Banter with Billy

Envy
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Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered. Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals. Zero buzzwords, fluff, or corporate non-sense, guaranteed.

  1. Everyone's hiring or job-hunting... no one's happy 🥵 Job market w/ Beth Katzman & Adi Blecher

    DEC 17

    Everyone's hiring or job-hunting... no one's happy 🥵 Job market w/ Beth Katzman & Adi Blecher

    This isn’t another “AI is taking our jobs” conversation. This banter episode with Adi Blecher, VP Marketing at Wisor.AI and Beth Katzman, global recruitment expert, is a grounded look at how hiring expectations, budget pressure, and leadership misunderstandings are colliding and leaving marketers stuck in the middle. You’ll hear a blunt take on: Why companies are hunting for all-in-one marketers and why that role fails in practice; How AI is being used as a headcount shortcut, not a strategy; Which marketing roles are still in demand and which ones are quietly disappearing; The mistakes candidates make with CVs, LinkedIn profiles, and interviews; Why “visibility” isn’t optional if you want to be hired; The real risk behind 12–18 month job hopping; When it makes sense to move marketing teams to the US and when it backfires. If you’re a CMO, VP Marketing, or senior marketer navigating hiring freezes, unrealistic job specs, or career fatigue, this conversation will sound uncomfortably familiar. Watch the full episode to hear what hiring managers are actually looking for and what most candidates still get wrong.

    21 min
  2. Running a B2B Influencer Pilot Like a Pro with Vector's Jess Cook

    DEC 4

    Running a B2B Influencer Pilot Like a Pro with Vector's Jess Cook

    If you think influencer marketing is only for B2C brands, think again. If you think influencer marketing is only for B2C and maybe B2B mega-brands, think again. Cause ‪Vector just proved that it can work ✨ magic ✨ with micro-influencers advertising your small(er) brand. In this episode of Banter with Billy, Billy sits down with Vector's Head of Marketing, Jess Cook, to understand how a $12,000 micro-influencer pilot turned into 45 demo requests, out of which 82% were ICP leads, and more than $1.1M in pipeline?????? Jess breaks down how she built the entire program, but also what she would never do again, how to avoid the rookie mistakes, and why B2B brands should rethink “vampire months” like July and August. If you’ve been skeptical about influencer marketing in B2B, this conversation will hopefully change how you how you budget for 2026. Thanks, Jess!

    20 min
  3. Enough with the AI hype... Danit Ben Simon shares AI tools that will actually help your GTM

    NOV 17

    Enough with the AI hype... Danit Ben Simon shares AI tools that will actually help your GTM

    Everyone’s talking about “AI for marketing,” but few can show how it really drives revenue. In this session, Danit Ben Simon (Head of Demand Gen at Vendict) joins Billy to break down how she uses AI to actually build pipeline. From creating full-funnel campaigns with HeyGen avatars and Clay automations, to using real buying signals instead of overpriced intent data, Danit shows what AI can look like when you use it for more than (bad) content creation. You’ll hear: How AI helps small teams run like full GTM engines, Why “signals” beat “intent” every time, How to use video, personalization, and data enrichment to double demo bookings, Why outbound isn’t dead and how to make it work. We don't know a single marketer who isn't feeling overwhelmed with all the new AI tools out there, so if you're in the same boat, this one is for you.

    20 min
  4. Your Tech Buyers Know More About Your Product Than You Do... With Santosh Sharan

    OCT 8

    Your Tech Buyers Know More About Your Product Than You Do... With Santosh Sharan

    In this no-BS conversation, Envy's own Billy Cina sits down with Santosh Sharan, Co-Founder of Zeer AI, to dissect why traditional B2B go-to-market strategies are crumbling, and what’s replacing them. Spoiler alert: your buyers are way ahead of your SDRs. We cover: Why Gartner, G2, and outdated analyst models are collapsing, How AI is flooding the market with information, and why trust is the new currency, The shift from playbooks to personalization: no more 7-step templates. Why cold calling is beyond dead, and how AI agents will replace the noise, The real future of B2B differentiation: founder-led brand, community, and GTM motion, What it means when your buyer walks into the call knowing more than your rep. Santosh unpacks how Zeer AI is rethinking B2B research, trust-building, and buyer-vendor collaboration, and why insight should matter more than outreach in modern GTM. If you’re a founder, CMO, or GTM lead tired of noise, this is your signal to rethink the funnel.

