The Greener Gifting Gang Podcast

Eve Cale
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  • Entrepreneurship

Helping eco-conscious makers and product businesses create more repeat orders by marketing what they already sell as gifts. Hosted by Eve Cale from Giftwrapped by Eve, this podcast is for handmade businesses, makers and product-based business owners who want their products to become the gifts people remember, recommend and buy all year round. If you sell candles, skincare, jewellery, stationery, food, crafts, books, homeware or any other giftable product, you'll discover practical ways to increase customer loyalty, encourage repeat purchases and create memorable gifting experiences—without constantly chasing new customers. You'll also learn how eco-friendly gift wrapping and sustainable packaging can help your business stand out while being kinder to the planet. Each episode is packed with practical ideas and inspiring conversations, including: Gift marketing strategies to help you sell more throughout the yearWays to encourage repeat orders through thoughtful gifting experiencesEco-friendly packaging and sustainable gift wrapping tipsCustomer experience ideas that make your business memorableInterviews with makers, creative entrepreneurs and product business ownersBehind-the-scenes stories from successful small businessesSeasonal gifting ideas you can use in your own businessHonest conversations about sustainability, creativity and running a product-based businessWhether you're just starting out or looking for fresh marketing ideas, you'll leave each episode with practical tips you can put into action straight away. About the host: Eve Cale, founder of Giftwrapped by Eve. "I help eco-conscious product sellers and makers create more reasons for repeat orders by marketing what they already sell as gifts, all year round. With a background in marketing and a passion for sustainable gifting, I teach businesses how thoughtful presentation, memorable gifting experiences and eco-friendly wrapping build stronger customer relationships and help you stand out in a crowded marketplace. Through solo episodes and conversations with inspiring guests, I'll help you see the opportunities hiding within the products you already sell." Fancy being a guest? Do you have a story, expertise or business connected to gifting, giftable products, sustainability, creativity or customer experience? I'd love to hear from you. Email: eve@giftwrappedbyeve.com

  1. 1d ago

    How to Create Memorable Customer Experiences with Izzy Weatherall, Support Small UK

    Enjoyed this episode or want to ask a question? Send us a message How do you make customers remember your small business long after they've opened their order? In this episode of the Greener Gifting Podcast, Eve is joined by Izzy Weatherall, founder of Support Small UK, a community dedicated to championing independent businesses across the UK. Our conversation is full of practical ideas for makers, handmade business owners and anyone who wants to create a memorable customer experience without spending a fortune. Izzy shares the touching story behind a special gift she once received and why its meaning has stayed with her ever since. It's a reminder that the most memorable gifts aren't always the most expensive, they're the ones with thought behind them. We also cover how gifting has become part of the customer journey within Support Small UK, from welcoming new members to building stronger relationships and encouraging customers to come back again. If you've ever wondered how to make your packaging feel more personal, communicate your sustainability values more effectively or create an unboxing experience that customers genuinely remember, this episode is packed with ideas you can put into practice. In this episode, we discuss: * The meaningful gift that Izzy still passes on today and why it has become such a special tradition. * How Support Small UK uses thoughtful gifts to welcome new customers and strengthen relationships. * Why customer retention often starts with the experience you create after someone buys from you. * Simple ways to make your packaging feel more personal and memorable. * How sustainable packaging and clear eco messaging can help your business stand out. * Why small businesses have a unique advantage over larger retailers when it comes to customer service. * Affordable ways to surprise and delight customers throughout the year. * Practical ideas you can use whether you sell at markets, online or through social media. Whether you make jewellery, candles, skincare, home décor, artwork, stationery, food gifts or any other giftable products, you'll come away with inspiration for creating an experience your customers will remember and want to tell other people about. Connect with Izzy and Support Small UK https://supportsmalluk.co.uk/ https://www.facebook.com/supportsmalluk https://www.instagram.com/supportsmalluk/ https://www.linkedin.com/company/support-small-uk/ Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.If you sell giftable products and want more ideas for using wrapping and gifting in your business, download my free 50 occasion ideas guideGrab free wrapping tutorials and resources at giftwrappedbyeve.com/freebiesFollow Giftwrapped by Eve on InstagramJoin our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business

