The CX Mixer

Larry Thoma
  • 5.0 (1)
  • BUSINESS

CX Mixer is the podcast for ecommerce pros who know that great customer experience doesn’t stop at checkout. Hosted by Larry Thoma — an operator who works directly with some of the most creative and fast-growing brands in the game — each episode pairs up two CX leaders to swap stories, strategies, and straight-up lessons from the trenches. These aren’t cookie-cutter case studies. Expect real talk on what’s working, what’s not, and how smart brands are turning customer experience into a growth engine. Whether you’re running a lean team or scaling fast, CX Mixer brings you the unfiltered playbook from the people doing the work.

Episodes

  1. 6D AGO

    Bonus Episode: How 8 CX Leaders Are Making AI Work—Right Now

    In this Bonus episode of the CX Mixer, host Larry Thoma explores the fast-changing world of AI-powered customer experience with leaders from Glossier, Dr. Squatch, Caraway, Bobble Bar, 32 Degrees, True Classic, and Wyze. Guests share real world examples of using AI—from personality-driven chatbots to fraud prevention and sales support—while balancing automation with the human touch. The conversation highlights key challenges, best practices, and practical strategies for scaling AI, preserving brand voice, and delivering better CX. Tune in for actionable takeaways on future-proofing your cx strategy with artificial intelligence. Timestamps 0:00 – Intro & Episode Overview 01:00 – Brianna on AI in Commerce & Chatbots 06:00 – Human vs. AI: High-Touch Experiences 12:00 – Kayla on Scaling CX & Phone Automation 21:00 – Dr. Squatch’s AI Chatbot & Sales Use Cases 33:00 – Bobble Bar: Onboarding & Social AI 44:00 – Caraway: Strategy & Vendor Evaluation 55:00– True Classic: AI for Repetitive Tasks & Training 1:07 – Wyze: Deep Integration & Pre-Sales AI 1:19 – Glossier: Triage, Sales, & Community AI 1:29 – Wrap-Up & Fun Takeaways Socials Larry:https://www.linkedin.com/in/larrythoma/ Brianna:https://www.linkedin.com/in/breanna-moreno-183a8459/ Caela:https://www.linkedin.com/in/caela-castillo-29a73770/ Tess:https://www.linkedin.com/in/tasnuva-awal/ Maritza:https://www.linkedin.com/in/maritza-mejia-46129b56/ Nancy:https://www.linkedin.com/in/nancy-gurd-17b67a209/ Jordan:https://www.linkedin.com/in/jordangesky/ Logan:https://www.linkedin.com/in/logandunn/ Cati:https://www.linkedin.com/in/cati-brunell-brutman-5355b04a/

    1h 33m

  2. DEC 11

    0 to 100: Building CX From Day One

    In this episode of the CX Mixer, host Larry Thoma welcomes customer experience experts Breanna Moreno and Dan Kaparski for a dynamic discussion on building CX from day one. Dan Kaparski shares his approach to launching a celebrity-backed fashion brand, emphasizing the importance of preparedness, tech stack essentials, and proactive fraud prevention. Breanna draws on her experience scaling True Classic from its early days and offers hard-won lessons on process, vendor partnerships, and the realities of handling Black Friday chaos. Together, they tackle myth-busting around AI, navigating inventory shortages, and the ongoing evolution of customer journey strategies. Listeners will gain actionable insights into balancing lean teams with premium CX, handling rapid growth, and pivoting with industry trends. Whether you’re launching a startup or reimagining your brand’s customer journey, this episode delivers practical playbook tips and candid confessions from two CX pros. Socials Larry: https://www.linkedin.com/in/larrythoma/ Dan: https://www.linkedin.com/in/dankaparski/ Breanna: https://www.linkedin.com/in/breanna-moreno-183a8459/

    56 min

  3. NOV 20

    Quiet Luxury, Human CX: Everlane & Vuori on Premium Experiences Without the Snob Factor

    In this episode of the CX Mixer, host Larry Thoma welcomes Lisa from Everlane and Chad from Vuori for a lively discussion on what it means to deliver “quiet luxury” in customer experience. Together, they explore how their brands balance premium quality, approachability, and sustainability while adapting to evolving customer needs. Listeners will hear candid insights on the power of transparency, building trust, and crafting seamless, almost “invisible” experiences that let products—and people—shine. Chad and Lisa share strategies for handling returns, leveraging AI thoughtfully, and eliminating pain points, all while keeping the human touch front and center. With real stories, confessions from the frontline, and actionable CX tips, this episode offers fresh perspectives for brands looking to elevate their experience—proving that what really matters is making customers feel understood, valued, and prioritized. Perfect for anyone seeking practical inspiration for premium, customer-centric service. Socials Larry: https://www.linkedin.com/in/larrythoma/ Lisa: https://www.linkedin.com/in/lisayarrow/ Chad: https://www.linkedin.com/in/chadpwarren/

