The Content Connect Show

Content Connect
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You see the campaigns, the viral posts, and the moments that make you stop scrolling, but what about the creative minds who bring it all to life? 👀 At CONTENT CONNECT, we’re shining a light on the writers, marketers, creators, and storytellers shaping the future of African content. 🌍✨ Through in-depth conversations on our YouTube show, we’ll introduce you to the extraordinary people behind the magical content you see every day💨🚀 These are stories you DON’T want to miss❗ Follow us, subscribe to the channel, and join the movement of creatives rewriting the rules🎙️

  1. 3d ago

    Content Connect S2E10: Lydia on Influence, Ownership & the Future of Africa’s Creator Economy

    The Season 2 finale is finally here! 🎉 After nine incredible guests, Lydia George joins us as our 10th and final guest for the season. Meet Lydia, Media and Social Lead at Selar, one of the companies powering Africa’s creator economy. Beyond her love for her dog and classic sitcoms, she’s spent the last few years working behind the scenes of the creator economy and learning the space from the inside.In this episode, Lydia tells us how she turned her creativity into a career in media and marketing. She also shares her thoughts on the space, what still needs to change, and who needs to step up to make that happen.Drop a comment below and join the conversation on Instagram using #thecontentconnectshow. And of course, don’t forget to Like, Share, and Subscribe for more amazing content like this (please or we'd find you) :) Relevant links: Connect with us on IG: instagram.com/thisiscontentconnect Connect with us on Twitter (X): https://x.com/contenttconnect Read our Monthly Newsletter on Substack: https://contentconnect.substack.com/ Listen to us on Spotify: https://open.spotify.com/show/5amNp6s… Listen to us on Apple Podcasts: https://podcasts.apple.com/ng/podcast… Linktree (for other CC resources): https://linktr.ee/realcontentconnect Wanna be our next guest? Fill this: https://forms.gle/aDf92ApuBedwDP3t6 Connect with Lydia on IG: https://www.instagram.com/lydiacgeorge Connect with Lydia on X: https://x.com/lydiacgeorge?s=21 Connect with Lydia on LinkedIn: https://www.linkedin.com/in/lydiacgeorge

    Content Connect S2E10: Lydia on Influence, Ownership & the Future of Africa’s Creator Economy

  2. Oct 22

    Content Connect S2E9: She Built a Startup by "Accident." Now She Helps Companies Grow With Purpose!

    Meet Oluwanisola, an award-winning product and growth marketer with 7 years of experience across media, tech, product marketing, and growth. In this episode, Sola takes us back to her early days in media, where she started out writing for blogs, media platforms, and PR agencies. Then, she walks us through the unexpected turns that helped shape her career and eventually led her into product and growth marketing. If you’re trying to grow in marketing, break into product marketing, understand what growth actually means, or simply learn how to position yourself better in your career, this episode is definitely for you. As always, we’d love to hear your thoughts! Drop a comment below and join the conversation on Instagram using #thecontentconnectshow. And of course, don’t forget to Like, Share, and Subscribe for more amazing content like this (please or we'd find you) :) Relevant Links below 👇: Connect with us on IG:  thisiscontentconnect Connect with us on Twitter (X): https://x.com/contenttconnect Read our Monthly Newsletter on Substack: https://contentconnect.substack.com Listen to us on Spotify: https://open.spotify.com/show/5amNp6s... Listen to us on Apple Podcasts: https://podcasts.apple.com/ng/podcast... Linktree (for other CC resources): https://linktr.ee/realcontentconnect Wanna be our next guest? Fill this: https://forms.gle/aDf92ApuBedwDP3t6 Connect with Sola on IG: https://www.instagram.com/oluwanisola_____/ Connect with Sola on LinkedIn:   oluwanisola-eludoyin-3a419a189  Connect with Sola on X: https://x.com/Oluwanisola___ Check out Sola’s Product Marketing Course (use the code CONITPM for 20% off!): https://selar.com/ia8337yr3a

    Content Connect S2E9: She Built a Startup by "Accident." Now She Helps Companies Grow With Purpose!

