The Coach Trap Podcast

The Coach Trap

86% of coaches quit in year one. Greg (coach → 7-figure brand) and Dan (marketing strategist) show you how to join the 10% who thrive. Learn to attract premium clients, create content that converts, and build a coaching business that actually makes money online. We’ve made the mistakes so you don’t have to—now get the playbook. 👉 Join the Skool community: skool.com/thecoachtrap 👉 Subscribe on Substack: substack.com/@coachtrap 👉 Don’t fall into the Coach Trap: www.coachtrap.co.uk

  1. Mastering Communication: How to Overcome Stage Fright & Build a Coaching Business | Tyon Tate

    20H AGO

    Mastering Communication: How to Overcome Stage Fright & Build a Coaching Business | Tyon Tate

    What does it really take to master communication and turn it into a thriving coaching business? In this episode of The Coach Trap, Greg and Dan sit down with Tyon Tate — a communication coach helping professionals and entrepreneurs increase their income through the power of speaking. Tyon shares his fascinating journey from a love of music and school presentations, through corporate tech sales, and into the world of coaching. This conversation is packed with real, actionable advice that will change the way you think about communication. You'll discover: 🌳 The Tree of Communication — why your value is the trunk and techniques are just the branches🎤 How to overcome stage fright and build unshakeable confidence💡 Why knowing your "why" is the foundation of long-term coaching success📖 How to use storytelling to market yourself and attract the right clients🎯 How to define your ideal client for sharper, more effective messaging📱 Practical tips for introverted coaches hesitant to create content🔥 What Mark Zuckerberg's transformation can teach every coach Whether you're a seasoned coach or just starting out, Tyon's insights on public speaking, personal branding, and consistency will give you the tools to show up more powerfully in your business and your life. Purpose + effort + consistency = success. Your audience is waiting. 🔗 Connect with Tyon Tate:Instagram: https://www.instagram.com/tyonntate 🎙️ The Coach Trap:Website: www.coachtrap.co.uk

    17 min
  2. The Key to Purpose-Driven Business | Coaching, Burnout & Entrepreneurship with Mari Harries

    3D AGO

    The Key to Purpose-Driven Business | Coaching, Burnout & Entrepreneurship with Mari Harries

    What’s the real difference between passion and purpose in business — and why does it matter when it comes to burnout? In this episode of The Coach Trap, Mari Harries shares her journey from restaurant owner to transformational coach, and explains why passion is the gas pedal, but purpose is the GPS. If you’re building a coaching business or navigating entrepreneurship, this conversation will help you realign with what truly drives sustainable success. Mari introduces her Four Buckets of Purpose Measurement framework and unpacks how understanding your internal wiring can transform your marketing, storytelling, and long-term impact. If you’ve ever felt stuck, overwhelmed, or close to burnout, this episode offers practical insight to help you recalibrate. In this episode, we cover: The difference between purpose and passion How to measure purpose using four key buckets Why storytelling is essential for authentic marketing How alignment prevents burnout Using a book as a tool for impact and authority Mari is the author of The Entrepreneur’s Heartbreak and founder of Magic to Momentum, supporting purpose-driven entrepreneurs in turning clarity into sustainable growth. Key takeaway:Purpose isn’t a feeling — it’s measurable. When your business aligns with your natural advantage, acquired skills, pull passion, and origin strength, fulfillment increases and burnout decreases. For more on The Coach Trap, visit:www.coachtrap.co.uk To find out more about Mari Harries and her work: 📖 Get her book The Entrepreneur’s Heartbreak here: https://a.co/d/0fi1Bm4f🌐 Visit: www.magictomomentum.com/home

    32 min
  3. Biohacking and Longevity Insights | Unlocking Longevity Secrets for High Performers

    FEB 22

    Biohacking and Longevity Insights | Unlocking Longevity Secrets for High Performers

    Biohacking and Longevity Insights | Unlocking Longevity Secrets for High Performers What if you could slow aging, sharpen your mind, and perform at your peak — naturally? In this episode, we sit down with Nicolas Lassen, a biohacking and longevity expert who made the leap from sports science to optimising human performance. Whether you're an entrepreneur, high achiever, or simply someone who wants to live better for longer, this conversation is packed with actionable insights. Nicolas breaks down the science behind biohacking, meditation, and sleep optimisation, and why mastering these three pillars could be the key to unlocking your full mental energy and extending your health span. We dive deep into how Western diet culture is quietly working against us, why burnout hits differently as we age, and the powerful role neurofeedback and meditation play in rewiring the mind for performance. 💡 "Western food is designed to make us eat more"💡 "Burnout is very different as you get older"💡 "Many believe 7-8 hours of sleep is optimal" 📌 Chapters00:00 Introduction to Coaching and Longevity02:49 Nick's Journey into Biohacking and Longevity05:50 The Future of Longevity and Health Optimization08:44 Diet and Lifestyle Changes Impacting Health11:47 The Importance of Natural Products and Health15:07 Coaching Methodology and Mental Energy Management17:48 Meditation Techniques and Their Benefits20:50 Target Audience for Coaching Services23:39 Integrating Sleep, Diet, and Meditation for Optimal Health29:52 Final Thoughts and Future Directions 🔗 Connect with Nicolas Lassen📱 X (Twitter): @OptiMindInsigh📧 Newsletter & Resources: optimindinsights.com/subscribe 🔗 Find Out More About The Coach Trap🌐 www.coachtrap.co.uk

