Healthcare Marketing Edge

Luminus Healthcare Marketing
  • 5.0 (3)
  • MARKETING

Your go-to healthcare marketing podcast for unlocking the secrets to patient acquisition and practice growth in the ever-evolving healthcare landscape. Each episode dives into actionable marketing strategies, industry insights, and real-world case studies tailored for small to medium-sized independent medical practices. Whether you’re a orthopedic surgeon, dentist, chiropractor, or primary care provider, tune in to gain the edge you need to scale your medical practice and thrive in a competitive healthcare market.

Episodes

  1. Aligning Marketing and Operations for Sustainable Healthcare Growth | EP 11

    DEC 2

    Aligning Marketing and Operations for Sustainable Healthcare Growth | EP 11

    In this episode of Healthcare Marketing Edge, Tim Bouchard, Owner/CEO of Luminus, talks with Michelle Hart, Director of Marketing & Communications at BostonSight who reveals how sustainable healthcare growth depends on honest marketing that aligns with actual clinic capacity and operational realities. Rather than pushing aggressive patient acquisition campaigns, Hart emphasizes the importance of listening to both clinic staff and patients to identify pain points, understand capacity constraints, and ensure marketing promises match what the organization can deliver. The key takeaway is simple but often overlooked: listen to your team, understand your capabilities, and let those insights shape marketing strategies that support long term growth without overwhelming your staff or disappointing patients.

    28 min
  2. Build Your Marketing Foundation with Clear Goals & Strategy | EP 10

    NOV 11

    Build Your Marketing Foundation with Clear Goals & Strategy | EP 10

    In this episode of Healthcare Marketing Edge, Tim Bouchard talks with Alyssa Luber, a commercial strategy and market development executive, about how defining clear goals and securing internal alignment must come before launching any campaign. Alyssa breaks down the four core marketing objectives every healthcare practice should choose from and explains why focus drives better ROI than trying to do everything at once. Together, they explore how patient-centric strategy builds trust, improves retention, and fuels long-term growth. If your marketing feels scattered or stagnant, this conversation will show you how to realign your team, your message, and your results.

    30 min
  3. Mapping the Patient Journey from Awareness to Retention | EP 9

    OCT 21

    Mapping the Patient Journey from Awareness to Retention | EP 9

    In this episode of Healthcare Marketing Edge, Tim Bouchard and Jay Rice discuss the complete patient journey and its significance in healthcare marketing. They explore the importance of understanding every stage from awareness to retention, emphasizing the need for practices to focus on building trust and relationships with patients rather than solely on lead generation. Jay shares insights on identifying ideal patient personas, creating effective lead magnets, and nurturing leads to improve conversion rates. The conversation highlights the competitive advantage gained by practices that adopt a comprehensive marketing strategy and the necessity of shifting mindsets towards patient-centric approaches.

    33 min
  4. Making Complex Healthcare Topics Simple | EP 8

    OCT 7

    Making Complex Healthcare Topics Simple | EP 8

    In this episode of Healthcare Marketing Edge, Tim Bouchard and Jolene Myers, Marketing Manager at Nova Healthcare Administrators discuss the challenges of healthcare marketing, particularly the need to simplify complex language for patients and referral partners. They explore the importance of building trust through clear communication, the power of storytelling in marketing, and strategies for creating patient-centric content. The conversation emphasizes the significance of measuring engagement and continuously improving marketing efforts based on audience feedback.

    27 min
  5. Standardization & Systems Boost Practice Growth | EP 7

    SEP 16

    Standardization & Systems Boost Practice Growth | EP 7

    In this episode of Healthcare Marketing Edge, Tim Bouchard interviews Audrey Von-Maszewski, Practice Manager at Pause Wellness Center, about the transformative power of standardization and systems for healthcare practices. They discuss the importance of clear communication, the implementation of consistent processes, and the impact of electronic health record (EHR) systems on practice management. Audrey shares insights on how these changes have led to increased referrals, improved patient experiences, and a supportive team environment, ultimately contributing to the growth of the practice.

    25 min
  6. Servant Leadership Built on Brand Values | EP 6

    AUG 26

    Servant Leadership Built on Brand Values | EP 6

    In this episode of Healthcare Marketing Edge, Tim Bouchard and Melissa DelFino Mulford, Founder of Modern Distinction discuss the significance of servant leadership in healthcare practices. They explore how core brand values and mission contribute to building quality teams, emphasizing the importance of empowering staff and creating a positive patient experience. Melissa shares insights on how to implement effective management strategies, the necessity of clarity in leadership, and the benefits of establishing a strong foundation for practice growth. The conversation highlights the role of team dynamics in achieving success and maintaining high standards in patient care.

