New Rules of the Game

Brad Peterson

🚀 New Rules of the Game is where we challenge the status quo and rethink the future of tech, business, and AI. We dive deep into disruptive trends, bold predictions, and first-principles thinking—featuring industry leaders, innovators, and rebels who aren’t afraid to question everything. Expect hard-hitting insights, rapid-fire debates, and game-changing ideas on VDI, AI, markets, IT disruption, and the shifting power of technology. If you’re ready to stay ahead of the curve and rewrite the rules—subscribe and join the conversation. 🎙️ Hosted by Brad Peterson 📢 New episodes weekly!

Episodes

  1. From Startups to Scale: Murli Thirumale on Net6, Ocarina, and Building Portworx for the Cloud Era

    07/17/2025

    From Startups to Scale: Murli Thirumale on Net6, Ocarina, and Building Portworx for the Cloud Era

    In this episode of New Rules of the Game, we sit down with Murli Thirumale, a serial entrepreneur and seasoned tech executive whose journey spans three major startups—Net6, Ocarina, and Portworx—all of which ended in successful acquisitions. Murli shares behind-the-scenes insights into how each company was built, what differentiated them in crowded markets, and the lessons learned from scaling through acquisition by industry giants like Citrix, Dell, and Pure Storage. Murli also reflects on the changing enterprise landscape, the rise of container-native storage, and what it means to lead with integrity in the venture world. Whether you're an IT leader, founder, or investor, this conversation is a masterclass in navigating the intersection of innovation, timing, and strategic exits.

    1h 54m
  2. How Citrix Startup Blasted Through a $1B: Mark Templeton on Citrix, Culture & Visionary Leadership

    06/03/2025

    How Citrix Startup Blasted Through a $1B: Mark Templeton on Citrix, Culture & Visionary Leadership

    He joined as employee #52. He helped turn a small Florida startup into a $3 billion software powerhouse. In this extended conversation, former Citrix CEO Mark Templeton reflects on the defining moments that shaped Citrix into a global software leader. From IPO highs to crisis lows, cultural transformation to product reinvention, this is the definitive story of Citrix’s rise—told by the leader who lived it. Discover: - How a trampoline photo became a metaphor for the customer experience - The 3 human values that built an award-winning culture - How Citrix went from a "one-trick pony" to a diversified product giant Why GoToMeeting was the tech that thrilled him most - The boldest risk, biggest lesson, and one decision he’d take back - And don’t miss the Speed Round where Mark opens up about his favorite book, boldest bets, and why his bucket “runneth over.”

    2h 27m
  3. He Took a Chance—and Transformed VDI Forever | Harry Labana on Citrix, Goldman, & the Future of Work

    06/03/2025

    He Took a Chance—and Transformed VDI Forever | Harry Labana on Citrix, Goldman, & the Future of Work

    What happens when you quit your graduate program and land in New York City with nothing but instinct and 13 weeks to find a job? For Harry Labana, it led to an unexpected launchpad into Wall Street and a trailblazing career across Citrix, VMware, and now Proofpoint. In this compelling episode, Harry shares how he helped redefine the future of desktop virtualization (VDI), built relationships with legends like Mark Templeton and Brad Pedersen, and drove innovation from the inside—whether on the trading floor or in enterprise tech strategy. We talk legacy vs. cloud-native architecture, employee experience, Citrix vs. VMware, AI’s next wave, and why empathy and timing matter more than ever in tech leadership. 📌 Watch to the end for Harry’s candid take on innovation, the one thing enterprise IT keeps getting wrong, and his dream to reshape field hockey in the U.S.

    1h 2m
  4. Tech Veteran Kevin Goodman on Building Startups, Cloud Innovation & The Future of IT

    06/03/2025

    Tech Veteran Kevin Goodman on Building Startups, Cloud Innovation & The Future of IT

    In this episode of New Rules of the Game, we sit down with Kevin Goodman, a legend in the world of VDI, DaaS, and Enterprise IT. Kevin co-founded FSLogix, a groundbreaking company that transformed user profile management in virtual environments—so much so that Microsoft acquired it in 2018. He later joined AWS, bringing his expertise to one of the biggest cloud providers in the world. Now retired, Kevin shares decades of insights into VDI, cloud computing, AI, and where the tech industry is heading next. 💡 Topics Covered: 🔹 The rise and fall of on-prem VDI & the shift to DaaS in the cloud 🔹 How FSLogix revolutionized virtualization & why Microsoft acquired it 🔹 The real costs of moving to AWS & Azure – Why some companies fail 🔹 The future of AI & electricity – Why power grids will dictate the next tech wave 🔹 Why AWS will dominate cloud computing over Microsoft & Google 🔹 Kevin’s biggest tech prediction for the next 10 years 🔹 Career advice for IT pros & college students navigating the AI era   👇 Let’s Continue the Conversation: ✅ What’s your take on the future of VDI & DaaS? ✅ Do you agree with Kevin’s prediction about power grids & AI? ✅ Drop your thoughts in the comments below!   #VDI #CloudComputing #FSLogix #Microsoft #AWS #AI #DaaS #TechPodcast #NewRulesOfTheGame

    1h 12m
  5. Surviving a Near-Death Experience & the Future of VDI | Ruben Spruijt | New Rules of the Game

    06/03/2025

    Surviving a Near-Death Experience & the Future of VDI | Ruben Spruijt | New Rules of the Game

