The Coach Trap Podcast

The Coach Trap
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86% of coaches quit in year one. We help you become the 10% who thrive. The Coach Trap Podcast is for coaches and service-based entrepreneurs building businesses that actually make money. Each week, Greg (coach turned 7-figure brand builder) and Dan (marketing strategist) interview coaches who've nearly quit, pivoted, and built systems that work. Learn how to attract premium clients, create content that converts, and scale without burnout. Guest app: gbsc.kit.com/thecoachtrappodcast Community: skool.com/thecoachtrap

  1. 2d ago

    Anthony Alexander Harrison - Fix your message first!

    Fix your message first Most new coaches think the fix is a better website or a shinier offer. It usually isn't. It's the message. This week I sat down with Anthony Alexander Harrison, who spent 45 years in corporate PR working with brands like Microsoft, Disney, Starbucks and the New York Times before retraining as a coach a year ago. He now has eight clients and says it never feels like work. We talk about: Why the skills that made Anthony a great PR exec had to be turned down to make him a good coachWhy you need your own coach before you try to coach anyone elseThe three diving boards analogy, and why the top board is where most coaches get stuckWhy more men are opening up to coaching, and what they need from the spaceHow simply telling people "I'm a life coach" led to referralsWhy nobody searches for a "life coach", and how to find the precise question you can become the authority onJung's Wounded Healer, and why leading with where you struggled beats leading with how great you areIf you take one thing from this episode, it's this: fix your message before you fix anything else. Connect with Anthony:Anthony Alexander Harrison | LinkedIn: https://www.linkedin.com/in/anthonysprauveharrison/Stepping Higher: https://www.steppinghigher.net/ 86% of coaches quit or fail every year. If you want to be in the 14%, grab the book and start here: www.coachtrap.co.uk Whatever you do, don't fall into the coach trap. #CoachTrap #CoachingBusiness #LifeCoach #CoachingNiche #WoundedHealer coaching business, how to start a coaching business, coaching niche, coaching message, wounded healer, life coach, career transition coach, coach trap podcast, new coach, coach marketing

    Anthony Alexander Harrison - Fix your message first!

  2. Sep 23

    Why Men Don't Talk (And Where They Actually Do) | Stuart Walker on Grief, AI & the Coach Trap

    This week on the Coach Trap Podcast, we sit down with psychotherapist Stuart Walker, whose work focuses on men, fathers, grief and neurodivergence, for a raw conversation about why men struggle to ask for help and where they actually open up instead. We get into why Reddit and X see more male vulnerability than LinkedIn ever will, whether praising "strong and silent" behaviour is quietly making it harder for men to speak up, and how the death of pubs, football terraces and FIFA nights together has left a gap that AI chatbots are now filling for a growing number of people. Stuart also shares an anecdote about a client who paid £10,000 for counselling qualifications that weren't even recognised by BACP, and we talk about why the coaching and therapy industry stays so unregulated, and what that actually means for anyone looking for real help. Stuart also answers Dan's question on marketing versus competence in an unregulated industry, live on the show. 🔗 Find out more about Stuart Walker: LinkedIn: https://www.linkedin.com/in/stuart-walker-cafc1986/ https://www.meintime.co.uk Stuart Walker is an integrative counsellor and psychotherapist, writer and founder of Me In Time Counselling & Psychotherapy. He works particularly with men, fathers, grief and bereavement, neurodivergence and life transitions. 📘 Don't fall into the Coach Trap. Grab the book and learn how to build a coaching business the right way: www.coachtrap.co.uk #CoachTrap #MensMentalHealth #Psychotherapy #CoachingIndustry #LinkedInForCoaches

    Why Men Don't Talk (And Where They Actually Do) | Stuart Walker on Grief, AI & the Coach Trap