  2. Jul 24

    Mindful Gifting That Doesn't Cost the Earth with Sarah Lou Crafts

    Enjoyed this episode or want to ask a question? Send us a message In this episode I'm joined by Sarah Lou Crafts to explore how thoughtful gifting and sustainability can go hand in hand. Sarah Lou uses sustainable yarns, cork fabric, and a healthy dose of imagination to create beautiful, handmade eco-conscious gifts.  We discuss why being intentional with the gifts we give matters, how choosing quality over quantity can reduce waste, and why a thoughtfully chosen gift often means so much more than the latest gadget. She shares her passion for creating gifts that are kind to the planet while bringing joy to the person receiving them, a reminder that every gift is an opportunity to show someone you care not just about them, but about the world we all share. Connect with Sarah Lou Discover her beautiful range of eco-conscious gifts at sarahloucrafts.co.uk Read Sarah Lou's blog post about her experience of being on the podcast. instagram.com/sarahloucrafts uk.pinterest.com/SarahLouCrafts/ linkedin.com/in/sarah-skilton/ Other useful links from this episode If you liked this episode you may also enjoy Episode 14:  From Fabric to Gift Wrap: Sue Eagle’s Sustainable Story Rachel Cobb Art created a special gift for Sarah Lou reuseabox.co.uk a different way to source packaging Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.If you sell giftable products and want more ideas for using wrapping and gifting in your business, download my free 50 occasion ideas guideGrab free wrapping tutorials and resources at giftwrappedbyeve.com/freebiesFollow Giftwrapped by Eve on InstagramJoin our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business

  3. Jul 17

    The Calm Creative: Zentangle and Gifting with Sheila Murray

    Enjoyed this episode or want to ask a question? Send us a message In this joyful episode, Eve chats with Sheila Murray, a Zentangle expert with a love for creating and gifting her own unique artwork. In this episode you'll hear - What Zentangle is and why it's such a calming, accessible art form - How Sheila turns her tangles into gifts for friends and family - The joy of slowing down and creating gifts with intention - How a make-do-and-mend mindset isn't just about saving money, it naturally leads to a greener, more mindful way of gifting, long before "sustainability" became a buzzword. Connect with Sheila Website: thecalmcreative.co.uk Instagram: thecalmcreativeuk Facebook: thecalmcreativeuk The WI Sheila and Eve met at a Women's Institute (WI) in Gloucestershire, one of many wonderful groups Eve has worked with. If you run a WI, craft group, or similar and would like Eve to speak or run a greener giftwrapping workshop for your members get in touch at eve@giftwrappedbyeve.com Love the topic of this episode? You'll also enjoy Episode 11: Using Calligraphy to Elevate Your Gifts, with Natalie Winder another conversation about slowing down and adding a personal, handmade touch to the way we give. Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.If you sell giftable products and want more ideas for using wrapping and gifting in your business, download my free 50 occasion ideas guideGrab free wrapping tutorials and resources at giftwrappedbyeve.com/freebiesFollow Giftwrapped by Eve on InstagramJoin our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business

  4. Jul 10

    Ditching Gift-Giving Guilt with Gill Sealey

    Enjoyed this episode or want to ask a question? Send us a message In this episode, I chat with Gill Sealey, founder of The Neurospicy Hub, to unpack something most of us never question: why gift-giving so often feels like an obligation instead of a joy. Gill shares her perspective on why the guilt, pressure, and "shoulds" around gifting can weigh so heavily, especially for those who are neurodivergent.  We talk about how you can let go of that obligation and choose gifts in a way that actually works with how your brain operates, not against it. If you've ever felt drained by gift-giving, second-guessed a purchase out of duty rather than desire, or wondered why "just get them something nice" feels so much harder than it sounds, this conversation is for you. Connect with Gill Gill Sealey is the founder of The Neurospicy Hub, where she supports neurodivergent families and business owners to find ways of doing life and work that suit their brain. She is also a mum, a creative business owner, and someone who is endlessly interested in the little things that help people feel seen and understood.  Connect with Gill theneurospicyhub.com/links brainfriendlybusinessclub.com facebook.com/gillisealey linkedin.com/in/gillsealey instagram.com/brainfriendlybusinessclub Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.If you sell giftable products and want more ideas for using wrapping and gifting in your business, download my free 50 occasion ideas guideGrab free wrapping tutorials and resources at giftwrappedbyeve.com/freebiesFollow Giftwrapped by Eve on InstagramJoin our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business

