Points of Growth

Yango Ads
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  • MARKETING

A podcast about the AdTech industry and its controversies, tools, and trends. Here, advertising and monetization experts come together to share their insights, ask the big questions, and, believe it or not, find some common ground along the way. (Maybe. We’ll see.) Join our conversations — and learn more about the state of the industry and new ways to increase revenue and boost businesses, locally and globally. Powered by Yango Ads. Check out our solutions and discover new points of growth for your business: https://tinyurl.com/yango-ads

Episodes

  1. 12/23/2025

    Your Messaging Is the Problem, Not Your Funnel

    Is your SaaS messaging converting? Learn a simple value proposition framework from expert Diane Wiredu in this episode of Points of Growth podcast by Yango Ads.

    24 min

  2. 12/02/2025

    How Platforms Decide What You Buy

    In the this episode, Jugal Limbachiya from Yango Ads and Konstantin von Wedel from Platformance examine how MENA region is reshaping the future of retail media and how retailers can drive growth without harming user experience.

    34 min

  3. 11/18/2025

    Stop wasting your app marketing budget

    Diversifying UA channels is essential for sustainable app growth — especially as marketers face tightening privacy rules, scattered data, and ever-changing algorithms. In this episode, host Neha Dawar sits down with Lorenzo Rossi, co-founder of app marketing agency Replug, and Daria Gordeeva, Business Development Manager at Yango App Campaigns, to break down what it really takes to scale apps in today’s unpredictable landscape.

    30 min

  4. 10/07/2025

    Superapps know you better than you think

    Superapps run Vietnam. They know what you eat, buy, and watch — sometimes before you do. Host Neha Dawar is joined by Hung Luu, Senior Growth Marketing Manager at MoMo, and Thu Nguyen, Business Development Manager at Yango Ads, to unpack how it happened — and what’s next.

    24 min

  5. 09/23/2025

    "AI will learn to hide its invasiveness and outsmart us"

    What role does AI currently play in marketing — is it best kept in the back-end for targeting and budget optimization, or should it also make ad creatives? In the eight episode of Points of Growth, Host Neha Dawar is joined by Linda Kender (MMA Middle East) and Bassem Yousry (Yango Ads) to discuss the topic.

    30 min

  6. 09/09/2025

    Ignacio Ortiz, X3M: "Adtech used to be free — that was a mistake."

    Meet the new season of Points of Growth podcast. In it, Yango Ads professionals talk to global advertising and monetization experts who shape the ever-changing landscape of AdTech. In this episode, Yango Ads’ host Neha Dawar is joined by Ignacio Ortiz, co-founder of X3M ad mediation, for an in-depth conversation on the rapidly evolving world of ad monetization and the transformative role of AI in shaping its future.

    26 min

  7. 08/11/2025

    Entering new markets to stay

    If you wish to expand your business beyond the English-speaking world to reach new customers, you will enter the territory of emerging markets. How do you build your business presence in a local language and culture? And how to advertise effectively across the world? Our host: Neha Dawar — Business Development Manager at Yango Ads Our speakers: Manfred Schlosser — Director of Advertising Sales for Europe & North America, Yango Swithin D'Silva — General Manager, Smart Device Business MENA, Yango Check out our solutions and discover new points of growth for your business: https://tinyurl.com/yango-ads-main

    30 min

  8. 07/29/2025

    Why in-app ads still exist

    Discover how app developers and publishers are rethinking ad monetization in 2025. From rewarded ads to regional strategy, learn what’s driving sustainable revenue without sacrificing user experience. Our speakers: Abdullah Homsi — Supply Regional Manager at Yango Ads Stanislav Fedorov — CEO and Founder of Sensus Games Our host: Neha Dawar, Business Development Manager at Yango Ads and host of the podcast Discover Ad Network by Yango Ads, an advertising solution for app monetization in new markets: https://tinyurl.com/yango-ad-network

    30 min

  9. 07/15/2025

    KPIs — do we still care?

    How do we define a successful campaign in 2025? What are the new metrics to pay attention to? And, finally, should we really care about KPIs that much? Our speakers: Madeleine Chill Gabay, Content Lead at Yango Ads Sebastian Loaiza, Senior Growth Manager at Yango Ads Our host: Neha Dawar, Business Development Manager at Yango Ads Discover Yango Ads Space — our solution to boost your ecommerce growth with pay-per-result ads: https://tinyurl.com/yango-ads-space

    31 min

  10. 07/01/2025

    Monetize it

    What are the ways to monetize your app in 2025? How do you know which strategy to choose and to follow? Tune in to discover the art of monetization with our experts. Our speakers: Lucas Calixto, Business Development Manager at Yango Ads Alex Khoroshilov, Technical Customer Success Manager at Yango Ads Our host: Neha Dawar, Business Development Manager at Yango Ads Discover Yango App Monetization and enjoy seamless revenue growth: https://tinyurl.com/yango-app-monetization

    31 min

  11. 06/16/2025

    Essential advertising toolbox

    Let’s talk about practice. Which advertising tools are in and which ones are out? How to choose solutions that will fit exactly your business needs, whether it’s brand awareness, lead generation, or analytics?  Our speakers: Daria Gordeeva, Product Marketing Manager at Yango Ads Rifki Novrian, Account Manager for Southeast Asia at Yango Ads Our host: Neha Dawar, Business Development Manager at Yango Ads Discover Yango Ads Campaigns, our all-in-one platform for your advertising needs: https://tinyurl.com/yango-ad-campaigns

    32 min

  12. 05/27/2025

    What AdTech is about in 2025

    We are kicking off with an episode about AdTech and "the now". What is this industry exactly? Where is advertising currently headed? Which events shaped the industry as we know it, and what are the key insights we have for 2025? Our speakers:   Malika Kennedy, Chief Business Development Officer at Yango Ads in the Middle East and Africa DenIz Chiftchi, Senior Monetization Expert at Yango Ads Our host:  Neha Dawar, Business Development Manager at Yango Ads Discover more growing trends in our AdTech Trends 2025 Playbook: https://tinyurl.com/adtech-trends-playbook

    23 min
  • 12 Episodes

About

A podcast about the AdTech industry and its controversies, tools, and trends. Here, advertising and monetization experts come together to share their insights, ask the big questions, and, believe it or not, find some common ground along the way. (Maybe. We’ll see.) Join our conversations — and learn more about the state of the industry and new ways to increase revenue and boost businesses, locally and globally. Powered by Yango Ads. Check out our solutions and discover new points of growth for your business: https://tinyurl.com/yango-ads

Information

  • Creator
    Yango Ads
  • Years Active
    2K
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © Yango Ads
  • Show Website
    Points of Growth