The Sell Out Podcast

Paul Knegten
  • 5.0 (1)
  • MARKETING

NEW PODCAST: Why do so many creative people end up in adtech? Or marketing in general? As one myself (anyone who's been on a zoom with me has seen my synth wall), I interviewed some of them. And I asked them, well, how did you get here? And did your dream "die" or does your creative past still live on inside you today?

Episodes

  1. 11/11/2025

    Michael Hauptman (Founder & CEO, AdLib)

    Michael Hauptman makes a compelling case for how The Grateful Dead and Phish led led to the tech boom and what he does at AdLib today.

    38 min

  2. 07/29/2025

    Ari Paparo (CEO Marketecture, Beeswax)

    Ari Paparo is an adtech serial entrepreneur, my old boss when I was CMO at Beeswax, and the author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance (comes out Aug 5). I noticed his paintings in our Friday 1:1s we'd do over Zoom during the pandemic. Earlier this month, he invited me to his apartment to show me his art and talk about creativity, building companies, and painting. Preorder his book here: https://www.amazon.com/Yield-Google-Bullied-Advertising-Dominance/dp/B0F67HV2BB

    27 min

  3. 07/16/2025

    Terry Kawaja (Founder & CEO, LUMA Partners)

    If you work in adtech, you'll know Terry as the guy responsible for most of the M&A that's happened in the last two decades. And that he does highly topical and incisive parody videos that are some of the best marketing in what is generally a pretty dry industry. Behind all that, he's been a comedian for 50 years. We dive into "what's the deal with the parody videos?" and get a sense of how Comedian Terry and Banker / Thought Leader Terry are all the same authentic self that has differentiated him and driven his incredible success.

    35 min

  4. 07/09/2025

    Gavin Dunaway (Director of Marketing, The Media Trust)

    Gavin is unapologentically a musician. But maybe it wasn't always like that: while he's been in bands his whole life (current one here), like many of us, he used to wonder how much of that side of himself to reveal. Is the wall between creative and "business guy" ever there for a good reason? We discuss. Also check out his other musical project where he engineered and mixed.  https://thejaguarclub.bandcamp.com/album/close

    44 min

  5. 07/02/2025

    Michael Nevins (CMO Equativ, Host @ Kick & Snare Podcast)

    Michael Nevins made a career in advertising, adtech, and music tech that led him to start his consultancy (and podcast!), Kick & Snare LLC. But before that, he helped manage the band Living Colour. How did a front row seat to massive rock stardom in the late 80s lead him to advertising, tech, and where he is today? s/o to https://jazzwahi.org/ where Michael volunteers doing live sound. Check them out! "Cult of Personality" by Living Colour: https://www.youtube.com/watch?v=7xxgRUyzgs0

    53 min

  6. 06/25/2025

    Nadia Gonzalez (CMO Scibids, co-founder & CEO ENC²)

    What does someone who drove 4 (4!) exits in 15 years and a Alvin Ailey-level dancer have in common?  A lot more than you think. I especially loved her take on how doing things that are hard early in life — things you’re passionate about — can tell people who you are later in life. *Note - we had some audio difficulties at certain points in this episode. Thanks for your patience!

    30 min

  7. 06/18/2025

    Myles Younger (CGO, U of Digital)

    Myles Younger is an artist. Here's some of his work: https://www.youtube.com/watch?v=14ZTcuSbyAQ He was one, too, illustrating and drawing at a young age. In between, he had a career in advertising technology where (I claim) he brought his artistic background with him. Listen and see what you think. Also a lot of shop talk about adtech and creative tech and why there's never been a big creative tech success story other than Adobe.

    41 min

  8. 06/11/2025

    Dominic Joseph (co-founder & CEO Captify, Creative Capital)

    What's it like to go from playing arenas (opening for The Killers, Blondie, & more) to building a highly successful tech company? My guest this week has done both, and now he's merging the two with an incubator & fund called Creative Captial. We cover quite the journey in 40 min. Dom in his band Protocol when they had a song on the UK charts in 2006: https://www.youtube.com/watch?v=T7IMyjXLcSk (he's the drummer)

    42 min

  9. 06/04/2025

    Erich Wasserman (co-founder MediaMath, CW Digital Funds)

    I talked to Erich Wasserman, tech founder and sales exec who got his start playing classical piano at the very top levels of that craft. He thinks there's a link between learning to do something really well (like piano) and being able to other things really well later in life. We explored that and how he ended up transitioning from art to sales to co-founding one of the biggest demand side platforms in adtech.

    36 min

  10. SEASON 1 TRAILER

    The Sell Out Podcast: Trailer

    New episodes on Wednesdays Starting May 28, 2025

    2 min

Trailer

Ratings & Reviews

About

NEW PODCAST: Why do so many creative people end up in adtech? Or marketing in general? As one myself (anyone who's been on a zoom with me has seen my synth wall), I interviewed some of them. And I asked them, well, how did you get here? And did your dream "die" or does your creative past still live on inside you today?

Information

  • Creator
    Paul Knegten
  • Years Active
    2K
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Paul Knegten
  • Show Website
    The Sell Out Podcast