    🔥 In this gripping episode of New Rules of the Game, we sit down with Ruben Spruijt, a world-renowned Field CTO, industry expert, and eternal collaborator, to discuss his near-death experience, the latest trends in VDI & DaaS, and the future of AI in IT. 🔹 Topics Covered: ✔️ Ruben’s life-changing freak accident – A true test of resilience and faith ✔️ The biggest misconceptions about VDI & DaaS ✔️ AI’s impact on IT and whether it's overhyped ✔️ Cloud vs. Hybrid – What’s the smartest long-term play? ✔️ The rise of enterprise browsers and their role in security ✔️ Job market trends – Why so many IT pros are struggling to find work ✔️ Career advice for IT leaders navigating a changing landscape   #VDI #DaaS #AI #CloudComputing #ITTrends #EUC #TechPodcast #NewRulesOfTheGame #RubenSpruijt

    1h 12m
  6. Use AI to Create a Quantum Computer, Supercharge Your AI Skills, & Dinner with Socrates! Reuven Cohen

    06/03/2025

    Use AI to Create a Quantum Computer, Supercharge Your AI Skills, & Dinner with Socrates! Reuven Cohen

    AI is evolving faster than ever—every four weeks, its capabilities are doubling. But what does this mean for the future of work, technology, and even human society? In this episode of New Rules of the Game, I sit down with Reuven Cohen, a pioneer in AI and agentic systems, to discuss the cutting edge of artificial intelligence, from AI that improves itself to autonomous systems shaping industries. Reuven shares his insights into the rapid advancements in AI, its impact on businesses and jobs, and how AI is transitioning from centralized cloud systems to edge computing and intelligent IoT devices.   🔥 Topics Covered in This Episode: ✅ How AI is self-improving and reshaping industries ✅ The rise of agentic engineering and autonomous AI ✅ AI at the edge – intelligent IoT devices ✅ How AI is replacing traditional jobs & what jobs are safe ✅ The future of AI-powered robotics & human augmentation ✅ Why AI is developing emergent capabilities beyond human comprehension ✅ What the next 10 years of AI will look like – the coming age of enlightenment   🚀 About Reuven Cohen: Reuven is a trailblazer in AI, having played a key role in the development of EY’s Enterprise AI Stack (EY.ai), used by over 400,000 employees and 1.5 million users. He’s an expert in agentic engineering, a cutting-edge field focused on building self-directed AI systems that think, adapt, and act autonomously.   #AI #ArtificialIntelligence #AgenticEngineering #ReuvenCohen #FutureOfWork #Automation #TechPodcast #AIInnovation #NewRulesOfTheGame

    1h 3m
  7. AI is Changing the Rules of Business—How to Stay Ahead | Natalie Lambert on New Rules of the Game

    06/03/2025

    AI is Changing the Rules of Business—How to Stay Ahead | Natalie Lambert on New Rules of the Game

    In this mind-blowing conversation, I sit down with Natalie Lambert, an AI strategist who got her start at Google and now runs GenEdge, a consulting firm helping businesses gain a competitive edge with AI. We break down the real impact of AI—what’s hype, what’s happening now, and what’s coming next.   🔥 Topics Covered in This Episode: ✅ How AI is already replacing and transforming jobs ✅ Why startups can now scale to $100M+ with just 5 employees ✅ The future of content creation in an AI-driven world ✅ The AI infrastructure race—who’s leading the charge? ✅ AI in healthcare, marketing, coding, and everyday life ✅ The rise of AI-powered CEOs—will they replace humans? ✅ Will AI solve aging and extend human lifespan? ✅ How YOU can stay ahead in the age of AI   🎯 Whether you're an entrepreneur, a tech enthusiast, or just AI-curious, this episode is packed with insights you can’t afford to miss!   🔹 The Game is Changing—AI is Writing the Rules. 🔹 #AI #ArtificialIntelligence #AGI #FutureOfWork #MarketingAI #AIRevolution #TechPodcast #NewRulesOfTheGame

    1h 5m
  8. Citrix's Hidden Genius: Brad Pedersen on the Origins of Remote Computing | New Rules of the Game

    05/23/2025

    Citrix's Hidden Genius: Brad Pedersen on the Origins of Remote Computing | New Rules of the Game

    What if the story of remote computing started with just seven engineers and a radical idea? In this epic 2-hour interview, Brad Pedersen, the original architect behind Citrix’s ICA protocol and employee #7 at Citrix, sits down with Brad Peterson to share the untold story of how Citrix was built—from the earliest days of bootstrapped engineering to defining an entire industry. In this exclusive, unfiltered conversation, Brad walks us through Citrix’s early architecture, the birth of the ICA protocol, battles with Microsoft, and the bold moves that made Citrix a global force in remote work technology. 🚀 We cover the company’s founding, product pivots, going public, and the legendary “monkey ceremony.” Whether you're a longtime Citrix fan or a newcomer curious about the origins of virtual desktops, this is the ultimate behind-the-scenes tech history.

    2h 20m
  • 8 Episodes

About

🚀 New Rules of the Game is where we challenge the status quo and rethink the future of tech, business, and AI. We dive deep into disruptive trends, bold predictions, and first-principles thinking—featuring industry leaders, innovators, and rebels who aren’t afraid to question everything. Expect hard-hitting insights, rapid-fire debates, and game-changing ideas on VDI, AI, markets, IT disruption, and the shifting power of technology. If you’re ready to stay ahead of the curve and rewrite the rules—subscribe and join the conversation. 🎙️ Hosted by Brad Peterson 📢 New episodes weekly!

Information

  • Creator
    Brad Peterson
  • Years Active
    2K
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    New Rules of the Game