The Glamping Business Round Up

Vicki Jones and John Maddy
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 The Glamping Business Round-Up with Vicki Jones & John Maddy Brought to you in association with the Glamping Industries Trade Association (GITA), this is your go-to podcast for all things glamping. Join Vicki and John as they dive into the latest industry trends, real stories from the field, expert interviews, and behind-the-scenes tips to help you grow your glamping business. Whether you’re just starting out or a seasoned site owner, this weekly round-up is your essential guide to making it in the wild world of glamping. 

Episodes

  1. NOV 28

    Episode 10: How AI Is Transforming Glamping – with Brian Searl

    The Glamping Business Round-Up Podcast Hosted by Vicki Jones & John Maddy 📧 Email the show: glampingpodcast@gmail.com In this final episode of the series, Vicki and John are joined by Brian Searl — Founder & CEO of Insider Perks, creator of Modern Campground, and one of the leading voices in AI, automation, and technology within outdoor hospitality.  Brian has worked with more than 500 campgrounds, RV parks, and glamping resorts across North America, helping operators embrace the future through AI-first solutions, predictive analytics, smart operations, and cutting-edge marketing strategies.  This is a must-listen episode for any UK or international operator wondering where to start with AI, how the U.S. market differs, and what practical tools actually make sense for small glamping businesses.   🌟 What We Cover in This Episode  🔹 Brian’s Journey Into AI & Outdoor Hospitality  🔹 AI for Small Glamping Businesses: What to Use First  🔹 Guest Experience, Personalisation & the “Tech-Free” Debate 🔹 Lessons From the U.S. vs UK Market 🔹 Future Tech: What’s Coming Next? 🔹 Practical, Actionable Advice for UK Operators   📨 Get in Touch   We’d love your ideas for Season 2!  Email us anytime at glampingpodcast@gmail.com 🎙️ Brought to You By GITA – The Glamping Industries Trade Association Supporting glamping businesses and growing our industry.   Thanks so much for listening. To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

    56 min

  2. NOV 21

    Episode 9: Tech Tools Every Glamping Business Should Be Using

    The Glamping Business Round-Up Podcast with Vicki Jones & John Maddy 📧 Email the show: glampingpodcast@gmail.com In this episode, Vicki and John dive into one of the most important (and often overlooked) parts of running a successful glamping business — technology. From the moment a guest discovers your site to the moment they check out, every step of their journey can be made smoother, clearer, and more profitable with the right tools. But with so many options out there, where do glamping owners actually start? This episode breaks it down simply and practically, sharing real-world insights that glamping hosts can apply immediately — whether you’re brand new, scaling up, or feeling stuck with clunky systems that no longer work. 🌿 What We Cover in This Episode 1. The Customer Journey: From Click to Check-Out Vicki and John explore what the ideal customer journey looks like and where tech makes the biggest impact — including booking flows, online touchpoints, communication, and upsells. Highlights: How many “clicks to purchase” is too manyWhere guests commonly get lost or frustratedHow automation can elevate communication without losing the personal touchSimple tools for pre-arrival, on-site, and post-stay engagement2. Choosing the Right PMS (Property Management Software) From pen-and-paper beginnings to full digital automation, Vicki and John unpack what PMS actually is — and why it’s essential for modern glamping operators. What We Discuss: Calendar syncing (and why iCal ≠ API)Avoiding double bookingsThe PMS features glamping owners genuinely needIntegrations with Airbnb, Booking.com, Google Business Profile, Stripe and more3. Tech for Marketing & Guest Engagement Tech isn’t just back-end — it’s also your most powerful marketing ally. Topics Covered: CRM tools and why they matter for loyaltyEmail marketing that encourages repeat guestsCRM Benefits for Glamping: Centralised guest dataAutomated reminders and upsellsPersonalised offersInsights into guest lifetime value💡 Key Takeaway “Tech isn’t about replacing the personal touch — it’s about freeing up your time so you can focus on creating amazing guest experiences.” Start small. Pick one tool that solves your biggest pain point and build from there. Thanks so much for listening. To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

