🇬🇧 ENGLISH TRANSLATION AVAILABLE at the end of description! Are we becoming "Melbourne Black" snobs or just practical expats? This week, we dive deep into the fashion culture shock of moving from Sweden to Australia. We discuss the struggle of finding quality basics, our love-hate relationship with the local "activewear bubble," and why everyone in Melbourne is obsessed with the same black puffer jacket. We also share the results from our Melbourne Fashion Survey! 🇸🇪 🇦🇺 Håller vi på att bli "Melbourne Black"-snobbar eller är vi bara praktiska expats? Den här veckan djupdyker vi i mode-kulturkrocken efter flytten från Sverige till Australien. Vi snackar om kampen för att hitta bra basplagg, vår hatkärlek till den lokala "träningsbubblan" och varför alla i Melbourne är besatta av exakt samma svarta dunjacka. Vi delar också med oss av resultaten från vår mode-enkät! TRANSCRIPT IN ENGLISH: Is it recording? No, it isn't, hahaha. (Music) Yes, it’s time. It’s time. Again, finally. We have really been looking forward to this. This episode feels a bit special, something we are both passionate about. And I think we’ve been talking about doing this episode for a year now. Mm, we definitely have. Ever since we first met, really. And it's another one of those "passion episodes," I’d say, where there has also been a lot of frustration. Yes, there really has. You haven't thought about it as much as you have this past year, actually. So, if we tell our listeners—what are we talking about today? Today we are talking about fashion, FASHION!! And we’re going to talk about fashion in Australia, whether we’ve found our brands, how we perceive the fashion generally since we arrived, and how we’ve had to adapt—or not adapt. And what we miss about fashion back home in Sweden. A lot of Melbourne, of course, because that’s where we live. And there’s a real risk we’ll come across as the ultimate Scandinavian/European snobs who know everything. Which we don’t; we have no clue. But something like that. A little bit of this and that… (Music) Welcome to Swedish Souls, Aussie Shores, the podcast where two Swedish housewives in Australia share life on the other side of the world. Here we talk about everything from moving abroad with children, culture shocks, and family life, to what it’s like to work, live, and thrive in Melbourne and Australia! So if you’ve ever thought about moving abroad, are curious about life down here, or just want to hear our thoughts on everyday life in Australia, join us—here we go! A warm welcome to Swedish Souls, Aussie Shores. (Music) Yes, and ahead of this episode, we did a little survey. It could be fun to look at and talk about. We reached out to our network—not so small anymore—of women, both Aussie women, Swedes, and other expats here in Melbourne. We basically just asked a few questions about their fashion and shopping habits, favorite brands, and a few other things. We’ve done a survey like this before and got about 9 responses or so. But I can tell you: oh, the interest was huge this time. Yes, god, people answered so fast. Within a couple of hours the evening we sent it out, we had 40 responses. Now we’re up to 52 responses. So it’s really fun. Thanks, everyone! You can tell this is really a topic that engages people. We’ll try to share some of these answers today during the episode. And we’ve also been to the Melbourne Fashion Festival in previous years, which we mentioned last episode. We’ll bring it up again and share. Above all, there were many fun photos of fantastic creations people wore during the Melbourne Fashion Festival. And it was so lovely to be somewhere and get... fashion, exactly what I was going to say. Got lots of inspiration. It was fun to people-watch. And to get dressed up yourself. To get out into the crowd. (Music) Okay, so we have to start from the beginning here and just talk about why we even want to do
