https://www.youtube.com/@ransegallTimothy Ricks: https://www.youtube.com/@timothyricksSamuel Gregory: https://www.youtube.com/@0x5am5 / https://www.youtube.com/@cmdAIshowKabarza: https://www.youtube.com/@KabarzaNelson Abalos Jr: https://www.youtube.com/@pixelgeekMatthew P Munger: https://www.youtube.com/@matthewpmungerJoe Krug: https://www.linkedin.com/in/joekrug/Alex Iglesias: https://www.linkedin.com/in/alexiglesias93/ Timestamps00:00 The pressure to make a decision00:18 No guest today, so this is a solo one01:28 Ran Segall's video: the development phase is shrinking02:42 Has AI already solved front-end development?03:45 Timothy Ricks: there is still a place for a technical person05:47 Can you still be a Webflow-only developer?06:39 Going deeper into development, the option nobody listed07:24 Design or marketing: which one pulls you?08:40 Webflow is moving towards marketers, and the conf showed it10:11 The opening for anyone who likes marketing11:13 What Source by Webflow reveals about the bet13:05 Astro and static builds are a real option now14:34 Will Webflow Classic still have a use case?15:03 Brand yourself as a website person, not a Webflow person16:54 Three scenarios for the Webflow community19:16 What is worth building, with an AI twist21:30 What I am going to do22:54 Why design pulls me more than marketing25:24 Practicing design, and my first Astro build27:05 What happens to this podcast

    POD 68 - Webflow moved on. Did we?

  4. Sep 14

    POD 67 - What Webflow Conf Means for the Community - Rick Bossenbroek

    Webflow Conf just wrapped in Boston, and I wanted to talk to someone who spends as much time building the Webflow community as he does building on it. My guest is Rick Bossenbroek, a Webflow Global Leader for Amsterdam and the founder of Uncode. He was also a Builder of the Year nominee at this year's Conf. We talk about what Source and the new marketing features mean for the community, whether the Global Leader program has a future now that Webflow's community team has shrunk, and how years of unpaid community work turned into real client trust. Rick also runs Day 42, a builder community for people with day jobs, and RunClubs.nl, a directory for Dutch run clubs that he is quietly trying to turn into a Strava competitor. Check out Rick Bossenbroek: https://www.instagram.com/rickbossenbroek/ https://www.linkedin.com/in/rick-bossenbroek/ Also mentioned: Timothy Ricks: https://www.timothyricks.com/ Chris Skitch: https://www.linkedin.com/in/cskitch/ Sandeepsingh Sisodiya: https://www.linkedin.com/in/sandeepsisodiya22/ Uncode: https://www.uncode.nl/ RunClubs.nl: https://runclubs.nl/ Day 42: https://day42.co/ Mollie: https://www.mollie.com/ Strava: https://www.strava.com/ 🙋‍♂️ About Janne I'm Janne, a freelance Webflow developer and podcast host based in Finland. On this channel, I talk to agency owners, award-winning designers, and experienced builders about the business and strategy side of creative work. I also try out new apps, exciting features and share what I learn from my journey. 🎙️ About Webflow and Friends Webflow and Friends is my interview show for the Webflow community. Every episode I talk to a different designer, developer, or agency owner about how they actually work: what they build, how they price it, what they've changed their mind about, and what's annoying them in the tooling right now. Timestamps 00:00 What Webflow Conf means for the community 02:30 How Source could open Webflow to new builders 04:32 Intro 05:53 From introvert to community builder 07:28 Starting the Dutch Webflow community 09:03 Becoming a Global Leader and running watch parties 11:51 What he'd fix about the Global Leader program 13:41 Day 42: unlocking builders' potential 19:01 Partners, Mollie, and the Build House plan 22:13 Boston, the watch party, and the Builder of the Year nomination 24:54 Favorite Webflow Conf announcements 28:18 Webflow Optimize, Analyze, and the cookie banner rant 33:46 Has community building actually grown his business? 36:53 Building communities: the secret sauce 40:32 Just do it: starting something in Helsinki 44:14 RunClubs.nl: how it started 46:58 Building the run club platform with AI 52:17 Ads and monetization, carefully 56:26 Where to find Rick 57:20 The Finnish Line