    52 min

  3. NOV 14

    Episode 8: How to get Repeat Guests through Exceptional Customer Service

    In this episode, we sit down with Wendy Wilkinson, owner of the award-winning Acorn Glade Glamping in the heart of Yorkshire. Before creating her peaceful lakeside retreat, Wendy spent 25 years as a Cabin Service Director with British Airways, leading a team of 16 crew and caring for up to 400 passengers per flight. Now, she brings those decades of customer service, communication, and crisis-management experience down to earth — transforming it into world-class hospitality at Acorn Glade. Wendy shares how her aviation career shaped the way she runs her adults-only, nature-filled escape, and how the art of staying calm under pressure translates perfectly to hosting glamping guests. From de-escalation techniques to confidence-boosting rituals (including her iconic red lipstick!), this episode is packed with practical, thoughtful advice for any glamping owner who wants to elevate their guest experience. We also explore how teamwork with her husband Andrew keeps Acorn Glade running smoothly, how to set the right tone the moment guests arrive, and the small service touches that make a lasting impression. Whether you’re dreaming of opening a site, already hosting, or simply love a behind-the-scenes look at hospitality done right, this episode delivers real gold from 36,000 feet and from a tranquil Yorkshire lakeside. About Acorn Glade Glamping Acorn Glade is a peaceful, adults-only glamping retreat located near Melbourne in East Yorkshire. Set around a private lake and surrounded by wildflowers and woodland, the site features beautifully styled spaces including: The Lake Vista YurtThe RoundhouseThe Bluebell CabinThe Woodland HutDesigned for relaxation, romance, and reconnecting with nature, Acorn Glade offers guests a digital-detox experience with sustainable values, wildlife, and serene countryside views at every turn. Learn more about Acorn Glade: www.acornglade.co.uk Thanks so much for listening. To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

    38 min

  4. NOV 7

    Episode 7 - The Power of PR - Derry Green's Tips for Building the Buzz!

    In this episode of the Glamping Business Roundup, hosts Vicki Jones and John Maddy speak with Derry Green, founder of Secret Garden Glamping. Derry shares his unexpected journey into the glamping industry, starting from a camping trip in his garden during the COVID-19 lockdown.  He discusses the importance of storytelling, customer experience, and local marketing strategies. Derry also reflects on his experience on Dragon's Den, emphasizing the need for authenticity and consistency in business. The conversation covers the balance between automation and personal touch in customer service, the significance of unique offerings, and the future of glamping as a collaborative industry. Thanks so much for listening. To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

    59 min

  5. OCT 31

    Episode 6: Behind The Scenes - A Day in the Life Of A Glamping Business

    In this weeks episode of the Glamping Business Roundup, hosts Vicki Jones and John Maddy take you behind the scenes of a typical day in the life of a glamping operator.  From early morning checkouts to late-night campfire chats, they share the highs, lows, and everything in between.  Discover how Vicki manages the daily hustle at Tractors and Cream in Somerset, including the challenges of laundry logistics and the joy of baking brownies for guests.  John shares his journey back to hands-on site management, revealing the importance of personal interaction with guests.  Whether you're a seasoned glamping professional or just starting out, this episode offers relatable insights and practical tips to enhance your glamping business. Tune in for a candid conversation about the daily rhythms and unexpected challenges of running a glamping site. Don't miss out on this engaging and informative episode! Thanks so much for listening. To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

    54 min

  6. OCT 24

    Episode 5: Sustainable Stays - John Maddy on Earning Green Accreditations

    Join Vicki Jones and John Maddy once again as they delve into the world of sustainable glamping. Discover the challenges and triumphs of running an eco-friendly business, from sourcing sustainable materials to navigating the complexities of green certifications.  With insights into the evolving expectations of eco-conscious travellers, this episode offers a candid look at the balance between sustainability and luxury in the glamping industry.  Tune in for practical tips, industry insights, and a passionate discussion on making a positive environmental impact. This is a must listen for anyone trying to been more sustainable in their glamping business. Thanks so much for listening. To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

    43 min

  7. OCT 17

    Episode 4: Retreat Ready - Hosting Memorable Experiences for Your Guests

    In this episode of The Glamping Business Round Up, we explore one of the most powerful drivers of success in hospitality—creating truly memorable experiences for your guests. It’s no longer enough to offer a beautiful space; today’s travelers are seeking something deeper—moments that inspire, connect, and stay with them long after they leave. Joining us is Kate Morel, a leading voice in experiential design and creative hosting. Kate has helped countless glamping businesses transform their spaces into destinations that delight and rejuvenate. Together, we’ll uncover practical strategies, design insights, and marketing tips to help you elevate your offering from a simple stay to an unforgettable story. If you’ve ever wondered how to stand out in a competitive market and create experiences guests will rave about, this episode is for you. 🎧 Tune in and learn how to craft experiences that truly matter. To follow or get in touch with Kate Morel Website - https://creativehosts.com/ Facebook - https://www.facebook.com/24KateMorel LinkedIn - https://www.linkedin.com/in/katemorel24/ Thanks so much for listening. To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