  3. Sep 21

    Sarah Gillen: Lawyer to ADHD Coach

    Sarah Gillen spent her whole career practicing family law — right up until she was diagnosed with ADHD and everything changed. In this episode of The Coach Trap podcast, Sarah joins Dan and Greg to share how she went from burnt-out lawyer to ADHD coach, why "pills don't give skills," and how she built a niche that found her rather than the other way around. We dive into: Why ADHD coaching is booming right now (and why that's a good thing)Sarah's unique niche coaching ADHD lawyers AND ADHD clients going through divorceHow hyperfocus can derail — or resolve — a divorce caseThe "RIP My Legal Career" post that resonated with hundredsUsing AI as an assistant without letting it think for youHow to convince organisations that coaching is an investment, not a cost🚨 86% of coaches quit or fail every single year. Don't be one of them. 👉 Escape the coach trap: www.coachtrap.co.uk👉 Join our community: skool.com/thecoachtrap Find out more about Sarah Gillen:🔗 LinkedIn: https://www.linkedin.com/in/sarah-gillen-951a5244/ #ADHDCoaching #CoachTrap #ADHDAwareness #LateDiagnosedADHD #CoachingBusiness #ADHDLawyer #NeurodivergentCoach #BusinessCoaching #ADHDPodcast #CoachingTips ADHD coaching, ADHD lawyer, coach trap, ADHD podcast, late diagnosed ADHD, neurodivergent coaching, business coaching, Sarah Gillen, ADHD divorce, coaching niche

    Sarah Gillen: Lawyer to ADHD Coach

  4. Aug 30

    How to Start a Conversation on LinkedIn That Actually Leads to Clients #LinkedInOutreach

    How to Start a Conversation on LinkedIn That Actually Leads to Clients #LinkedInOutreach Coaches spend months creating content and still can't turn engagement into clients. In this Q&A, Greg and Dan break down the three ways to actually get a conversation started on LinkedIn — cold outreach, warm engagement, and inbound — and why almost nobody is doing all three. You'll learn the seven-step process for turning a like or comment into a booked call, why selling too early kills your response rate, and how to spot the highest-intent prospects before you ever message them. Using the analogy of approaching someone at a bar, Greg and Dan explain why confidence, timing, and a human approach beat automation every time. They also cover why your profile — especially your banner — gets checked before anyone replies, and how to use that to your advantage. #SalesStrategy #ClientAcquisition Timestamps: 00:00 Introduction to conversation strategies 00:30 Three ways to get a conversation: cold, warm, inbound 01:28 Most coaches do not use all three methods 02:01 The importance of human approach in outreach 03:24 Overcoming limiting beliefs and confidence in outreach 04:26 The mistake of selling before establishing a conversation 05:24 The seven-step process to turn content into clients 08:21 Strategies for initiating conversations from engagement 09:46 Identifying high-intent prospects and problem solvers 11:27 Using intuition and profile insights for outreach 13:26 The importance of persistence and numbers in prospecting 14:39 Leveraging profile views and watchers for outreach 16:20 When and how to book a sales call 19:20 The analogy of dating and the sales process 21:29 The animal instinct in sales and prospecting 22:47 The importance of profile presentation and first impressions 24:29 Next steps and upcoming webinar Want more help turning coaching content into paying clients? Head to www.coachtrap.co.uk and join our free community at skool.com/thecoachtrap

    How to Start a Conversation on LinkedIn That Actually Leads to Clients #LinkedInOutreach

  5. Aug 22

    AI: Humanity beats Automation

    AI= Humanity Beats Automation | Coach Trap Podcast AI can write. AI can automate. AI can agree with you. But can it challenge you? In this episode of the Coach Trap Podcast, we sit down with Alan Danielson to explore what happens when **AI and automation** remove too much friction from our lives. We discuss: • Why AI may be feeding our ego • Why friction, disagreement and being told you're wrong matter • The danger of learned helplessness • Why outsourcing your writing could mean outsourcing your thinking • AI displacement and what it means for coaches • Why your story and lived experience may become your biggest advantage • The AI bubble, the dot-com boom and why history may repeat itself • The human qualities that become more valuable in an automated world As AI makes it easier for anyone to create content, start a business and call themselves a coach, standing out may become less about having the best prompts. And more about being human. Because the people who survive the age of automation may be the ones who can do what AI can't: Tell the truth. Challenge people. Create meaningful connection. And sit with someone in the messy middle. AI is powerful. But humanity may be the real competitive advantage. Find Alan Danielson on LinkedIn: Alan Danielson | LinkedIn - www.linkedin.com/in/alandanielson/ Join the Coach Trap: www.coachtrap.co.uk AI, coaching, AI automation, artificial intelligence, future of coaching, AI displacement, learned helplessness, human connection, personal branding, Coach Trap Podcast, coaching business, AI and humanity

    AI: Humanity beats Automation

  6. Aug 18

    Live Streaming, LinkedIn & Authenticity with John Petrocelli (Bulldog DM)

