The Gstaad Guy Podcast

The Gstaad Guy

The Gstaad Guy Podcast is your backstage pass to the untold stories behind excellence. Hosted by The Gstaad Guy, out of character, this guest driven, unscripted series explores the real journeys, challenges and turning points that shape those who have mastered their craft. From global tastemakers and industry leaders to creative pioneers and cultural outliers, each episode reveals what it really takes to achieve excellence. Through humour and curiosity, The Gstaad Guy peels back the layers to uncover the grit behind the glamour, offering listeners a rare glimpse into the worlds usually kept behind closed doors. Instagram: https://www.instagram.com/gstaadguypodcast  TikTok: https://www.tiktok.com/@gstaadguypodcast

  1. 2d ago

    Carolina Bucci Founder & Jewellery Designer: Carolina Bucci – Frosting an Icon, Patina, & Why No Is Never Final

    The Gstaad Guy sits down with Carolina Bucci, founder and jewellery designer, and the fourth generation of a Florentine family that has been making jewellery since 1885, to explore what happens when someone refuses to accept the rules they inherit. With a career built between the workshops of Florence and the shop floors of New York and London, Carolina reflects on designing for herself first, treating no as the opening of a negotiation rather than the end of one, and the difference between a piece that is precious and a piece that is meaningful. The conversation dives into the Florentine finish that makes gold look as though it is covered in diamonds, the four collaborations that reimagined one of the most recognisable watches in the world, and why the best things are the ones you never take off. Carolina makes the case for jewellery that leaves the safe, for scratches worth keeping, and for the kind of personalisation nobody else is meant to see. A warm and exacting look at inheritance, invention, and the quiet confidence of making things for yourself. Filmed in the Manor House at Rosewood London. Chapters: (00:00) Intro 🎙️✨ (01:51) Frosting The Royal Oak ⌚❄️ (03:23) Five Generations, Starting With Pocket Watch Chains ⛓️👨‍👩‍👧‍👦 (05:18) The Daughter Who Wanted Jewellery For Every Day 💍👧 (07:04) The Safe At The End Of Her Bed 🔐🛏️ (08:12) Florence, A City Of Artisans 🇮🇹🎨 (10:29) Initials Nobody Sees 🔤🤫 (12:24) Pyjamas In New York 🗽😴 (14:18) No Is Never Final 🚪💪 (15:53) One Corner Of A Cabinet 🗄️✨ (17:55) Ariana, The Assistant Who Never Existed 👩‍💼🫥 (18:57) Two Minutes With The Buyer ⏱️🛍️ (21:02) Sex And The City And The Lucky Bracelet 📺🍀 (23:29) Three People Waiting On Motcomb Street 🚪👥 (27:08) The Superglued Bracelet 🩹💎 (29:40) Making Gold Do What It Shouldn’t 🥇🔥 (31:14) Following A Stranger’s Royal Oak 👀⌚ (34:40) Do You Think You Can Do Better? 🤔💡 (36:40) How The Florentine Finish Is Made 🔨✨ (41:33) Messing With The Dial 🕰️🔧 (44:22) The Mini Oak Moment ⌚🌟 (47:57) Sizes, Not Genders 📏🤍 (50:45) Forte Beads And Her Sons 📿👨‍👦 (53:25) Family Business, Founder And Mother 👩‍👧‍👦💼 (59:38) Don’t Wait ⏳🚀 (1:02:06) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Carolina Bucci Founder & Jewellery Designer: Carolina Bucci – Frosting an Icon, Patina, & Why No Is Never Final
  2. 5d ago

    BYREDO Founder & Former Creative Director: Ben Gorham – Scent, Fatherhood, & No Game Clock

