Janne Parri | Webflow and Friends

Janne Parri
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I’m Janne Parri, your Webflow Wingman from Finland. In this podcast, I chat with designers, developers, and creative minds from around the world about Webflow, freelancing, and the creative life.

  1. POD 44 - Webflow IX3 Is Great, But You Can Do More - with Bimo Tri

    2D AGO

    POD 44 - Webflow IX3 Is Great, But You Can Do More - with Bimo Tri

    I sat down with Bimo Tri to talk about custom code and GSAP in Webflow. Bimo walked me through his shift from funnel building to creative development, and how he thinks about the balance between design and code. We covered how he works with clients, the role of art direction in his projects, and why he uses social media to connect with other developers. We also talked about design awards, whether they matter, and where Webflow and AI are headed. Bimo's take is simple: focus on enjoying the work instead of chasing recognition. We also spent time on the Webflow community in Indonesia and how it's developing. Check out Bimo:https://www.bamoj.com/https://www.linkedin.com/in/bamoj/https://www.instagram.com/bamojk/

    1h 20m
  2. POD 43 - Building and Scaling a Webflow Agency - with Uros Mikic

    FEB 9

    POD 43 - Building and Scaling a Webflow Agency - with Uros Mikic

    I sat down with Uros Mikic, CEO and founder of Flow Ninja, to talk about what it really takes to build and scale a Webflow agency. We cover sales without shortcuts, why positioning still matters, how Flow Ninja grew from small freelance projects to enterprise clients, and why founders do not need to stay on sales calls forever. We also get into branding in the age of AI, value based pricing, enterprise Webflow projects, and what actually differentiates agencies today. A practical conversation for anyone building or growing an agency on Webflow. Check out Uros & Flow Ninja:https://www.youtube.com/@UrosMikicFlowNinjahttps://www.instagram.com/flowninjastudio/https://www.flow.ninja/ Also Mentioned:FlowConf: https://flowconf.flow.ninja/Balkan Garage: https://www.youtube.com/@BlknGarageOpen positions at Flow Ninja: https://www.flow.ninja/careers#open-positionsClaude: https://claude.ai/ Timestamps:00:00 teaser00:29 Humble Beginnings05:36 Intros & Next Steps for Flow Ninja10:11 The Role of AI in Web Development16:02 Practical AEO20:18 R&D at Flow Ninja23:51 Secret to Sales32:39 Retainers & Ongoing Contracts36:47 What Do Enterprise Clients Want?40:23 Becoming and being an Enterprise Partner44:14 Frameworks & Components47:35 Nerding Out on Spacing and Design Consistency49:05 FlowConf & Growing a Community Event55:37 Webflow Community Updates and Support57:43 Balkan Garage & Business Culture in Serbia01:01:12 Time Management and Discipline in Entrepreneurship01:03:07 Talent Needs & Finding the Right People01:05:22 Weird Finnish Thing

    1h 8m
  3. POD 42 - Webflow Enterprise, Components, and Scale - with Hal Zeitlin

    FEB 2

    POD 42 - Webflow Enterprise, Components, and Scale - with Hal Zeitlin

    In this episode, I sit down with Hal Zeitlin to unpack what Webflow Enterprise really means in practice. We talk about scalability beyond the basic Webflow builds, how enterprise needs change the way websites are built, and why components and design systems are at the core of sustainable Webflow projects. Hal shares how larger companies evaluate Webflow against traditional DXPs, why planning matters more than most teams expect, and how tools like Form Connector simplify real-world integrations. Check out Hal:https://www.linkedin.com/in/halzeitlin/https://www.candidleap.com/ Timestamps00:00 Teaser00:53 Exploring Webflow Enterprise Plans04:23 Should Webflow Focus on Enterprise Clients?06:28 Platform Competition on Enterprise Level11:30 Intros & What Marketers Want14:01 What is a Truly Scalable Website?16:14 Planning and Strategy in Webflow Projects21:39 What Happens in Figma?28:13 Training the Clients32:05 The Framework Question35:11 New Component Visibility Features36:57 Building Resources for Intermediate Developers40:24 PolicyMe Case42:37 Apex Example (screenshare)46:26 Innovative Component-Based Solutions51:44 The Business of Migrations01:02:03 Form Connector App01:04:44 Demo of Form Connector (screenshare)01:10:05 The Future of Form Connector01:13:39 What Can Be Predicted from WF Job Postings01:19:06 Closing Thoughts01:20:56 Weird Finnish Thing