  3. Jun 17

    Content Connect S2E8: How Nathan Went From Earning ₦1/Word to Writing for Global SaaS Brands!

    Meet Nathan Ojaokomo, a freelance writer for B2B software companies who plans, writes, and optimizes long-form content for brands like CoSchedule, Zapier, Vimeo, and more.In this episode, Nathan takes us through his very unserious-but-serious journey from studying Statistics at FUTA, doing an internship at Chevron, teaching during NYSC, and eventually finding his way back to writing during the COVID lockdown. If you’ve ever wanted to become a freelance writer, charge better rates, find better clients, survive rejection, or understand what writing looks like in the age of AI, this episode is packed with gems you need to hear.As always, we’d love to hear your thoughts! Drop a comment below and join the conversation on Instagram using #thecontentconnectshow. And of course, don’t forget to Like, Share, and Subscribe for more amazing content like this (please or we'd find you) :)Relevant Links below 👇: Connect with us on IG: https://www.instagram.com/thisiscontentconnect/ Connect with us on Twitter (X): https://x.com/contenttconnect Read our Monthly Newsletter on Substack: https://contentconnect.substack.com/ Listen to us on Spotify: https://open.spotify.com/show/5amNp6s397ZaMFvplRwKHU?si=JOp95Sn4SWuKLWsQPteycg Listen to us on Apple Podcasts: https://podcasts.apple.com/ng/podcast/the-content-connect-show/id1816793877 Linktree (for other CC resources): https://linktr.ee/realcontentconnect Wanna be our next guest? Fill this: https://forms.gle/aDf92ApuBedwDP3t6Connect with Nathan on IG: https://www.instagram.com/nathanojaokomoConnect with Nathan on LinkedIn: https://www.linkedin.com/in/nathan-ojaokomoConnect with Nathan on X: https://x.com/nathanojaokomoCheck out Nathan’s website: https://nathanojaokomo.com/

    Content Connect S2E8: How Nathan Went From Earning ₦1/Word to Writing for Global SaaS Brands!

  4. Jun 10

    Connect Connect S2E7: Favour on Surviving Your 20s In a Dog-Eat-Dog World!

    Meet Favour, a lawyer, content marketer, and podcast host who, at some point in uni, mentally clocked out of the career she thought she wanted.In this episode, we talk about building confidence early, making money in uni, pivoting without panicking, and why personality might matter more than experience when hiring. If you’re figuring out your career, navigating pressure, or in the process of building something new and exciting, you’d love this episode.As always, we’d love to hear your thoughts! Drop a comment below and join the conversation on Instagram using #thecontentconnectshow. And of course, don’t forget to Like, Share, and Subscribe for more amazing content like this (please or we'd find you) :)Relevant Links below 👇: Connect with us on IG: https://www.instagram.com/thisiscontentconnect/ Connect with us on Twitter (X): https://x.com/contenttconnect Read our Monthly Newsletter on Substack: https://contentconnect.substack.com/ Listen to us on Spotify: https://open.spotify.com/show/5amNp6s397ZaMFvplRwKHU?si=JOp95Sn4SWuKLWsQPteycg Listen to us on Apple Podcasts: https://podcasts.apple.com/ng/podcast/the-content-connect-show/id1816793877 Linktree (for other CC resources): https://linktr.ee/realcontentconnect Wanna be our next guest? Fill this: https://forms.gle/aDf92ApuBedwDP3t6Connect with Favour on IG: https://www.instagram.com/favourphase?igsh=MWo5dnVya2NnM3dvbA==Connect with Favour on LinkedIn: https://www.linkedin.com/in/favouruba001

    Connect Connect S2E7: Favour on Surviving Your 20s In a Dog-Eat-Dog World!

