The Higher Education Circuit: Behind the scenes of Applications, Marketing, and Growth

Meritto

Welcome to The Higher Education Circuit, your backstage pass to the minds shaping the future of student recruitment and enrollment. From emerging trends in enrollment marketing to the latest in CRM, AI, and student experience — each episode brings you honest conversations with enrollment leaders, edtech innovators, and decision-makers driving transformation across higher education.

  1. Mar 19

    Transnational education that wins student trust and global demand | Prof. Rick Bennett, British University Vietnam

    In the latest edition of #EducationCircuitByMeritto, we sat down with Prof. Rick Bennett, Deputy Vice-Chancellor and Vice-President at British University Vietnam (BUV), to discuss what it takes for universities to build credible transnational education models across Southeast Asia. As international institutions expand beyond their home countries, delivering a global degree alone is no longer enough. This conversation explored how academic governance, cross-border partnerships, institutional alignment, and student experience shape trust in international education. Watch the full episode for practical insights on how universities can scale transnational programs while maintaining strong academic standards and long-term student trust.

  2. Feb 27

    Trust as the new enrollment currency in Malaysia | May Tan Mullins, University of Reading Malaysia

    In the latest episode of The Higher Education Circuit, powered by Meritto, we sat down with May Tan Mullins, Provost and CEO of the University of Reading Malaysia, to understand how international universities can build credibility beyond rankings in emerging markets. Recorded as part of #EducationCircuitByMeritto, this episode highlights why governance, academic standards, admissions, communication, and student experience must work together to deliver on institutional promises. Tune in for clear, practical insights on turning global reputation into lasting local trust.

  3. Feb 27

    A UAE leader’s guide to education undergraduate

    In the latest episode of The Higher Education Circuit, powered by Meritto, we sat down with Dr. Lolowa AlMarzooqi, Associate Vice Provost for Undergraduate Education at NYU Abu Dhabi, for a focused discussion on institutional leadership in undergraduate education.  Recorded as part of #EducationCircuitByMeritto, this episode explores how universities can strengthen governance, align academic policy, and create better coordination between admissions and academics to support outcomes at scale. Tune in for real-world perspectives on leading undergraduate education in a rapidly evolving UAE landscape.

  4. 08/28/2025

    Building trust and efficiency with AI in U.S. higher-ed this Fall ft. Milos Topic

    In the latest landmark episode of The Higher Education Circuit, powered by Meritto, we sat down with Miloš Topić, VP & Chief Digital Officer at Grand Valley State University, to unpack how U.S. higher-ed institutions are approaching Fall 2025 with trust and efficiency at the forefront. This episode explored how AI is reshaping the way universities attract, assess, and support students, guiding them where they are, reducing friction, and enabling smarter decisions, stronger engagement, and more resilient digital infrastructure.  Recorded as part of #EducationCircuitByMeritto, this episode offers real-world insights into how institutions are leveraging AI to increase flexibility, strengthen enrollment, and lay the foundation for long-term growth this Fall.

  5. 08/13/2025

    Inside UAE’s push for global appeal this Fall 2025 ft. Jan Horn

    In the latest landmark episode of The Higher Education Circuit, powered by Meritto, we sat down with Jan Horn, Managing Director at SAE University College UAE, to unpack how the UAE is boosting its global appeal in Fall 2025. This episode explored how institutions are leveraging the STEAM model to attract international talent and build meaningful career pathways, adopting AI to strengthen strategic positioning, and tracking yield from target international markets. Recorded as part of #EducationCircuitByMeritto, this episode offers real-world insights into how UAE institutions are shaping future-ready, globally connected learning experiences and redefining international recruitment this Fall.

  6. 07/11/2025

    A cross-continental look at student recruitment

    In the latest landmark episode of The Higher Education Circuit, powered by Meritto, we brought together eight education leaders from the USA, UAE, Malaysia, and India for a rare cross-continental conversation on the future of student recruitment and enrollment. Together, we explored how institutions can adapt to shifting student expectations and competitive pressures, while navigating regional realities on the ground. Recorded during the latest edition of #EducationCircuitByMeritto, this episode delivers region-specific insights and global strategies, from visa shifts to digital-first outreach, to help you rethink student recruitment across borders. This is one conversation that will broaden your view and sharpen your next move.

  7. 05/23/2025

    Modern marketing and comm. strategies for university presidents and trustees in the US ft. Dr. Joseph A. Brennan (Montclair State University)

    In the latest episode of The Higher Education Circuit, powered by Meritto, we explored how strategic marketing and communication have become essential leadership tools in the U.S. higher education landscape. The conversation features leading voices from the education sector as they shared actionable insights on how presidents, trustees, and senior leaders can master data-driven storytelling, integrated messaging, and proactive communication to build trust, navigate challenges, and drive transformational growth. Recorded during our recent edition of #EducationCircuitByMeritto, this episode dives into practical takeaways to help institutions lead with clarity and drive enrollment impact. If you're aiming to stay sharp and responsive in today’s competitive education landscape, this episode offers real-world insights to keep your leadership approach both effective and future-ready.

  8. 05/18/2025

    How Higher-Ed Can Leverage ChatGPT for Marketing and Student Recruitment

    The AI wave isn’t coming, it’s already here. But while most institutions are experimenting with tools like ChatGPT, only a few are building real, scalable systems around it. In this must-listen episode of The Higher Education Circuit by Meritto, we cut through the hype and show how ChatGPT can be a strategic force in higher education, helping enrollment teams personalize outreach, scale content production, reduce CAC, and convert students faster. Join our hosts as they break down: How to integrate ChatGPT into your marketing workflows Real-world examples for admissions and content ops What not to expect from AI — and how to avoid generic output Why the smart schools are using AI to rethink process, not just content If you're in higher-ed marketing, enrollment, or digital strategy, this episode is your blueprint for the next phase of recruitment.

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Welcome to The Higher Education Circuit, your backstage pass to the minds shaping the future of student recruitment and enrollment. From emerging trends in enrollment marketing to the latest in CRM, AI, and student experience — each episode brings you honest conversations with enrollment leaders, edtech innovators, and decision-makers driving transformation across higher education.

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