The Glamping Business Round Up

Vicki Jones and John Maddy

 The Glamping Business Round-Up with Vicki Jones & John Maddy Brought to you in association with the Glamping Industries Trade Association (GITA), this is your go-to podcast for all things glamping. Join Vicki and John as they dive into the latest industry trends, real stories from the field, expert interviews, and behind-the-scenes tips to help you grow your glamping business. Whether you’re just starting out or a seasoned site owner, this weekly round-up is your essential guide to making it in the wild world of glamping. 

  1. 6D AGO

    S2. Ep7 - Crazy Guest Stories & what to expect when you run a glamping site!

    In this episode of The Glamping Business Roundup, hosts Vicki Jones and John Maddie share hilarious and insightful stories from the field while discussing how to improve your glamping site, handle emergencies, and enhance guest experience. If you're a glamping site owner or considering joining the industry, this episode offers real-world lessons, creative ideas, and a healthy dose of humour. Main insights include: Crazy guest stories, including naked people and mistaken hot tub expectationsThe importance of high-quality, easy-to-clean facilities and logistics for quick turnoversInnovations in lighting and decor that boost guest experiences and InstagramabilityManaging weather challenges, especially wind, and strategies for safe storm managementBalancing different market segments—family, couples, luxury—and strategic site expansionPractical tips for creating a memorable site with unexpected, delightful touchesHow to streamline site maintenance and staff training for efficiency and qualityEncouragement for newcomers: starting small with testing phases, and the value of enjoying your own site  Thanks so much for listening.  To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

    49 min
  2. APR 10

    S2: Ep 6 - From Skydives to Site Launches: Taylor Glass on Building GlampLaunch

    This week on The Glamping Business Roundup, Vicki and John sit down with Taylor Glass, founder of GlampLaunch, to talk about shaking up the traditional glamping pod market with a lean, digital-first approach.  From quitting his job with nothing but a laptop and a big idea, to delivering bespoke pods across the UK and Europe, Taylor shares the honest reality of building a business at just 23.  In this episode, we cover:   How Taylor went from electrician to glamping entrepreneur  Why he ditched expensive showrooms and trade show overheads  The power of founder-led marketing and authentic storytelling  Lessons learned from delivery day disasters and site setup challenges  Why social media, video content and AI search are changing the way guests book  The common mistakes new site owners make when launching  Why “people buy from people” matters more than ever in 2026  Plus, Vicki and John share their own behind-the-scenes struggles getting sites ready for the new season — from mould and mice damage to those all-too-familiar “should we sell it all?” moments.   A must-listen for anyone running a glamping site, planning a new launch, or navigating the realities of hospitality entrepreneurship.   Thanks so much for listening.  To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

    51 min
  3. MAR 13

    S2 Ep.5 – How We’d Start a Glamping Site From Scratch in 2026

    In this episode of The Glamping Business Roundup, hosts Vicki Jones and John Maddy explore a big question many aspiring operators ask:  If we were starting a glamping business today, what would we do differently?  Drawing on years of industry experience, they share honest insights into site planning, guest expectations, marketing strategies, and the lessons learned from running their own businesses. From wildlife-proofing structures to deciding the ideal number of units, this episode is packed with practical advice for anyone dreaming of starting – or improving – a glamping site.  Along the way, Vicki and John also share behind-the-scenes stories from their own sites, discuss the realities of staffing and operations, and imagine what their “dream glamping site” would look like if they were starting again in 2026.  Whether you're researching a future glamping project or already running a site, this episode offers real-world tips, industry trends, and plenty of honest reflections.   💡 In This Episode We Discuss  What we would prioritise when starting a glamping site in 2026Why location can make or break a glamping businessChoosing the right structures – domes, cabins, tents, and moreDeciding the ideal size of a glamping siteThe balance between luxury experiences vs affordable staysGuest-favourite features like hot tubs, saunas, outdoor baths and cinemasWildlife challenges and how to protect your structuresWhy simple, proven solutions often beat expensive custom buildsThe importance of great staff and team chemistryMarketing strategies including social media storytelling, OTAs, PR and awardsDesigning for accessibility and inclusive guest experiencesThe biggest mistakes to avoid when building a glamping site For our next episode we would love to feature your crazy guest stories so send them over to us at glampingpodcast@gmail.com  Thanks so much for listening.  To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

    53 min
  4. MAR 6

    S2. Ep4 - Are OTAs Your Enemy or Your Biggest Asset?