  5. Jun 4

    Content Connect S2E6: The Gen Z Screenwriter Who Makes You Feel Seen (not just entertained)

    Meet Nengi Diri (the Nengi you heard about), an experienced screenwriter, content writer, and UX writer who was actually behind one of the biggest Nollywood movies last year.In this episode, Nengi unravels the often-unheard midpoint between screenwriting and content design. She takes us on her journey from studying physiology to moving to Lagos to work on a documentary, and eventually becoming a highly sought-after writer for brands like Nigerian Breweries, Soundcity, Channel TV, and MTN. Nengi shares the three phases a film goes through, the essential components of a story treatment, why "it never ends" when it comes to script drafts, and the one question she truly despises as a screenwriter.If you've ever wanted to get into the film industry, learn the nitty-gritty of screenwriting, or just want to hear a genius talk about her craft (and lose spectacularly at a round of 'Concentration'), this episode is packed with insider knowledge you need to hear!As always, we’d love to hear your thoughts! Drop a comment below and join the conversation on Instagram using #thecontentconnectshow. And of course, don’t forget to Like, Share, and Subscribe for more amazing content like this (please or we'd find you) :)Relevant Links below 👇: Connect with us on IG: https://www.instagram.com/thisiscontentconnect/ Connect with us on Twitter (X): https://x.com/contenttconnect Read our Monthly Newsletter on Substack: https://contentconnect.substack.com/ Listen to us on Spotify: https://open.spotify.com/show/5amNp6s397ZaMFvplRwKHU?si=JOp95Sn4SWuKLWsQPteycg Listen to us on Apple Podcasts: https://podcasts.apple.com/ng/podcast/the-content-connect-show/id1816793877 Linktree (for other CC resources): https://linktr.ee/realcontentconnect Wanna be our next guest? Fill this: https://forms.gle/aDf92ApuBedwDP3t6Connect with Nengi on IG: https://www.instagram.com/the_nengiyouheardabout_ Connect with Nengi on LinkedIn: https://www.linkedin.com/in/nengi-diri-84287a186

    Content Connect S2E6: The Gen Z Screenwriter Who Makes You Feel Seen (not just entertained)

  6. Feb 15

    Content Connect S2E5: The BBN Social Media Manager Who Became a Performance Marketing Machine!

    Meet Ebuka Chidube, a performance marketer who's been in the game for 4+ years, working with brands like Piggyvest, Lenco, iFitness, and even managing social media for Big Brother Naija housemates.In this episode, Ebuka shares his wild journey from studying guidance and counseling (without any guidance pun very much intended), to trying his hand at design, to becoming the guy brands call when they need serious growth. He talks about achieving 500% growth in just 2 weeks, getting Piggyvest to 5 million users in a month, and why he believes you have to be "a certain level of cracked" to succeed in marketing.If you've ever wondered what it really takes to make it in performance marketing, or why "you can work anywhere" might be the biggest lie ever told, this episode is packed with gems you need to hear.As always, we’d love to hear your thoughts! Drop a comment below and join the conversation on Instagram using #thecontentconnectshow. And of course, don’t forget to Like, Share, and Subscribe for more amazing content like this (please or we'd find you) :)Relevant Links below 👇: Connect with us on IG:   / thisiscontentconnect   Connect with us on Twitter (X): https://x.com/contenttconnect Read our Monthly Newsletter on Substack: https://contentconnect.substack.com/ Listen to us on Spotify: https://open.spotify.com/show/5amNp6s... Listen to us on Apple Podcasts: https://podcasts.apple.com/ng/podcast... Linktree (for other CC resources): https://linktr.ee/realcontentconnect Wanna be our next guest? Fill this: https://forms.gle/aDf92ApuBedwDP3t6Connect with Ebuka on IG: https://www.instagram.com/daevee_chi?... Connect with Ebuka on LinkedIn:   / ebuka-chidube-6a230518a  Connect with Ebuka on Twitter (X): https://x.com/Daevee007

    Content Connect S2E5: The BBN Social Media Manager Who Became a Performance Marketing Machine!