    The Gstaad Guy sits down with Ben Gorham, founder and former creative director of BYREDO, who spent his first eighteen years intending to play professional basketball and the next twenty building a fragrance house that only looked sudden from the outside, to explore what patience is worth when nobody is keeping time. With a career built on turning memory into something invisible, Ben reflects on making things for himself long before he knew who would want them, the absurdity of selling scent by gender, and why the people who change the world so often get described the same way. The conversation dives into the moment he first smelt his own work on a stranger, what maximum ambition costs at home, and why spotting a gap in the market no longer works. Ben shares the business plan that lost him the room, the diaries that became one of his bestsellers, and the two questions he asks about any boy his daughter mentions. A grounded look at memory, patience, and building something designed to outlast the person who made it. Filmed at Faena Miami Beach, Premier Oceanfront Corner Suite. (00:00) Intro 🎙️✨ (01:30) Relearning America 🇺🇸🔄 (04:50) A Twenty Year Overnight Success ⏳🏆 (06:19) From Basketball To Perfume 🏀🌸 (07:52) Mapping A Life Through Smell 🗺️👃 (12:05) Selling Smells In A Swedish Winter ❄️🇸🇪 (13:43) Simple On Purpose ◻️✨ (16:50) The Stranger At The Airport ✈️🤝 (20:12) Eighteen To Eighty Five 👥🌍 (21:01) A Menu For Men 🧔🍽️ (24:02) The Brand Versus The Business ⚖️💼 (27:59) No Game Clock ⏱️🚫 (34:30) Why Young Men Fell For Fragrance 🌿😏 (37:33) Built For A Hundred Years 🏛️⏳ (40:19) Letting The Baby Grow Up 🕊️👶 (41:43) Ambition And Fatherhood 👨‍👧🔥 (47:26) Does He Have A Sister? 😄👀 (48:51) The Taxicab Theory 🚕💡 (50:57) Finding The Gap Ten Years Out 🔭🎯 (57:11) Betting On The Next Decade 🎯🚀 (1:01:21) Why The Mountains ⛰️❤️ (1:02:47) À La Poubelle vs. Fantastique 🗑️✨ (1:05:03) Against All Odds 🔥💪 Learn more about your ad choices. Visit megaphone.fm/adchoices

    BYREDO Founder & Former Creative Director: Ben Gorham – Scent, Fatherhood, & No Game Clock
  3. Nov 4

    Jeremy King Restaurants Founder & CEO: Jeremy King – Belonging, Respect, & Why We Really Go Out

    The Gstaad Guy sits down with Jeremy King, founder and CEO of Jeremy King Restaurants, the restaurateur behind Le Caprice, The Ivy, The Wolseley, The Delaunay and Fischer’s, and now behind Arlington, The Park and Simpson’s, to explore why a great restaurant has almost nothing to do with food. With fifty years spent on the floor rather than in the boardroom, Jeremy reflects on building rooms that act as a catalyst for whatever people bring to them, why he is always led by a building rather than a concept, and the uncomfortable truth that a whole career can turn on a single throw of a dice. The conversation dives into the ladder of belonging and why he refuses to put up a sign to the loos, what luxury actually is once the bling has been stripped out of it, and the behaviour code he would far rather enforce than a dress code. Jeremy shares what he learned sweeping a school gym at fourteen, why the things that first attract you to a person are the ones you later try to change, and what he told his daughters to watch for in anyone they brought home. A generous look at service, restraint, and the quiet engineering behind every room that makes you feel at home. Filmed at AP House London. (00:00) Intro 🎙️✨ (02:40) Colbert, And The Tube Station 🚇🍽️ (03:32) What A Restaurant Is Really For 🍽️💡 (05:45) A New York Grand Cafe 🗽☕ (09:09) Led By The Building 🏛️✨ (10:17) The Dice Man 🎲🔄 (13:51) Sweep It Better Than Ever 🧹✨ (15:30) Everything Has To Change 🔄💡 (17:11) Why The Wolseley Worked ☕🏛️ (20:16) Less Than Once A Year 📉📅 (22:31) Restaurateur Or Owner? 👔🤔 (23:19) My Core Customer Is Me 🪞🎯 (25:36) In Praise Of Single Diners 📖🍽️ (30:08) Great Design Never Shouts 🤫🎨 (31:21) Togetherness, Even Alone 🤝💭 (35:04) You Only Ask Once 🚪☝️ (36:03) We Go To Be Loved ❤️🍽️ (38:44) Glassware, Cutlery, Shadow 🥂🍴 (41:25) True Luxury Is Silk Underwear 🤍💎 (43:39) It Just Happened 🛎️✨ (46:52) The Eras Of London 🏙️⏳ (48:23) Bombs Through The Windows 💥🪟 (51:08) Fifty Years Of Openings 📋🎉 (55:41) Celebrate Why You Were Attracted 💍✨ (58:57) I’ll Know 🪟💭 (1:02:53) Respect Is The Bedrock 🫱🏛️ (1:04:07) Where To Sit At A Table 🪑🍽️ (1:07:08) Watch How They Treat The Staff 👀🤝 (1:08:55) Manners Versus Respect 💬⚖️ (1:12:22) Oiks In Suits 🎩😏 (1:14:27) What A Members Club Should Be 🔑🏛️ (1:18:54) À La Poubelle vs. Fantastique 🗑️✨ (1:23:04) Only Do What You Want 🧭❤️ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Jeremy King Restaurants Founder & CEO: Jeremy King – Belonging, Respect, & Why We Really Go Out
  4. Nov 1

