The Conscious Counsel Podcast

Cory Sterling
  • 5.0 (2)
  • Entrepreneurship

Heart-leading health and wellness entrepreneurs, we've got your back. The Conscious Counsel Podcast is the go-to business growth and legal resource for practitioners, solopreneurs, and small businesses committed to making an impact and spreading love and wellness into the world. Law meets heart. Hosted by Cory Sterling, this podcast shares real stories, practical insights, and legal wisdom for wellness entrepreneurs, fitness professionals, and heart-led business owners. Whether you’re scaling your studio, launching a retreat, or just want to make law feel less scary—this show is for you. Whether you’re a yoga teacher, personal trainer, life coach, or holistic health professional, this podcast gives you the guidance, support, and protection you need without the confusing legal jargon. Tune in for enlightening conversations with experts, industry-specific legal guidance, and real-life case studies of conscious businesses. You do what you do to make the world a better place, and this podcast is here to clear the path so you can show up fully in your gifts. And, if you need legal help, why not get it from a lawyer who loves you? Follow/Subscribe now so you never miss an episode. https://www.consciouscounsel.ca

  1. 3d ago

    68 | What Thriving Wellness Studios Do Differently

    Cory sits down with Len Fridman, Co-Founder and CEO of WellnessLiving, to talk about what thriving wellness businesses are doing differently right now — from finding their niche, to improving the customer experience, to using AI for retention and growth.   Why This Matters Wellness businesses are evolving quickly. Studios that succeed are not trying to serve everyone. They know their ideal customer, build strong communities, create premium experiences, and use technology to improve how they support their members.   Key Takeaways ✔️ Successful studios know exactly who they serve✔️ Pilates and premium wellness experiences are growing fast✔️ Referral programs are one of the most cost-effective growth tools✔️ AI can help with member retention, lead follow-up, and client reactivation✔️ Strong systems make the customer experience easier to scale   Cory’s Legal Pro Tip “The more your business grows, the more important it becomes to have clear systems, signed agreements, and strong legal foundations behind the scenes.”   🎧 Want to understand what thriving wellness businesses are doing differently? Hit play now.   📞 Book a legal call📸 Instagram👥 Join Our Facebook Group

    68 | What Thriving Wellness Studios Do Differently

  2. Oct 29

    67 | Stop Letting Money Stress Run Your Business

    Making more money does not automatically make a business feel financially secure. For many wellness entrepreneurs, revenue can increase while stress, expenses, and uncertainty increase right alongside it.   In this episode, Chad sits down with Shannon Simmons, CEO of Fit For Profit, to talk about the systems, habits, and money beliefs that help wellness business owners move from financial overwhelm toward clarity and sustainable profitability.   Shannon explains that many talented practitioners were trained in their modality — not in how to run a business — yet somehow still feel like they should automatically understand taxes, cash flow, savings, and profitability.   Why This Matters Financial confusion does not always mean your business is failing. Sometimes it simply means you do not yet have a system.   Shannon shares one of the simplest places to start: open another bank account and begin moving a small percentage of every deposit into it.   That small habit helped her change the way she managed taxes and eventually became part of the system she now teaches other business owners.   Key Takeaways ✔️ Financial knowledge is a skill — not something business owners should magically know✔️ Separate bank accounts can make saving for taxes and profit easier✔️ Start small instead of trying to overhaul your finances overnight✔️ More revenue does not automatically mean more profitability✔️ Financial reserves can help businesses survive slower months✔️ Money beliefs and emotions can influence business decisions just as much as numbers   Chad’s Takeaway “Financial clarity gives you more freedom to focus on the work you actually love doing.”   🎧 Ready to feel more confident about the money inside your wellness business? Hit play now.   📞 Book a legal call📸 Instagram👥 Join Our Facebook Group

    67 | Stop Letting Money Stress Run Your Business

  3. Oct 23

    66 | Travel Without Coming Home Exhausted

    66 | Travel Without Coming Home ExhaustedWe travel to relax.   So why do so many of us come home needing a vacation from our vacation?   In this episode, Chad sits down with Kathryn “Kat” Anderson, travel and wellness expert behind Coffee and Mascara and Travel Reset, to talk about finding a healthier balance between experiencing the world and constantly trying to optimize ourselves.   Kat believes wellness travel has swung too far toward performance — turning vacations into another place where people feel pressure to track, improve, and accomplish more. Her approach is different: be prepared, stay present, and come home feeling better than when you left.   Why This Matters Rest looks different for everyone. For one person, recovery might mean lying on a beach. For someone else, it might mean hiking to a waterfall. The goal is not to follow someone else’s version of wellness. It is to understand what actually helps you feel restored — without packing your vacation so full that you return exhausted.   Key Takeaways ✔️ Wellness can become unhealthy when optimization creates more stress✔️ Rest and recovery look different for everyone✔️ You do not need to turn every vacation into a wellness performance✔️ Planning ahead can make it easier to stay present during the trip✔️ A “soft landing” after travel can make returning home much easier✔️ Trying to do everything is one of the fastest ways to come home exhausted   Chad’s Takeaway “A great trip isn’t about doing everything. It’s about being present enough to actually experience it.”   🎧 Ready to stop needing a vacation from your vacation? Hit play now.   📞 Book a legal call📸 Instagram👥 Join Our Facebook Group

