The Coach Trap Podcast

The Coach Trap
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86% of coaches quit in year one. We help you become the 10% who thrive. The Coach Trap Podcast is for coaches and service-based entrepreneurs building businesses that actually make money. Each week, Greg (coach turned 7-figure brand builder) and Dan (marketing strategist) interview coaches who've nearly quit, pivoted, and built systems that work. Learn how to attract premium clients, create content that converts, and scale without burnout. Guest app: gbsc.kit.com/thecoachtrappodcast Community: skool.com/thecoachtrap

  1. Is sleep having a negative impact on your business? Chester Maglo

    1d ago

    Is sleep having a negative impact on your business? Chester Maglo

    Is hustle culture silently killing your business performance? In this episode of The Coach Trap, Greg and Dan sit down with sleep scientist and performance coach Chester Maglow to unpack why sleep isn't a luxury — it's your most powerful business tool. From his journey out of zero clients to building a niche coaching system inside the NHS, Chester breaks down the real science behind sleep deprivation, why business owners are the most at-risk group, and how fixing your sleep could be the unlock you've been looking for. What you'll learn: Why consistency beats duration when it comes to sleep How less than six hours of sleep reduces testosterone by 10–15% in just one week The three content types every coach needs and when to use each one Why coaches undercharge — and how to price around the life-changing result you deliver The sieve strategy: how to turn content into conversations and conversations into clients Why your two or three best stories, told repeatedly, will outperform new content every time Turn your message into a business: www.coachtrap.co.uk Find out more about Chester: https://www.linkedin.com/in/chester-maglo-1b1402387/ Whatever you do — don't fall into the coach trap.

    27 min
  2. Mastering Cohesion and High Performance in Coaching | Ft. Dr. Al Philip Neri

    Jun 20

    Mastering Cohesion and High Performance in Coaching | Ft. Dr. Al Philip Neri

    What does it actually take to coach high performers — and what platforms should coaches be building on in 2026? In this episode of The Coach Trap, Greg sits down with performance psychologist and entrepreneur Dr. Al Philip Neri — a man who went from immigrant roots and youth corrections to a PhD in performance psychology and the founder of Cohesion HQ. They go deep on why high performers hate group coaching, the critical difference between culture (a feeling) and cohesion (a system), how AI should — and shouldn't — be used in your coaching business, and which social platforms are actually worth your time as a coach. Dr. Al also unpacks his new book The Execution Advantage — a framework built on behavioural analytics, alignment, and calibrated pressure that coaches can use to help clients move the needle fast. Whether you're stuck spinning your wheels on social media or trying to figure out how to retain high-performing clients, this episode is packed with no-nonsense, field-tested advice. What you'll learn:— Why high performers don't fit in group coaching and what to do instead— Cohesion vs. culture: the difference that changes everything— How to use AI as a thinking partner, not a replacement— Which platform is actually right for your coaching niche— The sieve strategy for turning DMs into real conversations— Why vulnerability sells and where to use it Chapters:00:00 Introduction to Dr. Al Philip Neri02:38 Dr. Al's Journey to Entrepreneurship04:16 The Importance of Personal Experience in Coaching05:30 Understanding High Performers in Coaching09:35 The Dynamics of Group Coaching vs. One-on-One12:57 The Power of Books in Coaching19:28 Cohesion as a System vs. Culture as a Feeling20:22 AI in Coaching: A Tool for Growth25:37 The Risks of AI in Human Interaction26:37 Navigating Social Media for Coaches28:09 Identifying the Right Platform for Your Audience30:40 Creating Effective Engagement Strategies33:05 The Power of Vulnerability in Online Spaces35:20 Leveraging Substack for High-Level Content Resources mentioned:The Formula for a Balanced Life by Dr. Al Philip Neri — https://www.amazon.com/s?k=The+Formula+for+a+Balanced+Life+by+Dr.+Al+Philip+NeriThe Execution Advantage by Dr. Al Philip Neri — https://www.amazon.com/s?k=The+Execution+Advantage+by+Dr.+Al+Philip+NeriCohesion HQ — https://cohesionhq.com Connect with Dr. Al Philip Neri:LinkedIn — https://www.linkedin.com/in/alphilipneri/Website — https://cohesionhq.com Whatever you do — don't fall into the coach trap.www.coachtrap.co.uk