    Live Streaming, LinkedIn & Authenticity with John Petrocelli (Bulldog DM) 86% of coaches quit or fail every year. This week Greg sits down with John Petrocelli, Founder and CEO of Bulldog DM, the world's most experienced live stream studio, to talk about what nearly two decades in live video have taught him about grabbing attention in a noisy world. John shares how brands like Coca-Cola, AT&T, and Coachella use live streaming not to cannibalize sales, but to drive discovery, ticket demand, and global expansion. He and Greg unpack why audiences now crave authenticity over polish, how a single glitch or unscripted moment (even at the Grammys) can build more trust than a perfect performance, and why live commerce is exploding in the US. The conversation also turns to personal branding, with Greg breaking down how LinkedIn has shifted from a digital CV to a full landing page, and how coaches and founders can use search intent and storytelling to actually get found. Whether you're a coach, solopreneur, or founder trying to work out if live video and LinkedIn are worth your time, this episode is full of hard-won, practical insight. Don't fall into the coach trap: www.coachtrap.co.uk Connect with John Petrocelli: https://www.linkedin.com/in/johnpetrocelli/

    Live Streaming, LinkedIn & Authenticity with John Petrocelli (Bulldog DM)

  7. Aug 18

    Why Executive Coaching Is Saturated (And How To Stand Out) | Executive Coaching

    Why Executive Coaching Is Saturated (And How To Stand Out) | Executive Coaching Episode Description In this episode of The Coach Trap Podcast, Greg and Dan sit down with Josh Williams — founder of Limitless Innovation — for a raw conversation about what's actually broken in the coaching industry. Josh shares why he introduces himself by identity rather than job title, why he coaches more men than women, and why he believes AI is making coaches sound identical and the market messier than ever. They dig into the "holiday test" for nailing your niche, why offering a 12-week money-back guarantee builds real client trust, how consistency across platforms compounds over time, and why trying to be everything to everyone leaves you solving nothing for no one. Whether you're a new coach or years into your journey, this episode is packed with practical insight on identity, niche, and building a business that actually lasts. #executivecoaching #coachingbusiness #niche 🎧 Want to build a coaching business that actually stands out? Visit www.coachtrap.co.uk 🔗 Connect with Josh Williams: https://www.linkedin.com/in/joshua-williams-374535225/ 🌐 Learn more about Limitless Innovation: limitlessinnovation.net executive coaching, coaching business, coach trap podcast, Josh Williams, business coaching, coaching niche, podcast for coaches, AI in coaching, entrepreneur mindset #ExecutiveCoaching #CoachingBusiness #BusinessCoach #CoachTrapPodcast #EntrepreneurMindset #LeadershipDevelopment #PodcastForCoaches

    Why Executive Coaching Is Saturated (And How To Stand Out) | Executive Coaching

  8. Aug 10

    Stop Limiting Beliefs Before They Stop You

    top Limiting Beliefs Before They Stop You What if your biggest obstacle isn't a lack of skill... but the story you've been telling yourself? In this episode of The Coach Trap Podcast, Greg Styan and Dan Williams are joined by Margaret Sinclair, founder of Mind Tamers, to explore the hidden beliefs that shape confidence, performance and success. Together they discuss: Why limiting beliefs keep entrepreneurs stuckHow the subconscious mind influences decision-makingImposter syndrome and fear of judgementNeurodiversity, burnout and mindsetThe role of somatic work and the nervous systemWhether AI belongs in coachingWhy niching your business can transform your resultsIf you're a coach, entrepreneur or business owner looking to build a stronger mindset and a more successful business, this episode is packed with practical insights and honest conversation. Escape the Coach Trap:www.coachtrap.co.uk Connect with Margaret Sinclair:https://www.linkedin.com/in/margaret-s-832a6a2b/

    Stop Limiting Beliefs Before They Stop You
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About

86% of coaches quit in year one. We help you become the 10% who thrive. The Coach Trap Podcast is for coaches and service-based entrepreneurs building businesses that actually make money. Each week, Greg (coach turned 7-figure brand builder) and Dan (marketing strategist) interview coaches who've nearly quit, pivoted, and built systems that work. Learn how to attract premium clients, create content that converts, and scale without burnout. Guest app: gbsc.kit.com/thecoachtrappodcast Community: skool.com/thecoachtrap

Information

  • Creator
    The Coach Trap
  • Years Active
    2025 - 2026
  • Episodes
    74
  • Rating
    Clean
  • Copyright
    © The Coach Trap
  • Show Website
    The Coach Trap Podcast