Keep It Real with Nolan Rucker

Nolan Rucker
  • 5.0 (1)
  • Entrepreneurship
  • Updated Daily

Keep It Real with Nolan Rucker is a podcast about the real work it takes to grow in business and in life. This is me speaking from the trenches. I’m not at the top yet, but I’m on my way, and I’m sharing it all in real time. The wins, the losses, the habits, the mindset shifts, the discipline, and the doubt. No fluff, no filters. Just raw, unpolished lessons from someone building it day by day. You’ll hear a lot of real estate here, but this podcast is for anyone in any industry, any stage of life, any age. If you’re about growth, getting better, and keeping it real, you’ll feel at home here.

  1. May 22

    Ep 23 - The Psychology of Pricing a Home

    Pricing a home correctly in today’s market is one of the most important decisions a seller can make and one of the most mishandled conversations an agent can have. In this episode we get into the real psychology behind why sellers resist accurate pricing, why agents avoid the hard conversation, and what both sides get wrong before a home ever hits the market. The data is clear. Homes priced right from day one sell faster, generate more competition, and net sellers more money in the end. Yet overpriced listings are everywhere and the reason is almost never about the numbers. It’s about ego, emotion, and the stories sellers tell themselves about what their home is worth. What they paid. What they put into it. What their neighbor got two years ago. None of that is today’s market. And if your agent isn’t willing to tell you that directly, that’s a problem. For agents, this episode is about having the pricing conversation with confidence, backing it with data, and knowing how to get a seller to arrive at the right number without feeling attacked. The agents who master this skill protect their time, their reputation, and their clients’ outcomes. For sellers, this is about understanding why pricing strategy is not about leaving money on the table. It’s about making sure you don’t lose it.

    23 min

  2. Feb 4

    Ep 22 - The Dummy Tax: 16 Years of Real Estate Lessons with Edgar Chavez

    What happens when you stop overthinking and start taking action? In this episode, I’m joined by Edgar Chavez, a Designated Broker and owner of Momentum Brokers, who has been in the game for 16 years. Despite never having a formal call before this, Edgar and I realized instantly that we operate on the exact same frequency—no fluff, just high-level value. Edgar shares his journey from being a young agent in suits and ties in California to running a brokerage with 27 agents back home in Arizona. We dive deep into the "dummy tax" he’s paid over nearly two decades, the importance of inner alignment, and why time is the only part of the success equation you can't buy back. In this episode, we discuss: The Transition to Brokerage: Moving from a solo agent to a DB and the "forced accountability" of leading a team. Simple vs. Easy: Why most people fail because they overcomplicate the basics like cold calling and showing up. Real vs. Fake Dopamine: How to audit your distractions and trade the "scroll" for real fulfillment in the gym and with family. The Power of Proximity: Why we both prioritize surrounding ourselves with 1-percenters like Dustin Runyon and the Tuesday Growth community. The Bottom Line: You are the creator of your own future, but you have to be intentional with your environment. If you're tired of self-sabotage, it's time to get real about your calendar and who you’re listening to. Connect with Edgar: Follow him on Instagram @EdgarChavez for more on commercial real estate and brokerage leadership. Join the Crew: I host an open Zoom every Tuesday for agents who want to level up. DM me on Instagram to get the link!

    33 min

  3. Jan 29

    Ep 21 - From Plumbing Wholesale to Real Estate Success: The 12-Month Pivot with Skyler Cantrell

    How does a new agent go from a 13-year career in plumbing wholesale to landing five active listings in his first year? In this episode, I’m sitting down with Skyler Cantrell to talk about his transition into the industry and his "no-excuses" approach to building a business from scratch. We dive into the reality of joining a team, why we both chose resale over the headaches of house flipping, and the specific ways Skyler is finding business right now through FSBOs, estate sales, and open houses. I also break down my 90-day blueprint for using social media and AI to get $1M+ under contract and why being resourceful is more important than being "experienced." The Bottom Line: Real estate is a relationship-driven business. If you focus on the people and don't stop turning over rocks, the results will follow. Join the Conversation:I host an open Zoom every Tuesday for agents across all brokerages to talk marketing, mindset, and lead gen. DM me on Instagram @nolanrucker to get the invite!

    28 min

  4. Jan 28

    Ep 20 - How To Make More Money and Work Less

    How do you work less while making significantly more? In this episode, I’m breaking down the 3-step blueprint to reclaim your time, protect your peace, and scale your income without the burnout. Most entrepreneurs are "mosquitoes"—they are close-minded about protecting their time. If you want to separate yourself from the hustle and start valuing your dollar-per-hour, this episode is your wake-up call. I’m sharing the intentional tools I’ve learned from billion-dollar mentors to help you audit your meetings, gamify your business, and surround yourself with the right people. The 3 Steps Covered: The Meeting Audit: Converting in-person distractions into efficient voice notes. The ROI of Joy: Why doubling down on "low-friction" leads beats high-stress grinding every time. Proximity Power: Why you must follow someone’s lifestyle, not just their bank account. Join the Community:We host an open Zoom every Tuesday for agents across all brokerages to talk about these exact strategies. DM me to get the link and start plugging in!