    24 min
  7. Building Healthcare Teams That Boost Patient Trust | EP 5

    AUG 12

    Building Healthcare Teams That Boost Patient Trust | EP 5

    In this conversation, Tim Bouchard from Luminus and Danielle Egan from Healthbridge Management discuss the critical aspects of recruiting, mentoring, and retaining a quality team in healthcare practices. Danielle shares her extensive experience in healthcare and emphasizes the importance of mindset, personal connections, and creating a supportive environment for staff. They explore strategies for motivating entry-level employees, the significance of trust in the workplace, and the rewards of developing future leaders within the organization. The discussion highlights the dual focus on patient care and employee well-being as essential for a successful healthcare practice.

    25 min
  8. How to Market Value-Based Care in Medicaid’s Evolving Landscape | EP 4

    JUL 23

    How to Market Value-Based Care in Medicaid’s Evolving Landscape | EP 4

    In this episode of Healthcare Marketing Edge, Tim Bouchard and Dr. Enrique Enguidanos discuss the evolving landscape of healthcare marketing, focusing on value-based care and the importance of community-based solutions. Dr. Enguidanos shares insights from his extensive experience in emergency medicine and care coordination, emphasizing the need for effective communication and listening to patients' needs. The discussion highlights real-life examples of how connecting patients to care can prevent crises and reduce costs, as well as the role of navigators in bridging gaps in the healthcare system. The conversation concludes with a focus on storytelling as a powerful tool for healthcare organizations to convey their value and connect with patients and managed care organizations.

    26 min
  9. Humanizing Healthcare Using The Power of Video | EP 3

    JUL 1

    Humanizing Healthcare Using The Power of Video | EP 3

    In this episode of Healthcare Marketing Edge, Tim Bouchard hosts Jordan Lema from Lemur Studios to discuss the significance of video in healthcare marketing. They explore how video can humanize healthcare, build trust with patients, and serve as an effective tool for recruitment and engagement. The conversation covers various types of videos, the importance of video length, and strategies for maximizing video content. They also share success stories and insights on starting small with video production while maintaining authenticity.

    31 min
  10. Social Media Secrets for Authentic Patient Connection | EP 2

    JUN 17

    Social Media Secrets for Authentic Patient Connection | EP 2

    In this episode of Healthcare Marketing Edge, Tim Bouchard hosts Amanda Clark from Atria Social as they dive into creating a powerful, authentic online presence for healthcare providers. Learn why patient trust is key, how to craft relatable social media content, and navigate HIPAA compliance. Amanda shares her Atria Method, from audits to storytelling, plus tips on using AI tools like ChatGPT to connect with patients. Discover actionable strategies to boost bookings without big budgets and take the first steps to building powerful and authentic connection with your current and prospective patients.

    31 min
  11. The Significance of Patient-Centric Writing in Healthcare Marketing | EP 1

    MAY 29

    The Significance of Patient-Centric Writing in Healthcare Marketing | EP 1

    In this episode of Healthcare Marketing Edge, Tim Bouchard and Tess Felton discuss the significance of patient-centric writing in healthcare marketing. They explore how relatable messaging can alleviate patient anxiety, the importance of simplifying medical jargon, and the key principles of effective copywriting. The conversation emphasizes the need for healthcare providers to understand their patients' emotional journeys and to create engaging, accessible content that builds trust and encourages patient engagement. Practical tips for improving website content and humanizing healthcare providers are also shared, making this episode a valuable resource for healthcare marketers.

    29 min
  • 11 Episodes

5
out of 5
3 Ratings

About

Your go-to healthcare marketing podcast for unlocking the secrets to patient acquisition and practice growth in the ever-evolving healthcare landscape. Each episode dives into actionable marketing strategies, industry insights, and real-world case studies tailored for small to medium-sized independent medical practices. Whether you’re a orthopedic surgeon, dentist, chiropractor, or primary care provider, tune in to gain the edge you need to scale your medical practice and thrive in a competitive healthcare market.

Information

  • Creator
    Luminus Healthcare Marketing
  • Years Active
    2K
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © 2025 Luminus, LLC
  • Show Website
    Healthcare Marketing Edge