    1h 24m
  4. POD 41 - Selling Webflow Work as a Subscription - with Willi Sommer

    JAN 26

    POD 41 - Selling Webflow Work as a Subscription - with Willi Sommer

    In this episode, I talk with Willi Sommer about selling Webflow work as a subscription, why simplicity matters in landing pages, and how to keep focus when building for conversion. We cover what works and what doesn’t in subscription models, component-first Webflow builds, and managing bigger clients. We also touch on personal branding on LinkedIn, working remotely while traveling, and lessons learned from working with larger teams.

    1h 5m
  5. POD 40 - Component-First Building in Webflow Is Here to Stay - with Alessia Sannazzaro

    JAN 19

    POD 40 - Component-First Building in Webflow Is Here to Stay - with Alessia Sannazzaro

    In this episode, I sit down with Alessia Sannazzaro managing director of Code & Wonder, to talk about component-first building in Webflow and why it’s here to stay. We dig into Alessia’s thinking behind a component-first approach: reducing the need for class naming, using variants instead of classes, and making Webflow sites easier and safer for clients to edit. We also talk about open vs closed components, where current Webflow limitations still exist, and how close we are to building a true “website builder inside Webflow.” Beyond frameworks, Alessia shares how Code & Wonder transitioned from WordPress to Webflow during the pandemic, how they think about client education, and where they see Webflow heading next. Check out Alessiahttps://www.linkedin.com/in/alessia-sannazzaro/https://x.com/ale_sannazzarohttps://www.instagram.com/ale_sannazzaro/https://www.codeandwander.com/ Also mentionedCode & Wonder: https://www.codeandwander.com/BLOCKS framework: https://webflow.com/made-in-webflow/website/blocks-frameworkWebflow AEO: https://webflow.com/solutions/aeo Timestamps00:00 Teaser00:55 BLOCKS framework10:57 Intros & Code & Wonder backstory16:29 Future of Webflow and Component Limitations26:55 The Developer Features37:01 Transitioning from SEO to AEO41:30 Finding and Vetting Freelancers44:46 The Discovery Phase in Projects48:51 Insights on the Webflow Partner Program58:14 Mentorship and Community Engagement01:05:12 Weird Finnish Thing

    1h 8m
  6. POD 39 - From Architecture, Graphic & Motion Design to Webflow - with Özge Keleş

    12/22/2025

    POD 39 - From Architecture, Graphic & Motion Design to Webflow - with Özge Keleş

    In this episode, I talk with Özge Keleş about her non-linear path into web design. Before Webflow, she explored architecture, graphic design, motion design, and even video editing. She was trying things out until web design finally clicked. We get into the realities of freelancing versus agency work, what agency life taught her about client relationships and boundaries, and why design often feels harder than development. Özge shares how she approaches projects through mood, structure, and motion, why she sees design as a process rather than an outcome, and how her architectural background still shows up in her work. We also talk about failure, doubt, community, and the ongoing challenge of designing your own portfolio, especially when your taste keeps evolving. If you’re navigating multiple creative paths or trying to balance design and development, this one will feel very familiar. Check out Özge: https://www.ozgekeles.com/ https://www.linkedin.com/in/ozge-keles-webflow/ https://webflow.com/@ozgedesigns Timestamps 00:00 teaser 00:33 From Agency to Freelancing 05:24 The Journey to Web Design 09:33 Balancing Design and Development 15:55 Design Process and Client Interaction 22:51 Incorporating Motion and Effects 25:15 Exploring Design Styles and Influences 28:44 Client Acquisition and Social Media Presence 31:14 Global Clientele and Local Communities 35:25 Navigating Client Relationships 39:23 Embracing Failure and Learning 42:07 Development Frameworks and Tools 48:27 Collaboration and Outsourcing in Design 51:39 The Joy of Design vs. Development 53:17 Specialization vs. Variety in Web Design 56:05 Crafting a Unique Portfolio 01:03:58 Advice for Aspiring Web Designers 01:07:43 Weird Finnish thing

