Gettin' to Market

John Miller and Nate Cook
  • 5.0 (1)
  • CAREERS
  • UPDATED WEEKLY

For when your job is real, but your role is…negotiable. A podcast about building products, launching them, and figuring out how to stay useful along the way.

  1. 4D AGO

    36 - The Detractor Trap

    How much can one angry customer shape your view of the product? How much should it?  Nate and John discuss the outsized influence of vocal detractors, why being an internal product evangelist matters, and John's story of passive-aggressively loving a forum critic into becoming a fan. Plus: at-home health trends, software review consolidation, and the millennial phone-vs-laptop buying threshold. New Episodes every Tuesday. Visit productischange.com for more. Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

    30 min

  2. JAN 27

    35 - Personal Brand with Mary Scott Van Arsdale

    When's the last time you updated your LinkedIn? If you're scrambling to answer that, this episode is for you. John and Nate sit down with Mary-Scott Van Arsdale—a marketing and content strategist who's helped build both corporate brands and personal ones—to talk about why your personal brand matters more than you think. Mary Scott breaks down the difference between corporate copy-paste approaches (still happening in 2026, unfortunately) and authentic personal branding that actually gives you leverage in your career. The conversation covers why LinkedIn is your insurance policy against layoffs, how to build a presence without selling out, and what happens when companies try to control employee narratives. Plus: why posting for the first time after you've been laid off is the worst possible strategy, how to stay authentic while building visibility, and where AI-generated content fits into the equation. Also discussed: non-alcoholic mocktail pricing, candle tunneling prevention, and Salesforce's 4,000-person AI experiment that lasted exactly four months. Learn more about Mary Scott and our other guests at https://productischange.com/guests New Episodes every Tuesday. Visit productischange.com for more. Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

    37 min

  3. JAN 20

    34 - Money Talks: How to Think About PM/PMM Compensation

    Let's talk about the thing everyone thinks about but nobody wants to say out loud: compensation. Nate and John are joined by Rachel Stanley, Portfolio Product Marketing Manager at Red Hat, for an honest conversation about salary bands, equity, bonuses, and what actually matters when evaluating your comp package. Rachel shares her journey from PR to product marketing—and yes, the significant pay bump was part of the decision. The team unpacks pay transparency laws, regional salary bands that make no sense, how to negotiate when you're already in-role, and why the "hot labor summer" of 2021 feels like a distant memory. They also tackle the components of comp most people forget to consider, from RSUs to the real cost of benefits, and why understanding your band matters more than you think. Whether you're considering a move, trying to get promoted, or just wondering if you're being paid fairly, this episode cuts through the LinkedIn noise to give you frameworks you can actually use. Plus: why you should absolutely not try to get dates on LinkedIn, and yes, SeaWorld is still a thing. New Episodes every Tuesday. Visit productischange.com for more. Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

    45 min

  4. JAN 13

    33 - How Your Product's Investment Affects Your Role

    Your company's investment level in a product fundamentally changes what your job looks like as a PM or PMM. John and Nate break down how your priorities shift across the spectrum: high-growth products chasing new customer acquisition, retention-focused products where stability is king, and that tricky middle ground where the product has value but go-to-market isn't working yet. Plus, where should you put your most experienced people? On retention products or growth products? What skills do you actually build in low-growth roles?  Side topic: the reality of VP-level context switching—bouncing between three-year vision and this week's execution, across products with completely different business models, while staying sharp for C-suite conversations. New episodes every Tuesday. Find us wherever you get your podcasts, or visit productischange.com for all episodes and YouTube shorts. New Episodes every Tuesday. Visit productischange.com for more. Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

    22 min

  5. JAN 6

    32 - Defensive Conversations

    Nobody likes having hard conversations at work. Whether it's telling customers the feature they requested isn't going to make it into the product, pushing back on scope creep from other teams, or explaining why you can't take on that "quick favor" that definitely isn't in your goals—these moments are rough. But they're also unavoidable. This week, John and Nate talk through the two categories of tough conversations that come up in PM and PMM roles: external conversations with customers (outages, delays, bad news) and internal cross-functional battles. We also explore why being honest is almost always the right move, even when it's uncomfortable, and how to navigate the "it's not in my goals" problem without burning bridges. Also covered: power tool battery platform lock-in, New Year's resolutions, and the fact that John Lennon was an objectively terrible person. Your job is real, but your role is negotiable. For video, visit: https://www.youtube.com/watch?v=fXSGm0RUDxo New Episodes every Tuesday. Visit productischange.com for more. Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

    26 min

  6. 12/23/2025

    31 - A Very Disneymas Mickeysode

    We're ending the year with an extra-long bonus episode - 71 minutes of pure Disney chaos with zero product management frameworks. Nate and Kyrie just survived separate Disney trips with their kids, and John shares his deeply weird childhood Disney experience courtesy of his parents' Amway business. We talk about Disney's Lightning Lane system (a UX disaster), whether Disney adults are okay (jury's out), Expedition Everest making an 8-year-old pass out, the worst custom t-shirts we saw at Magic Kingdom, and why Epcot doesn't count as international travel. This is not a normal episode. There's minimal talk about PM/PMM work. It's just three friends processing expensive vacations and questionable life choices. Think of it as our holiday gift to you - or punishment, depending on how you feel about Disney people. Normal professional discourse resumes in January. Happy holidays from Gettin' to Market! The Audio the Imagineers: https://podcasts.apple.com/us/podcast/twenty-thousand-hertz/id1171270672?i=1000732003957 New Episodes every Tuesday. Visit productischange.com for more. Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

    1h 11m

  7. 12/16/2025

    30 - Bad Product, Good GTM

    Can you win with a mediocre product? If your go-to-market is sharp enough. This week John and Nate are digging into the uncomfortable truth that not every product deserves to win, but plenty of them do anyway. Whether you're dealing with something faulty you haven't fixed, a solution without a real market, or just losing in competition, your go-to-market strategy can still move the needle. John and Nate break down what "go-to-market" actually means beyond the buzzword (spoiler: it's not just marketing), how your organizational structure shows up in your website (Conway's Law in action), and the competitive advantages hiding in plain sight when you nail your ICP and messaging (while competitors burn cash targeting the wrong people). Plus: the typewriter origins of double-spacing, why being nice is more productive than being right, and an unexpected PSA about gun safety during the holidays. New to the show? Check out productischange.com to learn more. Resources mentioned on this episode: https://martinfowler.com/bliki/ConwaysLaw.html https://www.goodreads.com/book/show/216238758-make-it-punchy New Episodes every Tuesday. Visit productischange.com for more. Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

    21 min

  8. 12/09/2025

    29 - Bad Product. Now What?

    You took the job. Day one hits. And you realize: the product is bad. Maybe it's broken, maybe it's losing to competitors, or maybe there's just no market for it. Now what? Nate and John break down the three types of bad products you'll encounter, how to diagnose which one you're dealing with, and what to actually do about it. From fixing broken functionality to pivoting when there's no market fit, this episode covers the scenarios most PMs face but few want to admit. Plus: why job hopping might be your best education, the Batman effect on public transportation, and why $100K doesn't mean what it used to. New website: ProductIsChange.com New Episodes every Tuesday. Visit productischange.com for more. Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

    25 min
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About

For when your job is real, but your role is…negotiable. A podcast about building products, launching them, and figuring out how to stay useful along the way.

Information

  • Creator
    John Miller and Nate Cook
  • Years Active
    2025 - 2026
  • Episodes
    36
  • Rating
    Explicit
  • Copyright
    © 2026 Gettin' to Market
  • Show Website
    Gettin' to Market