    1h 1m

  4. NOV 6

    The Modern Man’s Journey: From Rugged to Refined

    In this episode of the CX Mixer, host Larry Thoma explores the evolving landscape of men's fashion and customer experience with Katy from Suit Shop and Nichelle from Taylor Stitch. They discuss the shift in male consumer behavior, emphasizing the growing importance of personalization and emotional connection in menswear purchases. The conversation delves into the challenges of sizing across international markets, the rise of virtual consultations, and the delicate balance between efficiency and personal touch in customer service. The guests share insights on combating return fraud, leveraging AI in customer interactions, and the importance of building lasting brand loyalty in the fast-paced world of fashion e-commerce.

    56 min

  5. OCT 23

    The Fine Print: Fighting Fraud Without Losing Customers

    In this episode of the CX Mixer, host Larry Thomas speaks with Michael from Fanatics Live and Taylor from Nathan James about combating fraud without alienating customers. They discuss various types of fraud in e-commerce, from return abuse to warranty scams, and share strategies for detection and prevention. Key topics include educating customer service teams, leveraging technology like video verification, and maintaining customer-friendly policies while staying vigilant. The experts also debunk myths about customer experience roles and highlight the strategic importance of CX teams in driving revenue and improving business outcomes. Socials Larry: https://www.linkedin.com/in/larrythoma/ Michael: https://www.linkedin.com/in/michaeldludwig Taylor: https://www.linkedin.com/in/taylorj23

    1h 6m

  6. OCT 9

    From Cart to Closet to Cup Holder: CX For Modern Essentials

    In this episode of the CX Mixer podcast, host Larry Thoma interviews Katie from Simple Modern and Jennifer from 32 Degrees. They explore how brands can leverage AI to enhance customer experience, fight fraud, and create seamless post-purchase experiences while increasing loyalty. The guests share insights on misconceptions about selling everyday products, their CX strategies, and tools they use to improve customer interactions. They discuss the challenges of managing customer expectations for low-priced items and the importance of empathy in customer service. The conversation also touches on the role of AI in customer support and how it can be effectively integrated without compromising the human touch. Socials: Larry: https://www.linkedin.com/in/larrythoma/ Katie:https://www.linkedin.com/in/katie-mitchell-37b51921a/ Jennifer: https://www.linkedin.com/in/jennifer-villalba-34999469/

    54 min

  7. JUL 24

    Gold Chains and Soap Bars: Female CX Bosses Revolutionizing Men's Brands | Ep 5

    Caela, Director of CX at Jackson, and Tess, Senior CX Manager at Dr. Squatch, discuss designing customer experience for men's brands. They challenge misconceptions about male consumers, highlighting their engagement and care for product quality. The episode explores strategies for building community, gathering customer feedback, and educating consumers post-purchase. Both leaders emphasize the importance of empathy in CX, regardless of gender. They share insights on leveraging AI in customer service while maintaining a human touch, and discuss the power of reviews in shaping brand perception. Chapters: 00:00 Intro: CX for men's brands 05:32 Misconceptions about male shoppers 09:00 Evolution of the male consumer 14:01 CX Playbook: AI chatbots and reviews 19:45 Confession booth: Learning from mistakes 30:20 Love Island and brand collaborations 34:34 Okendo for reviews and customer insights 40:55 Spotlight on post-purchase customer journey 52:26 Mythbuster: Men want to engage and chat 58:04 Advice for vendor interactions at conferences Socials Larry: https://www.linkedin.com/in/larrythoma/ Caela:https://www.linkedin.com/in/caela-castillo-29a73770/ Tess:https://www.linkedin.com/in/tasnuva-awal/

    59 min

  8. JUL 10

    Everywhere All at Once: Mastering CX Across Channels | Wyze & Olly | Ep 4

    Logan Dunn, Head of E-Commerce at Wyze, and Jennifer Peters, Director of D2C at Olly Vitamins, discuss the challenges of managing customer experience across multiple sales channels. They explore the complexities of warranty claims, inventory management, and customer data integration. The conversation delves into the effectiveness of direct mail marketing, the potential of TikTok Shop, and the importance of tailoring experiences for different channels. Both guests share insights on leveraging technology like Snowflake for data management and the challenges of creating consistent customer experiences in an omni-channel environment. The episode offers valuable perspectives on navigating the evolving landscape of e-commerce and retail. 00:00 Intro: Mastering CX across channels 05:45 CX breakdowns in multi-channel selling 11:21 Uniting customer experience across channels 30:22 Tools and platforms for omnichannel CX 42:50 Customer journey disconnects and solutions 53:35 Hot takes on TikTok Shop's future Socials Larry: https://www.linkedin.com/in/larrythoma/ Logan:https://www.linkedin.com/in/logandunn/ Jennifer:https://www.linkedin.com/in/jennifer-peters-3bbb6220/