    POD 67 - What Webflow Conf Means for the Community - Rick Bossenbroek

  5. Sep 7

    POD 66 - Source by Webflow, and all the open questions - Ollie McMillan

    I got Ollie McMillan on the show to go through everything that was announced. The big one is Source by Webflow, a new workspace built around code as the source of truth, and we spend a good chunk of the episode trying to work out who it's actually for and why nobody said a word about pricing. We also get into Timothy Ricks joining Webflow, the AEO updates, MCP 2.1, and the smaller quality-of-life changes from the Builders Keynote. Ollie was there in the room for all of it, so this is his read on the actual event, not just the announcements.Check out Ollie McMillan:https://www.olliemcmillan.co.uk/https://www.linkedin.com/in/olivermcmillan/https://x.com/olliemcmillanWebflow Announcements:Source by Webflow: https://webflow.com/sourceAnnouncement blog: https://webflow.com/blog/webflow-conf-2026-announcementsAlso mentioned:Timothy Ricks - https://www.timothyricks.com/Utkarsh Sengar - https://www.linkedin.com/in/utsengar/Dennis Snellenberg - https://dennissnellenberg.com/Ilja van Eck - https://www.iljavaneck.com/Nathan Huening - https://www.linkedin.com/in/nathan-ftw/Episode with Nathan - https://www.youtube.com/watch?v=k2HJxWPc02YNate Parrott (Claude Design origin story) - https://www.dive.club/deep-dives/nate-parrott-2Cursor - https://cursor.comGSAP - https://gsap.comAstro - https://astro.buildNext.js - https://nextjs.orgTimestamps00:00 What Source by Webflow actually is5:40 Meet Ollie McMillan6:34 Vibe check: previous Webflow Confs and Boston 20267:20 How the community responded to the announcements9:03 The missing aha moment, and why the Builders Keynote landed better11:36 No pricing announced. Is Source enterprise only?12:42 Guessing how Source will be priced17:29 Which frameworks Source will support21:08 Visual development, GSAP, and contextual UI inside Source26:36 When Source actually ships28:15 Timothy Ricks joins Webflow34:40 Is Webflow moving fast enough38:48 Is Webflow becoming an advertising platform, and pricing for campaigns42:57 The new assets panel, explained50:12 Releases and page branching52:42 AEO, and who it's actually for59:36 MCP 2.1, IX3 animation, and building agent skills1:06:46 Components in rich text1:09:59 Rating Webflow Conf 2026, and whale watching in Boston1:12:18 Where to find Ollie1:13:42 The Finnish Line

    POD 66 - Source by Webflow, and all the open questions - Ollie McMillan

  6. Aug 31

    POD 65 - Designers Need To Build Parallel Skills - Punit Chawla

    Punit Chawla has been teaching design online since 2015, and today he runs Designwings, makes videos full time and hosts design events across India. He gave up client work about five years ago. We talk about what he calls parallel skills, the idea that a designer should add something next to their niche instead of branching away from it, and why that is not the same as giving up on specialising. We also get into what designers actually do with AI day to day, where Figma is heading and what the smaller tools are doing better, how the lines between designers, developers and product managers have thinned out, and why he thinks every designer is already a content creator. Near the end he explains how his events started, and how you could run one in your own town with 25 people and a small room. Check out Punit Chawla: https://www.linkedin.com/in/punitweb https://www.instagram.com/punitchawlaofficial/ https://www.youtube.com/channel/UCkfdb6tUwVoGXPPzY7H6hUg https://designwings.in https://medium.com/@punitweb https://www.behance.net/punitweb Also mentioned: Punit's ebook: https://punitchawla.gumroad.com/l/magnet https://www.figma.com https://lottiefiles.com https://maze.co https://zeplin.io https://codepen.io https://bubble.io https://www.sketch.com https://affinity.serif.com https://dribbble.com Timestamps:00:00 Teaser00:30 Parallel skills, and why one direction is a risk02:57 Does that break your niche?04:50 Intro05:46 From a first meetup to giving up client work09:21 What designers actually do with AI13:55 Are clients asking for AI?20:29 Where Figma is heading26:45 Design tools that output production code30:30 Motion, slides and no code35:13 Designers, developers and product managers doing each other's jobs38:30 Every tool now looks like Figma43:11 Webflow, the alternatives and micro tools45:18 Hate comments, and what is behind them47:42 Should every designer make content?52:20 Posting every small experiment53:42 Choosing your first platform59:16 Why he started running events1:05:24 Starting an event in your own town1:09:53 The Finnish Line

