The Coach Trap Podcast

The Coach Trap
  • 0.0 (0)
  • Entrepreneurship
  • Updated Weekly

86% of coaches quit in year one. We help you become the 10% who thrive. The Coach Trap Podcast is for coaches and service-based entrepreneurs building businesses that actually make money. Each week, Greg (coach turned 7-figure brand builder) and Dan (marketing strategist) interview coaches who've nearly quit, pivoted, and built systems that work. Learn how to attract premium clients, create content that converts, and scale without burnout. Guest app: gbsc.kit.com/thecoachtrappodcast Community: skool.com/thecoachtrap

  1. 2d ago

    Live Streaming, LinkedIn & Authenticity with John Petrocelli (Bulldog DM)

    Live Streaming, LinkedIn & Authenticity with John Petrocelli (Bulldog DM) 86% of coaches quit or fail every year. This week Greg sits down with John Petrocelli, Founder and CEO of Bulldog DM, the world's most experienced live stream studio, to talk about what nearly two decades in live video have taught him about grabbing attention in a noisy world. John shares how brands like Coca-Cola, AT&T, and Coachella use live streaming not to cannibalize sales, but to drive discovery, ticket demand, and global expansion. He and Greg unpack why audiences now crave authenticity over polish, how a single glitch or unscripted moment (even at the Grammys) can build more trust than a perfect performance, and why live commerce is exploding in the US. The conversation also turns to personal branding, with Greg breaking down how LinkedIn has shifted from a digital CV to a full landing page, and how coaches and founders can use search intent and storytelling to actually get found. Whether you're a coach, solopreneur, or founder trying to work out if live video and LinkedIn are worth your time, this episode is full of hard-won, practical insight. Don't fall into the coach trap: www.coachtrap.co.uk Connect with John Petrocelli: https://www.linkedin.com/in/johnpetrocelli/

    Live Streaming, LinkedIn & Authenticity with John Petrocelli (Bulldog DM)

  2. 2d ago

    Why Executive Coaching Is Saturated (And How To Stand Out) | Executive Coaching

    Why Executive Coaching Is Saturated (And How To Stand Out) | Executive Coaching Episode Description In this episode of The Coach Trap Podcast, Greg and Dan sit down with Josh Williams — founder of Limitless Innovation — for a raw conversation about what's actually broken in the coaching industry. Josh shares why he introduces himself by identity rather than job title, why he coaches more men than women, and why he believes AI is making coaches sound identical and the market messier than ever. They dig into the "holiday test" for nailing your niche, why offering a 12-week money-back guarantee builds real client trust, how consistency across platforms compounds over time, and why trying to be everything to everyone leaves you solving nothing for no one. Whether you're a new coach or years into your journey, this episode is packed with practical insight on identity, niche, and building a business that actually lasts. #executivecoaching #coachingbusiness #niche 🎧 Want to build a coaching business that actually stands out? Visit www.coachtrap.co.uk 🔗 Connect with Josh Williams: https://www.linkedin.com/in/joshua-williams-374535225/ 🌐 Learn more about Limitless Innovation: limitlessinnovation.net executive coaching, coaching business, coach trap podcast, Josh Williams, business coaching, coaching niche, podcast for coaches, AI in coaching, entrepreneur mindset #ExecutiveCoaching #CoachingBusiness #BusinessCoach #CoachTrapPodcast #EntrepreneurMindset #LeadershipDevelopment #PodcastForCoaches

    Why Executive Coaching Is Saturated (And How To Stand Out) | Executive Coaching

  3. Aug 10

    Stop Limiting Beliefs Before They Stop You

    top Limiting Beliefs Before They Stop You What if your biggest obstacle isn't a lack of skill... but the story you've been telling yourself? In this episode of The Coach Trap Podcast, Greg Styan and Dan Williams are joined by Margaret Sinclair, founder of Mind Tamers, to explore the hidden beliefs that shape confidence, performance and success. Together they discuss: Why limiting beliefs keep entrepreneurs stuckHow the subconscious mind influences decision-makingImposter syndrome and fear of judgementNeurodiversity, burnout and mindsetThe role of somatic work and the nervous systemWhether AI belongs in coachingWhy niching your business can transform your resultsIf you're a coach, entrepreneur or business owner looking to build a stronger mindset and a more successful business, this episode is packed with practical insights and honest conversation. Escape the Coach Trap:www.coachtrap.co.uk Connect with Margaret Sinclair:https://www.linkedin.com/in/margaret-s-832a6a2b/

    Stop Limiting Beliefs Before They Stop You

  4. Aug 8

    Teens Are Not Unmotivated, They're Overwhelmed

    86% of coaches quit or fail every single year. This episode is why the ones who last do things differently. Kim Kuhn joins Greg and Dan to unpack the line that stopped them mid-scroll: teens aren't unmotivated, they're overwhelmed. Kim built her practice in teen and parent coaching after her own anxiety-fuelled upbringing taught her exactly what young people need and aren't getting. She breaks down how she separates coaching from therapy with families, why "give, give, give" parenting is quietly stripping kids of resilience, and how she's using TikTok to reach teens directly without it feeling like a lecture. Also in this one: the AI question every coach is dodging, why clear copy beats qualifications every time, and why being the introvert in the room might be your biggest edge, not your weakness. Connect with Kim:challengewinningcoach.comkim@challengewinningcoach.com Whatever you do, don't fall into the coach trap.www.coachtrap.co.uk