  5. Jul 1

    Going Plastic-Free in Your Product Business: 3 Lessons from The Plastic Free Gathering

    Enjoyed this episode or want to ask a question? Send us a message In this solo episode Eve shares what she learned at The Plastic Free Gathering and how it applies directly to product-based businesses aiming to reduce plastic. Rather than coming away overwhelmed, Eve came back inspired and she's sharing the three ideas that stuck with her most, plus how they tie into this month's Plastic Free July movement. We cover: Why you don't need to be a big organisation to make a difference — and how every decision ripples out to your customers, suppliers, colleagues and communitiesWhy designing for sustainability from the start is so much easier than retrofitting it laterWhy sustainability isn't always the main reason someone buys from you Reframing small swaps as ripples rather than an all-or-nothing overhaulPractical, low-pressure ways to take part in Plastic Free July, in your business and at homeLinks & resources: Listen to Episode 9 from July 2025: Why Plastic-Free Packaging Is Good for Business (Not Just the Planet)The Plastic Free GatheringPlastic Free July campaignDon't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.If you sell giftable products and want more ideas for using wrapping and gifting in your business, download my free 50 occasion ideas guideGrab free wrapping tutorials and resources at giftwrappedbyeve.com/freebiesFollow Giftwrapped by Eve on InstagramJoin our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business

  6. Jun 26

    Kids Party Pact: One Year On - with Charlotte Mason-Curl

    Enjoyed this episode or want to ask a question? Send us a message Charlotte Mason-Curl is officially the first returning guest of the Greener Gifting Gang Podcast! Catch up on Charlotte's first episode (Ep 4): A Greener Way to Gift at Kids' Parties with Charlotte Mason-Curl Charlotte first joined me in June 2025 to talk about The Kids Party Pact, her movement encouraging parents to rethink how we give at children's birthdays. Since then, the pact has picked up serious momentum and I wanted her back on the pod to find out what's happened since. In this new episode, we catch up on: What's changed since June 2025, how the Kids Party Pact campaign has grown and where it's headed nextPress and coverage, the publications and platforms that have picked up the campaign including Postive News, The Times, BBC and The Week Junior.Marketing a movement, what's actually worked (and what hasn't) for spreading the word and getting people to take action.Dealing with negativity, Charlotte's honest take on the pushback she's had (spoiler: there's been surprisingly little!)The big reveal: Charlotte's brand new picture book, Elf Chloe's Surprise, designed to help start conversations with kids about gifting pre-loved. We talj about what inspired it, who it's for, and where to get your hands on a copyWhether you're a parent rethinking how to gift, fed up of party bag plastic tat, a business owner in the kids' gifting space, or just someone who loves seeing a good idea take off, this episode is full of encouragement that one person's idea really can have a ripple effect. You can find out more about the pact and sign it here: https://nocrapparties.org/ Grab a copy of the book on Amazon or https://charlottecurl.com/elf-chloes-surprise/ Follow Charlotte @charlottes_goodbooks https://www.linkedin.com/in/charlottecurl/ Sign the Kids Party Pact: https://nocrapparties.org/ and follow the campaign on Instagram @no.crap.parties Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.If you sell giftable products and want more ideas for using wrapping and gifting in your business, download my free 50 occasion ideas guideGrab free wrapping tutorials and resources at giftwrappedbyeve.com/freebiesFollow Giftwrapped by Eve on InstagramJoin our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business