  7. 11/29/2025

    Content Connect S2E4: What 7 Years in Content Taught Abioye About Growth, Money & Execution

    Meet Abioye Ogundairo, a content writer, marketer, and founder of TechWriteable, a platform helping writers build portfolios, find jobs, and collaborate with companies across the world. In this episode, Abioye shares how he went from landing his first ₦10k writing gig with zero experience to working with international clients on Upwork, and eventually starting his own company. If you’ve ever wondered how to make money from writing or turn your freelance hustle into a brand,  this episode is for you. As always, we’d love to hear your thoughts!  Drop a comment below and join the conversation on Instagram using #thecontentconnectshow. And of course, don’t forget to Like, Share, and Subscribe for more amazing content like this (please or we'd find you) :) Relevant Links below 👇:  Connect with us on IG: https://www.instagram.com/thisiscontentconnect/  Connect with us on Twitter (X): https://x.com/contenttconnect  Read our Monthly Newsletter on Substack: https://contentconnect.substack.com/  Listen to us on Spotify: https://open.spotify.com/show/5amNp6s397ZaMFvplRwKHU?si=JOp95Sn4SWuKLWsQPteycg  Listen to us on Apple podcasts: https://podcasts.apple.com/ng/podcast/the-content-connect-show/id1816793877  Linktree (for other CC resources): https://linktr.ee/realcontentconnect  Wanna be our next guest? Fill this: https://forms.gle/aDf92ApuBedwDP3t6 Connect with Abioye on IG: https://www.instagram.com/abioye_hq Connect with Abioye on LinkedIn:  https://www.linkedin.com/in/peter-ogundairo Connect with Abioye on Twitter (X): https://x.com/abioye_hq?s=21

    Content Connect S2E4: What 7 Years in Content Taught Abioye About Growth, Money & Execution

  8. 11/22/2025

    Content Connect S2E3: How Mariam Turned Her Love For Media Into a Dream Job at Zikoko

    Meet Mariam Akinbami, social media strategist, community manager, and all-round creative powerhouse at Zikoko, one of Africa’s biggest media brands. In this episode, she talks about balancing school and work (and still graduating with a first class!), shooting her shot at Zikoko, and what it really takes to stand out in the creative industry.  Watch till the end for lessons on storytelling, discipline, and doing it all, especially when it’s hard. As always, we’d love to hear your thoughts!  Drop a comment below and join the conversation on Instagram using #thecontentconnectshow. And of course, don’t forget to Like, Share, and Subscribe for more amazing content like this (please or we'd find you) :) Relevant Links below 👇:  Connect with us on IG: https://www.instagram.com/thisiscontentconnect/  Connect with us on Twitter (X): https://x.com/contenttconnect  Read our Monthly Newsletter on Substack: https://contentconnect.substack.com/  Listen to us on Spotify: https://open.spotify.com/show/5amNp6s397ZaMFvplRwKHU?si=JOp95Sn4SWuKLWsQPteycg  Listen to us on Apple podcasts: https://podcasts.apple.com/ng/podcast/the-content-connect-show/id1816793877  Linktree (for other CC resources): https://linktr.ee/realcontentconnect  Wanna be our next guest? Fill this: https://forms.gle/aDf92ApuBedwDP3t6 Connect with Mariam on IG: https://www.instagram.com/_akinbami_ Connect with Mariam on LinkedIn: https://www.linkedin.com/in/mariam-akinbami

    Content Connect S2E3: How Mariam Turned Her Love For Media Into a Dream Job at Zikoko
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About

You see the campaigns, the viral posts, and the moments that make you stop scrolling, but what about the creative minds who bring it all to life? 👀 At CONTENT CONNECT, we’re shining a light on the writers, marketers, creators, and storytellers shaping the future of African content. 🌍✨ Through in-depth conversations on our YouTube show, we’ll introduce you to the extraordinary people behind the magical content you see every day💨🚀 These are stories you DON’T want to miss❗ Follow us, subscribe to the channel, and join the movement of creatives rewriting the rules🎙️

Information

  • Creator
    Content Connect
  • Years Active
    2025 - 2026
  • Episodes
    16
  • Rating
    Explicit
  • Copyright
    © Content Connect
  • Show Website
    The Content Connect Show