    David Protein Founder & CEO and RXBAR Co-Founder & Former CEO: Peter Rahal – Protein, Prestige, & Doing It Twice

    The Gstaad Guy sits down with Peter Rahal, founder and CEO of David Protein and co-founder and former CEO of RXBAR, one of very few people to have built a category leader twice in the same aisle, to explore why the best product in a crowded market is a design problem long before it is a marketing one. With a career built at the intersection of food science, packaging and consumer psychology, Peter reflects on why he will not build a brand on a diet trend, what it takes to make a three dollar bar feel like a status object, and why being contrarian only counts if you turn out to be right. The conversation dives into the prestige playbook he borrowed from Starbucks, the engineering that pushed a protein bar to its physical limit, and why most food founders are quietly hostile to technology. Peter shares the thinking behind a campaign that ranked boiled cod above his own product, the lawsuit he treats as a compliment, and the one trait he hires for above any hard skill. A sharp look at design, discipline, and how an ordinary object becomes something people want to be seen holding. Filmed at Casa Cipriani New York's Premier River View Suite. (00:00) Intro 🎙️✨ (01:38) Fridge Status Is Real 🧊✨ (02:42) Banned From Italy 🇮🇹🚫 (03:45) Twelve Bars In A Kitchen 🍫🍳 (06:23) Never Build On A Diet Trend 📉🥗 (07:40) The RX Name Problem 💊🏷️ (09:16) Naming Phobia, Then David 🗿😅 (09:53) There Are No Secrets Anyway 🔍🤫 (11:03) Round Two Is Easier 📈💪 (13:36) I’m Never Going Back To Food 🚪🍽️ (14:29) I Bet I Could Do It Better 🔁💡 (16:03) When The Market Turned To Protein 💪📈 (19:18) Designing To The Limit 🧪📏 (21:19) The Biophysics Limit ⚛️🔬 (23:04) So Good We Got Sued ⚖️😂 (24:15) Your Body Is Not On Fire 🔥🚫 (25:49) The Starbucks Prestige Play ☕👑 (28:31) The Bronze Bar 🥉🍫 (30:25) Why It Costs Three Dollars 💵🤔 (32:01) À La Poubelle vs. Fantastique 🗑️✨ (33:25) We Actually Sold Cod 🐟😮 (36:05) Nutrition Is Asymmetric 🥗⚖️ (38:25) Food Founders Are Luddites 🔬😏 (40:14) Hiring For Humility 🤝🙏 (42:25) A Sexy Protein Bar 😏🍫 Learn more about your ad choices. Visit megaphone.fm/adchoices

    David Protein Founder & CEO and RXBAR Co-Founder & Former CEO: Peter Rahal – Protein, Prestige, & Doing It Twice
  5. Oct 28

    Flex Founder & CEO: Zaid Rahman – Dropping Out, Token Maxing, & the Cofounder You Never Had