    21 min
  5. How to Get a Non-Believing CEO to Understand Marketing Attribution with Rand Fishkin

    AUG 11

    How to Get a Non-Believing CEO to Understand Marketing Attribution with Rand Fishkin

    Convincing a CEO that marketing matters (without perfect attribution data) can feel impossible. In this conversation, I asked Rand Fishkin, co-founder of SparkToro, why most attribution models mislead, what to measure instead, and how to reframe the conversation so leadership actually listens. You’ll learn: Why “proving” marketing through attribution is often a trap How to shift from attribution to lift-based measurement The one conversation to have before investing in brand, PR, or events How competitor actions can be your secret weapon in budget discussions Practical metrics for showing impact in long B2B sales cycles If your CEO only trusts Google and Facebook dashboards, this is your playbook for changing their mind.

    21 min
  6. For the Love of Customer Marketing with Gaby Young

    JUL 14

    For the Love of Customer Marketing with Gaby Young

    We all love our customers. OK most customers. And we definitely all want more customers.  We all understand that keeping and growing current customers is far more cost effective than acquiring new ones. So why oh why do most  B2B tech companies invest so little in customer marketing? Billy Cina and Gaby Young banter this out and also cover what effective customer marketing looks like.  Wadda you think?

    19 min
  7. WTF Is a Data Scientist? And Why Marketers Should Care? Rotem Pinchover Answers Billy Cina's Questions

    JUL 2

    WTF Is a Data Scientist? And Why Marketers Should Care? Rotem Pinchover Answers Billy Cina's Questions

    What do data scientists actually do... and how is AI already reshaping their role? In this episode of Banter with Billy, we sit down with Rotem Pinchover, Senior Data Scientist at Intuit, to pull back the curtain on what data scientists really do, why it’s different from analysts, and how their work is transforming marketing, product, and personalization at scale. What you'll learn: The real difference between a data scientist and a data analyst (finally, some clarity). How Intuit is using data science to power hyper-personalized campaigns inside Mailchimp. Why generative AI isn’t replacing data scientists... but it is changing their toolkit. How rogue chatbots are redefining the importance of guardrails. Why the era of cookie-cutter marketing playbooks is over, and what that means for marketers. Along the way, we run live LLM comparisons, debate tech stacks for post-Series B startups, and talk about the rising need for agility, personalization, and constant innovation—in both marketing and data science. Whether you're a B2B marketer wondering how to keep up, or a data pro trying to prove your value in the age of AI, this one's for you. TL;DR: The future belongs to those who personalize, iterate, and ditch the playbook.

    20 min
  8. How to do brand awareness on a budget? Marketing Envy's Billy Cina talks to Shiri Katalan

    JUN 30

    How to do brand awareness on a budget? Marketing Envy's Billy Cina talks to Shiri Katalan

    There's A LOT of talk around brand right now, but it's for good reason, because... No one will click on your demo ads if they don’t know your brand. No one will give you their email address just to view an ebook. And no one will remember your brand without strong brand awareness. 👉 This means that all campaigns, leadgen or not, will need to include more brand awareness. But what if you don't have a budget for brand awareness like Nike or monday.com? Then Shiri Katalan from Global Dots‬ have lots of great ideas for you. We're Envy, a B2B tech marketing & RevOps agency companies turn to when they need to reach scary goals.

    15 min
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About

Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered. Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals. Zero buzzwords, fluff, or corporate non-sense, guaranteed.

Information

  • Creator
    Envy
  • Years Active
    2K
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © 2025 Banter with Billy
  • Show Website
    Banter with Billy