    37 min
  3. Zaher Ibrahim - Unmasking fear-driven leadership

    May 23

    Zaher Ibrahim - Unmasking fear-driven leadership

    Most coaching fails before it starts — because it focuses on technique while ignoring the mind running the show. Zahir Ibrahim, CEO of A-Clarity, shares how his journey from civil engineer to leadership coach was built entirely on inner transformation, and why that shift is the one most leaders never make. In this episode you'll discover how childhood experiences quietly drive leadership behaviour today, what vertical development and the self-authoring mind actually mean in practice, and why fear is the invisible force behind most leadership styles — and how naming it changes everything. Zahir also unpacks the role of inner child work in creating leaders who don't just perform, but genuinely connect and inspire. Connect with Zahir Ibrahim:LinkedIn: www.linkedin.com/in/zaher--ibrahimWebsite: aklarity.com Join our free community of coaches building real businesses: skool.com/thecoachtrap Want to share your story on The Coach Trap podcast? Apply here: gbsc.kit.com/thecoachtrappodcast

    25 min
  4. Why 90% of Coaches Fail (And What the Surviving 10% Do Differently)

    May 16

    Why 90% of Coaches Fail (And What the Surviving 10% Do Differently)

    I can work with the title alone and infer from the source material we've already covered. Here's the full description:Most coaches don't fail because they lack skill. They fail because they never make the shift from practitioner to business owner — and the market has no obligation to wait while they figure it out.Jonathan Maltby has spent 12 years watching coaches fall into the same traps. This video breaks down exactly where the 90% get stuck and what the coaches who survive — and thrive — do structurally differently.What you'll take away:Why staying a generalist is the single most common reason coaches stall — and how specialists consistently out-earn and out-position themThe pricing mindset that keeps most coaches undercharging long after they should have moved on from itHow the coaches who make it approach sales conversations differently — without scripts, pressure, or pretending to be someone they're notThe Coach Trap book is coming. Get on the waitlist →coachtrap.co.uk/coach-trap-book/Want to work through this inside a community of coaches building real businesses? Join us free →skool.com/thecoachtrapTo find out more about Jonathan Maltbyhttps://www.linkedin.com/in/johnathanmaltby/#CoachTrap #BusinessCoaching #CoachingBusiness #NicheCoaching #CoachingPricing #EthicalCoaching #CoachingForCoaches

    35 min
  5. This Is Why Sustainability Is Crucial in Business | Jasper Steinhausen

    May 11

    This Is Why Sustainability Is Crucial in Business | Jasper Steinhausen

    What if sustainability wasn't just good ethics — but your biggest competitive edge? In this episode, Greg sits down with Jasper Steinhausen, a sustainability strategist who turned a deep passion for the planet into a thriving business practice. Jasper shares his personal journey, the hard lessons learned, and why he believes the business world is at a defining moment with climate change. We dig into the real risks of burnout for purpose-driven entrepreneurs, why most coaches and consultants get LinkedIn completely wrong, and how authentic storytelling — not data dumps — is what actually moves people to act. Whether you're building a business, coaching others, or simply trying to align your work with your values, this conversation will challenge the way you think about growth, purpose, and what's at stake if we do nothing. In this episode: Why business is the most powerful force for climate actionHow to build a LinkedIn presence that genuinely connectsThe burnout trap that catches purpose-led entrepreneursWhy stories outperform facts 22 to 1The very real business case for going greenGUEST:Jasper Steinhausen🔗 LinkedIn: https://www.linkedin.com/in/jsteinhausen/ Escape the Coach Trap: www.coachtrap.co.uk sustainability, business growth, LinkedIn branding, authentic storytelling, climate change, business strategy, personal development, eco-friendly practices, entrepreneurship, purpose-driven business

    35 min
  6. How Much Should You Give Away For Free? (#CoachingBusiness)

    May 11

    How Much Should You Give Away For Free? (#CoachingBusiness)