    The Gstaad Guy sits down with Zaid Rahman, founder and CEO of Flex, who has never held a normal job, never spent a day at university, and now runs the financial platform behind some of the fastest growing companies in the world, to explore what building actually costs and why the people who look like they have already made it are so often the ones getting the least help. With a childhood spent watching his father’s construction business rise and fall in Dubai, Zaid reflects on where ambition is inherited from, why finance is the part of running a company nobody wants to touch, and what it means to hand someone the cofounder he never had. The conversation dives into what an agent actually is once you strip the terminology away, the strange economics of token maxing, and where the value in AI will settle once the noise clears. Zaid shares what it looks like inside a company where forty five engineers ship twenty four products, where an intern can spend two hundred thousand dollars over a weekend, and where the most expensive department is now legal. A candid look at money, machines, and the unglamorous work behind every business that looks effortless from the outside. Filmed at The Peninsula in London. (00:00) Intro 🎙️✨ (03:13) Saudi, Then Dubai 🏗️🌍 (04:15) No Lamborghinis, No Butlers 🚗😏 (06:06) First Business At Thirteen 💻🚀 (06:54) Perspective Is The Greatest Luxury 🔭💎 (07:22) Flex Fuels Ambition 🧾🔥 (10:47) Paid To Drop Out 🎓💰 (13:15) Fifty Of Three Hundred 📊🏆 (17:00) Zero Days Of College 🏫😏 (17:55) Chaotic In The Nicest Way 🌀❤️ (20:41) Chewing Glass 🪟💪 (21:23) Why Finance Sucks 💸❌ (23:10) Wait Until You See Construction 🧱😮 (27:03) Sixty Days Of Float 💳⏳ (30:07) Hiding The Complexity 📱✨ (32:29) What AI Native Means 🤖💡 (34:01) Beacon, Your Financial Wrapped 📈✨ (38:32) The Best Thing Was Anthropic 🚀🤖 (40:03) What An Agent Actually Is 🗺️🤖 (43:19) White Collar Goes First 💼⚡ (45:06) Token Maxing ⚡🔥 (46:53) The Two Hundred Thousand Dollar Weekend 💥💰 (48:29) Charging For The Highway 🛣️💰 (54:47) Where AI Is Heading 🔮🌍 (59:22) Generalists Win Now 🧠🏆 (1:01:39) Flex Elite 💠✨ (1:04:07) Acquiring Selfbook 🏨💼 (1:05:42) The Most Confusing Age 🧭💭 (1:07:49) À La Poubelle vs. Fantastique 🗑️✨ (1:11:26) Ask Me In Five Years ⏳🔮 Learn more about your ad choices. Visit megaphone.fm/adchoices

    Flex Founder & CEO: Zaid Rahman – Dropping Out, Token Maxing, & the Cofounder You Never Had
  6. Oct 25

    Expedia Group CEO: Ariane Gorin – Ambition, Manifesting, & Taking the Job Nobody Wanted

    The Gstaad Guy sits down with Ariane Gorin, CEO of Expedia Group, and one of the few people running a company of that scale who was once told plainly that her ambition would make her unhireable, to explore what it takes to hold your nerve when the quality that makes you good is read as a threat. With a career built across Berkeley, Paris, London and Seattle, Ariane reflects on adapting to a culture that will not adapt to you, betting on yourself when a room has already decided what you are, and the quieter work of knowing what you want before you ever say it out loud. The conversation dives into manifesting as a practice rather than a slogan, why the roles nobody else wants are so often the ones worth taking, and how you hold a startup’s speed inside a company of fifteen thousand people. Ariane makes the case for expanding the pie rather than dividing it, for building a business that creates value on both sides of a marketplace instead of sitting in the middle of it, and for a purpose simple enough that everyone from the engineer to the lawyer can see their part in it. A grounded look at ambition, leadership, and an industry that exists because of what people choose to remember. Filmed at The Londoner in London. (00:00) Intro 🎙️✨ (02:34) Thirteen Years To CEO 🪜🏆 (03:33) A Household Name Of Household Names 🏷️✨ (05:19) The Brands Under The Group 🧳🌍 (07:11) A Berkeley Girl, Not A Hippie 🎓😏 (08:29) Twelve Months Became Thirteen Years ✈️⏳ (08:52) Eight AM In Paris, Empty Office 🥐🏛️ (10:37) They Didn’t Fit Me In A Box 🇫🇷💡 (12:05) Immigrant Of Love 💘🌍 (12:48) A Bird Without Wings 🕊️💭 (13:23) Too Ambitious To Hire 💼🔥 (15:11) On Manifesting 🔮✨ (17:53) She Wants Your Job 🏢😏 (21:49) Fourteen Days Versus Twenty Eight 🏖️⚖️ (23:06) Euro Curious Americans 🇪🇺🇺🇸 (25:44) Families, Pets And Travel 📸❤️ (26:34) How Expedia Started 🚀💡 (29:44) Holding Company To Platform 🔗📈 (31:57) What Partners Actually Get 🤝💎 (34:35) Expand The Pie 🥧✨ (35:57) The AI Question 🤖💡 (38:34) The NASA Janitor 🌙🧹 (40:54) Nobody Else Wanted That Job 📈💪 (42:22) Killing The Bureaucracy 🧹⚡ (44:06) Why He Left Apple ✨🍎 (47:19) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Expedia Group CEO: Ariane Gorin – Ambition, Manifesting, & Taking the Job Nobody Wanted
  7. Oct 21