    30 min

  4. JAN 28

    Why 90% coaches fail in 2026 - Jack AM Austin

    90% of coaches fail. Jack AM Austin didn't. Here's why.The coaching industry is broken. New coaches are being fed fake advice, struggling coaches aren't getting clients, and most quit before they ever build real momentum.If you're serious about being in the 10% who actually make it, you need to hear this.Jack and I break down the exact coaching mistakes keeping you stuck, why coaches fail to get clients in 2026, and the coach marketing strategy that separates winners from everyone else trapped in outdated 2023 tactics.This isn't theory. This is what's actually working right now for online coaching business owners who refuse to fall into the coach trap.What we cover:Why most new coaches are set up to fail from day oneThe personal branding shift that changes everythingHow to build authority as a coach without burning outReal strategies to get coaching clients consistentlyThe coaching industry problems nobody talks aboutIf you're a struggling coach or founder trying to make money as a coach in 2026, this conversation will save you years of pain.🔗 Join our free Skool community: skool.com/thecoachtrapMore from Jack AM Austin:LinkedIn:   / jackamaustin

    47 min
  5. Addiction and Coaching with Marie Donnelly

    JAN 20

    Addiction and Coaching with Marie Donnelly

    Breaking the Stigma: Addiction, Coaching & Why 90% of Coaches Fail with Marie Donnelly Join hosts Greg and Dan as they dive deep with Marie Donnelly, a seasoned coach with a background in social work and mental health. Marie shares her powerful journey from working in substance misuse to building a successful coaching business, revealing the harsh truth that 90% of coaches and online businesses fail—and how to be in the successful 10%. This raw conversation explores the evolving landscape of addiction, the stigma that keeps people (especially men) from seeking help, and why building authentic communities is the key to coaching success. Marie's holistic approach offers invaluable insights for new and struggling coaches looking to make a genuine impact while building a profitable online business. Learn:✅ Why most coaches fail and how to avoid their mistakes✅ Breaking down stigma in mental health conversations✅ Building communities that drive coaching success✅ Using authentic storytelling to grow your personal brand✅ Creating sustainable income in the online coaching space Quote: "Make time for your wellness before you're forced to make time for your illness." Connect with Marie: linkedin.com/in/marie-donnelly-☘️-a00905294 Join The Coach Trap:🌐 www.coachtrap.co.uk👥 skool.com/thecoachtrap New episodes weekly! Subscribe for real talk on online business, personal branding, and making money as a coach.

    37 min
  6. The Power of Neuro Coaching

    JAN 9

    The Power of Neuro Coaching

    90% of coaches fail in their online coaching business. Here's why—and what you can actually do about it. Gerald Woollatt spent years figuring out what separates struggling coaches from those who build sustainable practices. This conversation goes deep into the mechanics of coaching that actually works—neuro coaching, self-awareness, and the frameworks that help new coaches avoid the traps that kill most businesses before they start. We explore why imposter syndrome isn't just a feeling but a pattern that can be interrupted, how AI is reshaping the coaching industry (and why authenticity matters more than ever), and the marketing strategies that don't require you to become someone you're not. The coach trap isn't about motivation. It's about understanding the systems that keep coaches spinning their wheels—no clients, inconsistent income, advice that doesn't translate to results. Gerald breaks down neuro coaching as a tool for creating awareness around the thought patterns that drive behavior, both for you as a founder and for the clients you serve. If you're a new coach trying to get coaching clients, or you've been struggling with personal branding for coaches and coach marketing strategy, this episode cuts through the fake coaching advice and gives you something actionable. KEY TAKEAWAYS:→ Why 90% of coaches in online businesses fail and how to avoid becoming part of that statistic→ The neuroscience behind behavioral change and how neuro coaching creates lasting transformation→ How to build authority as a coach without resorting to inflated claims or guru tactics→ Marketing strategies that work for coaches who hate marketing→ Why storytelling is the most underutilized tool for coaches not getting clients Join our free community where we discuss coaching industry problems, share strategies to make money as a coach, and help you build a business that doesn't trap you: skool.com/thecoachtrap FIND GERALD WOOLLATT:LinkedIn: https://www.linkedin.com/in/gerald-woollatt-msc/ MORE FROM THE COACH TRAP:Website: www.coachtrap.co.ukCommunity: www.skool.com/thecoachtrap