    66 | Travel Without Coming Home Exhausted

  4. Oct 16

    65 | The Insurance Gaps Wellness Businesses Miss

    Most business owners know they need insurance.   Far fewer know exactly what their policy does — and does not — cover.   In this episode, Cory sits down with Cam Linder, CEO of Pickleball Insurance Program, to talk about the insurance details health, wellness, fitness, and recreation business owners should understand before something goes wrong.   Cam’s central message is simple: insurance should not be treated like a commodity. The cheapest policy may not actually cover the risks that matter most to your business.   Why This Matters A policy can exist on paper and still leave important exposures uncovered. Cam shares examples of policies excluding injuries to sporting participants — even though physical activity is the core service the business provides — as well as exclusions involving assault and battery.   He also explains why customized, state-specific waivers can strengthen the position of both the business and its insurer when a claim occurs.   Key Takeaways ✔️ Do not choose insurance based on price alone✔️ Check whether participant injuries are excluded✔️ Understand assault and battery exclusions✔️ Your waiver and insurance coverage should work together✔️ State-specific legal documents can strengthen your position✔️ Make sure your coverage limits reflect the actual value of your business   Cory’s Legal Pro Tip “Your insurance and your legal documents should work together to put your business in the strongest possible position.”   🎧 Not sure what is actually inside your insurance policy? Hit play now.   📞 Book a legal call📸 Instagram👥 Join Our Facebook Group

    65 | The Insurance Gaps Wellness Businesses Miss

  5. Oct 3

    64 | Marketing That Feels Like You ft. Michelle Grasek

    A lot of wellness practitioners love what they do.   They just do not love marketing it.   In this episode, Cory sits down with Michelle Grasek, founder of Marketing Education for Acupuncturists, to talk about how health and wellness professionals can become more visible without forcing themselves into marketing strategies that feel uncomfortable or inauthentic.   Why This Matters Many acupuncturists, chiropractors, yoga teachers, and other wellness professionals receive little to no marketing education during their training.   But if people do not know your business exists, they cannot become clients.   Michelle’s approach is simple: start with your personality and strengths, experiment with strategies that feel manageable, and pay attention to what actually works.   Key Takeaways ✔️ You do not have to market like everyone else✔️ Introverts can build visibility in ways that fit their personality✔️ Marketing becomes easier through small, repeated steps✔️ Google Business Profile can be a powerful tool for local wellness businesses✔️ AI works better when you give it detailed context about your business and voice✔️ The goal is not to “sell harder” — it is to help the right people find you   Cory’s Legal Pro Tip “The same way your legal strategy should fit your business, your marketing strategy should fit how you actually operate.”   🎧 Want marketing to feel more natural, useful, and aligned with your practice? Hit play now.   📞 Book a legal call📸 Instagram👥 Join Our Facebook Group

    64 | Marketing That Feels Like You ft. Michelle Grasek

  6. Sep 23

    63 | Your Studio Is an Asset ft. Mitch McGinley

    Most studio owners spend years thinking about how to grow their business.   Far fewer think about what happens when it is time to leave it.   In this episode, Cory sits down with Mitch McGinley, Founder and CEO of Boutique Fitness Broker, to talk about something many wellness entrepreneurs rarely discuss: selling the business you built.   Mitch knows the process firsthand. He and his wife bought a yoga studio, grew it, and eventually sold it for five times what they paid. That experience ultimately led him into boutique fitness brokerage, where he has since helped sell dozens of studios.   Why This Matters At some point, every business owner will exit their business. The question is whether you prepare for that exit ahead of time. Mitch explains that getting your legal, HR, tax, accounting, staffing, and business records organized before a sale can make the process smoother and help a buyer feel more confident about what they are purchasing.   Key Takeaways ✔️ Your studio may be a sellable asset✔️ Preparing years before an exit can make the process easier✔️ Legal, HR, accounting, and tax records matter during due diligence✔️ Reducing the business’s dependence on the owner can make it stronger✔️ Buyers want to see organized systems, documents, permits, and records✔️ Emotional preparation matters too — especially for founder-led studios   Cory’s Legal Pro Tip “Build your business today like someone may need to understand, evaluate, and buy it tomorrow.”   🎧 Wondering what your studio could become beyond your ownership? Hit play now.   📞 Book a legal call📸 Instagram👥 Join Our Facebook Group