    Visual Artist Working Across Painting, Drawing & Sculpture: Devon DeJardin – Guardians, Abundance, & Privacy as the Last Luxury

    The Gstaad Guy sits down with Devon DeJardin, the visual artist working across painting, drawing and sculpture, whose Guardian figures have travelled from a friend’s apartment floor in North Hollywood to private collections and the cover of a number one album. Devon had never picked up a brush. He had a world religion degree, five hundred dollars to his name, a mattress he folded into a laundry closet each morning and a stack of unsold jackets when a stranger in Indiana paid him a hundred dollars for a ten minute phone call to tell him he was meant to paint. Six months later some of the most prominent collectors in Los Angeles were emailing his studio. The conversation is about what he has built on top of that. Devon makes the case for abundance over gatekeeping, for giving without expectation, and for treating money the way you would treat a current, as something that only works while it is moving. He is sceptical of grinding and precise about why, he keeps studio hours like a day job because discipline is what leaves you ready, and he argues that in a world of total access the doors you choose to keep shut are the last real luxury. Running underneath all of it is the posture he brings to every room he is invited into, which is to assume he is the least knowledgeable person in it and to ask accordingly. Filmed at The Maybourne Beverly Hills Garden Suite. (00:00) Intro 🎙️✨ (00:48) A Brand With His Brother 👕🤝 (02:12) Painted Jackets And Bad Interviews 🧥😅 (06:18) God Told Me To Tell You To Paint 🙏🎨 (07:43) First Canvas From Michael’s 🎨✨ (09:05) The Guardian’s Face 👤🔍 (10:16) A Cheque For Sixteen Grand 💰✍️ (12:50) A Lie About Paris ✈️😏 (15:19) Don’t Wait For The Call ⭐🚀 (17:30) Inside The Art Factory 🏭🎨 (20:53) Kanye, Condo And Hypebeasts 🎧👟 (22:15) The Gunna Album Cover 💎🖼️ (23:44) Midnight Dinner In Dubai 🌙🍽️ (25:12) Calling The Hit 🔥🎵 (27:37) Gunna As His Own Guardian 🛡️✨ (29:41) The Driver Who Had No Idea 🚗😮 (32:50) Privacy Is The Last Luxury 🔒💎 (36:32) The Absurdity Of The Rooms 😂🏛️ (39:41) The Dream He Had 💭✨ (42:35) The Sound Of Grinding ⚙️🔥 (47:12) Abundance And Gatekeepers 🚪🌿 (50:08) Currency Is A Current 🌊💰 (51:46) Ten Years Of LA 🌴⏳ (54:25) Forgiveness At A Distance 🕊️❤️ (56:28) The Studio As A Day Job ⏰🎨 (58:09) Prepare For The Best ✨💡 (59:19) À La Poubelle vs. Fantastique 🗑️✨ (1:06:30) It Makes Sense Looking Back 🔭💡 Learn more about your ad choices. Visit megaphone.fm/adchoices

    Visual Artist Working Across Painting, Drawing & Sculpture: Devon DeJardin – Guardians, Abundance, & Privacy as the Last Luxury
  8. Oct 18