    Are OTAs Your Enemy or Biggest Asset? – Glamping Industry Insights In this episode, hosts Vicki Jones and John Maddie explore the complex relationship between glamping sites and online travel agents (OTAs). They share practical tips on how to leverage OTAs effectively, maximize direct bookings, and balance dependence on these platforms for a thriving glamping business. Key Topics: The pros and cons of using OTAs: reach, convenience, and costsHow to turn OTA bookings into repeat direct customersStrategies for optimizing your OTA listings (photos, keywords, seasons)The importance of collecting guest emails for marketingSetting smart pricing: balancing OTA commissions with direct incomeThe role of Google Hotels integration in competitive pricingWhen and why to rely on OTAs during low season or last-minute bookingsHow specific OTAs target different customer personasTips for branding subtly within OTA listings and during guest experiencesManaging cancellations, policies, and hidden costs effectivelyConnect with the Hosts: Vicki Jones & John Maddie by emailing glampingpodcast@gmail.com Thanks so much for listening.  To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

    55 min
  5. FEB 28

    S2 Ep.3 Streamlining Operations for Growth and Profit

    Unlock the secret to making your glamping business bulletproof—and save thousands in the process. In this episode, John reveals why a comprehensive risk assessment isn’t just a box-ticking exercise; it’s the foundation that can protect your guests—and your profits. Discover how routine safety checks, proactive maintenance, and a mindset shift can slash costs, boost compliance, and elevate guest experience. You’ll learn the step-by-step process for creating a simple, living risk assessment that evolves with your site. John shares why safety is “not a gadget but a state of mind,” and how thinking like a guest can expose hidden hazards before they become costly accidents. We break down real-world examples: from hot tub safety to the power of high-quality materials, and how investing once can save you from repeated costly repairs. You'll discover practical tactics: digitizing procedures with affordable apps, establishing systems that make staff training seamless, and maintaining consistency across multiple locations. Our conversation uncovers how small tweaks—like sign-off sheets, detailed checklists, and understanding your space from a guest’s perspective—can save time, money, and reputation. Think safety isn’t glamorous? Think again—when enforced properly, it’s your secret weapon for a thriving, stress-free business. Perfect for glampsites ready to streamline their operations, owners aiming to improve safety standards, or anyone feeling overwhelmed by compliance. This episode gives you the tools to protect what matters most—your guests, staff, and bottom line—without extra hassle. Tune in to learn how a safety-first approach can empower you to grow confidently and avoid costly mistakes. Make safety your strategic advantage—your future self will thank you. Thanks so much for listening.  To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

    42 min
  6. 11/28/2025

    Episode 10: How AI Is Transforming Glamping – with Brian Searl

    The Glamping Business Round-Up Podcast Hosted by Vicki Jones & John Maddy 📧 Email the show: glampingpodcast@gmail.com In this final episode of the series, Vicki and John are joined by Brian Searl — Founder & CEO of Insider Perks, creator of Modern Campground, and one of the leading voices in AI, automation, and technology within outdoor hospitality.  Brian has worked with more than 500 campgrounds, RV parks, and glamping resorts across North America, helping operators embrace the future through AI-first solutions, predictive analytics, smart operations, and cutting-edge marketing strategies.  This is a must-listen episode for any UK or international operator wondering where to start with AI, how the U.S. market differs, and what practical tools actually make sense for small glamping businesses.   🌟 What We Cover in This Episode  🔹 Brian’s Journey Into AI & Outdoor Hospitality  🔹 AI for Small Glamping Businesses: What to Use First  🔹 Guest Experience, Personalisation & the “Tech-Free” Debate 🔹 Lessons From the U.S. vs UK Market 🔹 Future Tech: What’s Coming Next? 🔹 Practical, Actionable Advice for UK Operators   📨 Get in Touch   We’d love your ideas for Season 2!  Email us anytime at glampingpodcast@gmail.com 🎙️ Brought to You By GITA – The Glamping Industries Trade Association Supporting glamping businesses and growing our industry.   Thanks so much for listening.  To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials... Instagram - https://www.instagram.com/glampingassociationuk/ Facebook - https://www.facebook.com/profile.php?id=61564207155053 LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk

    56 min

About

 The Glamping Business Round-Up with Vicki Jones & John Maddy Brought to you in association with the Glamping Industries Trade Association (GITA), this is your go-to podcast for all things glamping. Join Vicki and John as they dive into the latest industry trends, real stories from the field, expert interviews, and behind-the-scenes tips to help you grow your glamping business. Whether you’re just starting out or a seasoned site owner, this weekly round-up is your essential guide to making it in the wild world of glamping. 

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