    Teens Are Not Unmotivated, They're Overwhelmed

  5. Aug 3

    Can AI Replace Coaches? with Peter Sandor

    Is AI coming for your coaching business — or just the parts you don't want to do anyway? Peter Sandor helps coaches and experts turn their knowledge into AI mentors so they can step back without losing income. In this episode we dig into where AI actually works in coaching (info-heavy, transactional stuff) and where it has no place (deep, human, connection-driven work). We talk about how AI "learns" a coach's voice and tone, why most AI clone projects fail in the first five minutes, the real difference between a chatbot and a proper AI coaching system, and the trust that breaks the second someone realizes they were talking to a bot the whole time. If you've ever wondered where the line should be between AI and real coaching, this one's for you. 🎯 Join our free coaching community: skool.com/thecoachtrap🔗 Connect with Peter Sandor: https://www.linkedin.com/in/peter-sandor-ai/?skipRedirect=true

    Can AI Replace Coaches? with Peter Sandor

  6. Jul 27

    Email Marketing Isn't Dead. You're Just Using It Wrong.

    Email Marketing Isn't Dead. You're Just Using It Wrong. In this episode of The Coach Trap Podcast, Greg and Dan are joined by email marketing specialist Frane "Frankie" Matić, who shares why email is still one of the highest ROI marketing channels available, yet remains one of the most overlooked by coaches. You'll discover: Why most coaches are missing a huge opportunity by ignoring email. The biggest mistakes people make with newsletters and email sequences. How to write subject lines that actually get opened. Why building relationships beats selling in every email. The truth about images, links and email deliverability. Why replies matter more than open rates. Practical strategies you can implement immediately to grow trust and generate more clients. Whether you're just starting your coaching business or already have an email list, this conversation is packed with actionable insights to help you create emails people actually want to read. Connect with Frankie:https://www.linkedin.com/in/franematic/ Don't fall into the Coach Trap.Learn how to build a coaching business that attracts clients without fake marketing, endless content or chasing algorithms. 🌐 www.coachtrap.co.uk

  7. Jul 25

    Kerri Roberts: Corporate to Entrepreneurship

    Kerri Roberts shares her journey from corporate HR to successful entrepreneur, breaking down the real challenges of #PersonalBranding, pricing, and building a business without paid ads. From leaving a stable corporate career to launching her own venture, Kerri opens up about imposter syndrome, #SmallBusiness marketing, and why consistency (not perfection) builds trust with your audience. If you're navigating your own transition into entrepreneurship, this conversation on #Marketing and visibility is packed with practical takeaways. In this episode: Transitioning from corporate to entrepreneurship Building a personal brand from scratch Pricing strategies for service providers Effective marketing without paid ads The role of consistency in social media Overcoming self-doubt and imposter syndrome Using podcasts for content marketing The halo effect and visual branding Connect with Kerri Roberts: LinkedIn: https://www.linkedin.com/in/kerrimroberts/ Website: saltandlightadvisors.com/hraudit Find out more about The Coach Trap: www.coachtrap.co.uk #Entrepreneurship #PersonalBranding #SmallBusiness #Marketing #HR #Podcasting #ImposterSyndrome entrepreneurship, personal branding, marketing, pricing, small business, HR, podcasting, corporate to entrepreneur, imposter syndrome, content marketing, coaching business

    Kerri Roberts: Corporate to Entrepreneurship

  8. Jul 18

    Mastering Email Marketing for Coaches: Strategies That Work

    Mastering Email Marketing for Coaches: Strategies That Work Most coaches are doing email wrong — and it's costing them clients. In this episode, Dan sits down with a guest to unpack what actually works: subject lines that get opened, landing pages that convert, and the sequences that keep leads warm without feeling salesy. They also bust the biggest myths coaches believe about how often to email and how "sales-y" it needs to be. What you'll learn: Why email is still one of the most powerful tools in your coaching business How to collect email addresses that actually convert Subject lines and hooks that get opened Landing pages and lead magnets that work Writing short, engaging emails people actually read Personalization tricks that boost open rates The truth about email frequency and "selling too much" Why sounding human beats sounding "professional" "Write how you speak, be authentic." This was a live chat from our Skool community. Come join the conversation: skool.com/thecoachtrap

    Mastering Email Marketing for Coaches: Strategies That Work
See All (69)

About

86% of coaches quit in year one. We help you become the 10% who thrive. The Coach Trap Podcast is for coaches and service-based entrepreneurs building businesses that actually make money. Each week, Greg (coach turned 7-figure brand builder) and Dan (marketing strategist) interview coaches who've nearly quit, pivoted, and built systems that work. Learn how to attract premium clients, create content that converts, and scale without burnout. Guest app: gbsc.kit.com/thecoachtrappodcast Community: skool.com/thecoachtrap

Information

  • Creator
    The Coach Trap
  • Years Active
    2025 - 2026
  • Episodes
    69
  • Rating
    Explicit
  • Copyright
    © The Coach Trap
  • Show Website
    The Coach Trap Podcast