    Sporty & Rich Founder & CEO: Emily Oberg – Originality, Nostalgia, & the Real Dream

    The Gstaad Guy sits down with Emily Oberg, founder and CEO of Sporty & Rich, who turned a Tumblr mood board into one of the most imitated brands in fashion. Before the store on Place des Lices in Saint Tropez, before Selfridges, Lacoste, Hôtel du Cap and Le Bristol, there were twenty sweatshirts she packed and posted herself. Ten years on, she is clear that the stretch in between is the part nobody films, and that the day during lockdown when a single drop did fifteen times its usual figure only reads as a beginning because the decade in front of it is invisible. What follows is an unusually plain account of what the work asks of her. She creates selfishly, on the conviction that you have to know what people will like before they know it themselves, and she romanticises the past without apology, from the O.C. campaign to the Carolyn Bessette shoot in Tribeca four years before anyone else arrived there. She is candid about the rest, that running the company is the least glamorous job inside it, that there is no right decision and only decisions and consequences, and that ninety five percent of this is the work while the outcome lasts a day. What she keeps returning to is originality, having an opinion of your own in a culture built on copying, and protecting the reason you started. She still makes everything for her fifteen year old self, and she still believes the Ralph Lauren line that you have to accomplish your dream before you find out what the real one is. Filmed at The Maybourne Beverly Hills Garden Suite. Chapters: (00:00) Intro 🎙️✨ (01:42) The Supreme Line Videos That Started It 🧢📱 (03:05) Leaving Kith And Betting On LA 🌴🎲 (04:07) The Idea Was Just A Mood Board 📌💡 (07:04) A Boutique On Place Des Lices 🇫🇷🛍️ (07:42) Ten Years, And The Brands That Called 🤝⏳ (09:30) Why The Word Rich Makes People Flinch 💬💰 (10:28) Paris, Then Back To LA ✈️🌴 (11:42) Going Digital First, And Why She’d Say Don’t 💻⚠️ (13:14) When Discovery Became Pay To Play 📉💸 (14:33) The First Touch Of A Product 🛍️✨ (15:51) The Lockdown Day That Changed Everything 📦🔄 (17:49) Selfridges, And Why It Still Counts 🏬✨ (20:08) Who Sporty & Rich Is Actually For 👥🎯 (23:41) What Being A CEO Actually Involves 🗂️💼 (27:41) The Least Glamorous Job There Is 🧹😏 (29:33) There Is No Right Decision 🎲⚖️ (31:30) Dating When The Business Comes First 💍💼 (32:48) The King Or The Prince? 👑🤔 (35:41) Observer, Storyteller, Builder 🔭📖 (38:31) Why She Hates The Word Creative 🎬❌ (40:10) The World She Wanted To Live In 🚙🌍 (41:25) What People Are Really Chasing 💰🔍 (43:11) The Rhetoric That Follows Successful Women 🗣️⚡ (45:25) The Biological Clock And The Company ⏱️💼 (46:58) Setting Boundaries Early 🧱💪 (51:39) And Then What? 🧭💭 (54:57) Choosing To Be The Brand 📸✨ (56:34) Ralph Lauren And The Real Dream 🌅👔 (60:30) À La Poubelle vs. Fantastique 🗑️✨ Try Granola for free at: https://www.granola.ai/GSTAADGUY Learn more about your ad choices. Visit megaphone.fm/adchoices

    Sporty & Rich Founder & CEO: Emily Oberg – Originality, Nostalgia, & the Real Dream
4.8
out of 5
103 Ratings

About

The Gstaad Guy Podcast is your backstage pass to the untold stories behind excellence. Hosted by The Gstaad Guy, out of character, this guest driven, unscripted series explores the real journeys, challenges and turning points that shape those who have mastered their craft. From global tastemakers and industry leaders to creative pioneers and cultural outliers, each episode reveals what it really takes to achieve excellence. Through humour and curiosity, The Gstaad Guy peels back the layers to uncover the grit behind the glamour, offering listeners a rare glimpse into the worlds usually kept behind closed doors. Instagram: https://www.instagram.com/gstaadguypodcast  TikTok: https://www.tiktok.com/@gstaadguypodcast

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