    How Much Should You Give Away For Free? (#CoachingBusiness) Most coaches are giving away free content completely wrong. They either:• Give away everything and attract freebie seekers• Or hold back so much nobody trusts them enough to buy In this episode, we break down the real strategy behind free content thatactually converts into paying clients. You’ll learn: ·       Why webinars and discovery calls waste mostcoaches’ time ·       How to qualify leads without endless DMs ·       The smartest free tools to grow organically ·       Why your messaging matters more than funnels ·       How to use YouTube, newsletters, podcasts, andlong-form content to build authority for free We also cover the exact tools we use:#Substack #CapCut #Riverside And the biggest truth most coaches ignore: No amount of content fixes weak messaging. If your message is unclear, nothing converts. Inside this episode, we show you how to build a scalable coaching businessusing free tools, better positioning, and content that actually attractsclients. Join our free Skool community:The Coach Trap #CoachMarketing #PersonalBrand #OnlineCoaching #ContentMarketing#LinkedInGrowth #DigitalMarketing #BusinessCoaching #Skool #Entrepreneurship#AudienceGrowth coaching business, online coaching, content marketing for coaches, freemarketing tools, linkedin growth, youtube growth, personal branding, coachtrap, skool community, organic marketing, coaching clients, substack growth,capcut editing, riverside fm, email newsletters, coach marketing strategy,authority building, coaching content strategy, online business growth

    25 min
  7. THE COACH TRAP: Pricing Psychology (Why Most Coaches Get This Wrong)

    Apr 26

    THE COACH TRAP: Pricing Psychology (Why Most Coaches Get This Wrong)

    Most coaches are pricing themselves out of the clients they actually want. Not because they’re too expensive…But because their pricing signals the wrong things. In this episode, Dan and Greg unpack the psychology behind pricing and why it’s one of the biggest levers in your coaching business. From the Veblen Effect to the Decoy Effect and the Rule of 100, you’ll learn how subtle shifts in how you present your offers can completely change how they’re perceived. This conversation goes beyond tactics. It challenges the belief that cheaper is better and shows why premium pricing—when done right—builds trust, increases commitment, and attracts higher-quality clients. You’ll learn how to structure your offers so clients naturally lean toward your premium option, why discounting often backfires, and how to position your coaching around outcomes rather than sessions. If you’ve ever second-guessed your pricing, struggled to attract serious clients, or felt stuck competing on price, this episode will give you a new lens on how to approach it. It’s time to stop leaving money on the table and start pricing with intention. CTA:www.coachtrap.co.ukskool.com/thecoachtrap

    30 min
  8. Strategies to Overcome the Middle Management Trap

    Apr 22

    Strategies to Overcome the Middle Management Trap

    Strategies to Overcome the Middle Management Trap Most professionals don’t feel stuck because they lack ability…They feel stuck because they’re trapped between doing and leading. In this episode of the Coach Trap Podcast, Glenn Birkelev shares the hard truths about leadership, communication, and why so many coaches and professionals struggle to move beyond the middle layer. This is a practical, no-fluff conversation on how to shift from operator to leader — and how storytelling becomes the bridge that connects you to the right clients and opportunities. In this episode, you’ll learn: Why “what got you here won’t get you there”The real reason leaders struggle with communicationHow storytelling builds trust and resonanceWhat the middle management trap actually is (and how to escape it)How to create content that connects and convertsKey takeaway:If your message doesn’t resonate, your audience won’t respond. Standout quotes:“Who are you for and what do you do?”“What got you here won’t get you there.”“Stories create a moment of resonance.” 🎯 Ready to escape the coach trap?👉 www.coachtrap.co.uk Connect with Glenn:LinkedIn: https://www.linkedin.com/in/glennbirkelev/Website: www.glehago.comYouTube: https://www.youtube.com/@glehagocoaching

    35 min
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About

86% of coaches quit in year one. We help you become the 10% who thrive. The Coach Trap Podcast is for coaches and service-based entrepreneurs building businesses that actually make money. Each week, Greg (coach turned 7-figure brand builder) and Dan (marketing strategist) interview coaches who've nearly quit, pivoted, and built systems that work. Learn how to attract premium clients, create content that converts, and scale without burnout. Guest app: gbsc.kit.com/thecoachtrappodcast Community: skool.com/thecoachtrap

Information

  • Creator
    The Coach Trap
  • Years Active
    2025 - 2026
  • Episodes
    59
  • Rating
    Explicit
  • Copyright
    © The Coach Trap
  • Show Website
    The Coach Trap Podcast