    30 min
  7. Sell Yourself, Sell Books with Joel Steele

    JAN 9

    Sell Yourself, Sell Books with Joel Steele

    How to Sell Yourself to Sell a Book in 2026 90% of coaches and online businesses quit every year. The coaching industry is littered with failed attempts, broken promises, and coaching mistakes that could have been avoided. So what separates the 10% who make it from the struggling coaches who never get coaching clients? Joel Steele knows this better than most. From overcoming genuine adversity to building a thriving online coaching business, Joel's journey proves that success isn't about luck—it's about mindset, strategic marketing, and a burning belief in your purpose. In this conversation, we dive deep into what new coaches get catastrophically wrong. We discuss why coaches fail, the coaching industry problems no one talks about, and the fake coaching advice that's keeping you stuck. But more importantly, Joel reveals the exact personal branding for coaches strategies that actually work in 2026. Here's what makes this different: Joel doesn't just talk about make money as a coach theory. He's walked the path from rock bottom to published author, building authority as a coach through public speaking, strategic networking, and leveraging social media in ways most coaches not getting clients completely miss. We break down the coach marketing strategy behind launching a successful book, why YouTube for coaches is non-negotiable, and how to transform your failures into the foundation of your success story. There's no growth without fear, and Joel's approach to overcoming adversity will shift how you think about entrepreneurship entirely. If you're a founder or coach building an online money-making business, this episode unpacks the marketing strategies you need to build authority as a coach and finally get coaching clients consistently. Joel shares his framework for public speaking, book publishing, and community engagement that turned his story into impact—and how you can do the same. The coach trap isn't about talent. It's about treating your coaching business like a hobby instead of a real business. It's about ignoring personal development while expecting different results. And it's about following the same tired advice that keeps struggling coaches struggling. Excitement is contagious. Purpose is powerful. And in 2026, the coaches who win are the ones who understand that selling yourself isn't manipulation—it's clarifying your message so the right people can find you. Timestamps:00:00 - Introduction to the coach trap01:31 - Choosing Your Path: The 10% Mindset02:28 - Overcoming Adversity: Joel's Journey07:09 - The Power of Public Speaking12:07 - Building a Network for Success17:13 - Marketing Your Book: Strategies for Success19:49 - Leveraging Social Media for Impact24:41 - Transforming Failures into Success Stories29:45 - Closing Thoughts and Charitable Giving Find Joel Steele:📖 Book Joel: https://bookjoelsteele.com/💼 LinkedIn: https://www.linkedin.com/in/joel-steele-9685888/ Join Our Free Community:If you're serious about escaping the coach trap and building a real online coaching business that gets clients, join our free Skool community where we share what's actually working for new coaches in 2026: skool.com/thecoachtrap More from the coach trap:🌐 Website: www.coachtrap.co.uk📱 Follow for more content on coaching mistakes, marketing strategies, and how to build authority as a coach #coaching #entrepreneurship #coachingbusiness #onlinecoaching #marketingstrategy #personaldevelopment #publicspeaking #bookpublishing #makemoneyonline #socialmediamarketing #newcoaches #coachmarketingstrategy #buildauthority #getcoachingclients #mindset #overcomingadversity #foundermindset #onlinemoney #personalbranding #youtubeforcoaches

    29 min
  8. How to make money online with a dating business

    11/25/2025

    How to make money online with a dating business

    🎙️ Treating Dating Like a Business: High-Value Dating Strategies with Rachel Mailer Struggling to find meaningful connections? In this episode of The Coach Trap, dating expert Rachel Mailer breaks down how high-value women approach modern dating like a business—strategically, intentionally, and with self-worth front and center. Rachel shares her journey from navigating dating apps in 2014 to coaching successful women on building lasting relationships. Learn the frameworks that separate time-wasters from true partners and how past patterns shape your current love life. What You’ll Learn: ✅ The biggest mistakes women make on dating apps—and how to avoid them ✅ Why pacing and strategic boundaries are crucial early on ✅ How understanding attachment styles boosts dating success ✅ Spotting red flags before investing emotional energy ✅ The “prize” mindset that attracts high-quality partners ✅ How to leverage your social media presence to attract the right connections Dating apps are just tools. Your mindset, self-work, and strategy are what really determine success. 👉 Don’t fall into the Coach Trap: www.coachtrap.co.uk 👉 Join our Skool community: skool.com/thecoachtrap Connect with Rachel Mailer: Instagram: https://www.instagram.com/rachelmailercoaching LinkedIn: https://www.linkedin.com/in/rachel-mailer-588300262

    29 min
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About

86% of coaches quit in year one. Greg (coach → 7-figure brand) and Dan (marketing strategist) show you how to join the 10% who thrive. Learn to attract premium clients, create content that converts, and build a coaching business that actually makes money online. We’ve made the mistakes so you don’t have to—now get the playbook. 👉 Join the Skool community: skool.com/thecoachtrap 👉 Subscribe on Substack: substack.com/@coachtrap 👉 Don’t fall into the Coach Trap: www.coachtrap.co.uk

Information

  • Creator
    The Coach Trap
  • Years Active
    2025 - 2026
  • Episodes
    48
  • Rating
    Clean
  • Copyright
    © The Coach Trap
  • Show Website
    The Coach Trap Podcast