    1h 1m

  9. JUN 26

    From Cart to Community: How Brands Build CX That Connects | Glossier & Baublebar | Ep 3

    Cati from Glossier and Maritza from Bauble Bar discuss building customer communities on the CX Mixer podcast. They share insights on leveraging social media, creating VIP experiences, and empowering customer service teams. Cati reveals Glossier's secret Slack community of 800 superfans, while Maritza discusses Bauble Bar's approach to customization and licensing partnerships. Both emphasize the importance of listening to customer feedback and adapting products accordingly. The episode highlights how these brands turn buyers into loyal advocates through personalized experiences and transparent communication. 00:00 Intro: Glossier and Bauble Bar on CX 05:40 Building community through customer experience 11:52 Glossier's approach to product feedback 19:43 Floor time: Taking breaks to recharge 24:59 Bauble Bar's Slack community for superfans 30:03 Leveraging social media for customer engagement 37:07 Managing custom order timelines and expectations 45:35 Educating customers on product care 55:56 Hot take: Phones not needed for CX 57:28 Myth busted: Being mean doesn't get better service Socials Larry: https://www.linkedin.com/in/larrythoma/ Cati:https://www.linkedin.com/in/cati-brunell-brutman-5355b04a/ Maritza:https://www.linkedin.com/in/maritza-mejia-46129b56/

    1 hr

  10. JUN 12

    The Impact A Small CX Team Can Have On A Brand | Carpe and Caraway Home | Ep 2

    Larry brings on Nancy, Director of Customer Experience at Caraway, and Daniel, Head of E-Commerce at Carpe, to discuss scaling CX with small teams. They dive into outsourcing call centers, leveraging help desk flows, and breaking up with customers. Unexpected insights include the power of QR codes in post-purchase experiences, the myth of reducing customer conversations, and why responding too quickly can backfire. The guests share their experiences with fraud prevention and managing split shipments, offering a candid look at the challenges of modern CX.  Follow Nancy and Daniel on LinkedIn to stay updated on their CX strategies and insights in the e-commerce world. Timestamps 00:00 Intro: Scaling CX with small teams 05:36 Doing more with less in customer experience 18:23 Handling unexpected increases in ticket volume 31:38 Breaking up with problematic customers 38:29 Debunking myths about customer experience 45:06 CX is a company-wide responsibility 51:20 Reading customer tickets to improve strategy Socials Larry: https://www.linkedin.com/in/larrythoma/ Nancy:https://www.linkedin.com/in/nancy-gurd-17b67a209/ Daniel:https://www.linkedin.com/in/daniel-nunn-846b15161/

    54 min

  11. MAY 27

    The Customer ISN’T Always Right | Tommy John’s and True Classic | Ep 1

    Larry brings on Jordan, Senior Manager at True Classic, and Max, Director at Tommy John, to discuss elevating customer experience, tackling fraud, and the power of proactive communication. Discover their unique insights on handling order modifications, leveraging tech tools like Looker and Flip, and debunking myths about BPOs and customer service. Gain valuable strategies from their extensive experience in the e-commerce world. Connect with Jordan and Max on LinkedIn for more expert advice and updates. Socials Larry: https://www.linkedin.com/in/larrythoma/ Jordan: https://www.linkedin.com/in/jordangesky/ Max: https://www.linkedin.com/in/max-wallace-08561911/ Timestamps 0:00 Intro 5:27 CX playbook: Handling fraud and friendly fraud 10:48 Auditing the full customer journey experience 16:23 CX confession: Accidental site-wide discounts 22:38 Essential tools: Looker for data analysis 28:40 Customer Journey Spotlight: Proactive communication 34:52 Busting CX myths: Offshore support quality 39:36 The customer isn't always right

    43 min
  • 11 Episodes

About

CX Mixer is the podcast for ecommerce pros who know that great customer experience doesn’t stop at checkout. Hosted by Larry Thoma — an operator who works directly with some of the most creative and fast-growing brands in the game — each episode pairs up two CX leaders to swap stories, strategies, and straight-up lessons from the trenches. These aren’t cookie-cutter case studies. Expect real talk on what’s working, what’s not, and how smart brands are turning customer experience into a growth engine. Whether you’re running a lean team or scaling fast, CX Mixer brings you the unfiltered playbook from the people doing the work.

Information

  • Creator
    Larry Thoma
  • Years Active
    2K
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © 2025 The CX Mixer
  • Show Website
    The CX Mixer