So, you want to...

Sarah Sangster
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So You Want To… is the podcast for women in business who are done winging it and ready to do things on purpose. Each week, business strategist and systems expert Sarah Sangster tackles one real-world challenge with a simple, strategic breakdown - helping you turn all those “I should probably…” thoughts into action. You won’t find fluff, icky sales tactics, or 3-hour pep talks here. Just the tools, systems, and structure you need to run a business on your terms.

Episodes

  1. So You Want To Identify Different Avatars (and Convert More Sales)

    06/17/2025

    So You Want To Identify Different Avatars (and Convert More Sales)

    In this episode, host I get straight to the heart of how to identify and convert different customer avatars for your business. If you’ve got more than one offer, you’re probably serving more than one type of client—and I explain why it’s crucial to distinguish between them. I break down practical strategies for segmenting your audience, from simple landing pages to interactive quizzes, and share why the right diagnosis stage is the secret sauce for better conversions. My clear checklist will help you build trust, structure your funnels, and create a path that meets your potential clients right where they are. Tune in to finally get clarity on avatars, segmentation, and messaging that converts—no more one-size-fits-all!

    4 min
  2. So you want to create your own affiliate program

    06/13/2025

    So you want to create your own affiliate program

    Have you ever wondered how to get people talking about your business, sharing your services, and sending you warm leads - without an ad budget or endless content creation? In this episode, I break down exactly how to create your own strategic affiliate program, so your biggest fans can help spread the word (and get rewarded for it). I walk you through the step-by-step process of setting up a referral system tailored for service providers, course creators, and membership owners who want to attract the right partners. You’ll learn: Why referrals and affiliate programs shorten sales cycles and expand your reach The essential tools and onboarding processes to make it seamless for your affiliates How to provide clear promo assets, talking points, and training so your brand is always represented the right way Simple action steps to launch your program, even if you’re just starting out Whether you have raving past clients, business friends, or collaborators eager to recommend your work, I'll shows you how to make it easy for them - and stress-free for you. If you’ve ever thought, “I just want people to refer me!”

    4 min
  3. So you want to install a comment funnel

    06/09/2025

    So you want to install a comment funnel

    In this episode, I breaks down the concept of a “comment funnel”—a simple but powerful automation tool that turns social media interactions into real conversations, qualified leads, and sales, all without added effort. I explain how using a comment funnel (like asking followers to comment a keyword on your post) can instantly trigger automated messages that deliver guides, freebies, or start conversations in your DMs. I also compare third-party tools like ManyChat with the all-in-one approach of the motherboard system, highlighting how integrating your automations streamlines tracking and follow-ups. Whether you’re overwhelmed by manual replies or looking to boost engagement and capture more leads, this episode is packed with practical tips to help your next social post work smarter for your business.

    4 min
  4. So You Want To Say No Without Feeling Guilty

    05/29/2025

    So You Want To Say No Without Feeling Guilty

    Saying no shouldn’t feel like a full-body guilt trip - but for so many women, especially business-owning mums and empaths, it does. In this episode, Sarah unpacks why boundary-setting is so difficult (and so necessary), how to stop overgiving without losing yourself, and why real growth in business starts with protecting your energy - not just building your offer. She shares her personal turning point after a breast cancer diagnosis and how it became the catalyst for rebuilding her life, her business, and her boundaries from the inside out. You’ll also get an inside look at how the Motherboard program starts not with marketing, but with you - your time, your energy, your rules. If you’re burnt out, overwhelmed, or just tired of putting yourself last, this is your permission slip to draw a line in the sand. This episode covers: Why empaths struggle with boundaries The 7-layer framework that helps you reclaim your space How hidden “yeses” are costing you time, peace, and profit Why Motherboard starts with you - and how it changes everything

    5 min
  5. So you want to sell your offer without being online 24/7

    05/24/2025

    So you want to sell your offer without being online 24/7

    Struggling to make sales without being glued to your phone? In this episode of Sarah reveals how you can sell your offer without living online 24/7. Learn why visibility isn’t the same as viability, and how to move from posting endlessly to building a simple system that lets people buy from you any time - even while you sleep. Sarah shares her tried-and-tested three-page process (sales page, checkout page, thank you page), real client success stories, and easy action steps you can implement this week. Tune in to discover how to simplify your sales, create a clear path for buyers, and finally step off the content treadmill - without sacrificing sales. Ready to make selling a breeze? Hit play now!

    5 min
  6. So You Want To Grow Your List with People Who Actually Want What You Offer

    05/20/2025

    So You Want To Grow Your List with People Who Actually Want What You Offer

    You don’t need a bigger audience - you need a better one. In this episode, we’re cutting through the noise around email list-building and showing you how to attract subscribers who are actually interested in what you do - and more importantly, ready to work with you. You’ll learn: What makes a lead magnet worth downloading (and what doesn’t) How to build trust with your list before you pitch The simple email sequence that moves people from curious to clicking If you’ve ever felt like you’re shouting into the void, this episode will help you build a list that listens — and buys.

    5 min
  7. So You Want To... Stop Winging It and Build a System That Sells

    05/19/2025

    So You Want To... Stop Winging It and Build a System That Sells

    If your business is mostly running on brainpower, sticky notes, and last-minute DMs — this one’s for you. In this episode, we’re ditching the chaos and talking about what it really means to build a system that supports your sales, your time, and your sanity. Because winging it can only take you so far — and burnout usually waits on the other side. You’ll learn: The 3 core systems every service-based business needs Why you’re stuck in the loop (and how to break it) The first simple steps to get structure in place without needing 10 new tools This is your wake-up call (in the kindest way possible). Let’s get you out of your head — and into a business that actually works for you.

    6 min
  • 7 Episodes

About

So You Want To… is the podcast for women in business who are done winging it and ready to do things on purpose. Each week, business strategist and systems expert Sarah Sangster tackles one real-world challenge with a simple, strategic breakdown - helping you turn all those “I should probably…” thoughts into action. You won’t find fluff, icky sales tactics, or 3-hour pep talks here. Just the tools, systems, and structure you need to run a business on your terms.

Information

  • Creator
    Sarah Sangster
  • Years Active
    2K
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © Sarah Sangster
  • Show Website
    So, you want to...