    POD 65 - Designers Need To Build Parallel Skills - Punit Chawla

  7. Aug 24

    POD 64 - Webflow Desktop App and What Comes Next - with Nathan Huening

    Nathan Huening is back on the podcast. He is a principal solutions engineer on Webflow's Enterprise team and works with some of the largest clients Webflow has. We start with the Webflow desktop app and why a local file system matters once code becomes the source of truth. From there we get into malleable software and the idea that you could shape Webflow around your own workflow and around your client's, instead of handing them a fixed set of modes. Nathan also talks about openness and portability, and what it would mean to use Webflow tools like Optimize or localization without moving your whole site over. A big part of the conversation is about where the value goes now that building a site has become easy. Most of a website's life happens after launch, and that part has been underserved for a long time. We also cover WebflowConf and the pressure to deliver, agents running on production sites, what happens to Wix and Squarespace, and why niching down is still some of the best business advice out there. The episode ends with art, design, and what all of this is actually for. Last episode with Nathan:https://www.youtube.com/watch?v=E4SjwOYYps8 Also mentioned:Utkarsh Sengar: https://www.linkedin.com/in/utsengar/Ollie McMillan: https://www.olliemcmillan.co.uk/Mason Poe: https://www.linkedin.com/in/masonpoe/Matthew Butterick: https://practicaltypography.com/Dan Foster (last episode): https://www.youtube.com/watch?v=gZX8nv9Y73wWebflow Optimize: https://webflow.com/feature/optimizeLovable: https://lovable.dev/Vercel: https://vercel.com/ Timestamps00:00 A quick note instead of a teaser00:30 The Webflow desktop app and what is actually known02:46 Malleable software, and bending the tool to your workflow06:00 Most of a website's life happens after launch09:17 Intro, and Nathan's update13:32 Getting to the source, from the inside15:38 2013 and 2026, another explosion of tools18:40 A magnet, not a moat22:03 Openness, portability, and owning your code23:57 Optimize and localization without replatforming30:37 WebflowConf and the pressure to deliver35:09 Art asks the questions, design answers them41:12 Speed, quality, and choosing your clients44:57 Shoot more, show less49:24 Campaign sites and Rafael Nadal, two ways niching works55:30 Agents running on production sites58:48 Moving your business up market01:01:00 Balancing the build with what comes after01:04:31 What happens to Wix and Squarespace01:09:52 What is all of this for01:14:01 The Finnish Line

    POD 64 - Webflow Desktop App and What Comes Next - with Nathan Huening

  8. Aug 16

    POD 63 - Webflow's Code First Future, and What It Means for Us - with Dan Foster

    In this episode I talk with Dan Foster, co-founder and technical director at MakeBuild, a Webflow Enterprise agency based in London. We get into Webflow's recent announcement about making code the source of truth for the platform, what that could mean for designers and developers, and why it might matter most for agencies working with bigger clients. Dan shares how MakeBuild has grown from two freelancers into a team of twenty, what their design, build, and grow model looks like in practice, and how they used Webflow Cloud to build a full production web app for Sky. We also cover AEO and why SEO specialists are suddenly getting more attention, how AI is changing the pace of experimentation and optimization, and what the design engineer role means for people who already wear multiple hats in this space. Check out Dan:https://www.linkedin.com/in/danfoster29/https://www.makebuild.studio/ Also mentioned:Timothy Ricks - https://www.youtube.com/@timothyricksTim Janes - https://www.linkedin.com/in/timrjanes/Typeform project - https://www.makebuild.studio/work/typeformSky project - https://www.makebuild.studio/work/skyWebflow MCP 2.0 - https://webflow.com/updates/introducing-mcp-2-0Webflow Cloud - https://webflow.com/feature/cloudWebflow Optimize - https://webflow.com/feature/optimizeOptibase (Webflow App) - https://webflow.com/apps/detail/optibase Timestamps00:00 Teaser00:33 Webflow's Re-Architecture Announcement06:46 Introduction to Dan Foster and MakeBuild10:48 Services Offered by MakeBuild14:06 Are People Using LLMs to Edit Webflow Sites?20:03 Utilizing Webflow Cloud29:40 The Evolution of Webflow Features35:25 AI Integration and Code Manipulation41:55 AEO and SEO: The New Frontier50:55 Optimization Tools and Strategies57:59 AI's Impact on Website Optimization01:01:38 Future Directions for MakeBuild01:03:26 The Role of AI in Design01:06:57 The Evolution of Design Roles01:12:00 The Future of Webflow and Its Value Proposition01:15:09 The Weird Finnish Thing

    POD 63 - Webflow's Code First Future, and What It Means for Us - with Dan Foster
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I’m Janne Parri, your Webflow Wingman from Finland. In this podcast, I chat with designers, developers, and creative minds from around the world about Webflow, freelancing, and the creative life.

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