    11 min

  5. Jan 23

    Ep 19 - The Corporate Transition: Scaling to a $40M Team in 4 Years with Naudia Andrescavage

    In just four years, Naudia Andrescavage has gone from a corporate marketing desk at a civil engineering firm to leading the Selling Sonora Group at Compass, on track for $40 million in production. In this episode, we break down why "corporate grit" is the secret weapon for modern agents. Naudia explains her systematic approach to identifying gaps in the market—including how she’s currently positioning her team to dominate the Old Town Scottsdale brand. We dive deep into the "Doctor/Attorney" analogy of real estate leverage: why the best in the business shouldn't be the ones opening the doors or doing the paperwork. From 2-hour daily "Deep Work" Zoom sessions to utilizing VAs for agent-to-agent networking, this conversation is a masterclass in buying back your time and scaling without losing your peace of mind.

    43 min

  6. Jan 21

    Ep 18 - The Resourceful Agent: Scaling from Solo to an 11-Agent Team with Felipe

    In this episode, the speaker talks with Felipe about his unconventional path into real estate and how he built an 11-agent team. Felipe discusses his background, including his three degrees—biology, premed, and healthcare administration—none of which were geared toward real estate. He initially got his license in 2017 to sell his own properties, but went full-time in 2020 after managing 300 doctors and specialists at Banner Health, a job he "absolutely hated"

    42 min

  7. Jan 13

    Ep 17 - Choose Your Hard (w/ Kevin Kauffman and Chris Bowers)

    I’ve learned that everything we’re taught about “working hard” in real estate can actually keep us stuck. In this episode, I sit down with Kevin Kauffman and Chris Bowers to have a raw, unfiltered conversation about what it really takes to build a business that works without you. This isn’t about hustling harder—it’s about recognizing that being busy is often the enemy of being profitable. We dive into the uncomfortable truths of choosing the right kind of hard, the kind that sets you free instead of trapping you. 🔑 What We Cover How the 80/20 principle reshapes your entire businessWhy staying emotionally neutral helps me manage 10+ pending deals while still taking vacationsThe compound effect of smart decisions vs. daily time drainsBuilding systems that generate revenue without constant interventionThe “mountain climbing” philosophy: supporting others without forcing your methodStrategic counterbalance vs. chasing perfect balanceOvercoming the mental barriers that keep agents from leveraging their business💡 My Takeaway For me, this conversation was about showing that success doesn’t have to mean sacrificing your life. I’ve proven that you can grow, stay profitable, and still protect your peace of mind. Working smarter—not harder—is the real path to freedom. 👉 Ready to design your next-level business strategy? Learn more at nextlevelagents.com/exp. Visit my website: www.soldbyrucker.com. And if you enjoy the episode, please leave us a review at ratethispodcast.com/nla.

    1h 8m

  8. Jan 8

    Ep 16 - How to Close More Real Estate While Working Less (Leverage, Systems, and the Social Media Strategy That Got 3M Views)

    What if your best income year came from working fewer hours, not more? Nolan Rucker just closed out 26.5 million in sales—his most profitable year ever—and he did it while taking more vacations, building serious leverage, and never showing half his listings in person. While the industry's hitting back-to-back 30-year lows in transaction volume, Nolan's proving that the old playbook is completely broken. In this episode, we break down the systems, mindset shifts, and tactical strategies that allowed Nolan to increase his dollar-per-hour while actually working less. From turning away nightmare clients to building a social media presence that generated 3 million views in 10 weeks, this conversation challenges everything you think you know about what it takes to win in real estate right now. Key Topics Covered: Why calculating your dollar-per-hour (not just your GCI) changes everything about how you approach your business The counterintuitive strategy of turning away clients and how it actually leads to more (and better) business How to build leverage in your business without needing a massive team The listing appointment strategy that positions you as a leader instead of an order-taker Why Nolan hasn't met 10 of his clients in person (and why they're still giving him referrals) The green screen video strategy that built 3 million views in 10 weeks using just 20 minutes a day How to maximize internet leads by turning them into lifetime clients instead of one-off transactions Why peace of mind has ROI and how operating from abundance instead of scarcity attracts better opportunities The importance of surrounding yourself with people who think bigger than you do If you're grinding 60-hour weeks and still not hitting your income goals, this episode will make you rethink everything. Because the agents winning right now aren't working harder—they're working smarter. And they're willing to challenge every assumption about how real estate "should" work. Ready to level up your business with coaching, community, and mentorship from agents who are actually winning in today's market? Learn more about Next Level Agents and how to join eXp Realty at https://nextlevelagents.com/exp/. Visit my website here https://www.soldbyrucker.com/. ​​Please leave us a review at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ratethispodcast.com/nla⁠⁠⁠

    55 min
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About

Keep It Real with Nolan Rucker is a podcast about the real work it takes to grow in business and in life. This is me speaking from the trenches. I’m not at the top yet, but I’m on my way, and I’m sharing it all in real time. The wins, the losses, the habits, the mindset shifts, the discipline, and the doubt. No fluff, no filters. Just raw, unpolished lessons from someone building it day by day. You’ll hear a lot of real estate here, but this podcast is for anyone in any industry, any stage of life, any age. If you’re about growth, getting better, and keeping it real, you’ll feel at home here.

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