    59 min

  8. OCT 10

    Episode 3: Glamping Marketing Tips with Sarah Orchard: How to Get Fully Booked

    Welcome back to The Glamping Business Round-Up with Vicki Jones & John Maddy, in association with the Glamping Industries Trade Association (GITA). In this episode, we sit down with Sarah Orchard (Get Fully Booked) to dig into how glamping sites should approach marketing in 2025 and beyond. Sarah is a seasoned strategic marketing consultant, founder of Get Fully Booked, and co-owner of The Hudnalls Hideout luxury treehouse.  Her approach is built on helping hosts and glampsite owners increase direct bookings, strengthen their brand, and rely less on commission-heavy agents.  During our conversation, we cover: Clever ways to attract different customer demographics (families, couples, off-season guests)Building and leveraging email marketing funnels to nurture bookingsWhat your website needsHow to set and manage your marketing budget effectivelyThe role of Sarah’s membership, The Fully Booked Business Club™, for ongoing support, training, and accountability for hosts and glamping businessesThis episode is perfect whether you’re just starting to market your site or you want fresh ideas to scale much further. Find Sarah / Connect with Her Website: get-fully-booked.comInstagram: @getfullybookedX / Twitter: @_getfullybooked Facebook: Get Fully Booked with Sarah OrchardLinkedIn: Sarah Orchard (Strategic Marketing Consultant) Bonus: Sarah also shares stories from running The Hudnalls Hideout, how she’s achieved 100% direct bookings, and how that experience informs her advice to other hosts. Enjoy the conversation, and make sure you subscribe so you don’t miss future episodes. Thanks to GITA for sponsoring the podcast and helping bring these insights to you. Thanks so much for listening. To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

    47 min

  9. OCT 3

    Episode 2: Upsells, Honesty Shops & Boosting Your Glamping Revenue

    Welcome to The Glamping Business Round-Up with Vicki Jones and John Maddy, brought to you in association with the Glamping Industries Trade Association (GITA). This is the podcast where we dive into all things glamping—sharing industry insights, real stories, and practical tips to help you run a successful site. Whether you’re just starting out or a seasoned owner, we’re here to give you the ideas and inspiration you need. In this episode, Vicki and John get into the nitty-gritty of upsells and finding extra revenue streams for your glamping site. From comparing their honesty shops (and discovering just how “honest” guests really are) to what sells best, they share plenty of real-life examples. They also break down the key licenses you’ll need—like selling alcohol or securing food hygiene ratings—and why it’s worth doing things properly. The conversation also covers upsells on your booking engine, including hampers and merch, and explores other clever revenue ideas, like offering a hot tub pre-light service or even adding washing and drying machines on-site. If you’ve ever wondered how to boost your bottom line without adding more accommodation, this episode is packed with practical inspiration you can put into action right away. Thanks so much for listening. To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

    47 min

  10. APR 23

    Episode 1: Meet the Hosts + How Glamping is Shaping Up for 2025?

    Welcome to the very first episode of The Glamping Business Round-Up with Vicki Jones and John Maddy! In this debut, get to know your hosts—both passionate champions of the glamping industry—and hear why they’ve teamed up with the Glamping Industries Trade Association (GITA) to launch this podcast. We’re diving into how the glamping world is shaping up for 2025: the challenges, the opportunities, and what site owners need to be thinking about right now. Whether you run domes, huts, tents, or treehouses—this episode sets the scene for what’s to come. Thanks so much for listening. To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

    37 min
  • 10 Episodes

About

 The Glamping Business Round-Up with Vicki Jones & John Maddy Brought to you in association with the Glamping Industries Trade Association (GITA), this is your go-to podcast for all things glamping. Join Vicki and John as they dive into the latest industry trends, real stories from the field, expert interviews, and behind-the-scenes tips to help you grow your glamping business. Whether you’re just starting out or a seasoned site owner, this weekly round-up is your essential guide to making it in the wild world of glamping. 

Information

  • Creator
    Vicki Jones and John Maddy
  • Years Active
    2K
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © 2025 The Glamping Business Round Up
  • Show Website
    The Glamping Business Round Up