    1h 9m
  7. POD 38 - Lessons From 100+ Webflail Episodes - with Jack Redley

    12/15/2025

    POD 38 - Lessons From 100+ Webflail Episodes - with Jack Redley

    In this episode, I talk with Jack Redley about what he learned from making 100+ episodes of Webflail. We get into why he decided to stop the podcast, what freelancing really looks like after the hype, and how his thinking around niching, pricing, and clients has changed over time. We also talk about trying to build a studio, why that path didn’t stick for him, and how community and side projects have shaped his work. Along the way, Jack shares recurring themes he kept hearing from Webflowers, his take on where Webflow is heading, and why doing the work matters more than talking about it. Check out Jack jackredley.design LinkedIn Instagram XTimestamps 00:00 teaser 00:18 End of Webflail? 06:46 The Love-Hate Relationship with Freelancing 10:59 Finding Your Own Thing in Web Design 12:53 Niching 15:47 The Importance of Experimentation 21:30 Chasing Money 26:00 The Balance of Project Scope and Payment 34:49 Understanding Day Rates vs. Hourly Rates 37:05 Setting Boundaries with Clients 40:16 Saying No to Old Clients 42:55 The Importance of Communication 47:32 Talking About the Price 51:31 Key Themes from Webflail Interviews 58:57 On Doing Weird Sites and Videos About Those 01:02:54 Should Web Designers Have a Style? 01:06:00 The Evolution of Webflow 01:12:59 Navigating Changes in the Webflow Ecosystem 01:15:17 Meetups & Events 01:21:43 Lessons from Building a Studio 01:29:08 Reflections and Gratitude 01:31:30 Weird Finnish Thing

    1h 34m
  8. POD 37 - Why Communities Decide Who Wins - with Raymmar Tirado

    12/10/2025

    POD 37 - Why Communities Decide Who Wins - with Raymmar Tirado

    In this episode, I sit down with Raymmar Tirado to talk about how communities change and why they matter. We get into the shift from the early, organic Webflow days to the more curated, enterprise-leaning era, and why that shift changed the energy for many creators. Raymmar walks me through what he has been doing after Finsweet, the projects he has explored, and how community has shaped all of it. We talk about why in-person meetups still matter, how to start one from scratch, and why the people in the room decide whether a community grows or dies. We also get into ownership, governance, and what it means to build something that isn’t controlled by a single platform. Raymmar breaks down the role of attention, trust, and content for freelancers, and why hitting “publish” is still the hardest and most important step. This is a wide, honest conversation about community, creativity, and taking agency in your work. Check out Raymmar: https://raymmar.com/ https://x.com/raymmar_ https://www.linkedin.com/in/raymmar/ https://www.instagram.com/raymmar/Timestamps: 00:00 – Teaser 00:22 – Webflow Communities, what happened? 03:46 – The Rise of Vibe Code and New Tools 06:45 – Does Webflow have a place? 08:06 – Intros & What Raymmar has done since Finsweet 11:31 – Building Products 17:42 – The Importance of Community in Product Development 21:42 – Trust and Community in Business 25:57 – Examples of Successful Community Models 27:19 – Person as an Image of a Company 32:41 – The First Contract 35:47 – Finding the Right Community 40:52 – The Power of In-Person Connections 43:59 – Starting Your Own Event 48:14 – Creating a Welcoming Atmosphere for Networking 52:41 – Understanding Community Ownership and Dynamics 01:00:25 – Hope for the Future: The Evolution of Online Communities 01:03:18 – The Power of Local Politics 01:08:31 – Engagement and Community Responsibility 01:10:29 – The Role of Content Creation 01:15:02 – Overcoming Fear in Content Creation 01:16:15 – Chesterton's Fence: Understanding Society 01:19:35 – Finding Opportunity in Adversity 01:28:26 – The Finnish thing 01:30:08 – Check Out Raymmar

    1h 31m
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I’m Janne Parri, your Webflow Wingman from Finland. In this podcast, I chat with designers, developers, and creative minds from around the world about Webflow, freelancing, and the creative life.

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