    63 | Your Studio Is an Asset ft. Mitch McGinley

  7. Sep 17

    62 | Why Holistic Practitioners Need Community ft. Andrew Slater

    Holistic practitioners often start with a gift, a passion, and a desire to help.   But building a sustainable practice requires more than being good at your modality.   In this episode, Cory sits down with Andrew Slater from FOYHT to talk about community, business support, practitioner networking, and why holistic health professionals need the right people around them as they grow.   Why This Matters Many holistic practitioners are deeply skilled in their work, but they are not always trained in the practical side of running a business.   Legal, marketing, websites, client communication, business structure, and staying motivated can all become challenging when you are trying to build alone. That is where community and comprehensive support can make a real difference.   Key Takeaways ✔️ Holistic practitioners need support beyond their modality✔️ Community helps practitioners stay motivated through low-energy seasons✔️ New practitioners often need direction, structure, and practical guidance✔️ Experienced practitioners can share wisdom, niche expertise, and perspective✔️ Knowing what makes your practice unique helps build trust and long-term growth   Cory’s Legal Pro Tip “The more clearly you understand the support your business needs, the easier it becomes to build a practice that is protected, sustainable, and aligned.”   🎧 Want to understand how holistic practitioners can grow with more support? Hit play now.   📞 Book a legal call📸 Instagram👥 Join Our Facebook Group

    62 | Why Holistic Practitioners Need Community ft. Andrew Slater

  8. Sep 9

    61 | Who Are You Becoming? (ft. Dr. Kim Foster)

    The way you see yourself shapes the way you show up in your business.   If you believe you are “bad at tech,” “not good at sales,” or “not the kind of person who follows through,” those identity statements can quietly limit what you allow yourself to build.   In this episode, Cory sits down with Dr. Kim Foster, author, TEDx speaker, and doctor turned entrepreneur, to talk about self-image psychology, identity shifts, and how wellness entrepreneurs can begin becoming the person their next level requires.   Why This Matters Many health and wellness professionals are transitioning from employee roles, clinical work, or traditional healthcare into entrepreneurship.   That shift is not just strategic.   It is personal.   To grow a business, charge for your work, market your services, learn new tools, and step into leadership, you need a self-image that supports where you are going.   Key Takeaways ✔️ Your self-image influences what you believe is possible✔️ Identity-based statements can quietly limit your growth✔️ The first step is noticing what you say about yourself✔️ Small “identity ladder” shifts are more effective than giant leaps✔️ Gathering evidence helps reinforce the person you are becoming   Cory’s Legal Pro Tip  “As your business evolves, your identity, systems, and legal foundation all need to grow with it.”   🎧 Want to understand how your self-image affects your business? Hit play now.   📞 Book a legal call📸 Instagram👥 Join Our Facebook Group

    61 | Who Are You Becoming? (ft. Dr. Kim Foster)
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Ratings & Reviews

5
out of 5
2 Ratings

About

Heart-leading health and wellness entrepreneurs, we've got your back. The Conscious Counsel Podcast is the go-to business growth and legal resource for practitioners, solopreneurs, and small businesses committed to making an impact and spreading love and wellness into the world. Law meets heart. Hosted by Cory Sterling, this podcast shares real stories, practical insights, and legal wisdom for wellness entrepreneurs, fitness professionals, and heart-led business owners. Whether you’re scaling your studio, launching a retreat, or just want to make law feel less scary—this show is for you. Whether you’re a yoga teacher, personal trainer, life coach, or holistic health professional, this podcast gives you the guidance, support, and protection you need without the confusing legal jargon. Tune in for enlightening conversations with experts, industry-specific legal guidance, and real-life case studies of conscious businesses. You do what you do to make the world a better place, and this podcast is here to clear the path so you can show up fully in your gifts. And, if you need legal help, why not get it from a lawyer who loves you? Follow/Subscribe now so you never miss an episode. https://www.consciouscounsel.ca

Information

  • Creator
    Cory Sterling
  • Years Active
    2025 - 2026
  • Episodes
    69
  • Rating
    Explicit
  • Copyright
    © CONSCIOUS COUNSEL LAW CORPORATION
  • Show Website
    The Conscious Counsel Podcast

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