  7. Jun 19

    Making Group Gifting Simple with Claire Thompson from GiftRound

    Enjoyed this episode or want to ask a question? Send us a message In this episode of the Greener Gifting Gang podcast, Eve is joined by Claire Thompson, COO of GiftRound, to explore how technology is making group gifting easier yet still thoughtful. GiftRound was created to take the hassle out of collecting money for group gifts, whether it's for a colleague leaving work, a teacher thank you, a new baby, a retirement or another special occasion. The platform enables people to contribute to a shared gift and leave personal messages in a digital group card, making it simple to organise thoughtful gifts for life's important moments. Claire shares the story behind GiftRound, the challenges of traditional collections and whip-rounds, and how thoughtful gifting can help strengthen relationships and celebrate milestones. We also hear Claire's own gifting stories as a busy working mum of two, including how her gifting habits have evolved over the years. She talks openly about balancing convenience with thoughtfulness, why sustainability is an important consideration when she chooses gifts, and how being mindful about what, why and how she gives matters just as much as the gift itself. Where to find out more about GiftRound https://www.giftround.com/ Instagram Facebook  LinkedIn - GiftRound LinkedIn - Claire Thompson Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.If you sell giftable products and want more ideas for using wrapping and gifting in your business, download my free 50 occasion ideas guideGrab free wrapping tutorials and resources at giftwrappedbyeve.com/freebiesFollow Giftwrapped by Eve on InstagramJoin our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business

  8. Jun 12

    Happy Birthday Podcast! A Year of Gifts, Growth and Green Ideas

    Enjoyed this episode or want to ask a question? Send us a message In this special anniversary episode, I'm having a quick look back on the first year of the Greener Gifting Gang podcast. Over the past 12 months, I've had the privilege of speaking with inspiring business owners, gift experts and sustainability advocates to explore how thoughtful gifting can strengthen relationships and tread more lightly on the planet. In this episode, I'm sharing: • The key themes that have emerged across the year's conversations • My favourite lessons and reflections from guests • A glimpse of what's coming up in Year Two Whether you've been listening from the beginning or have recently discovered the podcast, thank you for being part of the Greener Gifting Gang podcast. Here's to another year of thoughtful gifting, greener choices and meaningful connections. Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.If you sell giftable products and want more ideas for using wrapping and gifting in your business, download my free 50 occasion ideas guideGrab free wrapping tutorials and resources at giftwrappedbyeve.com/freebiesFollow Giftwrapped by Eve on InstagramJoin our Facebook community: Giftwrapped by Eve - Learn Eco Giftwrapping for Your Business

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Helping eco-conscious makers and product businesses create more repeat orders by marketing what they already sell as gifts. Hosted by Eve Cale from Giftwrapped by Eve, this podcast is for handmade businesses, makers and product-based business owners who want their products to become the gifts people remember, recommend and buy all year round. If you sell candles, skincare, jewellery, stationery, food, crafts, books, homeware or any other giftable product, you'll discover practical ways to increase customer loyalty, encourage repeat purchases and create memorable gifting experiences—without constantly chasing new customers. You'll also learn how eco-friendly gift wrapping and sustainable packaging can help your business stand out while being kinder to the planet. Each episode is packed with practical ideas and inspiring conversations, including: Gift marketing strategies to help you sell more throughout the yearWays to encourage repeat orders through thoughtful gifting experiencesEco-friendly packaging and sustainable gift wrapping tipsCustomer experience ideas that make your business memorableInterviews with makers, creative entrepreneurs and product business ownersBehind-the-scenes stories from successful small businessesSeasonal gifting ideas you can use in your own businessHonest conversations about sustainability, creativity and running a product-based businessWhether you're just starting out or looking for fresh marketing ideas, you'll leave each episode with practical tips you can put into action straight away. About the host: Eve Cale, founder of Giftwrapped by Eve. "I help eco-conscious product sellers and makers create more reasons for repeat orders by marketing what they already sell as gifts, all year round. With a background in marketing and a passion for sustainable gifting, I teach businesses how thoughtful presentation, memorable gifting experiences and eco-friendly wrapping build stronger customer relationships and help you stand out in a crowded marketplace. Through solo episodes and conversations with inspiring guests, I'll help you see the opportunities hiding within the products you already sell." Fancy being a guest? Do you have a story, expertise or business connected to gifting, giftable products, sustainability, creativity or customer experience? I'd love to hear from you. Email: eve@giftwrappedbyeve.com

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